{"id":41075,"date":"2022-06-16T09:18:00","date_gmt":"2022-06-16T08:18:00","guid":{"rendered":"https:\/\/easyscreen.tv\/sin-categorizar\/reclame-en-digitale-signage-ten-dienste-van-het-midden-en-kleinbedrijf\/"},"modified":"2026-02-17T10:10:57","modified_gmt":"2026-02-17T09:10:57","slug":"publicidad-digital","status":"publish","type":"post","link":"https:\/\/easyscreen.tv\/es\/blog\/publicidad-digital\/","title":{"rendered":"La Publicidad y la Carteler\u00eda digital al servicio del peque\u00f1o y mediano comercio"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"41075\" class=\"elementor elementor-41075 elementor-40940\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-87776dc e-flex e-con-boxed e-con e-parent\" data-id=\"87776dc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-19e9989 e-con-full e-flex e-con e-child\" data-id=\"19e9989\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-362e545 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"362e545\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">La Publicidad y la Carteler\u00eda digital al servicio del peque\u00f1o y mediano comercio<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a694301 elementor-widget elementor-widget-text-editor\" data-id=\"a694301\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-27105 size-full\" src=\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2021\/02\/city-4576421_1920.jpg\" alt=\"publicidad digital\" width=\"1920\" height=\"1266\" srcset=\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2021\/02\/city-4576421_1920.jpg 1920w, https:\/\/easyscreen.tv\/wp-content\/uploads\/2021\/02\/city-4576421_1920-768x506.jpg 768w, https:\/\/easyscreen.tv\/wp-content\/uploads\/2021\/02\/city-4576421_1920-1536x1013.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p><p><span style=\"font-weight: 400;\">La transformaci\u00f3n digital de la peque\u00f1a y mediana empresa va m\u00e1s all\u00e1 de su presencia en internet a trav\u00e9s de webs personalizadas, de los perfiles sociales o de la publicidad digital. Significa que se ha producido un cambio estructural en la misma que le permite innovar con el apoyo de las nuevas tecnolog\u00edas para adaptarse a un mercado que cada d\u00eda pide m\u00e1s y mejores soluciones para tus <\/span><b>campa\u00f1as publicitarias<\/b><span style=\"font-weight: 400;\">. No es una opci\u00f3n, es una necesidad para los negocios que buscan nuevas oportunidades para mejorar la experiencia del cliente en los procesos de venta.<\/span><\/p><p><span style=\"font-weight: 400;\">Los carteles digitales o<\/span> <a href=\"https:\/\/easyscreen.tv\/es\/software-senalizacion-digital-2\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Digital Signage<\/span><\/a><span style=\"font-weight: 400;\"> ofrecen esa oportunidad. \u00bfDe qu\u00e9 forma? Cautivando al p\u00fablico adecuado a trav\u00e9s de <strong>mensajes publicitarios<\/strong> adaptados a sus necesidades o deseos. Ofreciendo contenidos relevantes que sorprendan y que sean de utilidad para ese sector tan concreto al que van dirigidos.<\/span><\/p><h2><span style=\"font-weight: 400;\">La publicidad digital sirve para dar confianza a nuestros clientes<\/span><\/h2><p><span style=\"font-weight: 400;\">El distanciamiento social impuesto por la Covid-19 ha cambiado radicalmente nuestra forma de consumir. De ah\u00ed que sea tan importante para el peque\u00f1o y mediano comercio el adaptar sus estrategias de marketing a la nueva situaci\u00f3n. El digital signage es una de las soluciones digitales en \u00e9poca de Covid-19.<\/span><\/p><p><span style=\"font-weight: 400;\">Las marcas o los comercios que quieran sobrevivir de forma exitosa a esta \u2018nueva normalidad\u2019 deber\u00e1n lanzar mensajes m\u00e1s solidarios que despierten la sensibilidad de su p\u00fablico objetivo al tiempo que lo tranquilizan en un momento de total incertidumbre. \u00bfDe qu\u00e9 forma? Pues con pantallas digitales y un software espec\u00edfico que permita el <strong>control del aforo<\/strong> en pantallas en tiempo real, que aporte informaci\u00f3n actualizada sobre el virus o con datos sobre las medidas de seguridad establecidas para los clientes.<\/span><\/p><p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"alignnone size-full wp-image-27110\" src=\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2021\/02\/publicidad-digital-.jpg\" alt=\"publicidad digital para pymes\" width=\"900\" height=\"506\" srcset=\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2021\/02\/publicidad-digital-.jpg 900w, https:\/\/easyscreen.tv\/wp-content\/uploads\/2021\/02\/publicidad-digital--768x432.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\u00a0<\/span><\/p><h2><span style=\"font-weight: 400;\">La publicidad digital es una forma de publicidad indispensable para el peque\u00f1o comercio<\/span><\/h2><p><span style=\"font-weight: 400;\">La <\/span><b>publicidad program\u00e1tica<\/b><span style=\"font-weight: 400;\"> y los <\/span><b>contenidos publicitarios<\/b><span style=\"font-weight: 400;\"> proyectados a trav\u00e9s de <a href=\"https:\/\/easyscreen.tv\/es\/blog\/pantallas-led-interior\/\" target=\"_blank\" rel=\"noopener noreferrer\">pantallas de led interiores<\/a> o exteriores u otros dispositivos digitales agilizan el di\u00e1logo de la marca con sus clientes potenciales. La carteler\u00eda digital es ahora mismo uno de los formatos m\u00e1s adecuados para que el peque\u00f1o y mediano comercio logre captar la atenci\u00f3n del consumidor sobre sus productos o servicios. Es necesaria sin duda su implantaci\u00f3n dentro de las <\/span><b>campa\u00f1as de marketing digital<\/b><span style=\"font-weight: 400;\">, dejando a un lado la publicidad nativa o antigua. Sus ventajas siempre han sido muchas pero han alcanzado un nivel especial de relevancia por la situaci\u00f3n econ\u00f3mica, social y sanitaria en la que nos encontramos debido la pandemia de la Covid-19.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-555363e elementor-widget elementor-widget-text-editor\" data-id=\"555363e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">Ventajas de la publicidad digital para una marca<\/span><\/h2><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">La imagen de los comercios que usan este <\/span><b>formato publicitario<\/b><span style=\"font-weight: 400;\"> es m\u00e1s moderna de cara al cliente. A trav\u00e9s de esta herramienta reflejan su inter\u00e9s por la innovaci\u00f3n y por el uso de las nuevas tecnolog\u00edas con el objetivo de hacer m\u00e1s agradable la experiencia del consumidor.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Logra que el producto o servicio que se oferta permanezca en el recuerdo por m\u00e1s tiempo. No es un mensaje m\u00e1s en el inmenso oc\u00e9ano de la <strong>informaci\u00f3n publicitaria<\/strong>.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Las campa\u00f1as se pueden orientar hacia un segmento de p\u00fablico muy concreto.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Se llega al consumidor de una forma menos invasiva<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mejorar la experiencia del cliente gracias a la optimizaci\u00f3n de las ofertas<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-daa2ad3 elementor-widget elementor-widget-text-editor\" data-id=\"daa2ad3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">Ventajas de contratar publicidad digital con EasyScreen<\/span><\/h2><p><span style=\"font-weight: 400;\">Se pueden lanzar varias campa\u00f1as publicitarias\u00a0 de forma simult\u00e1nea en los <\/span><b>espacios publicitarios digitales<\/b><span style=\"font-weight: 400;\"> contratados por medio de la segmentaci\u00f3n de la informaci\u00f3n.<\/span><\/p><ul><li><span style=\"font-weight: 400;\">Se <strong>actualiza en tiempo real<\/strong> desde cualquier lugar y a trav\u00e9s de la red por lo que <\/span><span style=\"font-weight: 400;\">la comodidad y la inmediatez es otra de sus ventajas.<\/span><\/li><li><span style=\"font-weight: 400;\">Permite analizar mucha informaci\u00f3n y orientar las campa\u00f1as de forma m\u00e1s \u00f3ptima ya que estas se dise\u00f1an para llegar a un p\u00fablico espec\u00edfico.<\/span><\/li><li><span style=\"font-weight: 400;\">Ofrece mayor impacto, ya no requiere tanto esfuerzo la interiorizaci\u00f3n del contenido que transmite.<\/span><\/li><li><span style=\"font-weight: 400;\">Es muy \u00fatil para las campa\u00f1as de duraci\u00f3n corta.<\/span><\/li><li><span style=\"font-weight: 400;\">Transmite mensajes de alto impacto a lo largo de las 24 horas del d\u00eda ya que los canales est\u00e1n situados en la v\u00eda p\u00fablica como por ejemplo con los <a href=\"https:\/\/easyscreen.tv\/es\/videowalls\/\" target=\"_blank\" rel=\"noopener noreferrer\">video walls<\/a><\/span><\/li><\/ul><h2><span style=\"font-weight: 400;\">Ventajas para el consumidor o cliente potencial<\/span><\/h2><ul><li><span style=\"font-weight: 400;\">Este tipo de publicidad influencia de forma menos invasiva al\u00a0 consumidor.<\/span><\/li><li><span style=\"font-weight: 400;\">Mejorar su experiencia gracias a la optimizaci\u00f3n de las ofertas.<\/span><\/li><li><span style=\"font-weight: 400;\">La informaci\u00f3n llega de forma m\u00e1s natural. Las <a href=\"https:\/\/easyscreen.tv\/es\/blog\/publicidad-en-pantallas-digitales\/\" target=\"_blank\" rel=\"noopener noreferrer\">pantallas de publicidad digital<\/a> se sit\u00faan en puntos de venta o en espacios p\u00fablicos adecuados y favorables para que el\u00a0 cliente reciba contenido relevante y as\u00ed se pueda influir en su itinerario de compra.<\/span><\/li><li><span style=\"font-weight: 400;\">Los <strong><a href=\"https:\/\/easyscreen.tv\/es\/creacion-contenido\/\" target=\"_blank\" rel=\"noopener noreferrer\">contenidos digitales<\/a> son claros, creativos e inmediatos<\/strong> lo que favorece su asimilaci\u00f3n por parte del comprador potencial.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f29155 elementor-widget elementor-widget-text-editor\" data-id=\"7f29155\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">Aplicaciones y contenido espec\u00edficos para Digital Signage\u00a0<\/span><\/h2><p><span style=\"font-weight: 400;\">Lleg\u00f3 el momento de contratar un servicio de carteler\u00eda digital y te preguntar\u00e1s \u00bfpor qu\u00e9 va a ser \u00fatil para mi comercio? Te damos varias respuestas:<\/span><\/p><ul><li><span style=\"font-weight: 400;\">Marketing de contenidos. Cada marca tiene su estrategia comercial y la carteler\u00eda digital permite adaptar los mensajes a la misma. A la hora de contratar este tipo de servicios, empresas como<\/span><a href=\"https:\/\/easyscreen.tv\/es\/\" target=\"_blank\" rel=\"noopener noreferrer\"> <span style=\"font-weight: 400;\">easyscreen.tv<\/span><\/a><span style=\"font-weight: 400;\"> desarrollan plantillas personalizadas acordes con las necesidades de tu empresa.<\/span><\/li><li><span style=\"font-weight: 400;\"><strong>Publicidad de Redes sociales<\/strong>. Tu p\u00fablico objetivo tiene derecho a saber lo que dicen tus clientes de tu marca. A trav\u00e9s de las pantallas digitales de publicidad es posible mostrar los mensajes positivos sobre tu producto o servicio que aparecen en tus perfiles sociales.<\/span><\/li><li><span style=\"font-weight: 400;\"><strong>Campa\u00f1as promocionales<\/strong>. Uno de los elementos que nunca faltan dentro de las estrategias de marketing de las compa\u00f1\u00edas son las campa\u00f1as promocionales. Haz que tu p\u00fablico objetivo conozca las ofertas o promociones a trav\u00e9s de la carteler\u00eda digital.<\/span><\/li><li><span style=\"font-weight: 400;\">Informaci\u00f3n \u00fatil. \u00bfTu tienda est\u00e1 situada en una zona comercial? Ofrece a tus clientes datos \u00fatiles como el horario del transporte urbano, las paradas de taxis m\u00e1s cercanas o mapas interactivos para que puedan llegar a su destino lo m\u00e1s r\u00e1pido y c\u00f3modamente posible.<\/span><\/li><li><span style=\"font-weight: 400;\"><strong>Crear contenido digital propio como v\u00eddeos<\/strong>, archivos pdf o presentaciones que reflejen tu imagen de marca. El software es sencillo y f\u00e1cil de manejar.<\/span><\/li><li><span style=\"font-weight: 400;\">Video magacines. Muestra contenido en tus pantallas que favorezca una experiencia de compra agradable para tus clientes.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>La transformaci\u00f3n digital de la peque\u00f1a y mediana empresa va m\u00e1s all\u00e1 de su presencia en internet a trav\u00e9s de webs personalizadas, de los perfiles sociales o de la publicidad digital. Significa que se ha producido un cambio estructural en la misma que le permite innovar con el apoyo de las nuevas tecnolog\u00edas para adaptarse [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":27105,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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