{"id":41608,"date":"2019-11-26T13:05:00","date_gmt":"2019-11-26T12:05:00","guid":{"rendered":"https:\/\/easyscreen.tv\/uncategorized\/narrowcasting-trend\/"},"modified":"2023-10-06T09:43:16","modified_gmt":"2023-10-06T08:43:16","slug":"digital-signage-2021","status":"publish","type":"post","link":"https:\/\/easyscreen.tv\/en\/blog\/digital-signage-2021\/","title":{"rendered":"Digital Signage in 2021. A trend for the success of your company"},"content":{"rendered":"\t\t
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Digital Signage in 2021. A trend for the success of your company<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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What is Digital Signage?<\/b><\/h2>

Digital Signage<\/span><\/a>\u00a0is a tool to communicate. It consists of multimedia content through screens placed in different locations. It is used in different industries to broadcast personalized content related to a brand. Usually, the management of these contents is done through CMS software that creates and schedules videos remotely and sends them to the screens in real-time.<\/span><\/p>

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What’s new in Digital Signage in 2021<\/b><\/h2>

An important development in digital signage for 2021 is that many screens suppliers have realized that the Digital Signage market is growing. They are committed to integrating content management platforms into their screens.<\/p>

This is the case of Samsung, which this year is committed to its solution for Magic Info screens, a way to integrate the creation and management of content for Digital Signage on screens.<\/span><\/p>

On top of that, platforms such as Easyscreen, with years of experience in the development of software similar to Samsung just created, are renewed with better attributes and applications.<\/span><\/p>

Why use Digital Signage in 2021?<\/b><\/h2>

Digital Signage is the advertising method of 2020. It is a cost-effective solution to always display up-to-date content in your business, which makes it the best way to attract and entertain your customers to sell more, without overspending. It is the advertising method that is already trending and will continue to grow next year.<\/span><\/p>

For example, imagine you have a chain of stores and you want to publish a flash offer. It is not very effective to print posters and signs to place them in all stores, as this requires planning, paper and printing costs and, in the end, the posters will end up in the trash. Instead, with Digital Signage, you could create a video poster in minutes and display it on the screens of all your stores, at no extra cost.<\/p>

Another example, imagine you have a dentist’s office and you want to put up magazines for the waiting room. You could buy magazines every month, or you could use a\u00a0<\/span>Digital Signage program<\/span>\u00a0like Easyscreen. You can use digital signage to display the latest news from publications like BBC and more on your screens.<\/span><\/p>

Maybe you have a company and you want to show your latest sales results on screens or show what your customers are saying about your brand on social media to motivate your employees, you can do that with Digital Signage too! Platforms like Easyscreen’s have integrated applications like Facebook, Instagram, Twitter… That will allow you to show your social networks on-screen to everyone.<\/p>

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Digital Signage trends in 2021<\/h2>