{"id":41573,"date":"2019-12-10T12:58:00","date_gmt":"2019-12-10T11:58:00","guid":{"rendered":"https:\/\/easyscreen.tv\/uncategorized\/narrowcasting-als-omnichannel-strategie\/"},"modified":"2023-10-06T09:39:33","modified_gmt":"2023-10-06T08:39:33","slug":"digital-signage-as-omnichannel-strategy","status":"publish","type":"post","link":"https:\/\/easyscreen.tv\/en\/blog\/digital-signage-as-omnichannel-strategy\/","title":{"rendered":"Digital advertising success stories: Media Markt"},"content":{"rendered":"\t\t
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Digital advertising success stories: Media Markt<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\"\"<\/p>

Media Markt success story thanks to Digital Signage<\/h2>

Today we talk about\u00a0<\/span>digital advertising success stories<\/span><\/strong>. In an interview for Alimarket.es, the company\u00a0<\/span>MediaMarkt<\/span><\/strong>\u00a0stated that \u201c<\/span>we have made the\u00a0<\/span><\/em>omnichannel<\/span><\/em><\/strong>\u00a0our strongest offer. We want our customers to feel that they have at their fingertips any product or service, either through physical stores or through its online store, in the shortest time possible and with maximum facilities\u201d.<\/span><\/em><\/p>

There are several strategies to make your business successful<\/strong>, but this is one of the most important ones. Therefore, we consider it relevant that you know the case of MediaMarkt.<\/span><\/p>

What is omnicanality?<\/b><\/h2>

\"Carteler\u00eda<\/p>

Omnicanality is a type of strategy<\/span><\/strong>\u00a0that is completely adapted to the needs and habits of the client. This type of strategy uses all\u00a0<\/span>communication channels<\/span><\/strong>\u00a0to capture the consumer’s attention. The advantage of this strategy is that it can always be carried out in any communication channel without having to simply choose one.\u00a0<\/span><\/p>

Omnicanality allows the client to choose the information channel that best suits him.<\/strong> What is the advantage? That the consumer can choose which medium to use to obtain a better shopping experience.\u00a0<\/span><\/p>

How did Digital Signage contribute to Media Markt’s success?\u00a0<\/b><\/h2>

This\u00a0<\/span>digital technology<\/span><\/strong>\u00a0is a means of communication that consists of broadcasting multimedia content through screens placed in different locations, carrying out both\u00a0<\/span>outdoor<\/span>\u00a0and<\/span>\u00a0indoor advertising campaigns.\u00a0<\/span><\/p>

It is used in different industries to broadcast customized, branding-related content. Usually, the management of these contents is done through CMS software that allows to create and schedule videos remotely and send them to the screens in real-time.<\/p>

How is Digital Signage used for omnicanality?<\/b><\/h2>

Mediamarkt<\/span><\/strong>\u00a0has\u00a0<\/span>multiple advertising screens<\/span><\/strong>\u00a0in its facilities. Some are\u00a0<\/span>indoor LED screens<\/span><\/a>\u00a0and others\u00a0<\/span>outdoor LED screens.<\/span><\/a>\u00a0On these advertising screens, they show marketing material in the shape of\u00a0<\/span>digital c<\/span>o<\/span>ntent<\/span> according to the interests of their consumers. When the customer sees the content shown on the LED screens, they decide to continue obtaining more information through another channel (always through the channel they prefer). For example, when the individual arrives home they decide to enter the Mediamarkt website and make an online purchase of the product they saw on the screen.\u00a0<\/span><\/p>

Mediamarkt is committed to Digital Signage<\/span><\/strong>\u00a0because it is one of the communication channels that most direct consumers to make the purchase action. Remember that for this strategy to work all your channels must be connected. On the contrary, you will not achieve your quantitative or qualitative objectives.<\/span><\/p>

In which sectors can you carry out omnicanality?<\/b><\/h2>

Omnicanality can occur in all sectors: health care, offices, retailers, sports centers, leisure, restaurants, and education. It should be noted that currently, the retail sector is the one that is using this strategy the most.<\/p>

Omnicanality not only occurs in the relationship between company and client but goes beyond that. For example, in the retail sector, most companies have their own physical and online store. This type of strategy can only be used, when the stock of products that are being controlled. So that the customer can award the product.<\/p>

\"Carteler\u00eda<\/p>

Benefits of omnicanality for digital advertising success<\/b><\/h2>

As we have mentioned before, the omnicanality allows establishing a relationship between company and client because it allows the client to choose the channel he wants to be informed of.<\/p>

Implementing an omnichannel strategy means obtaining two benefits:<\/p>