What is narrowcasting?
Narrowcasting (Digital Signage) is a growing tool for visual communication which is used to transfer information to an audience through screens that are connected to a personal account of the client.
In contrast to broadcasting, you use narrowcasting to effectively target specific groups of people at a specific time and place by using personalized information and entertainment.
Use Digital Signage within your company as part of content marketing, which means you use it to attract, entertain and inform clients.
Find out now what we can do for you with narrowcasting.
The power of narrowcasting
Easily manage multiple locations
Easyscreen is part of Fairview; an innovative company that has been creating, developing and maintaining digital content since 1999. Fairview delivers Digital Signage to more than 80 national and international big companies and thousands of locations in every segment.
Player groups for specific content
When you manage multiple locations with Easyscreen, you can use player groups for quick scheduling. You set the groups once and you then easily change content for a certain group of locations with one activity. This way you schedule specific content quickly for all the players that are supposed to show it.
Similar content on multiple screens
With Easyscreen you can use 'twin' screens. This means you can have two or more screens that show exactly the same content and you only have to schedule for one of the screens. The number of screens you can connect as a twin are infinitive. Schedule easily for multiple screens and pay lower license costs for all twin screens!
If you work with multiple locations that all have their own accounts, every location creates a playlist. However, as mainuser you can set that specific content will always play in between the content they added themselves without them being able to alter these solid clips.