{"id":42969,"date":"2023-08-01T08:14:39","date_gmt":"2023-08-01T07:14:39","guid":{"rendered":"https:\/\/easyscreen.tv\/narrowcasting-systeem\/"},"modified":"2023-10-20T10:43:49","modified_gmt":"2023-10-20T09:43:49","slug":"how-to-design-a-digital-signage-system","status":"publish","type":"page","link":"https:\/\/easyscreen.tv\/en\/how-to-design-a-digital-signage-system\/","title":{"rendered":"narrowcasting systeem"},"content":{"rendered":"\t\t
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What Is A Digital Signage System?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A digital signage system is a network of managed screens and supporting elements that bring the digital world to offline spaces. The tangible elements include media players and displays, while the intangible will include objectives and content management software. A system brings them into unison to create the best results.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Designing A Digital Signage System\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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How do you ensure your digital signage system is effective?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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The Step-by-Step Process\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In order to have a well-functioning, optimized digital signage system, you’ll need to plan its implementation using a step-by-step strategy.<\/p>

\u00a0<\/p>

1. Set measurable objectives<\/p>

2. Define your target audience<\/p>

3. Create engaging content<\/p>

4. Plan locations and installation<\/p>

5.\u00a0Design a content schedule<\/p>

6. Choose supportive hardware<\/p>

7. Review your system’s success<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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1. Objectives\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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What goals can digital signage help you to achieve?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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For lots of digital signage, the objectives they are trying to achieve are directly based on profits. But this isn\u2019t the only type of objective with which it can help.<\/p>

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Here are some of the most frequent goals of a digital signage system:<\/strong><\/p>

\u00a0<\/p><\/div>

\u25cf\u00a0<\/strong>Increasing sales<\/p>

\u25cf\u00a0<\/strong>Spreading brand awareness<\/p>

\u25cf\u00a0<\/strong>Streamlining internal communications<\/p>

\u25cf\u00a0<\/strong>Improving the audience\u2019s experience<\/p>

\u25cf\u00a0<\/strong>Navigation\/Wayfinding<\/p>

\u25cf\u00a0<\/strong>Displaying product information and videos<\/p>

\u25cf\u00a0<\/strong>Increasing social media engagement<\/p>

\u25cf\u00a0<\/strong>Giving access to e-commerce<\/p>

\u25cf\u00a0<\/strong>Reducing perceived waiting times<\/p>

\u25cf\u00a0<\/strong>Save costs and trees by not printing new materials all the time (e.g. leaflets, posters)<\/p>

\u25cf\u00a0<\/strong>Providing entertainment<\/p>

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As you can see, lots of these don\u2019t directly revolve around profits. Many of them are applicable to public institutions as well (e.g. hospitals, schools, libraries) and these institutions are becoming increasingly aware of the benefits digital signage can bring them. See our customer stories<\/u><\/a>\u00a0for inspiration.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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How can the success of your digital signage system be measured?<\/strong>
The objectives that you want to achieve will need to be measurable in order to determine their success, which should be outlined before your system is implemented. These objectives will create benchmarks that you\u2019ll be striving for and you can base your choice of content around them. They will be vital when it comes to reviewing your system.<\/p>

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The success of some objectives that are based around profits will be easy to measure, for example, you\u2019ll be able to compare the current level of sales to future levels. Social media objectives are also easy, as your followers and level of engagement are easy to track.<\/p>

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However, the success of some won\u2019t be so easy to measure. How do you measure the reduced perception of waiting times? Its effect on brand awareness? Or usefulness for navigation? You\u2019ll need to ask your audience for feedback, but we\u2019ll come to that later in the review section.<\/p>

Make sure you set deadlines by which your objectives need to be achieved. It would be useful to have the deadlines of your different objectives around the same time, so when it comes to reviewing your system’s success you have all the data you need to do so thoroughly.<\/p>

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Having said all this, a lot of our customers, especially the customer that is not in retail, simply say they love the screen and what it does to the space and how people pick up the information and vibe. So that is a great objective too!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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2. Define Your Targeted Audience\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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How do you analyze the audience of your digital signage?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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It will help your business to create an audience profile, as it will help you gain a better understanding of the motivations and needs of your audience. When you know this, you\u2019ll be able to correctly match your content to the audience and thus to your objectives.<\/p>

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Some questions you\u2019ll need to answer about your audience:<\/strong>
\u25cf What are their demographics?
\u25cf What\u2019s their (staff, customers, patients, passers-by) motivation for engaging with your business?
\u25cf What objectives do they have that your business can help them to achieve?
\u25cf How does the audience change at different times and days?
\u25cf How do the audience\u2019s needs change at different times and days?<\/p>


These questions are important because certain types of content will work for some audiences but not others and you\u2019ll need to know how your audience changes so you can show the right content at the right time.<\/p>

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It might be that you\u2019re trying to analyze your audience to create content for them or that you already have a piece of content and want to know when the right audience will see it. Answering these questions will help you either way.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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3. Content Creation\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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How do you know what the best content to create for your digital signage is?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Once you know what you want to achieve and have created a profile of the audience that you\u2019ll be engaging with to achieve them, you\u2019ll be able to create the right content: you\u2019ll know what you want you to achieve with your digital signage and what your audience wants to see. For an in-depth analysis of digital signage content, go to our content guidelines\u00a0here<\/u><\/a>.<\/p>

How types of content can achieve different objectives<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Sales<\/strong><\/p>

\u25cf\u00a0<\/strong>Show high-resolution pictures and videos\u00a0next to your product shelves<\/a>\u00a0to show your products in action and give powerful product pitches.<\/p>

\u25cf\u00a0<\/strong>Increase the level of traffic into a store with a call-to-action advertised as an animation in the\u00a0shop window.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Branding<\/strong>
\u25cf An animated graphic of your company logo and telling your brand\u2019s story with captivating videos will build brand awareness
\u25cf Showcase your brand\u2019s most engaging social media posts on a feed or composition and encourage participation in a hashtag campaign to encourage customers to follow and engage with you
\u25cf Advertise your brand in public spaces using other businesses digital signage (or let other businesses advertise in your spaces for an extra revenue stream)

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Informatief<\/strong>
\u25cf Show your customers what\u2019s on the menu that day and which promotions are available
\u25cf Increase signups to an event or mailing list<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Intern<\/strong><\/p>

\u25cf Streamline internal communications with widgets that have your company’s data automatically updated onto them to make sure your staff can communicate quickly and efficiently<\/p>

\u25cf Give your staff the latest information by communicating sales and KPIs, thus encouraging high-level performance and motivation
\u25cf Meeting room availability on the wall or door with a data feed and ability to book directly from the display. Your employees will stay organized.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Entertainment<\/strong><\/p>

\u25cf Give your audience a reason to stay longer by showing sport and news<\/p>

\u25cf Show children\u2019s channels to keep the kids distracted while parents shop
\u25cf Reduce perceived waiting time in hospitals, offices, and queues with news, weather, health tips, average waiting times, and more
\u25cf Captivate your audience as they enter your shop, lobby, or offices with a stand-out video wall showing your greatest images and videos<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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4. Analysis of Locations\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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What do you need to consider while deciding where to install your digital signage hardware?\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Every digital signage user\u2019s location is unique. You will have different factors affecting how and where you can put your displays. We have written a full guide that explains the things you\u2019ll need to consider when you are installing your hardware. Check out our\u00a0digital signage\u00a0installation guide<\/a>\u00a0now.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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5. Content Scheduling\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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How do you know when to show your digital signage content?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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How do you know when to show your digital signage content?<\/strong><\/p>

It wouldn\u2019t make sense to have the same piece of content on display all day every day. You need to what to show, where to show it and how long\/frequently you should show it. This is why it\u2019s important that you\u2019ve analyzed your target audience and created content that relates to them.<\/p>

\u00a0<\/p>

To schedule your content is very easy when you have a content management system (CMS), which is a platform that allows you to create and organize playlists and create content. You can also select certain pieces of content to play at certain times or days. For more information about these CMS platforms check out our\u00a0digital signage software guide<\/a>.<\/p>

\u00a0<\/p>

How does dwell time (or viewing time) affect digital signage?<\/strong><\/p>

The duration of your content and each full loop should be determined by the \u2018dwell time\u2019 of your target audience. This means that if the average time spent in your waiting room is 15 minutes, then your loop shouldn\u2019t be 30 minutes long, and<\/p>

\u00a0<\/p>

A key factor for determining a schedule is \u2018dwell time\u2019. This is how long your audience spends in the location of each display. You need to match your content\u2019s duration or your playlist\u2019s loop to dwell time. If your audience spends an average of 15 minutes in a waiting room, they won\u2019t want to watch the same 2-minute playlist of content over and over again until they leave.<\/p>

\u00a0<\/p>

And if your screen is next to the entrance of your store to be seen as customers walk in, then it shouldn\u2019t be a 2-minute video. This will mean your content isn\u2019t seen and your screen isn\u2019t being effectively utilized. You need to create playlists and content that get the optimum amount of information across.<\/p>

\u00a0<\/p>

How often should a digital signage display\u2019s content be updated?<\/strong><\/p>

How frequently you need to update your content will depend upon your objectives and audience. If your objective is to attract customers to your online store or keep patients entertained in a waiting room, then your content won\u2019t need to change very frequently.<\/p>

\u00a0<\/p>

The frequency at which your audience returns to your space will be an important factor. If your audience returns on a frequent basis and sees the same content again and again, then they\u2019ll stop looking. You need to catch their attention with new content, which news feeds and social media do very well. With CMS software, you can plan ahead of time by creating content for valentine’s day, mother’s day, and other holidays, putting them into your content schedule, and then they’ll automatically be on that day.<\/p>

\u00a0<\/p>

However, for waiting rooms with patients that rarely return, your content can stay consistent. But it must always remain up-to-date and relevant.\u00a0You need to know how long customers will be in front of the screens or what type of activity they\u2019ll be doing once they\u2019re there<\/p>

\u00a0<\/p>

How does a time of day affect a digital signage content schedule?<\/strong><\/p>

Imagine going to get your breakfast at 8:30 in the morning and you see the window is advertising promotions on beers. This isn\u2019t going to entice you as a coffee promotion would. People\u2019s needs and behavior change depending on the time of day. If you were a restaurant with a digital signage menu board, you would schedule your menu to change for breakfast, lunch, and dinner.<\/p>

\u00a0<\/p>

The food industry is the clearest example of the importance of this, but all industries need to consider it. A clothing store should show content aimed at older women throughout the day and then schedule content aimed at teenagers into the playlist once school is over.<\/p>

\u00a0<\/p>

For internal communications, employee birthdays can be scheduled into the playlist. The content could be \u2018seize the day\u2019 inspirational content in the morning and change to information relating to the next working day during the last working hour.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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6. Hardware\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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How do you decide the best digital signage hardware for your content and objectives?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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We have written in-depth guides for digital signage displays and media players, where you\u2019ll find all the information you need on what the options are for each and why choosing the correction types is vital for success.<\/p>

\u00a0<\/p>

For example, digital signage displays range from tablets to video walls and can be interactive, stretched, have a media player built-in, and much more. Once you know what content you need to show to achieve your objectives, you can choose the right displays and media players.<\/p>

\u00a0<\/p>

If you have a beautiful 20ft video wall that\u2019s showing the same content as a tablet, you\u2019ve gone deeply wrong in your strategy. You don\u2019t want overkill and wasted money, but you also don\u2019t want to look unimpressive.<\/p>

\u00a0<\/p>

Here are some examples of questions you\u2019ll need to ask in order to choose the right hardware:<\/strong>
\u25cf What resolution does your content need to be? Are you looking for a \u2018wow\u2019 factor?
\u25cf How far away do you want your audience to be able to see your content?
\u25cf Does your content require a two-way conversation?
\u25cf Is your content going to be shown outside?
\u25cf Do you have a reliable internet connection?
\u25cf What operating system do you prefer?
\u25cf What\u2019s your budget?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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7. Review\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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How do you review the success of your digital signage system?\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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In business and in life, you always need to be improving what you do by gathering feedback and data and then fine-tuning. Digital signage is no different. The magic formula for digital signage content and playlists doesn\u2019t exist. But with testing, measuring, and altering you\u2019ll get yourself closer to it.<\/p>

\u00a0<\/p>

The benefit of digital signage is that it\u2019s not static like old forms of advertising and communications. When you get started with digital signage, things won\u2019t be perfect. But digital signage and a CMS will allow you to quickly and easily change things.<\/p>

\u00a0<\/p>

As stated earlier, some objectives will be easy to measure. But for other objectives, you\u2019ll be required to ask your audience. Digital signage is all about engaging with your audience, you\u2019ll just need to engage them further a bit to find out what they think.<\/p>

\u00a0<\/p>

Examples that you can ask your audience<\/strong><\/p>

\u25cf\u00a0<\/strong>Did you find the navigation signs useful and clear?<\/p>

\u25cf\u00a0<\/strong>Did you notice what was on the display in our shop window?<\/p>

\u25cf\u00a0<\/strong>Did you see any content that you didn\u2019t like?<\/p>

\u25cf\u00a0<\/strong>How could your experience with us today have been improved?<\/p>

With this information, you\u2019ll be able to start thinking about improvements for your system. This could include new spots, getting bigger displays, shortening your playlists, and much more.<\/p>

\u00a0<\/p>

A\/B testing is a great way to determine what\u2019s best for your digital signage. A\/B test your calls-to-action, images, videos, and wording just like you would on your website. For example, create promotion codes that require a different word to use and put them on separate displays. Then, when your customers use the promo code, you can determine which display was more effective.<\/p>

\u00a0<\/p>

In this century, technology is changing fast. When it comes to reviewing your system, you can research what new technology is on the market. For example, OLED displays are an up-and-coming technology that allows content to be displayed on both sides. Make sure you\u2019re using the best technology available.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Discover the possibilities with Easyscreen<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tTRY NOW FOR FREE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

What Is A Digital Signage System? A digital signage system is a network of managed screens and supporting elements that bring the digital world to offline spaces. The tangible elements include media players and displays, while the intangible will include objectives and content management software. A system brings them into unison to create the best […]<\/p>\n","protected":false},"author":28,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-42969","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nDigital Signage System: How to build one & strategise - Easyscreen.tv<\/title>\n<meta name=\"description\" content=\"Looking to get started with digital signage? 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