{"id":41127,"date":"2022-06-15T10:41:00","date_gmt":"2022-06-15T09:41:00","guid":{"rendered":"https:\/\/easyscreen.tv\/sin-categorizar\/out-of-home-reclame\/"},"modified":"2026-02-17T11:41:53","modified_gmt":"2026-02-17T10:41:53","slug":"ooh","status":"publish","type":"post","link":"https:\/\/easyscreen.tv\/es\/blog\/ooh\/","title":{"rendered":"OHH. Llama la atenci\u00f3n a trav\u00e9s de la publicidad Out of home"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"41127\" class=\"elementor elementor-41127\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8d011ae e-flex e-con-boxed e-con e-parent\" data-id=\"8d011ae\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-15f48b8 e-con-full e-flex e-con e-child\" data-id=\"15f48b8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-368aa8f elementor-widget elementor-widget-heading\" data-id=\"368aa8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">OHH. Llama la atenci\u00f3n a trav\u00e9s de la publicidad Out of home<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b118072 elementor-widget elementor-widget-text-editor\" data-id=\"b118072\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>M\u00e1s all\u00e1 de la televisi\u00f3n o las redes sociales, existe <strong>otro tipo de publicidad<\/strong> destinada a ser vista y disfrutada en las calles. El paisaje urbano se transforma con anuncios de marcas y productos situados en <a href=\"https:\/\/easyscreen.tv\/es\/blog\/publicidad-en-pantallas-digitales\/\" target=\"_blank\" rel=\"noopener noreferrer\">pantallas de publicidad digital<\/a>, <a href=\"https:\/\/easyscreen.tv\/es\/videowalls\/\" target=\"_blank\" rel=\"noopener noreferrer\">videowall<\/a>, vallas, marquesinas, letreros o cualquier otro elemento del mobiliario susceptible de servir como soporte a un reclamo comercial. Hablamos de la <strong>publicidad out of home<\/strong> (<strong>OOH<\/strong>), una forma de comunicaci\u00f3n que tiene como principal objetivo captar la atenci\u00f3n del p\u00fablico fuera de su casa.<\/p><p>Si quieres que tu marca tenga presencia en la calle y captar la atenci\u00f3n de un gran n\u00famero de potenciales consumidores dise\u00f1a una <strong>campa\u00f1a de OOH o de DOOH<\/strong>, su hermana mayor vestida de contenido multimedia.<\/p><h2>\u00a0<\/h2><h2>\u00bfQu\u00e9 es OOH?<\/h2><p>A trav\u00e9s de la <strong>publicidad out of home<\/strong> los espacios p\u00fablicos se convierten en escaparates para las marcas que buscan notoriedad m\u00e1s all\u00e1 de la publicidad convencional, dirigida tradicionalmente a un p\u00fablico mucho m\u00e1s segmentado. Su fin es llegar a todo tipo de personas con mensajes impactantes que logren instalarse en su memoria de forma permanente.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a2d71f elementor-widget elementor-widget-text-editor\" data-id=\"9a2d71f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>\u00bfCu\u00e1les son sus ventajas?<\/h3><ul><li>Las <strong>campa\u00f1as publicitarias out of home<\/strong> llegan a un p\u00fablico m\u00e1s numeroso. El motivo no es otro que la ubicaci\u00f3n de los anuncios. Estos suelen colocarse en<strong> lugares estrat\u00e9gicos<\/strong> y muy visibles para los transe\u00fantes.<\/li><li>El mensaje llega a la audiencia de forma inmediata y directa.<\/li><li>No es tan invasiva como la publicidad que se emite a trav\u00e9s de la televisi\u00f3n o las redes sociales.<\/li><li>Si se encuentra situada cerca del mostrador, como por ejemplo con <a href=\"https:\/\/easyscreen.tv\/es\/aplicaciones\/pantalla-pos-2\/\" target=\"_blank\" rel=\"noopener noreferrer\">monitores de un punto de venta<\/a>, el mensaje ser\u00e1 mucho m\u00e1s efectivo ya que despierta en el p\u00fablico el deseo de consumir.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7e1d97 elementor-widget elementor-widget-text-editor\" data-id=\"d7e1d97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>D\u00f3nde encontrar la publicidad OOH<\/h2><p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/static.mercadonegro.pe\/wp-content\/uploads\/2018\/12\/22200053\/Movistar-y-Clear-Channel-Firma-FPF.png\" alt=\"El OOH en la era digital | Mercado Negro\" \/><\/p><p>Podemos encontrar publicidad out of home en pr\u00e1cticamente cualquier <strong>espacio urbano<\/strong> pero lo ideal es que est\u00e9 situada en<strong> sitios de mucho tr\u00e1nsito<\/strong>. Los bancos o las paradas de autob\u00fas, las vallas, las fachadas o los transportes p\u00fablicos son algunos de los lugares habituales de este tipo de anuncios.<\/p><h4 class=\"vjs-1523884673165-3\" style=\"font-weight: bold; color: #f26c4f; text-align: center;\">\u00a0<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fae9700 elementor-widget elementor-widget-text-editor\" data-id=\"fae9700\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Ejemplos de publicidad Ooh<\/h2><p>Estos son algunos ejemplos que te podr\u00e1n servir de inspiraci\u00f3n:<\/p><ul><li>Los grandes monopostes que vemos en las autopistas y autov\u00edas.<\/li><li>Las escaleras de la estaci\u00f3n Gamarra del Metro de Lima anunciaron el estreno de la pel\u00edcula <em>Jumanji.<\/em><\/li><li>Las columnas son un espacio perfecto para la presentaci\u00f3n de productos o de campa\u00f1as publicitarias como la de foto, en la que instaba a los alemanes a dejar el tabaco.<\/li><li><a href=\"https:\/\/easyscreen.tv\/es\/blog\/publicidad-en-pantallas-digitales\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pantallas digitales para publicidad<\/a> situadas en centros comerciales y aereopuertos.<\/li><\/ul><p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/blucactus.es\/wp-content\/uploads\/2020\/06\/Blucactus-Qu%C2%AE-es-OOH.png\" alt=\"Qu\u00e9 es OOH y cu\u00e1ntos tipos hay? | Agencia de Publicidad Exterior Es\" \/><\/p><p>Axe utiliz\u00f3 la <strong>fachada de un edificio<\/strong> como si fuese un calendario en el que los d\u00edas del mes eran las propias ventanas del inmueble.<\/p><p>\u00a0<\/p><h2>\u00a0Digital out of home<\/h2><p>Al hablar de <strong>publicidad OOH<\/strong> no podemos olvidarnos de la carteler\u00eda digital o publicidad digital out of home. La diferencia entre ambas est\u00e1 principalmente en que el contenido de esta \u00faltima es din\u00e1mico.<\/p><p>\u00a0<\/p><p>Sus ventajas son similares, ya que adem\u00e1s de llegar a un p\u00fablico m\u00e1s amplio, es un tipo de publicidad que produce un gran impacto.<\/p><p>\u00a0<\/p><p>Se sit\u00faa en los mismos espacios que la publicidad OOH:<\/p><ul><li>Estaciones de transporte p\u00fablico.<\/li><li>Grandes fachadas.<\/li><li>Vallas publicitarias y letreros luminosos.<\/li><li>Paradas de autob\u00fas y tren.<\/li><li>Eventos y festivales.<\/li><\/ul><p>Otra de sus principales caracter\u00edsticas es que se pueden personalizar los mensajes que la marca quiere transmitir dependiendo del lugar donde se encuentre, del d\u00eda en que vayan a ser emitidos e incluso de la \u00e9poca. Adem\u00e1s, tambi\u00e9n permite interactuar con el consumidor en tiempo real.<\/p><p>\u00a0<\/p><p>Seg\u00fan el informe anual de IAB Spain Top Tendencias Digitales 2021, la publicidad Digital Out of Home tendr\u00e1 un importante crecimiento este a\u00f1o. \u201cEste a\u00f1o en <strong>DOOH se apuesta por formatos mucho m\u00e1s llamativos<\/strong>, de gran tama\u00f1o y gran calidad visual. Con integraci\u00f3n de tecnolog\u00eda, data, contextualizaci\u00f3n, personalizaci\u00f3n, interactividad y realidad aumentada\u201d.<\/p><h4 class=\"vjs-1523884673165-3\" style=\"font-weight: bold; color: #f26c4f; text-align: center;\">\u00a0<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>OHH. Llama la atenci\u00f3n a trav\u00e9s de la publicidad Out of home M\u00e1s all\u00e1 de la televisi\u00f3n o las redes sociales, existe otro tipo de publicidad destinada a ser vista y disfrutada en las calles. El paisaje urbano se transforma con anuncios de marcas y productos situados en pantallas de publicidad digital, videowall, vallas, marquesinas, [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":28732,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1082],"tags":[],"class_list":["post-41127","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ooh | Publicidad exterior con Digital Signage | Carteler\u00eda Digital<\/title>\n<meta name=\"description\" content=\"La campa\u00f1as de publicidad campa\u00f1a de OOH o de DOOH son cada vez m\u00e1s rentables y mas asequibles \u00a1 Haz tu prueba gratu\u00edta !\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/easyscreen.tv\/es\/blog\/ooh\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ooh | Publicidad exterior con Digital Signage | Carteler\u00eda Digital\" \/>\n<meta property=\"og:description\" content=\"La campa\u00f1as de publicidad campa\u00f1a de OOH o de DOOH son cada vez m\u00e1s rentables y mas asequibles \u00a1 Haz tu prueba gratu\u00edta !\" \/>\n<meta property=\"og:url\" content=\"https:\/\/easyscreen.tv\/es\/blog\/ooh\/\" \/>\n<meta property=\"og:site_name\" content=\"Easyscreen.tv\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/nl-nl.facebook.com\/easyscreentv\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-15T09:41:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-17T10:41:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2021\/03\/pexels-david-geib-3220846.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Hau Nguyen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@easyscreen_tv\" \/>\n<meta name=\"twitter:site\" content=\"@easyscreen_tv\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hau Nguyen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/easyscreen.tv\/es\/blog\/ooh\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/easyscreen.tv\/es\/blog\/ooh\/\"},\"author\":{\"name\":\"Hau Nguyen\",\"@id\":\"https:\/\/easyscreen.tv\/#\/schema\/person\/f55b4792fd4f96416bc9283d353b7335\"},\"headline\":\"OHH. 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