{"id":41129,"date":"2022-06-15T10:36:00","date_gmt":"2022-06-15T09:36:00","guid":{"rendered":"https:\/\/easyscreen.tv\/sin-categorizar\/hoe-creeer-je-content-voor-je-schermen-met-easyscreen\/"},"modified":"2026-02-17T11:43:11","modified_gmt":"2026-02-17T10:43:11","slug":"crear-contenido-con-easyscreen","status":"publish","type":"post","link":"https:\/\/easyscreen.tv\/es\/blog\/crear-contenido-con-easyscreen\/","title":{"rendered":"\u00bfC\u00f3mo crear contenido para tus pantallas con Easyscreen?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"41129\" class=\"elementor elementor-41129 elementor-40977\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-03df463 e-flex e-con-boxed e-con e-parent\" data-id=\"03df463\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4e22715 e-con-full e-flex e-con e-child\" data-id=\"4e22715\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ba567b2 elementor-widget elementor-widget-heading\" data-id=\"ba567b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">\u00bfC\u00f3mo crear contenido para tus pantallas con Easyscreen?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1587909 elementor-widget elementor-widget-text-editor\" data-id=\"1587909\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Easyscreen es un software online de Carteler\u00eda Digital. Permite crear, gestionar, y compartir contenido en pantallas. Con nuestra plataforma, podr\u00e1s tener contenido de marketing en tus pantallas en un instante. Y asimismo, aumentar la conexi\u00f3n con tu audiencia, sea cual sea tu negocio.<\/span><\/p><p><span style=\"font-weight: 400;\">En este art\u00edculo, te explicaremos como usar Easyscreen si tienes un restaurante. Te daremos ideas sobre qu\u00e9 tipo de contenido puedes difundir en tus pantallas, y c\u00f3mo hacerlo.\u00a0<\/span><\/p><h2>Crear contenido<\/h2><p><span style=\"font-weight: 400;\">Con Easyscreen, crear contenido para tus pantallas es muy sencillo. En primer lugar, solo debes seguir estos pasos:\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Con\u00e9ctate a <a href=\"https:\/\/app.cms-ds.com\/login\">nuestra plataforma.<\/a><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ve a la secci\u00f3n \u201cClips\u201d.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Da click en \u201cCrear clip desde plantilla\u201d. <\/span>Hay tres formas distintas de crear un clip: subiendo im\u00e1genes o v\u00eddeos, creando el contenido desde cero o usando una plantilla. Creemos que la mejor manera de crear un clip es usando plantillas predise\u00f1adas. Por lo tanto, veremos esta parte.<\/li><\/ul><h3><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-29560 size-full\" src=\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2021\/04\/Capture-d\u2019e\u0301cran-2021-04-01-a\u0300-10.49.47.png\" alt=\"Captura de nuestro software \" width=\"2784\" height=\"1014\" \/><\/h3><ul><li><span style=\"font-weight: 400;\">Despu\u00e9s de dar click a \u201cCrear clip desde plantilla\u201d ver\u00e1s distintos tipos de plantillas que puedes rellenar para crear contenido.<\/span><span style=\"font-weight: 400;\"><br \/>Tenemos por ejemplo la secci\u00f3n \u201ccompl\u00e9talo tu mismo\u201d. Encontramos plantillas de im\u00e1genes y texto en las cuales puedes crear tu propio contenido. Con \u201cvista previa\u201d se puede ver c\u00f3mo se ver\u00eda el video.\u00a0<\/span><span style=\"font-weight: 400;\">Tambi\u00e9n, arriba a la derecha, tenemos una barra de b\u00fasquedas <\/span><span style=\"font-weight: 400;\">para buscar algo espec\u00edfico. Por ejemplo, podemos buscar \u00abmen\u00fa\u00bb, \u00abtexto\u00bb o \u00abim\u00e1genes\u00bb para que aparezcan plantillas que cumplan con esas caracter\u00edsticas.<\/span><\/li><\/ul><h3><img decoding=\"async\" class=\"aligncenter wp-image-30930 size-full\" src=\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2021\/04\/Capture-d\u2019e\u0301cran-2021-04-06-a\u0300-12.54.03.png\" alt=\"Captura de nuestro software \" width=\"2824\" height=\"1412\" \/><\/h3><p>Ejemplo #1<\/p><ul><li><span style=\"font-weight: 400;\">Para este ejemplo, vamos a ir a la secci\u00f3n \u201cVictorious\u201d y escoger la plantilla \u201cFlipbook\u201d. Le damos clic en el t\u00edtulo y podemos empezar a editar el contenido.<\/span><\/li><\/ul><p><img decoding=\"async\" class=\"aligncenter wp-image-30931 size-full\" src=\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2021\/04\/Capture-d\u2019e\u0301cran-2021-04-01-a\u0300-12.29.18.png\" alt=\"Captura de nuestro software \" width=\"2880\" height=\"1426\" \/><\/p><ul><li><span style=\"font-weight: 400;\">Empezamos poniendo un nombre al video y una categor\u00eda, si lo quisi\u00e9ramos. Esta informaci\u00f3n no se reproducir\u00e1 en la pantalla. Sin embargo, nos servir\u00e1 para poder encontrar el archivo de clip una vez lo hayamos creado. Es, por as\u00ed decirlo, el nombre del documento.<\/span><\/li><\/ul><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-30932 size-full\" src=\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2021\/04\/Capture-d\u2019e\u0301cran-2021-04-01-a\u0300-12.40.56.png\" alt=\"Captura de nuestro software \" width=\"1294\" height=\"424\" \/><\/p><ul><li>Luego vienen los ajustes donde se podr\u00e1 rellenar el contenido que veremos en pantalla. Hay que tomar en cuenta que cada plantilla tiene sus propios ajustes (n\u00famero\u00a0de im\u00e1genes,\u00a0t\u00edtulo\u00a0de portada, etc.).En este caso, por ejemplo, decidimos difundir un contenido que llamamos \u201cNuestra receta\u201d. Es decir que cuenta la historia de nuestras recetas ic\u00f3nicas: de donde viene, donde se cre\u00f3, los ingredientes, etc. Lo\u00a0m\u00e1s\u00a0importante, acompa\u00f1amos el texto de una foto del plato (hemos decidido poner una solo imagen).<\/li><\/ul><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-30933 size-full\" src=\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2021\/04\/Capture-d\u2019e\u0301cran-2021-04-01-a\u0300-12.39.11.png\" alt=\"Captura de nuestro software \" width=\"2274\" height=\"1138\" \/><\/p><ul><li><span style=\"font-weight: 400;\">Enseguida, solo tienes que a\u00f1adir tu logo y una imagen. Pues decidir poner varias im\u00e1genes.\u00a0<\/span><\/li><\/ul><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-30934 size-full\" src=\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2021\/04\/Capture-d\u2019e\u0301cran-2021-03-31-a\u0300-17.22.08.png\" alt=\"Captura de nuestro software \" width=\"1394\" height=\"1252\" \/><\/p><ul><li><span style=\"font-weight: 400;\">Y, para acabar, puedes elegir los colores de tu video.<\/span><\/li><\/ul><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-30935 size-full\" src=\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2021\/04\/Capture-d\u2019e\u0301cran-2021-03-31-a\u0300-17.31.03.png\" alt=\"Captura de nuestro software \" width=\"692\" height=\"480\" \/><\/p><ul><li><span style=\"font-weight: 400;\">Nosotros hemos escogido un naranja para el color primario, porque corresponde a los colores del restaurante. Hemos dejado el resto tal como estaba: un texto negro en un fondo blanco. <\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Como resultado, tenemos este video: <\/span><\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-29561 size-full\" src=\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2021\/04\/Animated-GIF-downsized_large.gif\" alt=\"Ejemplo de contenido que se puede crear \" width=\"480\" height=\"270\" \/><\/p><p><span style=\"font-weight: 400;\">En cualquier momento se puede cambiar el contenido del v\u00eddeo muy sencillamente. Se puede por ejemplo a\u00f1adir una imagen o cambiar el texto. Sobre todo, todos los cambios que se hacen en el software se ven reflejados en pantalla de inmediato, despu\u00e9s de sincronizar el contenido.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8fbdbe elementor-widget elementor-widget-text-editor\" data-id=\"f8fbdbe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Ejemplo #2<\/h3><ul><li><span style=\"font-weight: 400;\">Ahora vamos a realizar otro ejemplo. Realizamos en primer lugar los pasos anteriores, pero esta vez elegimos una plantilla de Men\u00fa. Tambi\u00e9n la cogemos del grupo \u201cVictorious\u201d.\u00a0<\/span><\/li><\/ul><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-30936 size-full\" src=\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2021\/04\/Capture-d\u2019e\u0301cran-2021-04-01-a\u0300-13.39.24.png\" alt=\"Captura de nuestro software \" width=\"1408\" height=\"1000\" \/><\/p><p>\u00a0<\/p><ul><li><span style=\"font-weight: 400;\">Como en el ejemplo anterior, vamos a poner en segundo lugar los diferentes ajustes. Ponemos primero el nombre que le queremos dar a nuestro video, en este caso \u201cMen\u00fa\u201d. Se pueden escoger varios tipos de dise\u00f1o y de animaci\u00f3n. Al escoger una opci\u00f3n, tenemos a la derecha la vista previa que nos ense\u00f1a c\u00f3mo ser\u00eda. <\/span>Despu\u00e9s de haber puesto la imagen del logo y la imagen de ilustraci\u00f3n de los platos, rellenamos el men\u00fa. En este caso, hablamos de las entrantes.<\/li><\/ul><p>\u00a0<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-30937 size-full\" src=\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2021\/04\/Capture-d\u2019e\u0301cran-2021-04-01-a\u0300-13.47.50.png\" alt=\"Captura de nuestro software \" width=\"2194\" height=\"1158\" \/><\/p><p>\u00a0<\/p><ul><li><span style=\"font-weight: 400;\">Luego podemos cambiar los colores como mostrado anteriormente. Para acabar, le damos a guardar.\u00a0<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Aqu\u00ed tenemos el resultado: <\/span><\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-30938 size-full\" src=\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2021\/04\/Animated-GIF-downsized_large-1.gif\" alt=\"Ejemplo de contenido que se puede crear \" width=\"288\" height=\"480\" \/><\/p><h2>Mostrar el video que has creado en pantalla<\/h2><p>Ahora el siguiente paso es a\u00f1adir todos los clips que has creado a una lista de reproducci\u00f3n.<\/p><p>Las listas de reproducci\u00f3n son grupos de clips. Pueden ser programados en un horario determinado para mostrarse en tus pantallas. Puedes elegir reproducir el mismo contenido todo el tiempo o a\u00f1adir programaci\u00f3n, eligiendo los d\u00edas y horarios. En la misma\u00a0l\u00ednea, puedes mostrar m\u00e1s de una lista de reproducci\u00f3n al mismo tiempo. O tambi\u00e9n puedes elegir un horario determinado para cada una.<\/p><p>A ello se suma la\u00a0sincronizaci\u00f3n\u00a0del contenido. Es el \u00faltimo paso para poder ver tu contenido en pantalla. Esto se hace despu\u00e9s de crear la lista de reproducci\u00f3n, d\u00e1ndole a \u201cguardar y sincronizar\u201d.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0fbc12f elementor-widget elementor-widget-text-editor\" data-id=\"0fbc12f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span style=\"font-size: 18pt;\"><b>\u00bfQu\u00e9 tipo de contenido podemos mostrar en nuestras pantallas?\u00a0<\/b><\/span><\/h2><p>Sabemos que la publicidad en pantallas digitales es muy buena opci\u00f3n para tu negocio. Despu\u00e9s de eso, queremos saber que tipo de contenido podr\u00edamos difundir en nuestras pantallas.<\/p><p><span style=\"font-weight: 400;\">Como lo acabamos de ver en nuestros ejemplos, las pantallas pueden servir para contar an\u00e9cdotas sobre el restaurante. Por ejemplo su historia, la de sus platos, sus empleados, etc. Tambi\u00e9n sirve para mostrar la carta de men\u00fa, siempre actualizada. Por lo tanto, los clientes pueden tener la carta en su tel\u00e9fono gracias a un QR code. Y adem\u00e1s de ser m\u00e1s din\u00e1mico ayuda a cumplir las normas de seguridad en estos tiempos de crisis sanitaria.\u00a0<\/span><\/p><h3><b>Noticias y entretenimiento\u00a0<\/b><\/h3><p><span style=\"font-weight: 400;\">Se pueden elegir entre los canales actuales, noticias locales y temas de tendencias. Permite entretener a los clientes mientras est\u00e1n esperando, o incluso comiendo.<\/span><\/p><h3>\u00a0<\/h3><h3><b>Promociones\u00a0<\/b><\/h3><p><span style=\"font-weight: 400;\">Est\u00e9 siempre al d\u00eda con las \u00faltimas promociones de tu restaurante. Tambi\u00e9n puedes difundir un evento en particular.\u00a0<\/span><\/p><h3><b>Redes sociales<\/b><\/h3><p>La secci\u00f3n \u201credes sociales\u201d de nuestro software te permite conectar tus cuentas de redes sociales a la pantalla. De esta manera, puedes difundir en tu restaurante tu contenido de las redes sociales. Adem\u00e1s tus clientes pueden saber c\u00f3mo encontrarte en la web.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u00bfC\u00f3mo crear contenido para tus pantallas con Easyscreen? Easyscreen es un software online de Carteler\u00eda Digital. Permite crear, gestionar, y compartir contenido en pantallas. Con nuestra plataforma, podr\u00e1s tener contenido de marketing en tus pantallas en un instante. Y asimismo, aumentar la conexi\u00f3n con tu audiencia, sea cual sea tu negocio. En este art\u00edculo, te [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":36870,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1082],"tags":[],"class_list":["post-41129","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo crear contenido para pantallas de Carteler\u00eda Digital<\/title>\n<meta name=\"description\" content=\"Aprende como crear y mostrar contenido en tus pantallas de Carteler\u00eda Digital en tres sencillos pasos. 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