A GP can’t necessarily shorten the average waiting time in your practice, but it’s possible to make it a lot more pleasant. More and more GPs, group practices and independent GPs opt for digital signage in the waiting room of their practice. It provides a relaxed atmosphere for your patients, offers you the opportunity to tell more about your GP practice and reduces the workload at receptionists and assistants because you can answer frequently asked questions (FAQ) via the digital signage screens in your waiting area.
Your customers won’t even notice they’re waiting.
Waiting times in healthcare – especially primary case, waiting for you, their GP – often lead to misunderstanding and irritation due to a lack of information, because as a general practitioner, you take time with your patients, a consultation may take more time than expected, which in itself is no problem, but it can have a knock-on effect for the waiting time of your next patients. You can prevent your patients becoming irritated with relevant information in an appropriate location of your GP practice.
Digital signage: a welcome guest at the practice.
The time patients spend in the waiting room at the GP can easily and quickly become more pleasant. Digital signage creates a pleasant atmosphere that, in turn, makes an important contribution to customer satisfaction. It does not matter whether you want to provide a small independent GP practice or multiple practices of a chain with digital signage. Digital signage is scalable and that makes it extremely affordable and an efficient means of providing information.
General practitioner? Eight reasons for digital signage in your waiting room.
Less stress in the waiting area thanks to current waiting times
Well-informed patients are more understanding of extended waiting time. Use digital signage to inform patients about average waiting times and easily display the current waiting time on your screens. It creates clarity and prevents annoying misunderstandings
Video in the waiting room: from information to entertainment.
Video content is another proven and effective way to ease the impact of waiting time in your practice. Video clips of medical news such as healthcare innovations are extremely popular and thanks to simple widgets you can automatically display the latest news on the digital signage screens in your practice. There are currently many informative and educational videos available such as Homecare and NHG videos, NU.nl medical news and BBC Health.
World news in your waiting room.
Display the news in the form of international or local news flashes. Once the news widget is installed, the news is automatically updated. You maintain control and can decide which news your customers see via the settings on your digital signage menu.
Practical information in the waiting room.
Forget the leaflet, or the torn poster hanging sadly on the wall. Keep your customers informed of current promotions and events via digital signage and build a strong image to develop your base of satisfied customers. You can introduce your team or communicate opening hours. Provide answers to frequently asked questions (FAQ) and reduce the workload for your staff.
Digital signage for the waiting room and treatment room.
Digital signage can be used in both the waiting room and the treatment room. Different screens can be operated and controlled from a central dashboard.
Signposting in practice.
Do you have a group practice? Or do you have multiple treatment rooms? Use digital signage for guiding people to the right location by placing screens outside the treatment room or at reception. You can provide clarity via a central screen with an overall map of the practice.
Multiple waiting rooms a digital signage system.
We said it before: digital signage is a scalable medium. A medium that can not only provide multiple screens but also different locations with information. Via a central screen you can see what’s going on on different screens. So you know for sure that the right content is shown in the right corporate identity at all locations. Individual locations can easily add content themselves.
Digital signage: a valuable medium
The screens in your pharmacy also have great value potential for advertisers. Advertisers large and small, national or local would like to connect with their target group through your screens in your pharmacy. Your own campaign or promotion is also best suited to the place it belongs: on screen – right in front of your own audience in the waiting room of your own pharmacy. No flyer or leaflet can compete with this.
Digital signage: what are you waiting for?
Now you know all this, you probably want to know exactly what digital signage costs. How many screens you should have and what software you’ll need to be successful with digital signage. Call us for an exploratory chat or have a free, no obligation trial.
Easyscreen: One-stop-shop Digital Signage Software
Here at Easyscreen we are a one-stop-shop, so we can help you every step of the way. We can provide you with your digital signage displays and media players, but also much more. We supply you with our platform’s content creation and management software and then take care of installation and maintenance.
Want to know more about digital signage? Read our full guide to digital signage
Free GP Digital Signage Software Demo
We are confident that your pharmacy will experience the benefits of digital signage, just like our other customers in the healthcare industry. Sign up for our free demo to get started today in just a few clicks.