After a flying start and countless success stories, there was a moment when the digital signage market quietened. Some small businesses were less positive about the medium. Now, before you shut your laptop, sit back and stare despondently in front of you, we can assure you that current digital signage trends show that it is far from dead. In reality it’s more alive than ever and growing fast.
Digital signage had a flying start. Everyone wanted digital signage. After all, it was hip, convenient and affordable. Everyone could suddenly communicate with a large audience in an easy, eye-catching and affordable way. Numerous screens were placed in stores and out-of-home locations. Then things went a bit pear-shaped. On the expensive screens, content was quickly added. A picture here, a little bit of text there, and ready. Not. Trouble was, after a few weeks the audience was done with the megalomaniac slides, grainy images and outdated content being shown over and over in a single loop. Was that really all that the new medium had to offer?
Digital signage doesn’t end at the start.
The first piece of advice is that setting up your digital signage software is just the beginning. It’s a dynamic process in which you show the right content at the right time, to the right target group. You are an entertainer fighting for the attention and favour of a critical audience. To gain such favour, you need to ensure fresh, interesting content. Content that’s tastefully designed, perfectly timed and ideally suited for the audience. The technique does its job, but you still need to provide good content, of course. The good news is there’s no need to panic with the right piece of software in place, these days, that’s a piece of cake.
Digital signage software does everything, you just hit send
Today digital signage is easier than ever. The next generation of software is so simple; you can set up and update your digital signage yourself. With the right widgets and links, the software ensures your content is up-to-date at all times. Your design is also going to be amazing, because modern software ensures that your content stands out on the screens. In short, you are in the driving seat, the system does the rest.
Digital signage lives on as never seen before.
Digital signage remains the ideal opportunity to make contact with a large audience. It’s cheaper than you think, easy to use and incredibly effective. There’s good reason that so many large retailers, gyms, conference centers, hospitals, schools and local businesses, such as your butcher and baker, opt for digital signage.
The digital signage trends that show it’s here to stay:
1. Digital signage is more affordable than ever!
Costs have reduced and lower costs are always good. Even better, you also get a lot more for a lot less money. The technology has also improved enormously. In the past, a media player had to be a fully-fledged PC, with expensive software on hard drives. Nowadays there are small, practical media players specifically designed for digital signage. They are super stable and cost only a fraction of the price of a PC. There are also screens in which the media player is integral.
2. Less amateurs, better products.
With the introduction of digital signage came the cowboys that wanted you to apply for a system. Cowboys who “hung up a few screens”. The good news is they are gone, it’s time now, for high quality. Where you used to have 100 companies that delivered digital signage, you now have the choice of fewer, larger players. These companies have worked seriously to improve the software, promoted the development of new content and have driven the stability and reliability of your digital signage system. Choose suppliers with a passion. Passionate people, who know what they are doing and do what they say.
3. Better digital signage software, thanks to the cloud.
Thanks to the cloud you can do so much more. Nowadays you can do everything via the cloud. The right software gives you a user-friendly dashboard, with which you control and organize your digital signage system. In the past you had to update everything via a USB stick, DVD or CD-ROM. Today, thanks to the SAAS (Software As A Service) technology, you simply log in via the internet and have 24/7 access to all your content, logos and corporate identity elements.
4. Massive content on demand!
With the right software you have access to an arsenal of tools to create exquisite content and, as you know, with digital signage, it’s all about quality content! A picture of your hamster is nice, but the patients in your waiting room would prefer to see the weather forecast supplemented with news. Digital signage content is King. It jumps out of your screens. With the templates, links and automatic changes you can create a program that really fits your environment and your business. Would you like to show specific content on specific days? Not a problem. Enter it into your calendar once and it’ll be automatically executed. That, too, is digital signage.
5. Easy enough for a child to do your digital signage
Digital signage enables you to create the most beautiful content without the intervention of third parties! Really, you do not have to be a nerd to win with digital signage. It has become so simple that you don’t have to do anything with it. You take care of the content, technology does the rest. Take social media for example, with a few clicks, you can link Twitter, Facebook, Instagram or LinkedIn to your account. From that moment on, your social media updates will automatically appear on your screens.
The same applies to infotainment, such as weather and traffic, news, sports headlines and entertainment. You set it up, the software does the rest. There are literally thousands of widgets available. Each and every one of them ensures the content is automatically refreshed. You want to link another software package to your digital signage system? No problem. In many cases, the data from business software can easily be shown on your screens. You simply provide an attractive format that suits your business, environment and target audience.
Easyscreen: One-stop-shop Digital Signage Software
Here at Easyscreen we are a one-stop-shop, so we can help you every step of the way. We can provide you with your digital signage displays and media players, but also much more. We supply you with our platform’s content creation and management software and then take care of installation and maintenance.
Want to know more about digital signage? Read our full guide to digital signage
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The digital signage trends aren’t a fluke, digital signage is here to stay and continues to improve.
We are confident that your company will experience the benefits of digital signage, just like our other customers across many industries already do.