Dutch hospitals have discovered digital signage and now use it as a full-fledged medium to professionally ease waiting time and significantly improve service to visitors and patients. In the general waiting rooms and the waiting areas of hospital outpatient clinics, there’s often a tense atmosphere amongst both visitors and patients. Digital signage improves the atmosphere in a waiting room and promotes peace of mind by gently and pleasantly keeping members of the public informed.
Your customers won’t even notice they’re waiting
The Dutch healthcare system, as in many countries, struggles with long waiting times. As a hospital or outpatient clinic, you can make the waiting times for treatment a lot easier. Digital signage makes a significant contribution to the atmosphere within the healthcare institution. Patients, practitioners, staff and visitors are reliably informed by screens powered by the convenience of a digital signage system.
Digital signage: also improves your waiting room
As a hospital, you do everything to make patients’ visits as pleasant as possible. Investing in a good digital signage system immediately pays for itself in higher patient satisfaction. Digital signage in waiting areas of the hospital and in outpatient clinics also makes an important contribution to the brand image of your healthcare institution, because customers appreciate being informed.
Nine reasons for digital signage in the waiting areas of hospitals or clinics
Fewer misunderstandings thanks to a digital sequence number system
Digital signage is easily linked to a digital number sequencing system. The number sequence forms an integral part of the information displayed on your screens creating order and preventing misunderstandings. Thanks to the number tracking system, you have control over the queue of people waiting and can be sure your customers are directed to the right counter, treatment room or member of staff.
Less stress in the waiting area thanks to current waiting times
Well-informed patients are more understanding of extended waiting time. Use digital signage to inform patients about average waiting times and easily display the current waiting time on your screens. It creates clarity and prevents annoying misunderstandings.
Video in the waiting room: from information to entertainment
Video content is another proven and effective way to ease the impact of waiting time in your pharmacy. Video clips of medical news such as healthcare innovations are extremely popular and thanks to simple widgets you can automatically display the latest news on the digital signage screens in your pharmacy. There are many options to choose from with informative and educational videos available from suppliers such asPollnews and NHG videos, NU.nl medical news and BBC Health. We also have health video magazines that keep the patients’ attention.
World news in your pharmacy
Display the news in the form of international news or local news flashes. Once the news widget is installed, the news is automatically updated. You maintain control and can decide which news your customers see via the settings on your digital signage menu.
Practical information in the waiting room.
Forget the leaflet or the torn poster hanging sadly on the wall. Keep your customers informed of current promotions and events via digital signage and build a strong image to develop your base of satisfied customers. You can introduce your team, communicate opening hours or introduce new therapies. Provide answers to frequently asked questions (FAQ) and reduce the workload for your staff. With digital signage your practice is front and centre.
Digital signage for the waiting room and treatment room.
Digital signage can be used both in the waiting room and in the treatment room. Different screens can be operated and controlled from a central dashboard.
Signposting in practice.
Do you have multiple treatment rooms? Use digital signage for guiding people to the right location by placing screens outside the treatment rooms or at reception. You can provide clarity via a central screen with an overall map of the practice.
Multiple waiting rooms
Digital signage is a scalable medium. A medium that allows multiple screens as well as the option for different locations to display unique information. Regardless of where they are located, you can see what’s displayed on all the different screens via a central control screen. So you know, in real time, that the correct content is being shown with the appropriate corporate identity at all your locations. Individual locations can easily add content themselves but you remain in control.
Digital signage: a valuable medium
The screens in your pharmacy also have great value potential for advertisers. Advertisers large and small, national or local would like to connect with their target group through your screens in your pharmacy. Your own campaign or promotion is also best suited to the place it belongs: on screen – right in front of your own audience in the waiting room of your own pharmacy. No flyer or leaflet can compete with this.
Digital signage: Waiting Room TV
Now you know all this, you probably want to know exactly what digital signage costs. How many screens you should have and what software you’ll need to be successful with digital signage. Call us for an exploratory chat or have a free, no obligation trial.
Easyscreen: One-stop-shop Digital Signage Software
Here at Easyscreen we are a one-stop-shop, so we can help you every step of the way. We can provide you with your digital signage displays and media players, but also much more. We supply you with our platform’s content creation and management software and then take care of installation and maintenance.
Want to know more about digital signage? Read our full guide to digital signage
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We are confident that your healthcare facility will experience the benefits of digital signage, just like our other customers in the healthcare industry.