{"id":41594,"date":"2019-12-03T13:02:00","date_gmt":"2019-12-03T12:02:00","guid":{"rendered":"https:\/\/easyscreen.tv\/sin-categorizar\/multimedia-content\/"},"modified":"2026-02-17T13:12:00","modified_gmt":"2026-02-17T12:12:00","slug":"contenido-multimedia","status":"publish","type":"post","link":"https:\/\/easyscreen.tv\/es\/blog\/contenido-multimedia\/","title":{"rendered":"\u00bfC\u00f3mo aumentar tus ventas un 40% con contenido multimedia en tu negocio?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"41594\" class=\"elementor elementor-41594 elementor-41578\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fc3b9f8 e-flex e-con-boxed e-con e-parent\" data-id=\"fc3b9f8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ca52268 e-con-full e-flex e-con e-child\" data-id=\"ca52268\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-85b7e80 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"85b7e80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">\u00bfC\u00f3mo aumentar tus ventas un 40% con contenido multimedia en tu negocio?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32beff1 elementor-widget elementor-widget-text-editor\" data-id=\"32beff1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-18473\" src=\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2019\/12\/screens-with-text-yellow-background.jpg\" alt=\"\" width=\"1920\" height=\"960\" srcset=\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2019\/12\/screens-with-text-yellow-background.jpg 1920w, https:\/\/easyscreen.tv\/wp-content\/uploads\/2019\/12\/screens-with-text-yellow-background-768x384.jpg 768w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p><p><span style=\"font-weight: 400;\">La carteler\u00eda digital o el digital signage tiene un papel fundamental a la hora de aumentar los beneficios de tu empresa. Para entender un poco mejor de qu\u00e9 est\u00e1 compuesta la <\/span><a href=\"https:\/\/easyscreen.tv\/es\/software-senalizacion-digital-2\/\"><span style=\"font-weight: 400;\">carteler\u00eda digital<\/span><\/a><span style=\"font-weight: 400;\"> cabe entender primero qu\u00e9 es el contenido multimedia.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">El contenido multimedia es tambi\u00e9n lo que se conoce como <\/span><a href=\"https:\/\/easyscreen.tv\/es\/creacion-contenido\/\"><span style=\"font-weight: 400;\">marketing de contenidos<\/span><\/a><span style=\"font-weight: 400;\">. Se trata de la reproducci\u00f3n de im\u00e1genes est\u00e1ticas, creativas y divertidas o con movimiento en las pantallas de publicidad y \u00e9stas pueden ir acompa\u00f1adas de texto o no. El contenido multimedia, es la herramienta perfecta para que tu comunicaci\u00f3n interna y externa sea eficiente. Este tipo de comunicaci\u00f3n visual es lo que tu empresa necesita para conectar de forma inmediata con tus clientes. \u00bfPor\u00a0 qu\u00e9? Pues bien\u2026 al igual que avanza la tecnolog\u00eda, las personas tambi\u00e9n lo hacen. La gran cantidad de texto ya ha pasado a la historia. Hoy en d\u00eda, a las personas les interesa una <a href=\"https:\/\/easyscreen.tv\/es\/blog\/publicidad-dinamica\/\" target=\"_blank\" rel=\"noopener noreferrer\">publicidad din\u00e1mica<\/a> e interactiva.<\/span><\/p><p><span style=\"font-weight: 400;\">El marketing visual, tambi\u00e9n motiva y eleva el rendimiento de los trabajadores. Mantener a tus empleados informados es esencial para el funcionamiento de tu organizaci\u00f3n. Sin unos funcionarios contentos la comunicaci\u00f3n interna es nula.<\/span><\/p><p><img decoding=\"async\" class=\"alignnone wp-image-18476 size-full\" src=\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2019\/12\/screenS-background-colours.jpg\" alt=\"carteleria digital con contenido multimedia\" width=\"1920\" height=\"414\" srcset=\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2019\/12\/screenS-background-colours.jpg 1920w, https:\/\/easyscreen.tv\/wp-content\/uploads\/2019\/12\/screenS-background-colours-768x166.jpg 768w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p><h2>\u00a0<\/h2><h2><b>Tipos de contenido multimedia que har\u00e1n que tus ventas incrementen<\/b><\/h2><p><span style=\"font-weight: 400;\">Existe una una gran variedad de distintos tipos de contenido multimedia que puedes mostrar en tus pantallas para publicidad:<\/span><\/p><ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Reacciones de clientes<\/strong>: escoge aquellos comentarios positivos de tus clientes hacia tu marca y mu\u00e9stralos en tus redes sociales para que las dem\u00e1s personas vean qu\u00e9 tan contentos est\u00e1n tus clientes con tu empresa.<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Compromisos de campa\u00f1a<\/strong>: si utilizas la se\u00f1alizaci\u00f3n digital para una comunicaci\u00f3n interna, puedes mostrar a tus empleados la misi\u00f3n, la visi\u00f3n y los valores de tu organizaci\u00f3n para que siempre lo tengan en consideraci\u00f3n. Por otro lado, si la utilizas para una comunicaci\u00f3n externa puedes utilizar un hashtag que est\u00e9 alineado con tu campa\u00f1a para lograr una comunicaci\u00f3n visual corporativa.<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Motivaci\u00f3n a los empleados<\/strong>: muestra los logros, objetivos, metas, ventas y progreso de KPIs para despertar la curiosidad y el inter\u00e9s de tus trabajadores. Hazles sentir parte de la organizaci\u00f3n y que aspiren a grandes resultados.Todo ello mostrando gr\u00e1ficas, tablas, etc.<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Promociones y ofertas<\/strong>: si vas a llevar a cabo una estrategia de marketing puedes mostrar en tus pantallas informativas digitales las caracter\u00edsticas de tu producto, precios, fabricaci\u00f3n, niveles de stock, disponibilidad en l\u00ednea, etc.\u00a0<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Panel de men\u00fa<\/strong>: \u00bfformas parte del sector de la restauraci\u00f3n? entonces es ideal que muestres en tus pantallas publicitarias tu carta o men\u00fa. Actual\u00edzalo acorde con la fecha y hora y resalta aquellas ofertas especiales.<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Plantillas predise\u00f1adas<\/strong>: en <\/span><a href=\"https:\/\/easyscreen.tv\/es\/\"><span style=\"font-weight: 400;\">Easyscreen<\/span><\/a><span style=\"font-weight: 400;\"> te proporcionamos plantillas elaboradas que contienen videos, widgets que puedes utilizar para crear un canal diverso, completo y funcional. Podr\u00e1s personalizar cada estilo para que coincida con tu identidad corporativa.<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Contenido propio<\/strong>: agrega tus propios archivos, ya sean, videos, archivos PDF, presentaciones de PowerPoint o v\u00eddeos de Youtube. Una vez hayas creado la plantilla podr\u00e1s insertar los archivos directamente para subirlos.<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Entretenimiento<\/strong>: \u00bftienes una cl\u00ednica privada? \u00bftus clientes est\u00e1n aburridos en la sala de espera? Siempre existe la opci\u00f3n de entretener mediante la retransmisi\u00f3n de BBC, peri\u00f3dicos como El pa\u00eds, noticias m\u00e9dicas e incluso canales de dibujos animados para los m\u00e1s peque\u00f1os y muchas m\u00e1s.<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Gu\u00eda de tiendas y oficinas y mapas<\/strong>: ayuda a dirigir a tus clientes al lugar de destino. Si tienes una oficina con muchas plantas puedes mostrar en qu\u00e9 piso se encuentran las instalaciones de tu empresa. Muestrales un mapa para facilitar su b\u00fasqueda.<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Horario de transporte<\/strong>: para los colegios, universidades, museos, etc. Informa a los interesados sobre el horario del transporte p\u00fablico. Tambi\u00e9n, puedes mostrar eventos importantes en donde las escuelas y universidades van a participar.<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>C\u00e1mara en vivo<\/strong>: puedes controlar lo que est\u00e1 ocurriendo dentro o fuera de tus instalaciones.<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Televisi\u00f3n en vivo<\/strong>: retransmite distintos canales de televisi\u00f3n como, National Geographics para mantener a tus clientes entretenidos y hacer su espera m\u00e1s amena.\u00a0<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Recuerda que en cada uno de estos tipos de contenido multimedia puede a\u00f1adirse im\u00e1genes o v\u00eddeos atractivos, creativos y llamativos para llamar la atenci\u00f3n los individuos. Este contenido de marketing visual tiene la ventaja de que se produzca una\u00a0 interacci\u00f3n m\u00e1s elevada y eficiente entre empresa y cliente o empleados, dando resultado a una mejor facturaci\u00f3n.<\/span><\/p><p><img decoding=\"async\" class=\"alignnone wp-image-18479 size-full\" src=\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2019\/12\/software-3-0.jpg\" alt=\"contenido multimedia\" width=\"1920\" height=\"1010\" srcset=\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2019\/12\/software-3-0.jpg 1920w, https:\/\/easyscreen.tv\/wp-content\/uploads\/2019\/12\/software-3-0-768x404.jpg 768w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p><h2><b>Programa para publicidad en pantallas\u00a0<\/b><\/h2><p><span style=\"font-weight: 400;\">Para poder poner y manejar el contenido multimedia que anteriormente hemos mencionado en tus monitores publicitarios, necesitas la ayuda de un <\/span><a href=\"https:\/\/easyscreen.tv\/es\/software-senalizacion-digital-2\/\"><span style=\"font-weight: 400;\">cms software<\/span><\/a><span style=\"font-weight: 400;\">. Easyscreen te ofrece un sistema de gesti\u00f3n de contenidos pensado al detalle y personalizado para ti. Se trata de una plataforma f\u00e1cil y r\u00e1pida de utilizar para que te permita ahorrar tiempo.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>La carteler\u00eda digital o el digital signage tiene un papel fundamental a la hora de aumentar los beneficios de tu empresa. Para entender un poco mejor de qu\u00e9 est\u00e1 compuesta la carteler\u00eda digital cabe entender primero qu\u00e9 es el contenido multimedia.\u00a0 El contenido multimedia es tambi\u00e9n lo que se conoce como marketing de contenidos. Se [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":50781,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1082],"tags":[],"class_list":["post-41594","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Contenido multimedia para aumentar hasta un 40% tus ventas en tu local<\/title>\n<meta name=\"description\" content=\"Incrementa tus ventas con contenido multimedia para la carteler\u00eda digital. Atrae m\u00e1s clientes y genera m\u00e1s ventas en tu negocio.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/easyscreen.tv\/es\/blog\/contenido-multimedia\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Contenido multimedia para aumentar hasta un 40% tus ventas en tu local\" \/>\n<meta property=\"og:description\" content=\"Incrementa tus ventas con contenido multimedia para la carteler\u00eda digital. Atrae m\u00e1s clientes y genera m\u00e1s ventas en tu negocio.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/easyscreen.tv\/es\/blog\/contenido-multimedia\/\" \/>\n<meta property=\"og:site_name\" content=\"Easyscreen.tv\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/nl-nl.facebook.com\/easyscreentv\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-12-03T12:02:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-17T12:12:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2018\/06\/linkedin-background3-3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1584\" \/>\n\t<meta property=\"og:image:height\" content=\"396\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Hau Nguyen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@easyscreen_tv\" \/>\n<meta name=\"twitter:site\" content=\"@easyscreen_tv\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hau Nguyen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/easyscreen.tv\/es\/blog\/contenido-multimedia\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/easyscreen.tv\/es\/blog\/contenido-multimedia\/\"},\"author\":{\"name\":\"Hau Nguyen\",\"@id\":\"https:\/\/easyscreen.tv\/#\/schema\/person\/f55b4792fd4f96416bc9283d353b7335\"},\"headline\":\"\u00bfC\u00f3mo aumentar tus ventas un 40% con contenido multimedia en tu negocio?\",\"datePublished\":\"2019-12-03T12:02:00+00:00\",\"dateModified\":\"2026-02-17T12:12:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/easyscreen.tv\/es\/blog\/contenido-multimedia\/\"},\"wordCount\":847,\"publisher\":{\"@id\":\"https:\/\/easyscreen.tv\/#organization\"},\"image\":{\"@id\":\"https:\/\/easyscreen.tv\/es\/blog\/contenido-multimedia\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2018\/06\/linkedin-background3-3.jpg\",\"articleSection\":[\"blog\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/easyscreen.tv\/es\/blog\/contenido-multimedia\/\",\"url\":\"https:\/\/easyscreen.tv\/es\/blog\/contenido-multimedia\/\",\"name\":\"Contenido multimedia para aumentar hasta un 40% tus ventas en tu local\",\"isPartOf\":{\"@id\":\"https:\/\/easyscreen.tv\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/easyscreen.tv\/es\/blog\/contenido-multimedia\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/easyscreen.tv\/es\/blog\/contenido-multimedia\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2018\/06\/linkedin-background3-3.jpg\",\"datePublished\":\"2019-12-03T12:02:00+00:00\",\"dateModified\":\"2026-02-17T12:12:00+00:00\",\"description\":\"Incrementa tus ventas con contenido multimedia para la carteler\u00eda digital. 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