{"id":41560,"date":"2019-12-23T15:08:00","date_gmt":"2019-12-23T14:08:00","guid":{"rendered":"https:\/\/easyscreen.tv\/sin-categorizar\/drukwerk-of-narrowcasting\/"},"modified":"2026-02-17T13:04:53","modified_gmt":"2026-02-17T12:04:53","slug":"carteles-impresos","status":"publish","type":"post","link":"https:\/\/easyscreen.tv\/es\/blog\/carteles-impresos\/","title":{"rendered":"Carteles Impresos o Carteler\u00eda Digital, \u00bfcu\u00e1l es mejor?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"41560\" class=\"elementor elementor-41560 elementor-41544\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-44ffb43 e-flex e-con-boxed e-con e-parent\" data-id=\"44ffb43\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ba4a9c5 e-con-full e-flex e-con e-child\" data-id=\"ba4a9c5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d48fc9 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"6d48fc9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Carteles Impresos o Carteler\u00eda Digital, \u00bfcu\u00e1l es mejor?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca0ff51 elementor-widget elementor-widget-text-editor\" data-id=\"ca0ff51\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Seguro que has pensado alguna vez usar carteles impresos para promocionar mejor tus productos o servicios y quiz\u00e1s, incluso, sea esa la raz\u00f3n por la que has terminado en este art\u00edculo.<\/p><p>Sin embargo, \u00bfte has planteado en utilizar <a href=\"https:\/\/easyscreen.tv\/es\/software-senalizacion-digital-2\/\" target=\"_blank\" rel=\"noopener noreferrer\">Carteler\u00eda Digital<\/a>? Si quieres conocer m\u00e1s sobre este m\u00e9todo publicitario que no involucra costos de impresi\u00f3n, se puede actualizar al instante y lograr\u00e1 que crees contenido realmente cautivador para tu audiencia\u2026\u00a1sigue leyendo!<\/p><h2>\u00bfQu\u00e9 es la carteler\u00eda digital?<\/h2><p><a href=\"https:\/\/easyscreen.tv\/es\/que-es-carteleria-digital-o-digital-signage\/\" target=\"_blank\" rel=\"noopener noreferrer\">Digital signage<\/a> o los carteles digitales es el m\u00e9todo publicitario del 2020. Es un medio de comunicaci\u00f3n visual en crecimiento que se utiliza para transferir informaci\u00f3n a trav\u00e9s de pantallas led digitales controladas y conectadas a un canal de televisi\u00f3n privado.<\/p><p>En contraste con los carteles tradicionales, la carteler\u00eda digital se utiliza para dirigirse de manera efectiva a grupos espec\u00edficos de personas en ciertos lugares y horarios, con informaci\u00f3n y entretenimiento personalizados.<\/p><p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-18793\" src=\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2019\/12\/imagenes-post-3-0-meeting-room.jpg\" alt=\"\" width=\"1500\" height=\"492\" srcset=\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2019\/12\/imagenes-post-3-0-meeting-room.jpg 1500w, https:\/\/easyscreen.tv\/wp-content\/uploads\/2019\/12\/imagenes-post-3-0-meeting-room-768x252.jpg 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/p><h2>\u00bfC\u00f3mo usar la carteler\u00eda digital?<\/h2><p>Puedes usar la carteler\u00eda digital en tu negocio para tu marketing de contenidos, es decir, para atraer y entretener a tus clientes, comunicarles noticias u ofertas, hacer que su espera sea m\u00e1s agradable \u00a1y mucho m\u00e1s!<\/p><p>Hoy en d\u00eda, hay empresas que ofrecen software especializado que te permite crear, gestionar y compartir contenidos en pantallas, en m\u00faltiples locaciones, de una manera completamente remota y f\u00e1cil de usar. Este software se conecta a tus pantallas<\/p><p>Con nuestro <a href=\"https:\/\/easyscreen.tv\/es\/software-senalizacion-digital-2\/\">software Easyscreen<\/a>, por ejemplo, puedes utilizar plantillas de video pre-dise\u00f1adas y widgets especiales, para crear contenido con pasos sencillos y luego compartirlo en todas tus tiendas al instante.<\/p><p>Relacionado :<\/p><ul><li><a href=\"https:\/\/easyscreen.tv\/es\/salud-bienestar\/\">Carteler\u00eda digital para el sector salud<\/a><\/li><li><a href=\"https:\/\/easyscreen.tv\/es\/ocio-restauracion\/\">Carteler\u00eda digital para hosteler\u00eda<\/a><\/li><\/ul><p><img decoding=\"async\" class=\"alignnone size-full wp-image-18790\" src=\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2019\/12\/imagenes-post-30.jpg\" alt=\"\" width=\"1920\" height=\"630\" srcset=\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2019\/12\/imagenes-post-30.jpg 1920w, https:\/\/easyscreen.tv\/wp-content\/uploads\/2019\/12\/imagenes-post-30-768x252.jpg 768w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p><h2>\u00a0<\/h2><h2>\u00bfC\u00f3mo se compara el Digital Signage con los Carteles Impresos tradicionales?<\/h2><p style=\"text-align: left;\">Ambos m\u00e9todos tienen sus propias ventajas, pero podemos ver claramente que las ventajas de la carteler\u00eda digital superan las de los carteles impresos. En el siguiente cuadro podr\u00e1s ver una comparativa.<\/p><table><tbody><tr><td style=\"text-align: center;\"><h4><b>Detalles<\/b><\/h4><\/td><td style=\"text-align: center;\"><h4><b>Carteler\u00eda Digital<\/b><\/h4><\/td><td><h4 style=\"text-align: center;\"><b>Carteles impresos<\/b><\/h4><\/td><\/tr><tr><td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Ubicaci\u00f3n<\/span><\/td><td style=\"text-align: center;\"><span style=\"font-weight: 400;\">M\u00faltiples locaciones<\/span><\/td><td style=\"text-align: center;\"><span style=\"font-weight: 400;\">M\u00faltiples locaciones<\/span><\/td><\/tr><tr><td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Actualizaci\u00f3n del contenido<\/span><\/td><td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Online, en cualquier momento y cualquier lugar.<\/span><\/td><td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Para actualizarlo, se debe volver a imprimir y colocar en la localizaci\u00f3n.<\/span><\/td><\/tr><tr><td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Programaci\u00f3n del material<\/span><\/td><td style=\"text-align: center;\"><span style=\"font-weight: 400;\">S\u00ed<\/span><\/td><td style=\"text-align: center;\"><span style=\"font-weight: 400;\">No<\/span><\/td><\/tr><tr><td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Ajuste del material para la audiencia<\/span><\/td><td style=\"text-align: center;\"><span style=\"font-weight: 400;\">S\u00ed. Incluso se puede ajustar por horarios y locaci\u00f3n.<\/span><\/td><td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Solo se puede escoger una audiencia<\/span><\/td><\/tr><tr><td style=\"text-align: center;\"><span style=\"font-weight: 400;\">V\u00eddeo en vivo<\/span><\/td><td style=\"text-align: center;\"><span style=\"font-weight: 400;\">S\u00ed<\/span><\/td><td style=\"text-align: center;\"><span style=\"font-weight: 400;\">No<\/span><\/td><\/tr><tr><td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Texto flexible<\/span><\/td><td style=\"text-align: center;\"><span style=\"font-weight: 400;\">S\u00ed<\/span><\/td><td style=\"text-align: center;\"><span style=\"font-weight: 400;\">No<\/span><\/td><\/tr><tr><td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Frecuencia actualizaci\u00f3n<\/span><\/td><td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Al instante, cuando se necesite.<\/span><\/td><td style=\"text-align: center;\"><span style=\"font-weight: 400;\">D\u00edas<\/span><\/td><\/tr><tr><td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Costos<\/span><\/td><td style=\"text-align: center;\"><span style=\"font-weight: 400;\">En un inicio el costo es mayor, si no se cuenta ya con pantallas, pero a la larga es m\u00e1s econ\u00f3mico, pues solo se hace una sola vez.<\/span><\/td><td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Costes de impresi\u00f3n repetidos, cada vez que tienes que cambiar los carteles.<\/span><\/td><\/tr><\/tbody><\/table><h2>\u00a0<\/h2><h2>\u00a1Ya lo sabes! Olvida los carteles impresos.<\/h2><p>Entonces, al momento de elegir, ya tienes todos los datos para escoger lo que m\u00e1s se adecue a las necesidades de tu negocio.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Seguro que has pensado alguna vez usar carteles impresos para promocionar mejor tus productos o servicios y quiz\u00e1s, incluso, sea esa la raz\u00f3n por la que has terminado en este art\u00edculo. Sin embargo, \u00bfte has planteado en utilizar Carteler\u00eda Digital? Si quieres conocer m\u00e1s sobre este m\u00e9todo publicitario que no involucra costos de impresi\u00f3n, se [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":50798,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1082],"tags":[],"class_list":["post-41560","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfCarteles Impresos o Carteler\u00eda Digital? 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