{"id":41054,"date":"2022-06-16T08:51:00","date_gmt":"2022-06-16T07:51:00","guid":{"rendered":"https:\/\/easyscreen.tv\/uncategorized\/buitenreclame-wat-is-het-en-wat-zijn-de-voordelen-van-narrowcasting\/"},"modified":"2023-10-31T13:50:49","modified_gmt":"2023-10-31T12:50:49","slug":"outdoor-advertising","status":"publish","type":"post","link":"https:\/\/easyscreen.tv\/en\/blog\/outdoor-advertising\/","title":{"rendered":"Outdoor advertising: what is it and what are the advantages of this Digital Signage?"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t

Outdoor advertising: what is it and what are the advantages of this Digital Signage?\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t

We have all seen the big video wall screens<\/a> in <\/span>Times Square<\/b>, or the cool <\/span>T\u00edo Pepe <\/b>sign in Madrid’s Puerta del Sol. These are <\/span>examples of outdoor advertising<\/b> integrated with the city.\u00a0<\/span><\/p>

Do you want to\u00a0<\/span>improve communication with your customers\u00a0<\/span><\/strong>and increase sales of your products or services? Thanks to\u00a0<\/span>outdoor advertising,\u00a0<\/span><\/strong>you can achieve this most effectively, so in this post, we tell you everything you need to know about this type of Digital Signage.<\/span><\/p>

\"publicidad<\/p>

What is outdoor advertising?<\/span><\/h2>

Outdoor advertising<\/span><\/strong> uses public places to promote and aims at a specific and studied public. It can be through posters, billboards, illuminated signs, banners, street furniture in public places. Think off shows like cultural events, sporting events, etc. Search for a location that is suitable for your<\/span>\u00a0advertising campaigns<\/span><\/strong>.<\/span><\/p>

Advertising is the <\/span>easiest way to reach your customers<\/b>; thanks to a good marketing plan, your company can make a difference, and your products can be a success. One of the <\/span>best ways to achieve this<\/b> is through outdoor marketing; that is, through outdoor advertising and the use of\u00a0<\/span>billboards<\/b>.<\/span><\/p>

Companies use outdoor advertising to send a message to a specific audience in\u00a0<\/span>public spaces<\/span><\/strong>. In other words, outdoor advertising is used in high-traffic areas. Think of well-known streets, roads, and\/or walls of a building with many traffic. These places have a high potential to reach your customers efficiently.<\/span><\/p>

For example, the exterior walls <\/span>of a commercial establishment<\/b> are an essential part where you can install facade screens with outdoor advertising of your company. Currently, the best way to perform this communication is through digital signage. It captures the attention of the public through its dynamic content.<\/span><\/p>

\"escaparate<\/p>

Aspects to take into account before installing outdoor advertising<\/span><\/h2>

When opting for outdoor digital signage, you should check if the screens are <\/span>protected against inclement weather<\/b>, as well as possible acts of vandalism.<\/span><\/p>

Likewise, it is an ideal means of communication for large brands due to its dynamism and ease of change; in this way, <\/span>you do not have to invest large amounts of money <\/b>to replace a billboard. Nowadays, you can do it instantly and from anywhere; however, you must adapt the content to the space you have available.<\/p>

What are the best screens for outdoor advertising?<\/span><\/h3>

When it comes to betting on outdoor advertising, it is best to choose L<\/strong>ED screens<\/b>. These have a greater protection structure than LCD screens and, although their resolution is lower, it can vary depending on the pixel pitch you choose.<\/span><\/p>

Types<\/span><\/h2>

Both advertising windows<\/a> and outdoor Digital Signage, also called Digital Signage Out of Home, are usually found in areas with a lot of people since its main objective is to obtain the greatest possible impact. Here we show you<\/strong> where this type of outdoor advertising is usually located<\/span>:<\/span><\/p>