{"id":42838,"date":"2023-07-27T08:17:32","date_gmt":"2023-07-27T07:17:32","guid":{"rendered":"https:\/\/easyscreen.tv\/wat-zijn-narrowcasting-schermen\/"},"modified":"2023-10-20T10:13:58","modified_gmt":"2023-10-20T09:13:58","slug":"what-are-digital-signage-displays","status":"publish","type":"page","link":"https:\/\/easyscreen.tv\/en\/what-are-digital-signage-displays\/","title":{"rendered":"Narrowcasting Schermen"},"content":{"rendered":"\t\t
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What are digital signage displays?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A digital signage display is a screen that’s used to show information and media to a targeted audience. There\u2019s a variety of types, sizes and sophistication available to fit the purpose of any digital signage solution. Unlike consumer TVs, they have been specifically built for the demands of commercial use.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Digital Signage Displays Vs Consumer TVs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Why is it better to use a digital signage display over a consumer TV?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Digital signage displays have been specially built for the heavy demand that commercial use requires. Every year the displays become more powerful, durable, thinner, lighter, versatile and energy efficient. Digital signage displays optimise the impact of your content through their greater performance.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The Advantages of Digital Signage Displays\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Screen Brightness<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Lifespan<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Functionality<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Aesthetics<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Warranty<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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System on Chip<\/p>

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Screen Brightness\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Why are consumer TV screens not bright enough to be used as digital signage?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Thanks to its higher luminosity, digital signage displays have a brighter, clearer picture, which your digital signage needs in order to be eye catching and captivating. The light output\/luminosity of a consumer TV is generally only around 200-300 nits, while digital signage displays can have 1,000 nits or more. To understand the importance of this, we\u2019ll use an example.<\/p>

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A nit measures the amount of light spread over a square meter. If you took the light from the flame of a standard candle and then spread it evenly over a square meter, that\u2019s 1 nit. Add the light of a thousand more candles and spread it over that square meter, and now you\u2019ve got the light output of a digital signage display.<\/p>

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By having four or more times as many nits, a digital signage display has the capacity to output more light and create a brighter, more bold display. With greater brightness comes greater detail and contrast: your images, graphics and videos can all be displayed with every detail visible to your audience.<\/p>

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Additionally, lots of digital signage displays are outside, which puts a screen against its greatest enemy: the sun. The intense light output of a digital signage display allows it to fight back and remain clearly visible even under the harshest conditions. We’ll come back to this later.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Lifespan\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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How do digital signage displays end up being cheaper than consumer TVs?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Because digital signage displays have been built with long operating hours and longevity in mind, investing in one will keep long-term costs to a minimum compared to a consumer TV. The average consumer TV is built to last 15 months on 12 hours a day, but a digital signage display will last 3 years even if it\u2019s used 24 hours a day every day.<\/p>

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LCD\/LED displays can now have a lifetime of up to 100,000 hours before they begin to lose image and colour quality. They contain additional technology \u2013 namely, black mura prevention and PID masks \u2013 to avoid the darkening and\u00a0image sticking<\/a>\u00a0that occurs with consumer TVs.<\/p>

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Additionally, electrics get hot with overuse. Digital signage displays have a specially built airflow and cooling system that will keep them cool and functioning properly despite long operating hours.<\/p>

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A consumer TV is a cheaper initial investment, but will not survive the long operating hours demanded of them. You\u2019ll end up spending more on electricity, getting them repaired, replacing them every year or so and lose revenue due to downtime whilst they are replaced.\u00a0Evidently, the ROI is higher with a digital signage display \u2013 without even factoring in a digital signage display\u2019s superior visual performance and the greater results as a result of it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Functionality\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Why is the functional capability of a consumer TV too limited for digital signage?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Compared to a consumer TV, digital signage displays have:<\/h5>