{"id":41054,"date":"2022-06-16T08:51:00","date_gmt":"2022-06-16T07:51:00","guid":{"rendered":"https:\/\/easyscreen.tv\/uncategorized\/buitenreclame-wat-is-het-en-wat-zijn-de-voordelen-van-narrowcasting\/"},"modified":"2023-10-31T13:50:49","modified_gmt":"2023-10-31T12:50:49","slug":"outdoor-advertising","status":"publish","type":"post","link":"https:\/\/easyscreen.tv\/en\/uncategorized\/outdoor-advertising\/","title":{"rendered":"Outdoor advertising: what is it and what are the advantages of this Digital Signage?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"41054\" class=\"elementor elementor-41054 elementor-41058\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e661bb6 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e661bb6\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f526851\" data-id=\"f526851\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-87838f2 elementor-widget elementor-widget-heading\" data-id=\"87838f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Outdoor advertising: what is it and what are the advantages of this Digital Signage?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-55c306c elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"55c306c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1666576\" data-id=\"1666576\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c5344f0 elementor-widget elementor-widget-text-editor\" data-id=\"c5344f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">We have all seen the big <a href=\"https:\/\/easyscreen.tv\/en\/videowalls\/\" target=\"_blank\" rel=\"noopener noreferrer\">video wall screens<\/a> in <\/span><b>Times Square<\/b><span style=\"font-weight: 400;\">, or the cool <\/span><b>T\u00edo Pepe <\/b>sign in Madrid&#8217;s Puerta del Sol<span style=\"font-weight: 400;\">. These are <\/span><b>examples of outdoor advertising<\/b><span style=\"font-weight: 400;\"> integrated with the city.\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">Do you want to\u00a0<\/span><strong><span data-preserver-spaces=\"true\">improve communication with your customers\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">and increase sales of your products or services? Thanks to\u00a0<\/span><strong><span data-preserver-spaces=\"true\">outdoor advertising,\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">you can achieve this most effectively, so in this post, we tell you everything you need to know about this type of Digital Signage.<\/span><\/p><p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-21312 size-full\" src=\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2020\/07\/videowalls.png\" alt=\"publicidad exterior\" width=\"786\" height=\"412\" srcset=\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2020\/07\/videowalls.png 786w, https:\/\/easyscreen.tv\/wp-content\/uploads\/2020\/07\/videowalls-768x403.png 768w\" sizes=\"(max-width: 786px) 100vw, 786px\" \/><\/p><h2><span style=\"font-weight: 400;\">What is outdoor advertising?<\/span><\/h2><p><strong><span data-preserver-spaces=\"true\">Outdoor advertising<\/span><\/strong><span data-preserver-spaces=\"true\"> uses public places to promote and aims at a specific and studied public. It can be through posters, billboards, illuminated signs, banners, street furniture in public places. Think off shows like cultural events, sporting events, etc. Search for a location that is suitable for your<\/span><strong><span data-preserver-spaces=\"true\">\u00a0advertising campaigns<\/span><\/strong><span data-preserver-spaces=\"true\">.<\/span><\/p><p><span style=\"font-weight: 400;\">Advertising is the <\/span><b>easiest way to reach your customers<\/b><span style=\"font-weight: 400;\">; thanks to a good marketing plan, your company can make a difference, and your products can be a success. One of the <\/span><b>best ways to achieve this<\/b> is through outdoor marketing; that is, through outdoor advertising and the use of<span style=\"font-weight: 400;\">\u00a0<\/span><b>billboards<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span data-preserver-spaces=\"true\">Companies use outdoor advertising to send a message to a specific audience in\u00a0<\/span><strong><span data-preserver-spaces=\"true\">public spaces<\/span><\/strong><span data-preserver-spaces=\"true\">. In other words, outdoor advertising is used in high-traffic areas. Think of well-known streets, roads, and\/or walls of a building with many traffic. These places have a high potential to reach your customers efficiently.<\/span><\/p><p><span style=\"font-weight: 400;\">For example, the exterior walls <\/span><b>of a commercial establishment<\/b><span style=\"font-weight: 400;\"> are an essential part where you can install facade screens with outdoor advertising of your company. Currently, the best way to perform this communication is through digital signage. It captures the attention of the public through its dynamic content.<\/span><\/p><p><img decoding=\"async\" class=\"alignnone size-full wp-image-21752\" src=\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2020\/09\/ESCAPARATE.jpg\" alt=\"escaparate publicitario\" width=\"1080\" height=\"1080\" srcset=\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2020\/09\/ESCAPARATE.jpg 1080w, https:\/\/easyscreen.tv\/wp-content\/uploads\/2020\/09\/ESCAPARATE-768x768.jpg 768w, https:\/\/easyscreen.tv\/wp-content\/uploads\/2020\/09\/ESCAPARATE-60x60.jpg 60w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/p><h2><span style=\"font-weight: 400;\">Aspects to take into account before installing outdoor advertising<\/span><\/h2><p><span style=\"font-weight: 400;\">When opting for outdoor digital signage, you should check if the screens are <\/span><b>protected against inclement weather<\/b><span style=\"font-weight: 400;\">, as well as possible acts of vandalism.<\/span><\/p><p><span style=\"font-weight: 400;\">Likewise, it is an ideal means of communication for large brands due to its dynamism and ease of change; in this way, <\/span><b>you do not have to invest large amounts of money <\/b>to replace a billboard. Nowadays, you can do it instantly and from anywhere; however, you must adapt the content to the space you have available.<\/p><h3><span style=\"font-weight: 400;\">What are the best screens for outdoor advertising?<\/span><\/h3><p>When it comes to betting on outdoor advertising, it is best to choose <strong>L<\/strong><b>ED screens<\/b><span style=\"font-weight: 400;\">. These have a greater protection structure than LCD screens and, although their resolution is lower, it can vary depending on the pixel pitch you choose.<\/span><\/p><h2><span style=\"font-weight: 400;\">Types<\/span><\/h2><p><span style=\"font-weight: 400;\">Both <a href=\"https:\/\/easyscreen.tv\/en\/blog\/an-advertising-window-to-make-money\/\" target=\"_blank\" rel=\"noopener noreferrer\">advertising windows<\/a> and outdoor Digital Signage, also called Digital Signage Out of Home, are usually found in areas with a lot of people since its main objective is to obtain the greatest possible impact. Here <strong>we show you<\/strong> where this type of outdoor advertising is usually located<\/span><span style=\"font-weight: 400;\">:<\/span><\/p><ul><li><span style=\"font-weight: 400;\">Public transport stations<\/span><\/li><li><span style=\"font-weight: 400;\">Airports<\/span><\/li><li><span style=\"font-weight: 400;\">Large facades<\/span><\/li><li>Billboards and illuminated signs<\/li><li>Bus and train stops<\/li><li>Events and festivals<\/li><li>Any type of digital displays for shop windows<\/li><\/ul><h2><span style=\"font-weight: 400;\">Advantages of outdoor advertising<\/span><\/h2><p><span style=\"font-weight: 400;\">Here are the <\/span><b>main advantages<\/b><span style=\"font-weight: 400;\"> of going for outdoor advertising campaigns:<\/span><\/p><ul><li><b>Visibility<\/b><span style=\"font-weight: 400;\">: <\/span><span data-preserver-spaces=\"true\">is highly recommended for areas with a large influx of people, such as busy streets or main roads. This way, your message can be seen by thousands of people every day.<\/span><\/li><li><b>Versatility<\/b><span style=\"font-weight: 400;\">: one of the advantages of outdoor Digital Signage is that your message can be adapted to any space or structure. This way, you can elaborate on the most original ideas and attract the attention of your potential customers.<\/span><\/li><li><b>Savings<\/b><span style=\"font-weight: 400;\">: although the initial outlay may be higher than in the case of print advertising, in the long run, outdoor advertising is much more cost-effective; you do not have to spend large amounts of money on printing. You just have to change your old message for the new one quickly and easily, in a few minutes.<\/span><\/li><li><b>Interaction<\/b><span style=\"font-weight: 400;\">: t<span data-preserver-spaces=\"true\">he<\/span><span data-preserver-spaces=\"true\">\u00a0outdoor LED screens<\/span><span data-preserver-spaces=\"true\">\u00a0that you can find on our website stand out for creating a dialogue between the customer and the company. In addition, you can use other channels, such as social networks, for users to see your publications<\/span><\/span><\/li><li><b>Always available<\/b><span style=\"font-weight: 400;\">: another advantage of this advertising is that being outside your business, users can see it 24 hours a day, 365 days a year, even when your company is closed.<\/span><\/li><li><b>Segmentation<\/b><span style=\"font-weight: 400;\">: outdoor Digital Signage allows you to establish a certain type of advertising depending on time slots, target audience, days of the week, or times of the year. It is also ideal if you want to promote an offer or sell a particular product.<\/span><\/li><li><span style=\"font-weight: 400;\"><strong>Complementation<\/strong>: outdoor advertising is perfect to join other marketing campaigns and position your company among the preferred ones by users.<\/span><\/li><\/ul><h3><span style=\"font-weight: 400;\">Drawbacks of outdoor advertising methods?<br \/><\/span><\/h3><p><span data-preserver-spaces=\"true\">Although the benefits are impressive, there are indeed some drawbacks that are necessary to know. First of all, you should know that it can be complicated to\u00a0<\/span><strong><span data-preserver-spaces=\"true\">choose the right ad<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0or the place to place it; it is essential to make a previous marketing strategy, to get the most out of these screens.<\/span><\/p><h2><span style=\"font-weight: 400;\">How to design an effective outdoor campaign<\/span><\/h2><p><span data-preserver-spaces=\"true\">One of the advantages of betting on digital signage for your\u00a0<\/span><strong><span data-preserver-spaces=\"true\">advertising messages\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">is that it allows you to\u00a0<\/span><strong><span data-preserver-spaces=\"true\">correct errors easily.\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">Traditional media takes a large investment to eliminate errors. With digital screens, it takes only a few clicks to change errors. Furthermore, you can do it from anywhere. They work through templates or templates with\u00a0<\/span><span data-preserver-spaces=\"true\">digital content<\/span><span data-preserver-spaces=\"true\">\u00a0in which you can easily program your content through a menu.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">In any case, below we have brought you a <strong>series of rules<\/strong> that can help you to carry out an effective outdoor advertising campaign:<\/span><\/p><ul><li><span style=\"font-weight: 400;\"><strong>Short but appealing texts<\/strong>: time is of the essence as people are usually in a hurry in public places. Therefore, it is best to keep your messages short, simple, and appealing.<\/span><\/li><li><span style=\"font-weight: 400;\"><strong>Avoid complicated messages<\/strong>: your message should be understandable to as many people as possible.<\/span><\/li><li><span style=\"font-weight: 400;\"><strong>Location<\/strong>: you should carefully choose the place where you want to promote your brand; it is best to study your ideal customer and place your message in the places where you think he\/she will receive your information better.<\/span><\/li><li><span style=\"font-weight: 400;\"><strong>Creativity<\/strong>: images and texts must be original to capture the public&#8217;s attention.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">In short, if you want to go for <\/span><b>outdoor advertising for your business and have a clear advertising impact<\/b><span style=\"font-weight: 400;\">, it is best to choose Easyscreen. What are you waiting for? Get your outdoor advertising screens, ask for a free trial? We will also show you our hardware and our store window.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Outdoor advertising: what is it and what are the advantages of this Digital Signage? We have all seen the big video wall screens in Times Square, or the cool T\u00edo Pepe sign in Madrid&#8217;s Puerta del Sol. These are examples of outdoor advertising integrated with the city.\u00a0 Do you want to\u00a0improve communication with your customers\u00a0and [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":22564,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-41054","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>outdoor advertising | Easyscreen | Experts in Digital Signage<\/title>\n<meta name=\"description\" content=\"Do you want to improve communication with your customers and increase sales of your products or services? Try Easyscreen!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/easyscreen.tv\/en\/blog\/outdoor-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"outdoor advertising | Easyscreen | Experts in Digital Signage\" \/>\n<meta property=\"og:description\" content=\"Do you want to improve communication with your customers and increase sales of your products or services? 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