{"id":41142,"date":"2020-08-09T11:12:00","date_gmt":"2020-08-09T10:12:00","guid":{"rendered":"https:\/\/easyscreen.tv\/uncategorized\/adverteren-winkelcentra\/"},"modified":"2023-10-31T13:59:36","modified_gmt":"2023-10-31T12:59:36","slug":"advertising-in-shopping-malls","status":"publish","type":"post","link":"https:\/\/easyscreen.tv\/en\/blog\/advertising-in-shopping-malls\/","title":{"rendered":"How to advertise in shopping malls"},"content":{"rendered":"\t\t
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How to advertise in shopping malls<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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A shopping mall is a place where, day by day, many people come to buy certain products and services; a good promotional strategy is essential <\/span>to sell more of your products or services and sell them better<\/b>. Therefore, in this post, we are going to tell you how to advertise in shopping malls and how to benefit from<\/span> Digital Signage<\/a>.\u00a0<\/span><\/p>

\"publicidad<\/p>

Keys to advertising in shopping malls<\/span><\/h2>

Hereby the key points to keep in mind <\/strong>when advertising in shopping malls. <\/span><\/p>

  • Environment<\/b>: it is usually a humanized and multichannel space, with a customer who wants information immediately.<\/span><\/li>
  • Not only the brand is valued<\/strong>: the environment, respect for the environment, and social awareness are also taken into account; for this reason, companies that carry out Corporate Social Responsibility (CSR) actions are more highly valued.<\/span><\/li>
  • Customer<\/b>: <\/span>is a person, so you must establish a dialogue with them. This way, you can better communicate your message and the user will have a positive perception of your business; in addition, you must offer a shopping experience away from the competition and online commerce.<\/span><\/li>
  • Powerful Digital Signage<\/strong>: This is the most recommended and powerful means of visual communication to transfer information. Its function is to target a specific audience, with personalized information and entertainment depending on the place and time.\u00a0<\/span><\/li>
  • Recognizable message<\/b>: quality before quantity; you must create a message that differentiates you from your competitors and that your potential customers will always remember.<\/span><\/li>
  • Actions to enhance massive data collection<\/b>: you can optimize all your company’s communication and marketing strategies; moreover, you can analyze customer behavior immediately.<\/span><\/li>
  • The family audience is elementary<\/b>: children’s loyalty clubs are a great strategy to generate a bond with the little ones so that they are eager to return to your business.<\/span><\/li>
  • Engaging promotional actions<\/b>: designed to attract the attention of the target audience that interests you at all times.<\/span><\/li><\/ul>

    How to make the advertising delivery<\/span><\/h2>

    The first thing you should analyze before advertising in shopping malls is what is your <\/span>specific target audience<\/b>; that is, the users you want to approach and who are your main customers.<\/span><\/p>

    Once you have it, you have to make a\u00a0<\/span>detailed study on the type of consumer\u00a0<\/span><\/strong>that goes to each shopping mall, at what time each profile does it, on what dates they usually go more, or why they do it.<\/span><\/p>

    Once you have gathered all this information, you can choose <\/span>the medium in which you want to promote<\/b> your business and develop a message; this should be direct, striking, and clear.<\/span><\/p>

    According to a study conducted by the German Academy for Culture, Market, and Media, advertising displays in shopping malls are considered by users to be <\/span>more attractive and inspirational<\/b>; in other words, they are ideal for building a brand, promoting products, and attracting new customers.<\/span><\/p>

    In addition, customers are more open to advertising<\/strong><\/span>\u00a0in shopping malls and consider these spaces as ideal places for the use of banner ads.<\/span><\/p>

    Then, you have to count on the help of the best professionals<\/strong><\/span>, so that they can elaborate your message and offer you the best results; no matter if it is a flyer or a screen, they will be able to transmit your information in the best possible way.<\/span><\/p>

    In short,\u00a0 the first thing you must take into account\u00a0is <\/span>who is your target audience<\/b> and know in detail all the information related to the mall and your potential customers.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

    How to advertise in shopping malls A shopping mall is a place where, day by day, many people come to buy certain products and services; a good promotional strategy is essential to sell more of your products or services and sell them better. Therefore, in this post, we are going to tell you how to 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