{"id":41590,"date":"2019-12-03T13:02:00","date_gmt":"2019-12-03T12:02:00","guid":{"rendered":"https:\/\/easyscreen.tv\/uncategorized\/multimedia-content\/"},"modified":"2023-10-06T09:41:08","modified_gmt":"2023-10-06T08:41:08","slug":"multimedia-content","status":"publish","type":"post","link":"https:\/\/easyscreen.tv\/en\/blog\/multimedia-content\/","title":{"rendered":"How to increase your sales by 40% with multimedia content in your business?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"41590\" class=\"elementor elementor-41590 elementor-41578\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7530d0ca elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7530d0ca\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-40f55868\" data-id=\"40f55868\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2eb359ba elementor-widget elementor-widget-heading\" data-id=\"2eb359ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to increase your sales by 40% with multimedia content in your business?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1a2999fa elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1a2999fa\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-76a96c9c\" data-id=\"76a96c9c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9ac52f3 elementor-widget elementor-widget-text-editor\" data-id=\"9ac52f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-27127 aligncenter\" src=\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2021\/02\/sala-espera-abogados.jpg\" alt=\"sala de espera abogado\" width=\"400\" height=\"247\" \/><\/p><p><span style=\"font-weight: 400;\">Digital Signage has a fundamental role in increasing your company&#8217;s profits. To better understand what <\/span><a href=\"https:\/\/easyscreen.tv\/en\/digital-signage-software\/\"><span style=\"font-weight: 400;\">Digital Signage<\/span><\/a><span style=\"font-weight: 400;\"> is all about, you must first understand what multimedia content is.\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">Multimedia content is also what is known as\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/easyscreen.tv\/en\/content-creation\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">marketing content<\/span><\/a><span data-preserver-spaces=\"true\">. It is the reproduction of static, creative, and funny or moving images on advertising screens and these can be accompanied by text or not. Multimedia content is the perfect tool to make your internal and external communication efficient. This type of visual communication is what your company needs to connect immediately with your customers. Why? Well\u2026 just as technology advances, so do people. A great amount of text has already passed into history. Today, people are interested in\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/easyscreen.tv\/en\/blog\/dynamic-advertising\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">dynamic and interactive content<\/span><\/a><span data-preserver-spaces=\"true\">.<\/span><\/p><p><span style=\"font-weight: 400;\">Visual marketing also motivates and raises the performance of employees. Keeping your employees informed is essential to the functioning of your organization. Without happy employees, internal communication is non-existent.<\/span><\/p><p><img decoding=\"async\" class=\"alignnone size-full wp-image-18478\" src=\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2019\/12\/screenS-background-colours.jpg\" alt=\"\" width=\"1920\" height=\"414\" srcset=\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2019\/12\/screenS-background-colours.jpg 1920w, https:\/\/easyscreen.tv\/wp-content\/uploads\/2019\/12\/screenS-background-colours-768x166.jpg 768w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p><h2>\u00a0<\/h2><h2>Types of multimedia content that will increase your sales<\/h2><p><span style=\"font-weight: 400;\">There is a wide variety of different types of multimedia content that you can display on your screens for advertising:<\/span><\/p><ul><li><strong><span data-preserver-spaces=\"true\">Reviews from customers<\/span><\/strong><span data-preserver-spaces=\"true\">: choose those positive comments from your customers towards your brand and show them on your social networks so that other people can see how happy your customers are with your company.<\/span><\/li><li><strong><span data-preserver-spaces=\"true\">Campaign commitments<\/span><\/strong><span data-preserver-spaces=\"true\">: if you use Digital Signage for internal communication, you can show your employees the mission, vision, and values of your organization so that they always consider them. On the other hand, if you use it for external communication you can use a hashtag that is aligned with your campaign to achieve corporate visual communication.<\/span><\/li><li><strong><span data-preserver-spaces=\"true\">Employee motivation<\/span><\/strong><span data-preserver-spaces=\"true\">: shows the achievements, objectives, goals, sales, and progress of KPIs to arouse the curiosity and interest of your employees. Make them feel part of the organization and aspire to great results by showing graphs, tables, etc.<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Promotions and offers<\/strong>: if you are going to carry out a marketing strategy you can show in your digital information screens the characteristics of your product, prices, manufacturing, stock levels, online availability, etc. <\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Menu panel<\/strong>: are you part of the catering industry? then it is ideal that you show in your advertising screens your menu. Update it according to the date and time and highlight those special offers.<br \/><\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Pre-designed templates<\/strong>: at Easyscreen we provide you with an elaborate choice of templates with animations and widgets that you can use to create a diverse, complete, and functional channel. You can customize each style to match your corporate identity.<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Own content<\/strong>: add your files, whether they are videos, PDF files, PowerPoint presentations, or Youtube videos. Once you have created the template you can insert the files directly to upload them.<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Entertainment<\/strong>: do you have a private clinic? Are your clients bored in the waiting room? There is always the option to entertain by broadcasting BBC, newspapers, medical news, and even cartoon channels for the little ones and much more.<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Store and office guide and maps<\/strong>: help direct your customers to their destination. If you have an office with many floors you can show which floor your company&#8217;s facilities are on. Show them a map to facilitate their search.<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Transportation schedule<\/strong>: for schools, universities, museums, etc. Inform those interested about the schedule of public transport. Also, you can show important events where schools and universities are going to participate.<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Live camera<\/strong>: you can control what is happening inside or outside your facilities.<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Live television<\/strong>: broadcast different television channels such as National Geographic to keep your customers entertained and make their wait more enjoyable.<\/span><\/li><\/ul><p>Remember that attractive, creative, and eye-catching images or videos can be added to each of these multimedia content types to draw individuals&#8217; attention. This visual marketing content has the advantage of producing a higher and more efficient interaction between the company and customers or employees, resulting in a better turnover.<\/p><p><img decoding=\"async\" class=\"alignnone size-full wp-image-18481\" src=\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2019\/12\/software-3-0.jpg\" alt=\"\" width=\"1920\" height=\"1010\" srcset=\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2019\/12\/software-3-0.jpg 1920w, https:\/\/easyscreen.tv\/wp-content\/uploads\/2019\/12\/software-3-0-768x404.jpg 768w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p><h2>\u00a0<\/h2><h2><b>Screen advertising program<\/b><\/h2><p><span style=\"font-weight: 400;\">To be able to put and manage the multimedia content that we have mentioned above on your advertising monitors, you need the help of a <\/span><a href=\"https:\/\/easyscreen.tv\/en\/digital-signage-software\/\"><span style=\"font-weight: 400;\">cms software<\/span><\/a><span style=\"font-weight: 400;\">. Easyscreen offers a content management system thought in detail and customized for you. It is an easy and fast platform to use so you can save time.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>How to increase your sales by 40% with multimedia content in your business? Digital Signage has a fundamental role in increasing your company&#8217;s profits. To better understand what Digital Signage is all about, you must first understand what multimedia content is.\u00a0 Multimedia content is also what is known as\u00a0marketing content. It is the reproduction of [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1078],"tags":[],"class_list":["post-41590","post","type-post","status-publish","format-standard","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Increase your sales with 40% with multimedia content- Digital Signage<\/title>\n<meta name=\"description\" content=\"Digital Signage has a fundamental role in increasing your company\u2019s profits. 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