{"id":41556,"date":"2019-12-23T15:08:00","date_gmt":"2019-12-23T14:08:00","guid":{"rendered":"https:\/\/easyscreen.tv\/uncategorized\/drukwerk-of-narrowcasting\/"},"modified":"2023-10-06T09:37:26","modified_gmt":"2023-10-06T08:37:26","slug":"printed-signs-or-digital-signage","status":"publish","type":"post","link":"https:\/\/easyscreen.tv\/en\/blog\/printed-signs-or-digital-signage\/","title":{"rendered":"Printed signs or Digital Signage, which is better?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"41556\" class=\"elementor elementor-41556 elementor-41544\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-38929d6b elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"38929d6b\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-de96d66\" data-id=\"de96d66\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-60b4994f elementor-widget elementor-widget-heading\" data-id=\"60b4994f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Printed signs or Digital Signage, which is better?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-65fd638 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"65fd638\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-55bd9202\" data-id=\"55bd9202\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5a3247b4 elementor-widget elementor-widget-text-editor\" data-id=\"5a3247b4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Surely, you&#8217;ve thought about using printed posters to promote your products or services, and perhaps that&#8217;s even the reason you ended up in this article.<\/p><p><span data-preserver-spaces=\"true\">However, have you ever thought about using\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/easyscreen.tv\/en\/digital-signage-software\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Digital Signage<\/span><\/a><span data-preserver-spaces=\"true\">? If you want to know more about this advertising method that does not involve printing costs, it can be updated instantly and will make you create captivating content for your audience&#8230;keep reading!<\/span><\/p><h2>What is Digital Signage?<\/h2><p><span data-preserver-spaces=\"true\">Digital Signage<\/span><span data-preserver-spaces=\"true\">\u00a0<\/span><span data-preserver-spaces=\"true\">is the advertising method of 2020. It is a growing visual media used to transfer information through controlled digital LED screens connected to a private television channel.<\/span><\/p><p>In contrast to traditional signage, digital signage is used to effectively target specific groups of people at certain locations and times with personalized information and entertainment.<\/p><p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-18795\" src=\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2019\/12\/imagenes-post-3-0-meeting-room.jpg\" alt=\"\" width=\"1500\" height=\"492\" srcset=\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2019\/12\/imagenes-post-3-0-meeting-room.jpg 1500w, https:\/\/easyscreen.tv\/wp-content\/uploads\/2019\/12\/imagenes-post-3-0-meeting-room-768x252.jpg 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/p><h2>\u00a0<\/h2><h2>How to use Digital Signage?<\/h2><p>You can use Digital Signage in your business for your content marketing, that is, to attract and entertain your customers, communicate news or offers, make their wait more pleasant and much more!<\/p><p>Today, some companies offer specialized software that allows you to create, manage and share content on screens, in multiple locations, in a completely remote and easy-to-use way. This software connects to your screens.<\/p><p><span data-preserver-spaces=\"true\">You can use pre-designed video templates and special widgets to create content in easy steps and then share it in all your stores instantly with our<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/easyscreen.tv\/en\/digital-signage-software\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">\u00a0Easyscreen software<\/span><\/a><span data-preserver-spaces=\"true\">.<\/span><\/p><p>Related:<\/p><ul><li><a href=\"https:\/\/easyscreen.tv\/en\/healthcare-and-well-being\/\">Digital Signage for the health sector<\/a><\/li><li><a href=\"https:\/\/easyscreen.tv\/en\/leisure-and-hospitality-2\/\">Digital Signage for for the hospitality industry<\/a><\/li><\/ul><p><img decoding=\"async\" class=\"alignnone size-full wp-image-18792\" src=\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2019\/12\/imagenes-post-30.jpg\" alt=\"\" width=\"1920\" height=\"630\" srcset=\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2019\/12\/imagenes-post-30.jpg 1920w, https:\/\/easyscreen.tv\/wp-content\/uploads\/2019\/12\/imagenes-post-30-768x252.jpg 768w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p><h2>\u00a0<\/h2><h2>How does Digital Signage compare to traditional printed posters?<\/h2><p style=\"text-align: left;\">Both methods have their advantages, but we can see that the advantages of digital signage outweigh those of printed posters. In the following chart you can see a comparison.<\/p><table style=\"height: 385px;\"><tbody><tr style=\"height: 73px;\"><td style=\"text-align: center; height: 73px; width: 106px;\"><h4><b>Details<\/b><\/h4><\/td><td style=\"text-align: center; height: 73px; width: 397px;\"><h4><b>Digital Signage<\/b><\/h4><\/td><td style=\"height: 73px; width: 233px;\"><h4 style=\"text-align: center;\"><b>Printed Posters<\/b><\/h4><\/td><\/tr><tr style=\"height: 24px;\"><td style=\"text-align: center; height: 24px; width: 106px;\"><span style=\"font-weight: 400;\">Location<\/span><\/td><td style=\"text-align: center; height: 24px; width: 397px;\"><span style=\"font-weight: 400;\">Multiple locations<\/span><\/td><td style=\"text-align: center; height: 24px; width: 233px;\"><span style=\"font-weight: 400;\">Multiple locations<\/span><\/td><\/tr><tr style=\"height: 48px;\"><td style=\"text-align: center; height: 48px; width: 106px;\"><span style=\"font-weight: 400;\">Updating the content<\/span><\/td><td style=\"text-align: center; height: 48px; width: 397px;\"><span style=\"font-weight: 400;\">Online, anytime, anywhere<\/span><\/td><td style=\"text-align: center; height: 48px; width: 233px;\"><span style=\"font-weight: 400;\">To update it, it must be reprinted and placed in the location<\/span><\/td><\/tr><tr style=\"height: 48px;\"><td style=\"text-align: center; height: 48px; width: 106px;\">Programming of the material<\/td><td style=\"text-align: center; height: 48px; width: 397px;\"><span style=\"font-weight: 400;\">Yes<\/span><\/td><td style=\"text-align: center; height: 48px; width: 233px;\"><span style=\"font-weight: 400;\">No<\/span><\/td><\/tr><tr style=\"height: 48px;\"><td style=\"text-align: center; height: 48px; width: 106px;\">Adjusting the material for the audience<\/td><td style=\"text-align: center; height: 48px; width: 397px;\"><span style=\"font-weight: 400;\">Yes, it can even be adjusted by time and location<\/span><\/td><td style=\"text-align: center; height: 48px; width: 233px;\">Only one audience can be chosen<\/td><\/tr><tr style=\"height: 24px;\"><td style=\"text-align: center; height: 24px; width: 106px;\"><span style=\"font-weight: 400;\">Live video<\/span><\/td><td style=\"text-align: center; height: 24px; width: 397px;\"><span style=\"font-weight: 400;\">Yes<\/span><\/td><td style=\"text-align: center; height: 24px; width: 233px;\"><span style=\"font-weight: 400;\">No<\/span><\/td><\/tr><tr style=\"height: 24px;\"><td style=\"text-align: center; height: 24px; width: 106px;\"><span style=\"font-weight: 400;\">Flexible text<\/span><\/td><td style=\"text-align: center; height: 24px; width: 397px;\"><span style=\"font-weight: 400;\">Yes<\/span><\/td><td style=\"text-align: center; height: 24px; width: 233px;\"><span style=\"font-weight: 400;\">No<\/span><\/td><\/tr><tr style=\"height: 48px;\"><td style=\"text-align: center; height: 48px; width: 106px;\">Update frequency<\/td><td style=\"text-align: center; height: 48px; width: 397px;\"><span style=\"font-weight: 400;\">Instantly, when needed<\/span><\/td><td style=\"text-align: center; height: 48px; width: 233px;\"><span style=\"font-weight: 400;\">Days<\/span><\/td><\/tr><tr style=\"height: 48px;\"><td style=\"text-align: center; height: 48px; width: 106px;\"><span style=\"font-weight: 400;\">Costs<\/span><\/td><td style=\"text-align: center; height: 48px; width: 397px;\"><span style=\"font-weight: 400;\">At first the cost is higher, if you do not already have screens, but in the long run it is cheaper, because it is only done once<\/span><\/td><td style=\"text-align: center; height: 48px; width: 233px;\">Repeated printing costs, every time you have to change the posters<\/td><\/tr><\/tbody><\/table><h2>You know it! Forget about printed posters.<\/h2><p>Then, at the moment of choosing, you already have all the data to choose what best suits the needs of your business. If you want to know more about what digital signage is and how it works, you can see it <a href=\"https:\/\/easyscreen.tv\/en\/what-is-digital-signage\/\">here.<\/a><\/p><p><img decoding=\"async\" class=\"alignnone wp-image-18694 size-full\" title=\"digital signage\" src=\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2019\/12\/easyscreen-30-software.jpg\" alt=\"carteles impresos digital signage\" width=\"786\" height=\"417\" srcset=\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2019\/12\/easyscreen-30-software.jpg 786w, https:\/\/easyscreen.tv\/wp-content\/uploads\/2019\/12\/easyscreen-30-software-768x407.jpg 768w\" sizes=\"(max-width: 786px) 100vw, 786px\" \/><\/p><p><b>Easyscreen: The Digital Signage software for your business<\/b><\/p><p>At Easyscreen, we are a complete solution, so we can help you every step of the way. We can provide you with screens for Digital Signage and media players, but also much more. We provide you with content creation and management software with our platform and then we take care of the installation and maintenance of your equipment.<\/p><p>We are confident that your business will benefit from Digital Signage, with our software and support, as do our thousands of customers in many industries. Try our <a href=\"https:\/\/easyscreen.tv\/en\/digital-signage-software\/\">Digital Signage software<\/a> completely free!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Printed signs or Digital Signage, which is better? Surely, you&#8217;ve thought about using printed posters to promote your products or services, and perhaps that&#8217;s even the reason you ended up in this article. However, have you ever thought about using\u00a0Digital Signage? If you want to know more about this advertising method that does not involve [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":7322,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1078],"tags":[],"class_list":["post-41556","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Printed signs or Digital Signage, which is better? 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