{"id":41127,"date":"2022-06-15T10:41:00","date_gmt":"2022-06-15T09:41:00","guid":{"rendered":"https:\/\/easyscreen.tv\/sin-categorizar\/out-of-home-reclame\/"},"modified":"2023-10-27T14:41:08","modified_gmt":"2023-10-27T13:41:08","slug":"ooh","status":"publish","type":"post","link":"https:\/\/easyscreen.tv\/es\/blog\/ooh\/","title":{"rendered":"OHH. Llama la atenci\u00f3n a trav\u00e9s de la publicidad Out of home"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"41127\" class=\"elementor elementor-41127 elementor-40987\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7fd080ff elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7fd080ff\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3e092265\" data-id=\"3e092265\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ec7afc1 elementor-widget elementor-widget-heading\" data-id=\"4ec7afc1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">OHH. Llama la atenci\u00f3n a trav\u00e9s de la publicidad Out of home<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4199db80 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4199db80\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4de3ae98\" data-id=\"4de3ae98\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3cbd6d62 elementor-widget elementor-widget-text-editor\" data-id=\"3cbd6d62\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>M\u00e1s all\u00e1 de la televisi\u00f3n o las redes sociales, existe <strong>otro tipo de publicidad<\/strong> destinada a ser vista y disfrutada en las calles. El paisaje urbano se transforma con anuncios de marcas y productos situados en <a href=\"https:\/\/easyscreen.tv\/es\/blog\/publicidad-en-pantallas-digitales\/\" target=\"_blank\" rel=\"noopener noreferrer\">pantallas de publicidad digital<\/a>, <a href=\"https:\/\/easyscreen.tv\/es\/videowalls\/\" target=\"_blank\" rel=\"noopener noreferrer\">videowall<\/a>, vallas, marquesinas, letreros o cualquier otro elemento del mobiliario susceptible de servir como soporte a un reclamo comercial. Hablamos de la <strong>publicidad out of home<\/strong> (<strong>OOH<\/strong>), una forma de comunicaci\u00f3n que tiene como principal objetivo captar la atenci\u00f3n del p\u00fablico fuera de su casa.<\/p><p>Si quieres que tu marca tenga presencia en la calle y captar la atenci\u00f3n de un gran n\u00famero de potenciales consumidores dise\u00f1a una <strong>campa\u00f1a de OOH o de DOOH<\/strong>, su hermana mayor vestida de contenido multimedia.<\/p><h2>\u00a0<\/h2><h2>\u00bfQu\u00e9 es OOH?<\/h2><p>A trav\u00e9s de la <strong>publicidad out of home<\/strong> los espacios p\u00fablicos se convierten en escaparates para las marcas que buscan notoriedad m\u00e1s all\u00e1 de la publicidad convencional, dirigida tradicionalmente a un p\u00fablico mucho m\u00e1s segmentado. Su fin es llegar a todo tipo de personas con mensajes impactantes que logren instalarse en su memoria de forma permanente.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f942d85 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f942d85\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8fca2f5\" data-id=\"8fca2f5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-78afbe1 elementor-widget elementor-widget-heading\" data-id=\"78afbe1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u20ac 14,50 al mes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4026c2 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"e4026c2\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/easyscreen.tv\/es\/demo-formulario\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">\u00a1lo quiero!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-38bc1bf6 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"38bc1bf6\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-46a3067e\" data-id=\"46a3067e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-435f906 elementor-widget elementor-widget-text-editor\" data-id=\"435f906\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>\u00bfCu\u00e1les son sus ventajas?<\/h3><ul><li>Las <strong>campa\u00f1as publicitarias out of home<\/strong> llegan a un p\u00fablico m\u00e1s numeroso. El motivo no es otro que la ubicaci\u00f3n de los anuncios. Estos suelen colocarse en<strong> lugares estrat\u00e9gicos<\/strong> y muy visibles para los transe\u00fantes.<\/li><li>El mensaje llega a la audiencia de forma inmediata y directa.<\/li><li>No es tan invasiva como la publicidad que se emite a trav\u00e9s de la televisi\u00f3n o las redes sociales.<\/li><li>Si se encuentra situada cerca del mostrador, como por ejemplo con <a href=\"https:\/\/easyscreen.tv\/es\/aplicaciones\/pantalla-pos-2\/\" target=\"_blank\" rel=\"noopener noreferrer\">monitores de un punto de venta<\/a>, el mensaje ser\u00e1 mucho m\u00e1s efectivo ya que despierta en el p\u00fablico el deseo de consumir.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8bd78bc elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8bd78bc\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3043da1\" data-id=\"3043da1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e2c18eb elementor-widget elementor-widget-heading\" data-id=\"e2c18eb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u20ac 14,50 al mes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f3aaab elementor-align-center elementor-widget elementor-widget-button\" data-id=\"8f3aaab\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/easyscreen.tv\/es\/demo-formulario\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">\u00a1lo quiero!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-763bd9c8 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"763bd9c8\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4a730f83\" data-id=\"4a730f83\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e22d796 elementor-widget elementor-widget-text-editor\" data-id=\"1e22d796\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>D\u00f3nde encontrar la publicidad OOH<\/h2><p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/static.mercadonegro.pe\/wp-content\/uploads\/2018\/12\/22200053\/Movistar-y-Clear-Channel-Firma-FPF.png\" alt=\"El OOH en la era digital | Mercado Negro\" \/><\/p><p>Podemos encontrar publicidad out of home en pr\u00e1cticamente cualquier <strong>espacio urbano<\/strong> pero lo ideal es que est\u00e9 situada en<strong> sitios de mucho tr\u00e1nsito<\/strong>. Los bancos o las paradas de autob\u00fas, las vallas, las fachadas o los transportes p\u00fablicos son algunos de los lugares habituales de este tipo de anuncios.<\/p><h4 class=\"vjs-1523884673165-3\" style=\"font-weight: bold; color: #f26c4f; text-align: center;\">\u00a0<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1305ef1 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1305ef1\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e8e22cb\" data-id=\"e8e22cb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-40b4837 elementor-widget elementor-widget-heading\" data-id=\"40b4837\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u20ac 14,50 al mes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2033c51 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"2033c51\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/easyscreen.tv\/es\/demo-formulario\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">\u00a1lo quiero!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dc7cb76 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dc7cb76\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3fb8384\" data-id=\"3fb8384\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0104d7c elementor-widget elementor-widget-text-editor\" data-id=\"0104d7c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Ejemplos de publicidad Ooh<\/h2><p>Estos son algunos ejemplos que te podr\u00e1n servir de inspiraci\u00f3n:<\/p><ul><li>Los grandes monopostes que vemos en las autopistas y autov\u00edas.<\/li><li>Las escaleras de la estaci\u00f3n Gamarra del Metro de Lima anunciaron el estreno de la pel\u00edcula <em>Jumanji.<\/em><\/li><li>Las columnas son un espacio perfecto para la presentaci\u00f3n de productos o de campa\u00f1as publicitarias como la de foto, en la que instaba a los alemanes a dejar el tabaco.<\/li><li><a href=\"https:\/\/easyscreen.tv\/es\/blog\/publicidad-en-pantallas-digitales\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pantallas digitales para publicidad<\/a> situadas en centros comerciales y aereopuertos.<\/li><\/ul><p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/blucactus.es\/wp-content\/uploads\/2020\/06\/Blucactus-Qu%C2%AE-es-OOH.png\" alt=\"Qu\u00e9 es OOH y cu\u00e1ntos tipos hay? | Agencia de Publicidad Exterior Es\" \/><\/p><p>Axe utiliz\u00f3 la <strong>fachada de un edificio<\/strong> como si fuese un calendario en el que los d\u00edas del mes eran las propias ventanas del inmueble.<\/p><p>\u00a0<\/p><h2>\u00a0Digital out of home<\/h2><p>Al hablar de <strong>publicidad OOH<\/strong> no podemos olvidarnos de la carteler\u00eda digital o publicidad digital out of home. La diferencia entre ambas est\u00e1 principalmente en que el contenido de esta \u00faltima es din\u00e1mico.<\/p><p>\u00a0<\/p><p>Sus ventajas son similares, ya que adem\u00e1s de llegar a un p\u00fablico m\u00e1s amplio, es un tipo de publicidad que produce un gran impacto.<\/p><p>\u00a0<\/p><p>Se sit\u00faa en los mismos espacios que la publicidad OOH:<\/p><ul><li>Estaciones de transporte p\u00fablico.<\/li><li>Grandes fachadas.<\/li><li>Vallas publicitarias y letreros luminosos.<\/li><li>Paradas de autob\u00fas y tren.<\/li><li>Eventos y festivales.<\/li><\/ul><p>Otra de sus principales caracter\u00edsticas es que se pueden personalizar los mensajes que la marca quiere transmitir dependiendo del lugar donde se encuentre, del d\u00eda en que vayan a ser emitidos e incluso de la \u00e9poca. Adem\u00e1s, tambi\u00e9n permite interactuar con el consumidor en tiempo real.<\/p><p>\u00a0<\/p><p>Seg\u00fan el informe anual de IAB Spain Top Tendencias Digitales 2021, la publicidad Digital Out of Home tendr\u00e1 un importante crecimiento este a\u00f1o. \u201cEste a\u00f1o en <strong>DOOH se apuesta por formatos mucho m\u00e1s llamativos<\/strong>, de gran tama\u00f1o y gran calidad visual. Con integraci\u00f3n de tecnolog\u00eda, data, contextualizaci\u00f3n, personalizaci\u00f3n, interactividad y realidad aumentada\u201d.<\/p><h4 class=\"vjs-1523884673165-3\" style=\"font-weight: bold; color: #f26c4f; text-align: center;\">\u00a0<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>OHH. Llama la atenci\u00f3n a trav\u00e9s de la publicidad Out of home M\u00e1s all\u00e1 de la televisi\u00f3n o las redes sociales, existe otro tipo de publicidad destinada a ser vista y disfrutada en las calles. El paisaje urbano se transforma con anuncios de marcas y productos situados en pantallas de publicidad digital, videowall, vallas, marquesinas, [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":28732,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1082],"tags":[],"class_list":["post-41127","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - 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