{"id":42935,"date":"2023-07-27T15:45:22","date_gmt":"2023-07-27T14:45:22","guid":{"rendered":"https:\/\/easyscreen.tv\/digital-signage-communicatie-strategie\/"},"modified":"2023-10-20T13:36:21","modified_gmt":"2023-10-20T12:36:21","slug":"marketing-visual","status":"publish","type":"page","link":"https:\/\/easyscreen.tv\/es\/marketing-visual\/","title":{"rendered":"Narrowcasting Communicatie Strategie"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"42935\" class=\"elementor elementor-42935 elementor-42920\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7a675c85 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7a675c85\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26fc225e\" data-id=\"26fc225e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1bf1e26 elementor-widget elementor-widget-heading\" data-id=\"1bf1e26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Marketing visual: Estrategias con\ndigital signage<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-387b3c15 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"387b3c15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42db0d36 elementor-widget elementor-widget-text-editor\" data-id=\"42db0d36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Las oportunidades de la\u00a0<strong>comunicaci\u00f3n visual corporativa<\/strong>\u00a0que se le brindan a trav\u00e9s de la carteler\u00eda digital son emocionantes y efectivas, y sobre todo son f\u00e1ciles de lograr con la\u00a0<strong>estrategia de marketing visual<\/strong>\u00a0correcta. En esta gu\u00eda, le explicaremos como elaborar una estrategia de comunicaci\u00f3n de digital signage utilizando los 5 bloques de construcci\u00f3n para asegurarse de que est\u00e1 alcanzando todo su potencial a la hora de\u00a0<strong>crear una identidad visual.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4033bc23 elementor-widget elementor-widget-image\" data-id=\"4033bc23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"838\" src=\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2021\/11\/narrowcasting1.jpg\" class=\"attachment-large size-large wp-image-33551\" alt=\"Easyscreen Se\u00f1alizacion Digital\" srcset=\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2021\/11\/narrowcasting1.jpg 1200w, https:\/\/easyscreen.tv\/wp-content\/uploads\/2021\/11\/narrowcasting1-768x536.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e9194a4 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e9194a4\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3a34de36\" data-id=\"3a34de36\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d609ae1 elementor-widget elementor-widget-heading\" data-id=\"3d609ae1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Los 5 bloques de construcci\u00f3n de contenido\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-747f1a77 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"747f1a77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e79b71d elementor-widget elementor-widget-heading\" data-id=\"e79b71d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Qu\u00e9 incluir en las estrategias de comunicaci\u00f3n visual\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7a28ebe3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7a28ebe3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6343e050\" data-id=\"6343e050\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c2d8325 elementor-widget elementor-widget-heading\" data-id=\"c2d8325\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfQu\u00e9 debe incluirse en una lista de reproducci\u00f3n de carteler\u00eda digital?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65103390 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"65103390\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3fbd7214 elementor-widget elementor-widget-text-editor\" data-id=\"3fbd7214\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Se construye una lista de reproducci\u00f3n de carteleria digital efectiva utilizando los \u00ab5 componentes b\u00e1sicos del contenido de carteler\u00eda digital\u00bb. Cuando estos bloques se juntan, crean listas de reproducci\u00f3n que aprovechan al m\u00e1ximo las capacidades de la digital signage. Cada clip ayudar\u00e1 individualmente a lograr diferentes objetivos finales, pero tener m\u00faltiples tipos de contenido llamar\u00e1 la atenci\u00f3n al cliente.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7721b655 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7721b655\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-779656f3\" data-id=\"779656f3\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-75d85add elementor-widget elementor-widget-heading\" data-id=\"75d85add\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Marca<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ffb8b9a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3ffb8b9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1a585248 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1a585248\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4138d05c\" data-id=\"4138d05c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-251313a7 elementor-widget elementor-widget-text-editor\" data-id=\"251313a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>\u00bfC\u00f3mo mejora el digital signage la identidad y la conciencia de marca?<\/b><\/p><p>El contenido de video hace posible transmitir la\u00a0comunicaci\u00f3n visual corporativa, los valores y los puntos de venta \u00fanicos.\u00a0El contenido por encima de la l\u00ednea se puede emitir a una audiencia para mostrar lo que separa a la marca del resto de la competencia, y lo hace de una manera emocionante. Esto, a su vez, crea compromiso y conversiones.<\/p><p>Cuando los clientes reconocen que comparten algunos valores fundamentales con una marca, estar\u00e1n dispuestos a participar, construir una relaci\u00f3n y querer formar parte de la historia de la marca. No hay mejor manera de hacerlo en espacios f\u00edsicos que con videos y contenido animado.<\/p><p>\u00a0<\/p><p>Y cada impresi\u00f3n de marca cuenta, incluso cuando no se procesan conscientemente. Las pantallas led de digital signage son notorias, por lo que la inclusi\u00f3n del nombre de la marca y las im\u00e1genes en el contenido aumentar\u00e1 su exposici\u00f3n y el p\u00fablico ganar\u00e1 una afinidad por la marca.<\/p><p>\u00a0<\/p><p><strong>El contenido de marca incluye:<\/strong><\/p><ul class=\"lead\"><li>Animaciones 3D del logo y slogans<\/li><li>Los valores y el legado de la marca.<\/li><li>Misi\u00f3n<\/li><li>Pantallas<\/li><li>El apoyo de celebridades<\/li><li>Paredes de Redes Sociales<\/li><li>Puntos de venta<\/li><li>Mostrar los puntos fuertes de la empresa: historia, ubicaciones,etc<\/li><li>Pel\u00edculas y personas que se asocian con la marca.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7ffca706 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7ffca706\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4602b98e\" data-id=\"4602b98e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6226b74e elementor-widget elementor-widget-heading\" data-id=\"6226b74e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Publicidad exterior e interior din\u00e1mica\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63e113f8 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"63e113f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1b804170 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1b804170\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2309f7d8\" data-id=\"2309f7d8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b40e13b elementor-widget elementor-widget-text-editor\" data-id=\"5b40e13b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>\u00bfQuieres hasta un 33% de incremento en las ventas?<\/b><\/p><p>El digital signage es muy efectivo para transmitir un mensaje con una llamada a la acci\u00f3n persuasiva. Un estudio encontr\u00f3 que el 80% de las tiendas experimentaron un aumento de hasta el 33% en las ventas cuando comenzaron a utilizar la digital signage para una publicidad din\u00e1mica digital.<\/p><p>\u00a0<\/p><p>Los clientes se han dicho a s\u00ed mismos que, para simplificar las compras, quieren ver informaci\u00f3n m\u00e1s clara sobre los art\u00edculos de venta y promociones. Se ha demostrado que las promociones de digital signage hacen que sea m\u00e1s probable que los clientes compren los productos destacados y el 44% de los clientes incluso afirman que influir\u00eda en ellos lo suficiente como para comprar el producto destacado en lugar del que originalmente hab\u00edan planeado comprar.<\/p><p><br \/>Con las pantallas digitales informativas ubicadas estrat\u00e9gicamente, las promociones pueden centrarse en la venta ascendente y en la venta cruzada al mostrar recomendaciones y promocionar art\u00edculos y paquetes adicionales.<\/p><p>\u00a0<\/p><p><strong>El contenido de los anuncios incluye:<\/strong><\/p><ul class=\"lead\"><li>Temas: Verano, Copa del Mundo, Navidad.<\/li><li>Adaptaciones de promociones impresas con una llamada a la acci\u00f3n.<\/li><li>Nuevos productos y servicios<\/li><li>Aspectos destacados de servicios desconocidos<\/li><li>Promociones y ofertas futuras<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-21cfa5d4 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"21cfa5d4\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2122d85d\" data-id=\"2122d85d\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6420df54 elementor-widget elementor-widget-heading\" data-id=\"6420df54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Entretenimiento\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f68cfbe elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"f68cfbe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7d03443e elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7d03443e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2ca4a7ac\" data-id=\"2ca4a7ac\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6dd89d99 elementor-widget elementor-widget-text-editor\" data-id=\"6dd89d99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>\u00bfC\u00f3mo se puede utilizar la digital signage para entretener a una audiencia?<\/b><\/p><p>El contenido de entretenimiento de la digital signage brinda la oportunidad de hacer coincidir con mayor precisi\u00f3n el entretenimiento con la audiencia. Al hacerlo, la digital signage ofrece una manera simple pero efectiva para crear y mejorar la experiencia del cliente.<\/p><p>\u00a0<\/p><p><b>Por ejemplo,<\/b>\u00a0al incluir clips de entretenimiento en una lista de reproducci\u00f3n en una sala de espera o en una recepci\u00f3n, har\u00e1 que el tiempo de espera pase m\u00e1s r\u00e1pido para los pacientes, clientes y visitantes. Su tiempo dedicado a la organizaci\u00f3n es m\u00e1s emocionante, relajante y satisfactorio.<\/p><p>\u00a0<\/p><p><strong>El contenido de entretenimiento incluye:<\/strong><\/p><ul class=\"lead\"><li>Dibujos para ni\u00f1os<\/li><li>Bloopers<\/li><li>Videos virales<\/li><li>La foto del d\u00eda<\/li><li>Video clips musicales<\/li><li>Eventos en directo<\/li><li>Concursos<\/li><li>Contenidos espec\u00edficos: deportes, cultura, etc.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3b71210 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3b71210\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-01b0986\" data-id=\"01b0986\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5dc80ac elementor-widget elementor-widget-heading\" data-id=\"5dc80ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Infotainment (informaci\u00f3n y entretenimiento)\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c349a1c elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c349a1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-802c5fe elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"802c5fe\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cfd7946\" data-id=\"cfd7946\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-904bdfb elementor-widget elementor-widget-text-editor\" data-id=\"904bdfb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Este contenido est\u00e1 dise\u00f1ado para ser entretenido, pero tambi\u00e9n para proporcionar informaci\u00f3n al mismo tiempo. La informaci\u00f3n ser\u00e1 algo que la organizaci\u00f3n ha considerado \u00fatil o interesante para su p\u00fablico objetivo.<\/p><p>\u00a0<\/p><p>Muy a menudo este tipo de contenido se implementa en una regi\u00f3n de la pantalla, por lo que se muestra al mismo tiempo que otro contenido.<\/p><p>\u00a0<\/p><p>Las transmisiones en vivo de las fuentes de elecci\u00f3n se pueden vincular a las plantillas que vienen con una plataforma de software cms, por lo que todas las \u00faltimas noticias e informaci\u00f3n se muestran en un dise\u00f1o profesional y creativo. Por supuesto, no\u00a0 requiere de trabajo para mantenerse actualizado.<\/p><p>\u00a0<\/p><p><strong>El contenido de infotaitment incluye:<\/strong><\/p><ul class=\"lead\"><li>Noticias: generales, deportes, pol\u00edtica, econom\u00eda, etc.\u00a0<\/li><li>Tr\u00e1fico<\/li><li>Previsi\u00f3n metereol\u00f3gica<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6a0d3cd elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6a0d3cd\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c0daea4\" data-id=\"c0daea4\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-527b6df elementor-widget elementor-widget-heading\" data-id=\"527b6df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Imagen Corporativa\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e497cee elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"e497cee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-182e3a0 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"182e3a0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ec7fc14\" data-id=\"ec7fc14\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-797ecd1 elementor-widget elementor-widget-text-editor\" data-id=\"797ecd1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<section><div class=\"container\"><div class=\"row\"><div class=\"col-sm-11\"><p><b>\u00bfC\u00f3mo puede la carteler\u00eda digital mejorar la comunicaci\u00f3n interna en una empresa?<\/b><\/p><p>\u00a0<\/p><p>Efectivo<\/p><p>\u00a0<\/p><p>Las comunicaciones efectivas dentro de una organizaci\u00f3n a todos los empleados y partes interesadas var\u00edan significativamente de una empresa a otra por la cantidad de empleados, el sector y las ubicaciones. Sin embargo, el objetivo sigue siendo coherente, que es informar y participar, mejorando as\u00ed la satisfacci\u00f3n y el rendimiento.<\/p><p>\u00a0<\/p><p>La carteler\u00eda digital logra m\u00faltiples objetivos al mismo tiempo. Crea una cultura de empresa inclusiva y conectada, transmite informaci\u00f3n de una manera sencilla y divertida y mejora la productividad de los empleados.<\/p><p>\u00a0<\/p><p>Los empleados que se sienten apreciados e involucrados son 20-25% m\u00e1s productivos, lo que significa que el negocio, a su vez, ser\u00e1 m\u00e1s productivo.<\/p><p>\u00a0<\/p><p>Las organizaciones necesitan empleados que entiendan y promuevan sus ofertas. Y necesitan que \u00e9stos entiendan sus valores.<\/p><p>\u00a0<\/p><p><strong>El contenido corporativo incluye:<\/strong><\/p><ul class=\"lead\"><li>Comparte avisos, proporcione datos y env\u00eda comentarios de los clientes.<\/li><li>Informaci\u00f3n del evento (almuerzos, celebraciones, cumplea\u00f1os, etc.)<\/li><li>Informaci\u00f3n de recursos humanos (beneficios, incorporaci\u00f3n, capacitaci\u00f3n, pol\u00edticas, etc.)<\/li><li>Iniciativas (nuevas pol\u00edticas, reconocimiento de empleados, consejos de salud)<\/li><li>Negocios \/ Financiero (estado financiero, cambios en el negocio)<\/li><li>Marketing (esfuerzos de marketing externo)<\/li><\/ul><\/div><\/div><\/div><\/section><section class=\"bg--primary text-center\"><div class=\"container\"><div class=\"row\"><div class=\"col-sm-12\">\u00a0<\/div><\/div><\/div><\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7e49f14 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7e49f14\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0ba60c0\" data-id=\"0ba60c0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3bfb469 elementor-widget elementor-widget-heading\" data-id=\"3bfb469\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Prueba nuestro software de digital signage\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25e7b42 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"25e7b42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/easyscreen.tv\/es\/demo-formulario\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Pruebalo gratis ahora<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Marketing visual: Estrategias con digital signage Las oportunidades de la\u00a0comunicaci\u00f3n visual corporativa\u00a0que se le brindan a trav\u00e9s de la carteler\u00eda digital son emocionantes y efectivas, y sobre todo son f\u00e1ciles de lograr con la\u00a0estrategia de marketing visual\u00a0correcta. En esta gu\u00eda, le explicaremos como elaborar una estrategia de comunicaci\u00f3n de digital signage utilizando los 5 bloques [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-42935","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the 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