Pantallas digitales para publicidad<\/a> situadas en centros comerciales y aereopuertos.<\/li><\/ul> <\/p>
Axe utiliz\u00f3 la fachada de un edificio<\/strong> como si fuese un calendario en el que los d\u00edas del mes eran las propias ventanas del inmueble.<\/p>\u00a0<\/p>
\u00a0Digital out of home<\/h2> Al hablar de publicidad OOH<\/strong> no podemos olvidarnos de la carteler\u00eda digital o publicidad digital out of home. La diferencia entre ambas est\u00e1 principalmente en que el contenido de esta \u00faltima es din\u00e1mico.<\/p>\u00a0<\/p>
Sus ventajas son similares, ya que adem\u00e1s de llegar a un p\u00fablico m\u00e1s amplio, es un tipo de publicidad que produce un gran impacto.<\/p>
\u00a0<\/p>
Se sit\u00faa en los mismos espacios que la publicidad OOH:<\/p>
Estaciones de transporte p\u00fablico.<\/li> Grandes fachadas.<\/li> Vallas publicitarias y letreros luminosos.<\/li> Paradas de autob\u00fas y tren.<\/li> Eventos y festivales.<\/li><\/ul>Otra de sus principales caracter\u00edsticas es que se pueden personalizar los mensajes que la marca quiere transmitir dependiendo del lugar donde se encuentre, del d\u00eda en que vayan a ser emitidos e incluso de la \u00e9poca. Adem\u00e1s, tambi\u00e9n permite interactuar con el consumidor en tiempo real.<\/p>
\u00a0<\/p>
Seg\u00fan el informe anual de IAB Spain Top Tendencias Digitales 2021, la publicidad Digital Out of Home tendr\u00e1 un importante crecimiento este a\u00f1o. \u201cEste a\u00f1o en DOOH se apuesta por formatos mucho m\u00e1s llamativos<\/strong>, de gran tama\u00f1o y gran calidad visual. Con integraci\u00f3n de tecnolog\u00eda, data, contextualizaci\u00f3n, personalizaci\u00f3n, interactividad y realidad aumentada\u201d.<\/p>\u00a0<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":" OHH. Llama la atenci\u00f3n a trav\u00e9s de la publicidad Out of home M\u00e1s all\u00e1 de la televisi\u00f3n o las redes sociales, existe otro tipo de publicidad destinada a ser vista y disfrutada en las calles. El paisaje urbano se transforma con anuncios de marcas y productos situados en pantallas de publicidad digital, videowall, vallas, marquesinas, […]<\/p>\n","protected":false},"author":28,"featured_media":28732,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1082],"tags":[],"class_list":["post-41127","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"\n
Ooh | Publicidad exterior con Digital Signage | Carteler\u00eda Digital<\/title>\n \n \n \n \n \n \n \n \n \n \n \n \n \n\t \n\t \n\t \n \n \n \n \n \n\t \n\t \n\t \n