{"id":41694,"date":"2019-03-01T13:35:00","date_gmt":"2019-03-01T12:35:00","guid":{"rendered":"https:\/\/easyscreen.tv\/sin-categorizar\/ise-2019-trends-en-ontwikkelingen\/"},"modified":"2023-10-03T12:49:53","modified_gmt":"2023-10-03T11:49:53","slug":"ise-2019-carteleria-digital-tendencias-y-desarrollos","status":"publish","type":"post","link":"https:\/\/easyscreen.tv\/es\/blog\/ise-2019-carteleria-digital-tendencias-y-desarrollos\/","title":{"rendered":"ISE 2019: Tendencias y desarrollos de la carteler\u00eda digital"},"content":{"rendered":"\t\t
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ISE 2019: Tendencias y desarrollos de la carteler\u00eda digital<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Nuestros equipos de Dise\u00f1o y Tecnolog\u00eda visitaron ISE 2019 para descubrir las \u00faltimas tendencias y desarrollos de carteler\u00eda digital. Y \u00e9sto es lo que pensamos:<\/p>

\u00a0<\/p>

El digital signage y los diferentes tipos de pantallas digitales est\u00e1n llegando cada vez m\u00e1s a m\u00e1s lugares.<\/h6>

\"digital<\/span><\/p>

Mientras que anteriormente solo hab\u00eda una sola pantalla digital que estaba colgada detr\u00e1s de la caja registradora, ahora hay pantallas para publicidad corporativa que aparecen en todas las tiendas.<\/p>

\u00a0<\/p>

Hoy en d\u00eda, las nuevas tecnolog\u00edas hacen que las pantallas led y lcd est\u00e9n disponibles en diferentes tama\u00f1os y relaciones de aspecto. \u00c9sto ofrece muchas m\u00e1s opciones. Por ejemplo, ahora se puede optar por pantallas estiradas con una relaci\u00f3n de aspecto de 16: 1 (una pantalla est\u00e1ndar es de 16: 9). Las pantallas informativas digitales son cada vez m\u00e1s largas sin ser igualmente anchas.<\/p>

\u00a0<\/p>

\"Displays<\/span><\/p>

Con la llegada de m\u00e1s formas y tama\u00f1os, son posibles m\u00e1s aplicaciones de carteler\u00eda digital. Los lugares peque\u00f1os, no utilizados, ahora pueden ser identificados por una pantalla digital signage. Las tiendas pueden montar pantallas led para publicidad en estantes para atraer atenci\u00f3n adicional al producto. Se pueden colocar pantallas extra largas en pilares para dar la bienvenida a los visitantes (y tambi\u00e9n para dar vida a los pilares en si mismos). Tambi\u00e9n, est\u00e1 la opci\u00f3n de ubicar la pantalla en el escaparate para invitar al cliente a acceder al negocio.<\/p>

\u00a0<\/p>

Mientras que las pantallas lcd est\u00e1n limitadas por sus relaciones de aspecto disponibles, las pantallas led se pueden configurar en todo tipo de formatos. \u00bfNo ser\u00eda genial cubrir completamente un mostrador con pantallas led? O hacer un piso de pantallas para publicidad interior ! \u00a1Las \u00faltimas tendencias en carteler\u00eda digital son muy emocionantes!<\/p>

\u00a0<\/p>

\"digital<\/span><\/h2>
\u00a0<\/h6>
Interactividad<\/h6>

En ISE 2019 carteler\u00eda digital, vimos algunas nuevas tendencias de carteler\u00eda digital con respecto a la interactividad a trav\u00e9s de RFID \/ NFC. Cuando sus productos proporcionan un chip RFID inal\u00e1mbrico, el reproductor multimedia ahora puede reconocer los productos. Es decir, cuando un producto se coloca frente a una pantalla o reproductor, el dispositivo multimedia reconoce el producto y la informaci\u00f3n relevante del art\u00edculo puede mostrarse en la pantalla.<\/p>

\u00a0<\/p>

Asimismo, se puede programar disparadores, de modo que algo suceda en la pantalla cuando se detecta movimiento (por ejemplo, si alguien est\u00e1 parado frente a esta) o cuando se detecta un producto. Esta es una gran manera de atraer la atenci\u00f3n y de mejorar la experiencia del cliente.<\/p>

\u00a0<\/p>

Como has podido comprobar en este art\u00edculo sobre ISE 2019, la tecnolog\u00eda est\u00e1 avanzando con gran rapidez. \u00c9stos solo son alguno de los avances que se han producido en la carteler\u00eda digital pero es evidente que falta mucho por ver. La interactividad es un factor muy importante a tener en cuenta para mejorar la experiencia del cliente. Si el cliente no recibe interacci\u00f3n, lo m\u00e1s probable es que desconecte del contenido informativo que le est\u00e1s proporcionando.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

ISE 2019: Tendencias y desarrollos de la carteler\u00eda digital Nuestros equipos de Dise\u00f1o y Tecnolog\u00eda visitaron ISE 2019 para descubrir las \u00faltimas tendencias y desarrollos de carteler\u00eda digital. Y \u00e9sto es lo que pensamos: \u00a0 El digital signage y los diferentes tipos de pantallas digitales est\u00e1n llegando cada vez m\u00e1s a m\u00e1s lugares. Mientras que […]<\/p>\n","protected":false},"author":28,"featured_media":11899,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1082],"tags":[],"class_list":["post-41694","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"\nISE 2019 Carteler\u00eda digital: tendencias y desarrollos<\/title>\n<meta name=\"description\" content=\"Descubre lo que Easyscreen visit\u00f3 en ISE 2019 carteler\u00eda digital: tendencias y desarrollos. 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