{"id":41489,"date":"2020-03-30T14:49:00","date_gmt":"2020-03-30T13:49:00","guid":{"rendered":"https:\/\/easyscreen.tv\/uncategorized\/instore-tv-3-manieren\/"},"modified":"2026-02-06T14:32:35","modified_gmt":"2026-02-06T13:32:35","slug":"instore-tv-3-manieren","status":"publish","type":"post","link":"https:\/\/easyscreen.tv\/en\/blog\/instore-tv-3-manieren\/","title":{"rendered":"Instore TV: 3 manieren waarop dit jou helpt"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"41489\" class=\"elementor elementor-41489 elementor-41483\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5267585 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5267585\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fdd077f\" data-id=\"fdd077f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-72d2d26 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"72d2d26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Instore TV: 3 manieren waarop dit jou helpt<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9d9958 elementor-widget elementor-widget-post-info\" data-id=\"b9d9958\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-5f2d35c elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/easyscreen.tv\/en\/author\/hau\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-user-circle\" viewBox=\"0 0 496 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M248 104c-53 0-96 43-96 96s43 96 96 96 96-43 96-96-43-96-96-96zm0 144c-26.5 0-48-21.5-48-48s21.5-48 48-48 48 21.5 48 48-21.5 48-48 48zm0-240C111 8 0 119 0 256s111 248 248 248 248-111 248-248S385 8 248 8zm0 448c-49.7 0-95.1-18.3-130.1-48.4 14.9-23 40.4-38.6 69.6-39.5 20.8 6.4 40.6 9.6 60.5 9.6s39.7-3.1 60.5-9.6c29.2 1 54.7 16.5 69.6 39.5-35 30.1-80.4 48.4-130.1 48.4zm162.7-84.1c-24.4-31.4-62.1-51.9-105.1-51.9-10.2 0-26 9.6-57.6 9.6-31.5 0-47.4-9.6-57.6-9.6-42.9 0-80.6 20.5-105.1 51.9C61.9 339.2 48 299.2 48 256c0-110.3 89.7-200 200-200s200 89.7 200 200c0 43.2-13.9 83.2-37.3 115.9z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tHau Nguyen\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-35709f6 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/easyscreen.tv\/en\/2020\/03\/30\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M12 192h424c6.6 0 12 5.4 12 12v260c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V204c0-6.6 5.4-12 12-12zm436-44v-36c0-26.5-21.5-48-48-48h-48V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H160V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H48C21.5 64 0 85.5 0 112v36c0 6.6 5.4 12 12 12h424c6.6 0 12-5.4 12-12z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>March 30, 2020<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-b52e51b elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-clock\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm0 448c-110.5 0-200-89.5-200-200S145.5 56 256 56s200 89.5 200 200-89.5 200-200 200zm61.8-104.4l-84.9-61.7c-3.1-2.3-4.9-5.9-4.9-9.7V116c0-6.6 5.4-12 12-12h32c6.6 0 12 5.4 12 12v141.7l66.8 48.6c5.4 3.9 6.5 11.4 2.6 16.8L334.6 349c-3.9 5.3-11.4 6.5-16.8 2.6z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-time\">\n\t\t\t\t\t\t\t\t\t\t<time>2:49 pm<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4bf340 elementor-widget elementor-widget-text-editor\" data-id=\"a4bf340\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In noodsituaties kunnen de<strong>\u00a0genomen politieke maatregelen<\/strong>\u00a0ertoe leiden dat veel winkels worden gesloten; er zijn echter detailhandelszaken die diensten en basisbenodigdheden leveren, zoals kruideniers, apotheken, tabakswinkels of benzinestations, die open moeten blijven om de bevolking te blijven bedienen. Het is in deze moeilijke situaties dat\u00a0<strong><a href=\"https:\/\/easyscreen.tv\/wat-is-narrowcasting\/\" target=\"_blank\" rel=\"noopener noreferrer\">narrowcasting<\/a>\u00a0winkels helpt<\/strong>\u00a0 en dat de installatie van\u00a0<strong>instore tv-schermen\u00a0<\/strong>een belangrijk instrument wordt om detailhandelaren met een winkel in staat te stellen hun klanten gemakkelijk en eenvoudig te blijven informeren. Hoe narrowcasting door middel van\u00a0informatieschermen\u00a0de detailhandel ondersteunt? Hier zijn drie manieren om er het beste uit te halen:<\/p><h2>\u00a0<\/h2><h2><span id=\"Narrowcasting_is_een_hulpmiddel_in_coronatijd\" class=\"ez-toc-section\"><\/span>Narrowcasting is een hulpmiddel in coronatijd<\/h2><p><span id=\"Displays_in_de_winkel_geven_informatie_over_de_voorraad_van_producten\" class=\"ez-toc-section\"><\/span><strong>Displays in de winkel geven informatie over de voorraad van producten<\/strong><\/p><p>We weten allemaal dat wanneer mensen\u00a0<strong>massaal winkelen<\/strong>, veel artikelen uit de schappen vliegen, zoals toiletpapier, gebotteld water of hand desinfecterend middel. Niemand wil naar de winkel gaan en tijd verspillen met het zoeken naar een artikel dat misschien niet meer verkrijgbaar is.<\/p><p>Digitale reclame en bewegwijzering helpen daarbij door integratie met het databanksysteem van de\u00a0<strong>detailhandelaren<\/strong>\u00a0om via\u00a0<strong>digitale displays<\/strong>\u00a0informatie te verstrekken over de beschikbaarheid van producten en de aankooplimieten.<\/p><p>Een winkel zou bijvoorbeeld kunnen aankondigen dat er nog maar 20 pakken toiletpapier zijn en klanten eraan herinneren dat ze er maar twee tegelijk kunnen kopen. Het zou ook informatie kunnen verstrekken over gewilde voedselproducten, zoals vlees, fruit en conserven.<\/p><p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-19587\" src=\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2020\/03\/screen-with-muesli-widget-oferta.jpg\" sizes=\"(max-width: 350px) 100vw, 350px\" srcset=\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2020\/03\/screen-with-muesli-widget-oferta.jpg 1000w, https:\/\/easyscreen.tv\/wp-content\/uploads\/2020\/03\/screen-with-muesli-widget-oferta-768x1297.jpg 768w\" alt=\"Narrowcasting reclame\" width=\"350\" height=\"591\" \/><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e1b4aa elementor-widget elementor-widget-text-editor\" data-id=\"9e1b4aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Bewegwijzering: ori\u00ebntatie<\/h3><p data-wp-editing=\"1\">Mensen willen zo weinig mogelijk tijd in een winkel doorbrengen. Ze willen gewoon krijgen wat ze nodig hebben en snel terugkeren naar de veiligheid van hun huizen. Met de\u00a0<a href=\"https:\/\/easyscreen.tv\/toepassingen\/wayfinding-tv\/\">wayfinding<\/a><strong>\u00a0templates<\/strong>\u00a0van Easyscreen kun je de plattegrond van je\u00a0<strong>detailhandelaar<\/strong>\u00a0op het scherm weergeven via<strong>\u00a0displays in de winkel.<\/strong>\u00a0Wijs de gebruikers aan waar alles staat en wat ze in elk gangpad kunnen vinden. Als je hen begeleidt, zullen de klanten in een mum van tijd binnen en buiten zijn en maak je hun ervaring een stuk minder stressvol.<\/p><p data-wp-editing=\"1\"><a href=\"https:\/\/easyscreen.tv\/toepassingen\/wayfinding-tv\/\"><img decoding=\"async\" class=\"aligncenter wp-image-11509 size-full\" src=\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2019\/05\/Wayfinding2.gif\" alt=\"wayfinding\" width=\"464\" height=\"271\" \/><\/a><\/p><h2>\u00a0<\/h2><h2><span id=\"Help_de_consumenten_kalm_te_blijven\" class=\"ez-toc-section\"><\/span>Help de consumenten kalm te blijven<\/h2><p>Een andere manier waarop displays in de winkel voor een\u00a0<strong>aangename winkelervaring<\/strong>\u00a0kunnen zorgen, is door een ontspannen sfeer te cre\u00ebren die jouw klanten helpt kalmeren en aanmoedigen.<\/p><p>Je kunt content tonen als:<br \/>\u2013 Onderhoudende of ontspannende video\u2019s.<br \/>\u2013 Inspirerende verhalen van mensen die de gemeenschap steunen in tijden van crisis.<br \/>\u2013 Opbeurende berichten of inspirerende citaten.<\/p><p>\u00a0<\/p><p><b>Instore TV-displays helpen de detailhandel,<\/b>\u00a0door de klantervaring te verbeteren, ongeacht de omstandigheden. Door de klant te helpen zijn taken snel en effici\u00ebnt af te ronden en tegelijk voor een aangename omgeving te zorgen, zullen mensen meer naar die winkel willen komen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c1b0ee7 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c1b0ee7\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-abae64e\" data-id=\"abae64e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9639e53 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"9639e53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Klinkt dit iets voor jou? Neem contact op met onze specialisten en ontdek wat er mogelijk is!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c626d04 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"c626d04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/easyscreen.tv\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Neem Contact Op<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In noodsituaties kunnen de\u00a0genomen politieke maatregelen\u00a0ertoe leiden dat veel winkels worden gesloten; er zijn echter detailhandelszaken die diensten en basisbenodigdheden leveren, zoals kruideniers, apotheken, tabakswinkels of benzinestations, die open moeten blijven om de bevolking te blijven bedienen. Het is in deze moeilijke situaties dat\u00a0narrowcasting\u00a0winkels helpt\u00a0 en dat de installatie van\u00a0instore tv-schermen\u00a0een belangrijk instrument wordt om [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":9409,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1078],"tags":[],"class_list":["post-41489","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Instore TV: 3 manieren waarop deze vorm van narrowcasting jou helpt \u2705<\/title>\n<meta name=\"description\" content=\"In deze moeilijke tijden helpen instore tv displays de handel door actuele informatie te bieden. 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