{"id":41285,"date":"2020-09-08T09:46:00","date_gmt":"2020-09-08T08:46:00","guid":{"rendered":"https:\/\/easyscreen.tv\/sin-categorizar\/interactieve-schermen\/"},"modified":"2026-02-17T12:53:41","modified_gmt":"2026-02-17T11:53:41","slug":"escaparate-interactivo","status":"publish","type":"post","link":"https:\/\/easyscreen.tv\/es\/blog\/escaparate-interactivo\/","title":{"rendered":"Ventajas de tener un escaparate interactivo"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"41285\" class=\"elementor elementor-41285 elementor-41272\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6355bd4 e-flex e-con-boxed e-con e-parent\" data-id=\"6355bd4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-48a72b2 e-con-full e-flex e-con e-child\" data-id=\"48a72b2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ea235eb elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"ea235eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Ventajas de tener un escaparate interactivo<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6dc1277 elementor-widget elementor-widget-text-editor\" data-id=\"6dc1277\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Captar la atenci\u00f3n de los potenciales clientes es uno de los principales objetivos de cualquier negocio; instalar un <strong>escaparate interactivo<\/strong> es uno de los<strong> recursos m\u00e1s recomendados <\/strong>para conseguirlo. En EasyScreen somos expertos en <a href=\"https:\/\/easyscreen.tv\/es\/software-senalizacion-digital-2\/\" target=\"_blank\" rel=\"noopener noreferrer\">carteler\u00eda digital<\/a> y por ello conocemos bien las ventajas de contar con esta tecnolog\u00eda en los negocios.<\/p><p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-21799\" src=\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2020\/09\/ventajas-escaparate-interactivo.jpg\" alt=\"escaparate interactivo\" width=\"1200\" height=\"800\" srcset=\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2020\/09\/ventajas-escaparate-interactivo.jpg 1200w, https:\/\/easyscreen.tv\/wp-content\/uploads\/2020\/09\/ventajas-escaparate-interactivo-768x512.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p><h2>\u00a0<\/h2><h2>\u00bfQu\u00e9 es un escaparate interactivo?<\/h2><p>Un <strong>escaparate interactivo<\/strong> es un dispositivo electr\u00f3nico que<strong> incluye tecnolog\u00eda t\u00e1ctil<\/strong>; este elemento permite utilizar el escaparate de tu local para mostrar todo tipo de contenidos, a trav\u00e9s de la interacci\u00f3n, de forma din\u00e1mica, atractiva y eficaz.<\/p><p>Esta herramienta es una de las <strong>m\u00e1s innovadoras del sector<\/strong>, ya que permite promocionar tus productos o servicios y ofrece un conjunto ilimitado de recursos. Un escaparate interactivo se puede<strong> utilizar de muchas formas<\/strong>; estas son algunas de ellas:<\/p><ol><li>Decoraci\u00f3n de interiores o halls.<\/li><li>Se\u00f1alizaci\u00f3n y puntos de comunicaci\u00f3n.<\/li><li><strong>Merchandising visual<\/strong>.<\/li><li>Sistemas audiovisuales en centros comerciales.<\/li><li>Stands para ferias y congresos.<\/li><\/ol><h3>Objetivos<\/h3><p>A continuaci\u00f3n te mostramos los<strong> principales objetivos <\/strong>por los que es recomendable instalar un escaparate interactivo.<\/p><ul><li>Otorgar un mayor impacto publicitario y un mejor servicio a los clientes.<\/li><li>Ofrecer una comunicaci\u00f3n bidireccional, donde las dos partes son emisores y receptores.<\/li><li>Mostrar las ventajas de los productos y servicios de tu empresa y de tus productos o servicios.<\/li><\/ul><p>Una de las <strong>principales caracter\u00edsticas<\/strong> de este tipo de <a href=\"https:\/\/easyscreen.tv\/es\/blog\/escaparates-de-tienda\/\" target=\"_blank\" rel=\"noopener noreferrer\">escaparates de tienda<\/a> es que permiten que cualquier persona disponga de toda la informaci\u00f3n que necesita; del mismo modo, puedes obtener datos de gran utilidad, como las preferencias de tus usuarios, y realizar estudios de mercado muy econ\u00f3micos.<\/p><h3>\u00bfPara qui\u00e9n va dirigido?<\/h3><p>Los escaparates interactivos est\u00e1n pensados para <strong>todo tipo de empresas<\/strong>, especialmente las que te mostramos a continuaci\u00f3n:<\/p><ol><li>Agencias de viajes.<\/li><li>Tiendas de moda.<\/li><li>Oficinas de turismo.<\/li><li>Grandes superficies y ferias.<\/li><li>Aeropuertos, estaciones de tren y de autob\u00fas.<\/li><\/ol><h2>Ventajas de los escaparates interactivos<\/h2><p>A continuaci\u00f3n te mostramos las <strong>principales ventajas<\/strong> de tener un escaparate interactivo en tu negocio, entre las que se encuentran por ejemplo:<\/p><ol><li>\u00a0Permite<strong> conocer las ofertas y servicios <\/strong>de tu negocio en tiempo real; de esta forma, los clientes pueden tomar r\u00e1pidamente la decisi\u00f3n de compra.<\/li><li><strong>Facilita la decisi\u00f3n<\/strong> de qu\u00e9 contenidos mostrar en cada momento; adem\u00e1s, los puedes planificar y programar por d\u00edas, semanas o franjas horarias.<\/li><li>El <strong>cliente potencial puede buscar<\/strong> lo que quiere, lo que deriva en un 70% m\u00e1s de ventas.<\/li><li><strong>Atrae al cliente potencial<\/strong>; adem\u00e1s, consigue que el cliente est\u00e9 durante m\u00e1s tiempo en el establecimiento.<\/li><li><strong>Mejora la experiencia<\/strong> del usuario durante el tiempo que est\u00e1 en tu negocio; de esta forma, puede aprovechar los tiempos de espera para ver otras opciones de tu empresa y comprar otros productos.<\/li><li>Ofrece una <strong>imagen de innovaci\u00f3n<\/strong>, transparencia y adaptaci\u00f3n a los nuevos tiempos; de este manera, consigues reforzar la imagen de tu marca.<\/li><li><strong>Disminuye los gastos<\/strong>, ya que puedes olvidarte del coste de imprimir y distribuir la publicidad en papel; adem\u00e1s, si hay alguna errata o cambio de \u00faltima hora esto no supondr\u00e1 un elevado coste.<\/li><li><strong>Carteler\u00eda 24 horas<\/strong>, de modo que tu negocio continuar\u00e1 trabajando y captando potenciales clientes incluso cuando la empresa est\u00e9 cerrada.<\/li><\/ol><h2>En EasyScreen somos expertos en pantallas escaparate interactivo<\/h2><p>Por tanto, si buscas instalar una <strong>escaparate digital<\/strong> o una pantalla en el escaparate de tu negocio y destacar de la competencia puedes informarte sobre nuestras <a href=\"https:\/\/easyscreen.tv\/es\/blog\/pantallas-led-interior\/\" target=\"_blank\" rel=\"noopener noreferrer\">pantallas led para interior<\/a>, y el software de digital signare que ofrecemos. Tendr\u00e1s la oportunidad de hacer una <a href=\"https:\/\/easyscreen.tv\/es\/demo-formulario\/\" target=\"_blank\" rel=\"noopener noreferrer\">prueba gratis<\/a> de nuestro sistema de carteler\u00eda digital.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Captar la atenci\u00f3n de los potenciales clientes es uno de los principales objetivos de cualquier negocio; instalar un escaparate interactivo es uno de los recursos m\u00e1s recomendados para conseguirlo. En EasyScreen somos expertos en carteler\u00eda digital y por ello conocemos bien las ventajas de contar con esta tecnolog\u00eda en los negocios. \u00a0 \u00bfQu\u00e9 es un [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":21799,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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