{"id":41359,"date":"2020-08-26T10:27:00","date_gmt":"2020-08-26T09:27:00","guid":{"rendered":"https:\/\/easyscreen.tv\/sin-categorizar\/digitaal-adverteren\/"},"modified":"2026-02-17T12:51:12","modified_gmt":"2026-02-17T11:51:12","slug":"publicidad-en-pantallas-digitales","status":"publish","type":"post","link":"https:\/\/easyscreen.tv\/es\/blog\/publicidad-en-pantallas-digitales\/","title":{"rendered":"Publicidad en pantallas digitales para tu negocio"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"41359\" class=\"elementor elementor-41359 elementor-41339\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-adae8ec e-flex e-con-boxed e-con e-parent\" data-id=\"adae8ec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-32be38c e-con-full e-flex e-con e-child\" data-id=\"32be38c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1284bd8 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"1284bd8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Publicidad en pantallas digitales para tu negocio<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-342141f elementor-widget elementor-widget-text-editor\" data-id=\"342141f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Seg\u00fan diversos estudios, una persona recibe al d\u00eda unos 3.000 <strong>impactos publicitarios<\/strong>; es decir, una empresa tiene mucha competencia y, por ello, est\u00e1 obligada a utilizar las <\/span><b>mejores estrategias para impactar <\/b><span style=\"font-weight: 400;\">a sus potenciales clientes. En este <\/span><i><span style=\"font-weight: 400;\">post<\/span><\/i><span style=\"font-weight: 400;\"> te mostramos todo lo que debes saber sobre la <strong>publicidad en pantallas digitales <\/strong>y el uso de la tecnolog\u00eda<a href=\"https:\/\/easyscreen.tv\/es\/demo-formulario\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong> Digital Signage<\/strong><\/a>.<\/span><\/p><p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-21704\" src=\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2020\/08\/narrowcasting1-colash.jpg\" alt=\"publicidad en pantallas digitales\" width=\"1024\" height=\"812\" srcset=\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2020\/08\/narrowcasting1-colash.jpg 1024w, https:\/\/easyscreen.tv\/wp-content\/uploads\/2020\/08\/narrowcasting1-colash-768x609.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p><h2><span style=\"font-weight: 400;\">Motivos para hacer publicidad en pantallas digitales<\/span><\/h2><p><span style=\"font-weight: 400;\">A continuaci\u00f3n te mostramos <\/span><b>algunos motivos<\/b><span style=\"font-weight: 400;\"> por los que hacer <strong>publicidad en pantallas digitales<\/strong> es una buena opci\u00f3n:<\/span><\/p><ul><li><b>Visibilidad<\/b><span style=\"font-weight: 400;\">: el movimiento capta la atenci\u00f3n de una persona; por eso, lo mejor es incluir recursos audiovisuales en movimiento, en lugar de las im\u00e1genes fijas.<\/span><\/li><li><b>Proximidad con el cliente final<span style=\"font-weight: 400;\">: la publicidad en pantallas ayuda a tomar la decisi\u00f3n final de adquirir un determinado producto o servicio.<\/span><\/b><\/li><li>Sistema innovador<span style=\"font-weight: 400;\">: la \u00faltima tecnolog\u00eda marca la diferencia y muestra al usuario la idea de que tu negocio est\u00e1 en constante actualizaci\u00f3n.<\/span><\/li><li><strong>Gran impacto<\/strong><span style=\"font-weight: 400;\">: una imagen, en muchas ocasiones, se olvida al poco tiempo; en cambio, una historia es m\u00e1s sencilla de recordar<\/span><\/li><li><strong>Promociones variadas<\/strong><span style=\"font-weight: 400;\">: en un mismo soporte se pueden promocionar varios productos o marcas; de esta forma, se rentabilizan los costes.<\/span><\/li><li><b><\/b><strong>Bajo coste<\/strong><span style=\"font-weight: 400;\">: la publicidad en pantallas digitales permite tener un mayor impacto al menor precio. Aunque su inversi\u00f3n inicial es mayor, a la larga es mucho m\u00e1s rentable que la publicidad tradicional.<\/span><\/li><li>M\u00e1s datos<span style=\"font-weight: 400;\">: la publicidad din\u00e1mica permite una mejor lectura y alcance que el cartel publicitario tradicional.<\/span><\/li><li><strong>Permite la interacci\u00f3n<\/strong><span style=\"font-weight: 400;\">: las pantallas publicitarias t\u00e1ctiles permiten la interacci\u00f3n del cliente con la marca, lo que genera una mejor experiencia y un mayor recuerdo.<\/span><\/li><li><strong>Posibilidad de acciones especiales<\/strong><span style=\"font-weight: 400;\">: se puede utilizar la publicidad en pantallas como complemento a otras acciones desarrolladas en el punto de venta.<\/span><\/li><\/ul><h2><span style=\"font-weight: 400;\">Errores habituales a la hora de realizar publicidad para pantallas digitales<\/span><\/h2><p><span style=\"font-weight: 400;\">Invertir en publicidad en pantallas digitales y <a href=\"https:\/\/easyscreen.tv\/es\/software-senalizacion-digital-2\/\" target=\"_blank\" rel=\"noopener noreferrer\">carteler\u00eda digital<\/a> suele suponer una <\/span><b>mayor inversi\u00f3n<\/b><span style=\"font-weight: 400;\">. Es cierto que los beneficios son impresionantes y que esta inversi\u00f3n r\u00e1pidamente estar\u00e1 amortizada; ya que en cuanto lo instales en los <a href=\"https:\/\/easyscreen.tv\/es\/blog\/escaparates-de-tienda\/\" target=\"_blank\" rel=\"noopener noreferrer\">esparates de tienda<\/a>, comienza a ser rentable, a\u00fan as\u00ed, existen algunos <\/span><b>errores frecuentes<\/b><span style=\"font-weight: 400;\"> que es necesario evitar.<\/span><\/p><ul><li><b>Malgastar la tecnolog\u00eda<span style=\"font-weight: 400;\">: la falta de creatividad, disposici\u00f3n o tiempo hace que las empresas que disponen de pantallas digitales desaprovechen todo su potencial e incluyan im\u00e1genes est\u00e1ticas en lugar de videos llamativos o recursos audiovisuales que garanticen las caracter\u00edsticas adecuadas a este medio.<\/span><\/b><\/li><li>Publicidad inadecuada<span style=\"font-weight: 400;\">: debes tener en cuenta las dimensiones de tu contenido audiovisual (que sean adecuadas al tama\u00f1o de la pantalla), la letra (debe ser lo suficientemente grande y proporcional a las dimensiones y ubicaci\u00f3n de la pantalla) y calidad (una producci\u00f3n descuidada puede ser la peor publicidad posible).<\/span><\/li><li>Malos tiempos<span style=\"font-weight: 400;\">: si vas a hacer publicidad en zonas de mucho tr\u00e1nsito, c\u00f3mo la que puedes situar <\/span><span style=\"font-weight: 400;\">en los <a href=\"https:\/\/easyscreen.tv\/es\/blog\/un-escaparate-publicitario-para-ganar-dinero\/\" target=\"_blank\" rel=\"noopener noreferrer\">escaparates publicitarios<\/a> de tu local, lo mejor es que estos anuncios no superen los 10 segundos de duraci\u00f3n, para que puedan ser le\u00eddos mientras se est\u00e1 parado en un sem\u00e1foro o paseando por la calle, por ejemplo. Por eso, deben ser directos y es recomendable que incluyan animaciones, ya que se convierte en un mensaje m\u00e1s din\u00e1mico.<\/span><\/li><\/ul><ul><li>Desaprovechar la diversidad<span style=\"font-weight: 400;\">: el uso excesivo de un mismo material audiovisual har\u00e1 que los clientes consideren que tu empresa est\u00e1 realizando poco esfuerzo en publicidad, lo que puede ser contraproducente, ya que muestra desinter\u00e9s y una imagen descuidada de tu marca. La diversidad de los mensajes publicitarios es una de las mejores formas de conseguir un mayor impacto en el p\u00fablico y aumentar la percepci\u00f3n positiva de tu marca.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">En definitiva, apostar por la <strong>publicidad en pantallas digitales<\/strong> es una de las mejores opciones para <\/span><b>aumentar la visibilidad de tu negocio<\/b><span style=\"font-weight: 400;\">; eso s\u00ed, tienes que apostar por un mensaje din\u00e1mico, llamativo y novedoso. Adem\u00e1s, tienes que valorar las dimensiones de la pantalla y los tiempos del mensaje, para que llegue a todos tus clientes de la forma m\u00e1s eficaz.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Seg\u00fan diversos estudios, una persona recibe al d\u00eda unos 3.000 impactos publicitarios; es decir, una empresa tiene mucha competencia y, por ello, est\u00e1 obligada a utilizar las mejores estrategias para impactar a sus potenciales clientes. En este post te mostramos todo lo que debes saber sobre la publicidad en pantallas digitales y el uso de [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":16416,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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