{"id":42918,"date":"2023-07-27T15:21:55","date_gmt":"2023-07-27T14:21:55","guid":{"rendered":"https:\/\/easyscreen.tv\/wat-is-narrowcasting-content\/"},"modified":"2023-10-20T13:34:03","modified_gmt":"2023-10-20T12:34:03","slug":"marketing-de-contenido","status":"publish","type":"page","link":"https:\/\/easyscreen.tv\/es\/marketing-de-contenido\/","title":{"rendered":"Narrowcasting Content"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"42918\" class=\"elementor elementor-42918 elementor-42905\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5a208483 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5a208483\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7d024b91\" data-id=\"7d024b91\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-604494d0 elementor-widget elementor-widget-heading\" data-id=\"604494d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Marketing de contenidos para Digital Signage: Tu Gu\u00eda\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fb92055 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6fb92055\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29c6e597 elementor-widget elementor-widget-text-editor\" data-id=\"29c6e597\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Crear el mejor marketing de contenidos es imprescindible para tu soluci\u00f3n de carteler\u00eda digital. Necesitas ajustar las capacidades de tu hardware, crear contenido de calidad y lograr tus objetivos para obtener una publicidad din\u00e1mica y una comunicaci\u00f3n eficaz. Esta gu\u00eda, describe el proceso para la creaci\u00f3n de contenido, te proporciona ejemplos de contenido din\u00e1mico y explica c\u00f3mo Easyscreen puede ayudarte.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ace3a01 elementor-widget elementor-widget-image\" data-id=\"4ace3a01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"838\" src=\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2021\/11\/narrowcasting1.jpg\" class=\"attachment-large size-large wp-image-33551\" alt=\"Easyscreen Se\u00f1alizacion Digital\" srcset=\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2021\/11\/narrowcasting1.jpg 1200w, https:\/\/easyscreen.tv\/wp-content\/uploads\/2021\/11\/narrowcasting1-768x536.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3bd7921b elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3bd7921b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7f6e8369\" data-id=\"7f6e8369\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-21de6882 elementor-widget elementor-widget-heading\" data-id=\"21de6882\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Fuentes de contenido de Carteler\u00eda Digital\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28707f7e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"28707f7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96d5a14 elementor-widget elementor-widget-heading\" data-id=\"96d5a14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfCuales son las opciones para el Abastecimiento de Contenido de Carteler\u00eda digital?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-724205cf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"724205cf\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f32dc86\" data-id=\"f32dc86\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-255a1ca3 elementor-widget elementor-widget-heading\" data-id=\"255a1ca3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tus Propias Creaciones\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da2e4c7 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"da2e4c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35676997 elementor-widget elementor-widget-text-editor\" data-id=\"35676997\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Existen\u00a0cuatro opciones\u00a0principales para crear tu propio contenido de carteleria digital:<\/p><p>\u00a0<\/p><ul><li>Crearlo tu mismo<\/li><li>Freelancers<\/li><li>Agencia de marketing<\/li><li>Compa\u00f1\u00eda especializada en carteler\u00eda digital<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-392ed44c elementor-widget elementor-widget-heading\" data-id=\"392ed44c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Crearlo tu mismo\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f1c639 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6f1c639\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c38739 elementor-widget elementor-widget-text-editor\" data-id=\"2c38739\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>\u00bfPuedes crear marketing de contenidos de digtal signage por ti mismo?<\/h3><p>Puedes crear contenido de digital signage tu mismo y es posible hacerlo de forma gratuita. Utiliza im\u00e1genes o usa un software simple como Microsoft PowerPoint o Adobe Photoshop. Si tienes dise\u00f1adores en tu empresa, entonces ser\u00e1n capaces de crear contenido m\u00e1s complejo para lograr una comunicaci\u00f3n visual efectiva.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-802e4ed elementor-widget elementor-widget-heading\" data-id=\"802e4ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Freelancers y Agencias de Marketing\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ab39d5b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3ab39d5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-307936f elementor-widget elementor-widget-text-editor\" data-id=\"307936f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>\u00bfEs posible contratar a otros para crear tu contenido de digital signage?<\/h3><p>Si no tienes dise\u00f1adores, entonces contratarlos externamente es una opci\u00f3n. Ellos tendr\u00e1n experiencia en la creaci\u00f3n de marketing de contenidos utilizando im\u00e1genes, gr\u00e1ficos y v\u00eddeos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-46c390a3 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"46c390a3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-52bffbb5\" data-id=\"52bffbb5\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1488185 elementor-widget elementor-widget-heading\" data-id=\"1488185\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Software cms como Servicio (SaaS): Carteler\u00eda Digital\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b41f64 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2b41f64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e090a90 elementor-widget elementor-widget-heading\" data-id=\"7e090a90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Wat is de beste manier om content te maken voor narrowcasting?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2e5ddf57 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2e5ddf57\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-44dd416d\" data-id=\"44dd416d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-383abc5 elementor-widget elementor-widget-text-editor\" data-id=\"383abc5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>\u00bfCu\u00e1l es la mejor manera de crear marketing de contenidos para carteler\u00eda digital?<\/strong><\/p><p>Tu mejor alternativa es contratar a una empresa de digital signage especializada en pantallas de publicidad\u00a0para lograr una comunicaci\u00f3n visual eficaz y que disponga de un sencillo\u00a0sistema de gesti\u00f3n de contenidos.\u00a0Estas compa\u00f1\u00edas ofrecen una<a href=\"https:\/\/easyscreen.tv\/es\/creacion-contenido\/\">\u00a0soluci\u00f3n completa<\/a>, por lo que har\u00e1n que sea m\u00e1s f\u00e1cil empezar por la carteler\u00eda digital. Tus\u00a0<a href=\"https:\/\/easyscreen.tv\/es\/plantillas-predisenadas\/\">plantillas<\/a>\u00a0dise\u00f1adas para distintos sectores y objetivos espec\u00edficos te permitir\u00e1n tener r\u00e1pidamente contenido nuevo en tus espacios. Tambi\u00e9n, podr\u00e1n ayudarte a implementar\u00a0tus propios medios\u00a0y dise\u00f1ar nuevo contenido desde cero, asegur\u00e1ndose de que se adapte a la imagen corporativa de la empresa. Es importante recordar que la calidad de la digital signage se percibir\u00e1 como un reflejo de tu empresa. El digital signage bien posicionado, a menudo ser\u00e1 el primer y \u00faltimo punto de contacto de la experiencia de tu audiencia, por lo que el contenido de alta calidad es importante, sin importar lo simple que sea.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8f2daa7\" data-id=\"8f2daa7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-49fb1b6e elementor-widget elementor-widget-image\" data-id=\"49fb1b6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"874\" src=\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2019\/03\/narrowcasting_schermen.jpg\" class=\"attachment-large size-large wp-image-11907\" alt=\"tipos de pantallas digitales\" srcset=\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2019\/03\/narrowcasting_schermen.jpg 1024w, https:\/\/easyscreen.tv\/wp-content\/uploads\/2019\/03\/narrowcasting_schermen-768x656.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-367cdd63 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"367cdd63\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-60ffaff3\" data-id=\"60ffaff3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4c44d3e elementor-widget elementor-widget-heading\" data-id=\"4c44d3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Publicidad din\u00e1mica de Terceros\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d5af445 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3d5af445\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-711ed19 elementor-widget elementor-widget-heading\" data-id=\"711ed19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfPuedo usar mi digital signage como un espacio para la publicidad?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2b0a0cc5 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2b0a0cc5\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-79124752\" data-id=\"79124752\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a9acb11 elementor-widget elementor-widget-text-editor\" data-id=\"3a9acb11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Como las oportunidades de publicidad en televisi\u00f3n est\u00e1n disminuyendo, las marcas est\u00e1n buscando nuevos m\u00e9todos para anunciarse. La digital signage ofrece a las marcas y a los anunciantes la oportunidad de mostrar contenidos din\u00e1micos y atractivos en ubicaciones p\u00fablicas de gran impacto. Como resultado, muchas empresas est\u00e1n comprando la digital signage para luego alquilarla a las empresas como un espacio para la publicidad din\u00e1mica. Cu\u00e1nto puedas cobrar no s\u00f3lo depender\u00e1 de cu\u00e1ntas personas ven las pantalla led, sino tambi\u00e9n de la calidad y la relevancia que puedas proporcionar. Determina el valor de la publicidad en tu digital signage con este\u00a0<a href=\"https:\/\/drive.google.com\/a\/fairviewcorp.com\/file\/d\/1bfQqMQqkgk1Y4ANVumRO9YJcRZJTR2a0\/view?usp=sharing\">folleto<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-65a0aba2 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"65a0aba2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d6c5548\" data-id=\"d6c5548\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-12e158f3 elementor-widget elementor-widget-heading\" data-id=\"12e158f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Contenido de digital signage din\u00e1mico\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-554ddaaa elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"554ddaaa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-656b4e76 elementor-widget elementor-widget-heading\" data-id=\"656b4e76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfPuede la digital signage ser simple y efectiva?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e118e0 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e118e0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1590577b\" data-id=\"1590577b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7d0c2d4a elementor-widget elementor-widget-text-editor\" data-id=\"7d0c2d4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El contenido de la digital signage no tiene porque ser complejo. Normalmente, un contenido b\u00e1sico suele cumplir mejor con los objetivos de comunicaci\u00f3n visual de una entidad. El contenido est\u00e1tico, que podr\u00eda ser un logotipo de la marca, informaci\u00f3n del producto o direcciones, pueden verse desde mayor distancia. Tambi\u00e9n, es m\u00e1s f\u00e1cil de crear, requiere menor ancho de banda para ejecutar y necesita menos almacenamiento de memoria.<\/p><p>\u00a0<\/p><p>Si tus necesidades de digital signage son sencillas o s\u00f3lo est\u00e1s buscando empezar, esta podr\u00eda ser la mejor opci\u00f3n \u2013 y tienes una prueba disponible. Sin embargo, es importante tener en cuenta que la digital signage puede ir mucho m\u00e1s all\u00e1 de esto. Querr\u00e1s acercarte a ella como a un televisor, no como a un cartel, por lo que la creaci\u00f3n de contenido din\u00e1mico te llevar\u00e1 al siguiente nivel.<\/p><div id=\"attachment_8582\" class=\"wp-caption alignright\"><p>\u00a0<\/p><p class=\"wp-caption-text\">\u00a0<\/p><\/div><p>\u00a0<\/p><p>El contenido din\u00e1mico atrae m\u00e1s la atenci\u00f3n, muestra m\u00e1s informaci\u00f3n, crea m\u00e1s oportunidades y permite personalizar y mejorar la experiencia del cliente o audiencia. Los mejores resultados y ROI de la digital signage provendr\u00e1n de pantallas led que re\u00fanen varios contenidos b\u00e1sicos y din\u00e1micos creando as\u00ed una lista de reproducci\u00f3n perfecta y relevante.<\/p><h3>\u00a0<\/h3><h3>La gama en complejidad del contenido de la digital signage:<\/h3><ul><li>\u00a0<\/li><li>Im\u00e1genes<\/li><li>Videos y Contenido Animado<\/li><li>RSS &amp; XML Live Feeds<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5ad2a02d\" data-id=\"5ad2a02d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3747cdba elementor-widget elementor-widget-image\" data-id=\"3747cdba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"452\" src=\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2019\/03\/AD-Nieuws.jpg\" class=\"attachment-large size-large wp-image-17866\" alt=\"AD_nieuws_image\" srcset=\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2019\/03\/AD-Nieuws.jpg 800w, https:\/\/easyscreen.tv\/wp-content\/uploads\/2019\/03\/AD-Nieuws-768x434.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6f25172 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6f25172\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0b87514\" data-id=\"0b87514\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c157874 elementor-widget elementor-widget-heading\" data-id=\"c157874\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Im\u00e1genes\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-535a416 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"535a416\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fc21e4 elementor-widget elementor-widget-heading\" data-id=\"6fc21e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfPueden utilizarse cualquier tipo de im\u00e1genes en la carteler\u00eda digital?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fad7400 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fad7400\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f16d1d7\" data-id=\"f16d1d7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e4a90fd elementor-widget elementor-widget-text-editor\" data-id=\"e4a90fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Puede utilizar varios tipos de\u00a0archivos\u00a0de imagen, incluyendo JPG, BMP, PNG y GIF. Debido a las\u00a0pantallas led gigantes para publicidad\u00a0de Digital Signage, se necesitar\u00e1n im\u00e1genes de alta resoluci\u00f3n para mantenerlas atractivas y n\u00edtidas. La baja calidad y las im\u00e1genes pixeladas en una pantalla LCD dejar\u00e1n a tu p\u00fablico con la impresi\u00f3n incorrecta y la imagen desfavorable de tu negocio.<\/p><p>Tambi\u00e9n es una opci\u00f3n convertir una serie de im\u00e1genes o una\u00a0<a href=\"https:\/\/support.office.com\/en-us\/article\/turn-your-presentation-into-a-video-c140551f-cb37-4818-b5d4-3e30815c3e83\">presentaci\u00f3n de PowerPoint<\/a>\u00a0en un formato de v\u00eddeo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b1ec71b elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b1ec71b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cc75858\" data-id=\"cc75858\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b1b3cf9 elementor-widget elementor-widget-heading\" data-id=\"b1b3cf9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">V\u00eddeos y Contenido Animado: cartel digital led\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fae4830 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"fae4830\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dae48b2 elementor-widget elementor-widget-heading\" data-id=\"dae48b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfCu\u00e1l es el mejor software cms para crear videos y animaciones para la carteler\u00eda digital?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4b05ec3 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4b05ec3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-03df1cf\" data-id=\"03df1cf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8ef6982 elementor-widget elementor-widget-text-editor\" data-id=\"8ef6982\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<section class=\"text-justify\"><div class=\"container\"><div class=\"row\"><div class=\"col-sm-12\"><h3>Silverlight<\/h3><p>\u00bfEs\u00a0<em>Silverlight<\/em>\u00a0todav\u00eda una opci\u00f3n recomendada de software para crear contenido de carteler\u00eda digital?<\/p><p>\u00a0<\/p><p>Actualmente, es considerada como una t\u00e9cnica anticuada, pero Silverlight sigue siendo un marco popular para el uso de aplicaciones de Internet y v\u00eddeos y se utiliza con frecuencia para el contenido de la carteler\u00eda digital. Sin embargo, ahora no es recomendable para m\u00e9todos m\u00e1s eficaces.<\/p><h3>\u00a0<\/h3><h3>Adobe Flash<\/h3><p>Adobe tambi\u00e9n ha sido un reproductor multimedia importante en el sector de la carteler\u00eda digital. Sin embargo, Adobe flash\u00a0<a href=\"https:\/\/www.sixteen-nine.net\/2017\/08\/30\/flash-is-done-time-for-digital-signage-to-fully-adopt-html5\/\">ha perdido su espacio<\/a>\u00a0en el mercado. Al principio, las p\u00e1ginas web y las aplicaciones eran muy est\u00e1ticas, usando s\u00f3lo texto e im\u00e1genes simples. Flash cre\u00f3 la oportunidad de utilizar animaci\u00f3n e interactividades m\u00e1s avanzadas, pero ahora ha sido reemplazado por\u00a0<a href=\"https:\/\/es.wikipedia.org\/wiki\/HTML5\">HTML5<\/a>, que es de c\u00f3digo abierto y m\u00e1s avanzado.<\/p><h3>\u00a0<\/h3><h3>Adobe After Effects y Carteler\u00eda digital<\/h3><p>\u00bfPuedes utilizar Adobe After Effects para crear animaciones de carteler\u00eda digital?<\/p><p>\u00a0<\/p><p>Adobe After Effects sigue siendo el est\u00e1ndar del sector para la creaci\u00f3n de gr\u00e1ficos y, con la difusi\u00f3n de grandes pantallas led de alta resoluci\u00f3n, la demanda para emparejar las funciones con pantallas con emocionantes gr\u00e1ficos de movimiento est\u00e1 aumentando<\/p><p>\u00a0<\/p><p>Las animaciones se crean usando After Effects o HTML5, dependiendo de lo que se necesite. Muchas compa\u00f1\u00edas de digital signage usar\u00e1n After Effects porque puede crear animaciones de mayor calidad y no requiere una conexi\u00f3n a Internet para la reproducci\u00f3n. Una plantilla After Effects ser\u00e1 renderizada en los servidores de la compa\u00f1\u00eda, mientras que HTML lo hace en el hardware, por lo que usar After Effects no se ve afectado por limitaciones de hardware, creando as\u00ed m\u00e1s posibilidades de animaci\u00f3n.<\/p><p>\u00a0<\/p><p>Sin embargo, HTML5 tambi\u00e9n tiene muchos beneficios. Las animaciones HTML5 no tienen todas las capacidades de After Effects pero est\u00e1n listas para usar inmediatamente, lo que requiere que el servidor las realice primero. Cuando creas animaciones en HTML5 usando un sistema de carteler\u00eda digital para la gesti\u00f3n de contenidos, podr\u00e1 ver c\u00f3mo las animaciones aparecen en sus pantallas led mientras rellena la plantilla. Este tipo de interfaz de usuario se llama WYSIWYG. Puede encontrar m\u00e1s informaci\u00f3n<a href=\"https:\/\/whatis.techtarget.com\/definition\/WYSIWYG-what-you-see-is-what-you-get\">\u00a0aqu\u00ed<\/a>.<\/p><p>\u00a0<\/p><p>En contraste, para ver la salida de pantalla de las animaciones de After Effects, se requieren un hardware y software pesados.<\/p><h3>\u00a0<\/h3><h3>HTML5 &amp; Digital signage<\/h3><p>\u00bfCu\u00e1l es el mejor software para crear contenido de digital signage?<\/p><p>\u00a0<\/p><p>HTML5 es ahora la\u00a0<a href=\"https:\/\/www.digitalsignagetoday.com\/blogs\/html5-ushers-in-big-advances-in-digital-signage-interactivity\/\">herramienta m\u00e1s importante<\/a>\u00a0que se utiliza para crear la \u00faltima generaci\u00f3n de aplicaciones web y digital signage. Proporciona contenido que puede ejecutarse en cualquier plataforma, incluidas pantallas para publicidad de carteler\u00eda digital, ordenadores de sobremesa y port\u00e1tiles, tabletas y tel\u00e9fonos. Esto lo lleva a cualquier ubicaci\u00f3n. Las pantallas de digital signage se han vuelto m\u00e1s r\u00e1pidas, interactivas y m\u00e1s elegantes y sofisticadas, lo que abre oportunidades ilimitadas para participar, especialmente con una\u00a0<a href=\"https:\/\/www.iadea.com\/html5-and-4k-taking-interactive-digital-signage-to-new-heights\/\">pantalla 4K<\/a>. Adem\u00e1s, a diferencia del contenido m\u00e1s b\u00e1sico, el contenido HTML responde al tama\u00f1o de la pantalla, por lo que siempre se ajusta y es de alta resoluci\u00f3n.<\/p><\/div><\/div><\/div><\/section><section class=\"bg--secondary\"><div class=\"container\"><div class=\"row\"><div class=\"col-sm-12\">\u00a0<\/div><\/div><\/div><\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5bbe371 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5bbe371\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-96ac8a6\" data-id=\"96ac8a6\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-58ce612 elementor-widget elementor-widget-heading\" data-id=\"58ce612\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">RSS y XML Live Data Feeds\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9cad84a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"9cad84a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4365630 elementor-widget elementor-widget-heading\" data-id=\"4365630\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfPuedes tener feeds de datos en vivo en tu contenido de carteleria digital?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-da027b5 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"da027b5\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7960df8\" data-id=\"7960df8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e25e048 elementor-widget elementor-widget-text-editor\" data-id=\"e25e048\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<section class=\"bg--secondary\"><div class=\"container\"><div class=\"row\"><div class=\"col-sm-12\"><p>Con HTML5 puedes incorporar una fuente de datos en vivo en tu contenido, lo que significa que la informaci\u00f3n que muestres se actualizar\u00e1 autom\u00e1ticamente. Al integrar una\u00a0<a href=\"https:\/\/www.digitaltrends.com\/computing\/what-is-an-rss-feed\/\">fuente RSS<\/a>\u00a0como un archivo XML, lo que significa que la informaci\u00f3n est\u00e1 formateada en caracter\u00edsticas que te permiten mostrarla de manera atractiva en un formato l\u00f3gico, en tu contenido de carteleria digital, tus pantallas led \/ lcd siempre estar\u00e1n actualizadas, minimizando el tiempo dedicado a la gesti\u00f3n de contenidos. En lugar de tener que escanear manualmente las fuentes para obtener informaci\u00f3n, encontrar lo que es relevante y luego implementarlo en tu digital signage, una fuente RSS lo har\u00e1 todo por ti. Se mostrar\u00e1 una transmisi\u00f3n en vivo de art\u00edculos de blog, comunicados de prensa u otro contenido actualizado regularmente de las fuentes que elijas. Para mantener tu marca, la fuente RSS puede mostrar todo el contenido y las redes sociales m\u00e1s recientes publicados en l\u00ednea por la propia empresa.<\/p><p>\u00a0<\/p><p>Una compa\u00f1\u00eda de SaaS tendr\u00e1 plantillas en las que se pueden incorporar feeds en vivo como una superposici\u00f3n. En esta plantilla, se puede colocar una imagen de fondo de tu elecci\u00f3n que complemente el tema de los datos, tu marca o lo que desees. Adem\u00e1s, acceder a tu fuente de datos XML y luego mostrarla puede demorar unos segundos en su dispositivo, por lo que un SaaS desarrollar\u00e1 una breve introducci\u00f3n al contenido. Por lo tanto, cuando se muestra el fondo, la superposici\u00f3n de datos tambi\u00e9n est\u00e1 lista. Esto asegurar\u00e1 que tu contenido se vea profesional y de alta calidad.<\/p><\/div><\/div><\/div><\/section><section class=\"text-center bg--primary\"><div class=\"container\"><div class=\"row\"><div class=\"col-sm-12\">\u00a0<\/div><\/div><\/div><\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dd158ff elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dd158ff\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-da54111\" data-id=\"da54111\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-86774f0 elementor-widget elementor-widget-heading\" data-id=\"86774f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Publicar el Contenido de Digital Signage\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f668615 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"f668615\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f0f807 elementor-widget elementor-widget-heading\" data-id=\"4f0f807\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ahora que ya tienes el marketing de contenidos y has creado una lista de reproducci\u00f3n, \u00bfc\u00f3mo se publica?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-21ea54a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"21ea54a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2ec8c42e\" data-id=\"2ec8c42e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7b752809 elementor-widget elementor-widget-heading\" data-id=\"7b752809\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SMIL y Digital Signage\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5290ae83 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5290ae83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b8199 elementor-widget elementor-widget-heading\" data-id=\"9b8199\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfCu\u00e1l es el mejor lenguaje de marcado para la digital signage?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e2f4be1 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e2f4be1\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-27c7eb0a\" data-id=\"27c7eb0a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2113a99d elementor-widget elementor-widget-text-editor\" data-id=\"2113a99d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Hay diferentes formas de publicar marketing de contenidos de digital signage para obtener una publicidad din\u00e1mica, pero SMIL se ha convertido en el est\u00e1ndar. SMIL significa\u00a0<a href=\"https:\/\/searchmicroservices.techtarget.com\/definition\/SMIL-Synchronized-Multimedia-Integration-Language\">&#8216;lenguaje de integraci\u00f3n multimedia sincronizada&#8217;<\/a>\u00a0y es un lenguaje basado en XML dise\u00f1ado para facilitar la definici\u00f3n, programaci\u00f3n y sincronizaci\u00f3n de multimedia: audio, v\u00eddeo, texto, gr\u00e1ficos (comunicaci\u00f3n visual) contenido din\u00e1mico basado en HTML5 en una l\u00ednea de tiempo y para organizar el dise\u00f1o de la pantalla: los componentes b\u00e1sicos de una soluci\u00f3n de carteler\u00eda digital.<\/p><p>\u00a0<\/p><p>Esto significa que no importa si est\u00e1s utilizando contenido est\u00e1tico, din\u00e1mico o ambos, puedes agregarlos f\u00e1cilmente y coordinar tu tiempo, creando as\u00ed el mejor contenido posible de digital signage y listas de reproducci\u00f3n<\/p><p>Dit betekent dat, ongeacht of je statische content, dynamische content of beide gebruikt, je ze eenvoudig kunt aggregeren en hun timing kunt co\u00f6rdineren, waardoor de best mogelijke content voor narrowcasting en afspeellijst wordt gecre\u00eberd.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-42df3b58 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"42df3b58\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-59f1bf80\" data-id=\"59f1bf80\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a6704f7 elementor-widget elementor-widget-heading\" data-id=\"a6704f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfCu\u00e1les son los beneficios de SMIL para el Contenido de Digital Signage?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a310c15 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5a310c15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-74a68cf5 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"74a68cf5\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-46f1f704\" data-id=\"46f1f704\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-62291734 elementor-widget elementor-widget-text-editor\" data-id=\"62291734\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u25cf Env\u00ede pel\u00edculas, im\u00e1genes y sonido por separado, pero coordine su sincronizaci\u00f3n para tiempos \/ intervalos espec\u00edficos<br \/>\u25cf Tener m\u00faltiples reproductores SMIL sincronizando la reproducci\u00f3n de un reproductor fuente<br \/>\u25cf Defina el dise\u00f1o de las pantallas para publicidad y asigne objetos multimedia a una regi\u00f3n<br \/>\u25cf Los tama\u00f1os de los archivos se mantienen al m\u00ednimo, lo que evita tiempos de descarga lentos.<br \/>\u25cf Proporciona interoperoabilidad entre varios sistemas de carteler\u00eda digital y hardware<br \/>\u25cfCree varias versiones, incluidas las versiones con menor ancho de banda, y env\u00edales a diferentes ubicaciones<br \/>\u25cf Controlar f\u00e1cilmente la publicidad din\u00e1mica.<br \/>\u25cf Buscar actualizaciones sin reiniciar la reproducci\u00f3n<br \/>\u25cf Programe sus pantallas led exterior e interior de digital signage en modo stand-by de ahorro de energ\u00eda, ahorro de pantalla<br \/>\u25cf Soporta documentos HTML y Widgets<br \/>\u25cf Admite botones, sensores de movimiento para activar listas de reproducci\u00f3n cuando el usuario proporciona una entrada interactiva<br \/>\u25cf Soporta mostrar videos de fuentes externas<br \/>\u25cf Hacer micro ajuste a las listas de reproducci\u00f3n en base a los datos del usuario<br \/>\u25cf Los archivos multimedia se guardan en el almacenamiento en cach\u00e9 y se reproducen a partir de ese momento (excepto las retransmisiones en vivo)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5f9f50b elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5f9f50b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f8859b5\" data-id=\"f8859b5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a1191e0 elementor-widget elementor-widget-heading\" data-id=\"a1191e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Prueba nuestro software de digital signage\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d419a31 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"d419a31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/easyscreen.tv\/es\/demo-formulario\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Pruebalo gratis ahora<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Marketing de contenidos para Digital Signage: Tu Gu\u00eda Crear el mejor marketing de contenidos es imprescindible para tu soluci\u00f3n de carteler\u00eda digital. Necesitas ajustar las capacidades de tu hardware, crear contenido de calidad y lograr tus objetivos para obtener una publicidad din\u00e1mica y una comunicaci\u00f3n eficaz. Esta gu\u00eda, describe el proceso para la creaci\u00f3n de [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-42918","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7 Marketing de contenidos - Se\u00f1alizaci\u00f3n Digital - Easyscreen.tv<\/title>\n<meta name=\"description\" content=\"Obt\u00e9n el mejor marketing de contenidos para la se\u00f1alizaci\u00f3n digital con Easyscreen. 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