{"id":41085,"date":"2022-06-15T14:54:00","date_gmt":"2022-06-15T13:54:00","guid":{"rendered":"https:\/\/easyscreen.tv\/sin-categorizar\/digitale-signage-in-de-opticien\/"},"modified":"2023-10-27T14:31:24","modified_gmt":"2023-10-27T13:31:24","slug":"marketing-digital-para-opticas","status":"publish","type":"post","link":"https:\/\/easyscreen.tv\/es\/blog\/marketing-digital-para-opticas\/","title":{"rendered":"Marketing digital para \u00f3pticas: Atraer al cliente con digital signage"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"41085\" class=\"elementor elementor-41085 elementor-40947\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2beb9138 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2beb9138\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1ac5b500\" data-id=\"1ac5b500\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-513b6fc5 elementor-widget elementor-widget-heading\" data-id=\"513b6fc5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Marketing digital para \u00f3pticas: Atraer al cliente con digital signage<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7815f2b8 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7815f2b8\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-44c7fdff\" data-id=\"44c7fdff\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5dba1739 elementor-widget elementor-widget-text-editor\" data-id=\"5dba1739\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-27714 size-full\" src=\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2021\/02\/marketing-opticas.jpg\" alt=\"marketing opticas\" width=\"720\" height=\"480\" \/><\/p><p><b>La <a href=\"https:\/\/easyscreen.tv\/es\/software-senalizacion-digital-2\/\" target=\"_blank\" rel=\"noopener noreferrer\">carteler\u00eda digital<\/a> o digital signage constituye un medio de comunicaci\u00f3n muy efectivo para las \u00f3pticas que desean mejorar la experiencia de compra de sus clientes. Por medio de este art\u00edculo, se entender\u00e1 mejor c\u00f3mo aplicar el marketing digital con digital signage para atraer m\u00e1s clientes a su \u00f3ptica.<\/b><\/p><p><span style=\"font-weight: 400;\">\u00bfTe has preguntado en alguna ocasi\u00f3n cu\u00e1l es la percepci\u00f3n que ha tenido tu cliente despu\u00e9s de comprar uno de tus productos? <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u00bfSe habr\u00e1 sentido c\u00f3modo con la atenci\u00f3n recibida? <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u00bfSeguir\u00e1 teniendo dudas acerca de la soluci\u00f3n aportada por los profesionales de tu equipo?\u00a0<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Todas estas preguntas obedecen a un \u00fanico objetivo: <\/span><b>conseguir la mejor experiencia de compra para el cliente y que este acabe por convertirse en el mejor embajador de tu marca<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Si quieres que el proceso de ver, comparar y comprar deje un recuerdo \u00fanico y placentero en la mente del consumidor, <\/span><b>ofr\u00e9cele un viaje inigualable desde el mismo momento en que fija su mirada en tu marca<\/b><span style=\"font-weight: 400;\">. Hay muchas formas de hacerlo pero <\/span><b>a trav\u00e9s de la se\u00f1alizaci\u00f3n digital el camino ser\u00e1 m\u00e1s corto y agradable<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><h4 class=\"vjs-1523884673165-3\" style=\"font-weight: bold; color: #f26c4f; text-align: center;\">\u00a0<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-79b5db4 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"79b5db4\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ec620c4\" data-id=\"ec620c4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a506146 elementor-widget elementor-widget-heading\" data-id=\"a506146\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u20ac 14,50 al mes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10c8d0b elementor-align-center elementor-widget elementor-widget-button\" data-id=\"10c8d0b\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/easyscreen.tv\/es\/demo-formulario\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">\u00a1lo quiero!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3f3d290a elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3f3d290a\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1db790cb\" data-id=\"1db790cb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c8d2f9 elementor-widget elementor-widget-text-editor\" data-id=\"6c8d2f9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><b>\u00bfC\u00f3mo atraer a tu \u00f3ptica a trav\u00e9s de la se\u00f1alizaci\u00f3n digital?<\/b><\/h2><p><span style=\"font-weight: 400;\">Con mensajes directos que aclaren dudas y ofrezcan informaci\u00f3n de calidad sobre monturas, cristales, tendencias, mantenimiento de las \u00f3pticas, precios, servicios\u2026 <\/span><b>Acompa\u00f1a esos mensajes con animaciones e im\u00e1genes atractivas que despierten el inter\u00e9s de tu p\u00fablico potencial.<\/b><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Todo esto se puede hacer a trav\u00e9s de las m\u00faltiples opciones que ofrece la se\u00f1alizaci\u00f3n digital: pantallas situadas en el escaparate o el interior de la tienda, marquesinas, monitores, pantallas t\u00e1ctiles\u2026<\/span><\/p><h2>\u00a0<\/h2><h2><b>Escaparates interactivos para establecimientos \u00f3pticas<\/b><\/h2><p><span style=\"font-weight: 400;\">Son <\/span><span style=\"font-weight: 400;\">dispositivos que incluyen tecnolog\u00eda t\u00e1ctil<\/span><span style=\"font-weight: 400;\"> y a trav\u00e9s de los cuales podr\u00e1s mostrar a tus clientes contenidos de forma din\u00e1mica y atractiva. Piensa en tu p\u00fablico objetivo y en cu\u00e1les son sus necesidades. Una vez obtenida la respuesta podr\u00e1s seleccionar la informaci\u00f3n sobre tus productos o servicios que resulte m\u00e1s adecuada a sus intereses.<\/span><\/p><p>\u00a0<\/p><p><b>Sus ventajas <\/b><span style=\"font-weight: 400;\">son muchas:<\/span><\/p><ul><li aria-level=\"1\"><b><span style=\"font-weight: 400;\">El impacto publicitario es mayor que si usas otras herramienta de marketing m\u00e1s tradicionales.<\/span><\/b><\/li><li aria-level=\"1\"><span style=\"font-weight: 400;\">Los clientes pueden interaccionar por lo que la comunicaci\u00f3n se hace bidireccional. Sabr\u00e1s de primera mano lo que m\u00e1s les interesa.<\/span><\/li><li aria-level=\"1\"><span style=\"font-weight: 400;\">Podr\u00e1s exponer de forma atractiva las ventajas de los servicios y productos que ofrece tu \u00f3ptica<\/span><\/li><\/ul><h3>\u00a0<\/h3><h3><b>Pantallas led para escaparates de \u00f3pticas<\/b><\/h3><p><span style=\"font-weight: 400;\">Se les conoce tambi\u00e9n como escaparates digitales y constituyen la herramienta perfecta para llamar la atenci\u00f3n de los viandantes que pasan por delante de tu tienda. A trav\u00e9s de estas pantallas podr\u00e1s mostrar al mundo tus productos.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Con los textos y las im\u00e1genes adecuadas despertar\u00e1s la curiosidad de tus clientes potenciales y conseguir\u00e1s allanar el camino para que tengan una experiencia de compra inolvidable. Aporta informaci\u00f3n relevante como promociones de temporada, revisiones gratuitas, horarios de atenci\u00f3n, etc.<\/span><\/p><h3>\u00a0<\/h3><h3><b>Monitores para el punto de venta<\/b><b> de \u00f3pticas<\/b><\/h3><p><span style=\"font-weight: 400;\">Con los POS TV o los monitores para el punto de venta puedes emitir un <\/span><b>mensaje muy concreto sobre las ventajas de tu producto. La informaci\u00f3n se muestra en una pantalla de reducidas dimensiones que se sit\u00faa al lado del art\u00edculo<\/b><span style=\"font-weight: 400;\">. El cliente puede interactuar a trav\u00e9s de una pantalla t\u00e1ctil o de un monitor que se activa con el movimiento.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Es compatible con HTML5 y <\/span><span style=\"font-weight: 400;\">SMIL<\/span><span style=\"font-weight: 400;\"> por lo que la <a href=\"https:\/\/easyscreen.tv\/es\/creacion-contenido\/\" target=\"_blank\" rel=\"noopener\">creaci\u00f3n de contenido digital<\/a> es mucho m\u00e1s flexible. Adem\u00e1s, se puede conectar con bases de datos o sistemas de gesti\u00f3n de inventario.<\/span><\/p><p><img decoding=\"async\" class=\"alignnone wp-image-27719 size-full\" src=\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2021\/02\/takeshi-morisato-yk2yfYwTiE-unsplash-scaled.jpg\" alt=\"Marketing para tus opticas\" width=\"2560\" height=\"1707\" srcset=\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2021\/02\/takeshi-morisato-yk2yfYwTiE-unsplash-scaled.jpg 2560w, https:\/\/easyscreen.tv\/wp-content\/uploads\/2021\/02\/takeshi-morisato-yk2yfYwTiE-unsplash-768x512.jpg 768w, https:\/\/easyscreen.tv\/wp-content\/uploads\/2021\/02\/takeshi-morisato-yk2yfYwTiE-unsplash-1536x1024.jpg 1536w, https:\/\/easyscreen.tv\/wp-content\/uploads\/2021\/02\/takeshi-morisato-yk2yfYwTiE-unsplash-2048x1365.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p><h3>\u00a0<\/h3><h3><b>\u00bfC\u00f3mo es posible hacer todo esto?<\/b><\/h3><p><span style=\"font-weight: 400;\">Recuerda que los <\/span><b>contenidos <\/b><span style=\"font-weight: 400;\">pueden, y deben, ser personalizados y exclusivos para tu \u00f3ptica y llevar tu imagen de marca. <strong>T\u00fa \u00f3ptica es diferente<\/strong> y tu p\u00fablico objetivo tiene derecho a saberlo. Para crearlos tienes cuatro opciones:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hazlo t\u00fa mismo. Conoces a tu p\u00fablico y qu\u00e9 puede ofrecer tu marca.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Contrata a un freelance o a una agencia de marketing para que te ayude a crear contenidos visualmente atractivos.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Acude a una compa\u00f1\u00eda especializada en carteler\u00eda digital como EasyScreen. La ventaja de elegir esta opci\u00f3n es que tendr\u00e1s una soluci\u00f3n completa adecuada a tus necesidades de promoci\u00f3n y marketing.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5d4c381 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5d4c381\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e2819fd\" data-id=\"e2819fd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ba9bbc elementor-widget elementor-widget-heading\" data-id=\"5ba9bbc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u20ac 14,50 al mes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8501867 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"8501867\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/easyscreen.tv\/es\/demo-formulario\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">\u00a1lo quiero!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Marketing digital para \u00f3pticas: Atraer al cliente con digital signage La carteler\u00eda digital o digital signage constituye un medio de comunicaci\u00f3n muy efectivo para las \u00f3pticas que desean mejorar la experiencia de compra de sus clientes. Por medio de este art\u00edculo, se entender\u00e1 mejor c\u00f3mo aplicar el marketing digital con digital signage para atraer m\u00e1s [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":27714,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1082],"tags":[],"class_list":["post-41085","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u21e8 Marketing digital para \u00f3pticas con pantallas | Digital signage<\/title>\n<meta name=\"description\" content=\"Instala pantallas led en tus \u00f3pticas, y destaca frente a tu competencia. 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