{"id":41065,"date":"2022-06-16T09:09:00","date_gmt":"2022-06-16T08:09:00","guid":{"rendered":"https:\/\/easyscreen.tv\/sin-categorizar\/de-basisprincipes-van-inbound-marketing-en-digitale-bewegwijzering\/"},"modified":"2026-02-17T10:24:41","modified_gmt":"2026-02-17T09:24:41","slug":"los-fundamentos-del-inbound-marketing","status":"publish","type":"post","link":"https:\/\/easyscreen.tv\/es\/blog\/los-fundamentos-del-inbound-marketing\/","title":{"rendered":"Los fundamentos del inbound marketing y el digital signage"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"41065\" class=\"elementor elementor-41065\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a095b6c e-flex e-con-boxed e-con e-parent\" data-id=\"a095b6c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0d8a0aa e-con-full e-flex e-con e-child\" data-id=\"0d8a0aa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2bd1ac8 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"2bd1ac8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Los fundamentos del inbound marketing y el digital signage<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-771d130 elementor-widget elementor-widget-text-editor\" data-id=\"771d130\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El Inbound marketing es una metodolog\u00eda empresarial que atrae a los clientes mediante la creaci\u00f3n de contenidos valiosos y experiencias adaptadas a ellos. El outbound marketing interrumpe a tu audiencia con contenidos que no siempre quieren. Al contrario, el inbound marketing forma conexiones que buscan y resuelve problemas que ya tienen.\u00a0<a href=\"https:\/\/easyscreen.tv\/es\/software-senalizacion-digital-2\/\" target=\"_blank\" rel=\"noopener\">La carteler\u00eda digital<\/a>\u00a0hace parte de esta estrategia y te vamos a explicar por qu\u00e9 y como puede mejorar e\u00a0<a href=\"https:\/\/easyscreen.tv\/es\/blog\/innovacion-carteleria-digtial\/\" target=\"_blank\" rel=\"noopener\">innovar tu negocio<\/a>.<\/p><p>Seg\u00fan HubSpot, el\u00a0software que se utiliza para poner en marcha estrategias de inbound marketing,\u00a0<b>el 92% de las empresas que utilizan el inbound ven un incremento en el tr\u00e1fico y los leads generados<\/b>.\u00a0El inter\u00e9s principal es atraer visitantes a tu sitio y convertir una buena parte de ellos en contactos.<\/p><p>El Inbound marketing ayuda a las empresas a ahorrar tiempo gracias a sus automatizaciones. Ayuda tambi\u00e9n a establecer sus conocimientos sobre los temas que interesan a su p\u00fablico objetivo.<\/p><p>Pero antes de conseguir estos resultados, hay que organizarse bien. Por eso hemos elaborado un recordatorio de los elementos esenciales de una estrategia de inbound marketing.<\/p><h5>\u00a0<\/h5><h5><b style=\"font-size: 1.7em; font-style: inherit;\">\u00bfConocer tu p\u00fablico objetivo y con qu\u00e9 contenido atraerlos?\u00a0<\/b><\/h5><h3>\u00a0<\/h3><h3><span id=\"%C2%BFQuien_es_tu_publico_objetivo\" class=\"ez-toc-section\"><\/span><strong>\u00bfQui\u00e9n es tu p\u00fablico objetivo?\u00a0<\/strong><\/h3><p>Antes de emprender una estrategia de Inbound, es esencial\u00a0<b>saber a qui\u00e9n quieres y puedes dirigirte y en qu\u00e9 canales<\/b>.<\/p><p>Lo importante es conocer el comportamiento de tus compradores potenciales. Luego, tendr\u00e1s que animar a esta comunidad de compradores potenciales.<\/p><p>Adem\u00e1s de los art\u00edculos, que son muy \u00fatiles para mostrar tu experiencia y referenciarse, seguro que tienes contenidos aprovechables: folleto de ventas, fotos del equipo, testimonios de clientes, materiales de formaci\u00f3n\u2026 Con unos pocos retoques, puedes convertirlos en <b>libros blancos, infograf\u00edas, webinars, podcasts<\/b>\u00a0y otros formatos interesantes para tus objetivos.<\/p><h3>\u00a0<\/h3><h3><b>Proceso de decisi\u00f3n del comprador<\/b><\/h3><p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-31824 size-full\" src=\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2021\/05\/Captura-de-pantalla-2021-09-07-a-las-13.30.02.png\" alt=\"Etapas del proceso de decisi\u00f3n de compra Inbound Marketing\" width=\"594\" height=\"380\" \/><\/p><h2>\u00a0<\/h2><h2><span style=\"color: #993300;\"><b>Las herramientas de conversi\u00f3n\u00a0<\/b><\/span><\/h2><p><span style=\"font-weight: 400;\">Atraer es bueno, pero convertir es mejor. Existen varias herramientas de conversi\u00f3n para ello.\u00a0<\/span><\/p><h3>\u00a0<\/h3><h3><strong>CTA (Call To Action)<\/strong><\/h3><p><span style=\"font-weight: 400;\">Es una forma de mostrar a tus lectores que es posible ir m\u00e1s all\u00e1 accediendo a tus contenidos m\u00e1s detallados. Puedes incluirlos en las entradas del blog o en los correos electr\u00f3nicos, por ejemplo. Estos botones deben ser <\/span>atractivos a la vista, relevantes para el tema de su contenido y en los que se pueda hacer clic.<\/p><p><span style=\"font-weight: 400;\">Es posible utilizar im\u00e1genes para que el bot\u00f3n sea m\u00e1s atractivo para su lector.<\/span><\/p><p><span style=\"font-weight: 400;\">El objetivo es llevarle a trav\u00e9s de vuestros recursos m\u00e1s completos. Corresponden a la etapa de <\/span><b>consideraci\u00f3n en el proceso \/ recorrido del comprador<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-128bc23 elementor-widget elementor-widget-text-editor\" data-id=\"128bc23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><strong>P\u00e1ginas de destino (Landing page)<\/strong><\/h3><p><span style=\"font-weight: 400;\">Estas p\u00e1ginas son esenciales en una estrategia Inbound. Su funci\u00f3n es hacer que tu visitante o lector quiera ir m\u00e1s all\u00e1 en su pensamiento. En estas p\u00e1ginas, puedes ofrecer diferentes tipos de contenido. Puede ser <\/span><b>un libro blanco o una inscripci\u00f3n para un webinar y otros eventos<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Esta p\u00e1gina debe contener un <\/span><b>formulario<\/b><span style=\"font-weight: 400;\">. Esto es lo que te permitir\u00e1 <\/span><b>recoger la informaci\u00f3n que deseas conocer de tus visitantes<\/b>.<\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Se puede ver el CTA (Call To Action) como una asistencia, la landing page como una oportunidad para marcar, y el formulario que contiene como un gol.<\/span><\/p><h2>\u00a0<\/h2><h2><span style=\"color: #993300;\"><b>Lead nurturing\u00a0<\/b><\/span><\/h2><p><span style=\"font-weight: 400;\">El lead nurturing te ayudar\u00e1 a mantener el contacto con las personas que han enviado formularios en tus p\u00e1ginas de destino, o a volver a captarlas. Se trata de <strong>\u00abnutrir\u00bb a sus leads \/ clientes potenciales<\/strong>.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Gracias a la informaci\u00f3n que has recopilado sobre sus perfiles, puedes seleccionar el contenido adecuado para el momento oportuno:\u00a0<\/span><\/p><p><img decoding=\"async\" class=\"alignnone wp-image-31837 size-full\" src=\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2021\/05\/Captura-de-pantalla-2021-09-07-a-las-13.33.06.png\" alt=\"Inbound Marketing\" width=\"644\" height=\"421\" \/><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Si, por ejemplo, uno de tus contactos ha enviado el formulario para acceder a un contenido de la 1\u00aa etapa (toma de conciencia), a\u00fan no estar\u00e1 preparado para realizar una compra. Simplemente haz que reaccionen al contenido que corresponde a la etapa de consideraci\u00f3n. Y luego, <\/span><b>ofr\u00e9celes pruebas gratuitas o una cita para terminar de convencerlos<\/b>.<\/p><h2>\u00a0<\/h2><h2><span style=\"color: #993300;\"><b>Los canales de difusi\u00f3n\u00a0<\/b><\/span><\/h2><p><span style=\"font-weight: 400;\">Una vez organizados tus contenidos, <\/span><b>\u00a1tendr\u00e1s que distribuirlos!<\/b><span style=\"font-weight: 400;\"> Por supuesto, tienes tu sitio web para publicarlos, pero a menos que tengas una gran reputaci\u00f3n, no ser\u00e1 suficiente.\u00a0<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Si quieres dar a conocer tu sitio web, tienes que ir donde est\u00e1 tu p\u00fablico objetivo: <\/span><b>en las redes sociales<\/b>.<\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Una buena manera de difundir tu contenido relevante a tus clientes, y que ellos vengan hacia ti, es la carteler\u00eda digital. <\/span><b>La carteler\u00eda digital es <\/b><b>una experiencia nueva y \u00fanica para tus clientes<\/b><span style=\"color: #000000;\">.<\/span><span style=\"font-weight: 400;\"> Te permite generar contenido din\u00e1mico que captar\u00e1 mucho m\u00e1s la atenci\u00f3n de tus clientes. Los peatones tambi\u00e9n van a prestar <\/span><span style=\"font-weight: 400;\">mucha m\u00e1s atenci\u00f3n a tus productos y<\/span> <span style=\"font-weight: 400;\">podr\u00e1s <\/span><b>atraer clientes desde la calle.<\/b><b>\u00a0<\/b><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">La carteler\u00eda digital ofrece muchas opciones a tu negocio. Puedes difundir tanto publicidad como tu marketing de contenido, que te permitir\u00e1 atraer m\u00e1s gente en su negocio, entretener a tus clientes y fidelizarlos. Y de esta manera, <\/span><span style=\"font-weight: 400;\">aumentar considerablemente las ventas de tu negocio<\/span><span style=\"font-weight: 400;\">.<\/span><\/p><h4 class=\"vjs-1523884673165-3\" style=\"color: #f26c4f; text-align: center;\">\u00a0<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3982162 elementor-widget elementor-widget-text-editor\" data-id=\"3982162\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tLas opciones de carteler\u00eda digital son infinitas a tal punto que se ha convertido en un complemento vital para una buena estrategia de inbound marketing.<br>\n\n\n<img decoding=\"async\" class=\"alignnone wp-image-31748\" src=\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2021\/09\/salas-de-espera-ayuntamiento-digital-signage-1.jpg\" alt=\"\" width=\"707\" height=\"461\" srcset=\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2021\/09\/salas-de-espera-ayuntamiento-digital-signage-1.jpg 1194w, https:\/\/easyscreen.tv\/wp-content\/uploads\/2021\/09\/salas-de-espera-ayuntamiento-digital-signage-1-768x500.jpg 768w\" sizes=\"(max-width: 707px) 100vw, 707px\" \/>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>El Inbound marketing es una metodolog\u00eda empresarial que atrae a los clientes mediante la creaci\u00f3n de contenidos valiosos y experiencias adaptadas a ellos. El outbound marketing interrumpe a tu audiencia con contenidos que no siempre quieren. Al contrario, el inbound marketing forma conexiones que buscan y resuelve problemas que ya tienen.\u00a0La carteler\u00eda digital\u00a0hace parte de [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":37220,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1082],"tags":[],"class_list":["post-41065","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2714 Los fundamentos del inbound marketing y su uso con Digital Signage<\/title>\n<meta name=\"description\" content=\"Las buenas pr\u00e1cticas del Inbound marketing para saber c\u00f3mo actuar con tus clientes y no perderlos cuando est\u00e1n en plena fase de decisi\u00f3n.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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