{"id":41065,"date":"2022-06-16T09:09:00","date_gmt":"2022-06-16T08:09:00","guid":{"rendered":"https:\/\/easyscreen.tv\/sin-categorizar\/de-basisprincipes-van-inbound-marketing-en-digitale-bewegwijzering\/"},"modified":"2026-02-17T10:24:41","modified_gmt":"2026-02-17T09:24:41","slug":"los-fundamentos-del-inbound-marketing","status":"publish","type":"post","link":"https:\/\/easyscreen.tv\/es\/blog\/los-fundamentos-del-inbound-marketing\/","title":{"rendered":"Los fundamentos del inbound marketing y el digital signage"},"content":{"rendered":"\t\t
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Los fundamentos del inbound marketing y el digital signage<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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El Inbound marketing es una metodolog\u00eda empresarial que atrae a los clientes mediante la creaci\u00f3n de contenidos valiosos y experiencias adaptadas a ellos. El outbound marketing interrumpe a tu audiencia con contenidos que no siempre quieren. Al contrario, el inbound marketing forma conexiones que buscan y resuelve problemas que ya tienen.\u00a0La carteler\u00eda digital<\/a>\u00a0hace parte de esta estrategia y te vamos a explicar por qu\u00e9 y como puede mejorar e\u00a0innovar tu negocio<\/a>.<\/p>

Seg\u00fan HubSpot, el\u00a0software que se utiliza para poner en marcha estrategias de inbound marketing,\u00a0el 92% de las empresas que utilizan el inbound ven un incremento en el tr\u00e1fico y los leads generados<\/b>.\u00a0El inter\u00e9s principal es atraer visitantes a tu sitio y convertir una buena parte de ellos en contactos.<\/p>

El Inbound marketing ayuda a las empresas a ahorrar tiempo gracias a sus automatizaciones. Ayuda tambi\u00e9n a establecer sus conocimientos sobre los temas que interesan a su p\u00fablico objetivo.<\/p>

Pero antes de conseguir estos resultados, hay que organizarse bien. Por eso hemos elaborado un recordatorio de los elementos esenciales de una estrategia de inbound marketing.<\/p>

\u00a0<\/h5>
\u00bfConocer tu p\u00fablico objetivo y con qu\u00e9 contenido atraerlos?\u00a0<\/b><\/h5>

\u00a0<\/h3>

<\/span>\u00bfQui\u00e9n es tu p\u00fablico objetivo?\u00a0<\/strong><\/h3>

Antes de emprender una estrategia de Inbound, es esencial\u00a0saber a qui\u00e9n quieres y puedes dirigirte y en qu\u00e9 canales<\/b>.<\/p>

Lo importante es conocer el comportamiento de tus compradores potenciales. Luego, tendr\u00e1s que animar a esta comunidad de compradores potenciales.<\/p>

Adem\u00e1s de los art\u00edculos, que son muy \u00fatiles para mostrar tu experiencia y referenciarse, seguro que tienes contenidos aprovechables: folleto de ventas, fotos del equipo, testimonios de clientes, materiales de formaci\u00f3n\u2026 Con unos pocos retoques, puedes convertirlos en libros blancos, infograf\u00edas, webinars, podcasts<\/b>\u00a0y otros formatos interesantes para tus objetivos.<\/p>

\u00a0<\/h3>

Proceso de decisi\u00f3n del comprador<\/b><\/h3>

\"Etapas<\/p>

\u00a0<\/h2>

Las herramientas de conversi\u00f3n\u00a0<\/b><\/span><\/h2>

Atraer es bueno, pero convertir es mejor. Existen varias herramientas de conversi\u00f3n para ello.\u00a0<\/span><\/p>

\u00a0<\/h3>

CTA (Call To Action)<\/strong><\/h3>

Es una forma de mostrar a tus lectores que es posible ir m\u00e1s all\u00e1 accediendo a tus contenidos m\u00e1s detallados. Puedes incluirlos en las entradas del blog o en los correos electr\u00f3nicos, por ejemplo. Estos botones deben ser <\/span>atractivos a la vista, relevantes para el tema de su contenido y en los que se pueda hacer clic.<\/p>

Es posible utilizar im\u00e1genes para que el bot\u00f3n sea m\u00e1s atractivo para su lector.<\/span><\/p>

El objetivo es llevarle a trav\u00e9s de vuestros recursos m\u00e1s completos. Corresponden a la etapa de <\/span>consideraci\u00f3n en el proceso \/ recorrido del comprador<\/b>.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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P\u00e1ginas de destino (Landing page)<\/strong><\/h3>

Estas p\u00e1ginas son esenciales en una estrategia Inbound. Su funci\u00f3n es hacer que tu visitante o lector quiera ir m\u00e1s all\u00e1 en su pensamiento. En estas p\u00e1ginas, puedes ofrecer diferentes tipos de contenido. Puede ser <\/span>un libro blanco o una inscripci\u00f3n para un webinar y otros eventos<\/b>.\u00a0<\/span><\/p>

\u00a0<\/p>

Esta p\u00e1gina debe contener un <\/span>formulario<\/b>. Esto es lo que te permitir\u00e1 <\/span>recoger la informaci\u00f3n que deseas conocer de tus visitantes<\/b>.<\/p>

\u00a0<\/p>

Se puede ver el CTA (Call To Action) como una asistencia, la landing page como una oportunidad para marcar, y el formulario que contiene como un gol.<\/span><\/p>

\u00a0<\/h2>

Lead nurturing\u00a0<\/b><\/span><\/h2>

El lead nurturing te ayudar\u00e1 a mantener el contacto con las personas que han enviado formularios en tus p\u00e1ginas de destino, o a volver a captarlas. Se trata de \u00abnutrir\u00bb a sus leads \/ clientes potenciales<\/strong>.<\/span><\/p>

\u00a0<\/p>

Gracias a la informaci\u00f3n que has recopilado sobre sus perfiles, puedes seleccionar el contenido adecuado para el momento oportuno:\u00a0<\/span><\/p>

\"Inbound<\/p>

\u00a0<\/p>

Si, por ejemplo, uno de tus contactos ha enviado el formulario para acceder a un contenido de la 1\u00aa etapa (toma de conciencia), a\u00fan no estar\u00e1 preparado para realizar una compra. Simplemente haz que reaccionen al contenido que corresponde a la etapa de consideraci\u00f3n. Y luego, <\/span>ofr\u00e9celes pruebas gratuitas o una cita para terminar de convencerlos<\/b>.<\/p>

\u00a0<\/h2>

Los canales de difusi\u00f3n\u00a0<\/b><\/span><\/h2>

Una vez organizados tus contenidos, <\/span>\u00a1tendr\u00e1s que distribuirlos!<\/b> Por supuesto, tienes tu sitio web para publicarlos, pero a menos que tengas una gran reputaci\u00f3n, no ser\u00e1 suficiente.\u00a0<\/span><\/p>

\u00a0<\/p>

Si quieres dar a conocer tu sitio web, tienes que ir donde est\u00e1 tu p\u00fablico objetivo: <\/span>en las redes sociales<\/b>.<\/p>

\u00a0<\/p>

Una buena manera de difundir tu contenido relevante a tus clientes, y que ellos vengan hacia ti, es la carteler\u00eda digital. <\/span>La carteler\u00eda digital es <\/b>una experiencia nueva y \u00fanica para tus clientes<\/b>.<\/span> Te permite generar contenido din\u00e1mico que captar\u00e1 mucho m\u00e1s la atenci\u00f3n de tus clientes. Los peatones tambi\u00e9n van a prestar <\/span>mucha m\u00e1s atenci\u00f3n a tus productos y<\/span> podr\u00e1s <\/span>atraer clientes desde la calle.<\/b>\u00a0<\/b><\/p>

\u00a0<\/p>

La carteler\u00eda digital ofrece muchas opciones a tu negocio. Puedes difundir tanto publicidad como tu marketing de contenido, que te permitir\u00e1 atraer m\u00e1s gente en su negocio, entretener a tus clientes y fidelizarlos. Y de esta manera, <\/span>aumentar considerablemente las ventas de tu negocio<\/span>.<\/span><\/p>

\u00a0<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tLas opciones de carteler\u00eda digital son infinitas a tal punto que se ha convertido en un complemento vital para una buena estrategia de inbound marketing.
\n\n\n\"\"\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

El Inbound marketing es una metodolog\u00eda empresarial que atrae a los clientes mediante la creaci\u00f3n de contenidos valiosos y experiencias adaptadas a ellos. El outbound marketing interrumpe a tu audiencia con contenidos que no siempre quieren. Al contrario, el inbound marketing forma conexiones que buscan y resuelve problemas que ya tienen.\u00a0La carteler\u00eda digital\u00a0hace parte de […]<\/p>\n","protected":false},"author":28,"featured_media":37220,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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