{"id":41848,"date":"2019-02-05T14:34:00","date_gmt":"2019-02-05T13:34:00","guid":{"rendered":"https:\/\/easyscreen.tv\/sin-categorizar\/narrowcasting-winkelketens-toyota\/"},"modified":"2023-10-05T14:47:39","modified_gmt":"2023-10-05T13:47:39","slug":"carteleria-digital-concesionarios","status":"publish","type":"post","link":"https:\/\/easyscreen.tv\/es\/blog\/carteleria-digital-concesionarios\/","title":{"rendered":"Carteler\u00eda digital en concesionarios de autom\u00f3viles: Toyota y Lexus"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"41848\" class=\"elementor elementor-41848\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1d78b460 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1d78b460\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5ecda31a\" data-id=\"5ecda31a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-59a68afa elementor-widget elementor-widget-heading\" data-id=\"59a68afa\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Carteler\u00eda digital en concesionarios de autom\u00f3viles: Toyota y Lexus<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-13cf0796 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"13cf0796\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-10b1dc47\" data-id=\"10b1dc47\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1cb8fb6b elementor-widget elementor-widget-text-editor\" data-id=\"1cb8fb6b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-12281 size-full aligncenter\" title=\"Toyota digital signage\" src=\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2019\/02\/toyota-narrowcasting-2.jpg\" alt=\"Toyota digital signage\" width=\"1024\" height=\"471\" srcset=\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2019\/02\/toyota-narrowcasting-2.jpg 1024w, https:\/\/easyscreen.tv\/wp-content\/uploads\/2019\/02\/toyota-narrowcasting-2-768x353.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p><p>La utilizaci\u00f3n de la carteler\u00eda digital en concesionarios es una pr\u00e1ctica com\u00fan. Cada vez m\u00e1s son los concesionarios que se suman a este tipo de comunicaci\u00f3n. A continuaci\u00f3n, podr\u00e1s ver como dos de nuestros grandes clientes deciden y utilizan la carteler\u00eda digital en sus instalaciones.<\/p><h2>\u00bfC\u00f3mo es la carteler\u00eda digital de \u00fatil para los concesionarios de autom\u00f3viles?<\/h2><p>Las <a href=\"https:\/\/easyscreen.tv\/es\/blog\/publicidad-exterior\/\" target=\"_blank\" rel=\"noopener noreferrer\">pantallas led exteriores<\/a> o interiores de carteler\u00eda digital en concesionarios\u00a0 se pueden colocar en varios lugares:<\/p><ul><li>Pantalla de escaparate: muestra al mundo exterior lo que tienes para ofrecer.<\/li><li>Pantalla de punto de venta: coloca tus pantallas junto a tus autos para mostrar promociones, animaciones y videos<\/li><li>Pantalla de sala de espera: manten a tus clientes entretenidos e informados mientras esperan<\/li><li>Pantalla de equipo: mejora las comunicaciones internas entre oficinas y regiones con informaci\u00f3n en vivo de la compa\u00f1\u00eda y las ventas<\/li><\/ul><h2>\u00a0<\/h2><h2 style=\"text-align: center;\">Informaci\u00f3n en m\u00e1s de 100 concesionarios de autom\u00f3viles Toyota con<\/h2><p style=\"text-align: left;\">\u00b7 Los eventos locales hacen que el contenido en la tienda sea a\u00fan m\u00e1s cautivador<br \/>\u00b7 Mezclar diversi\u00f3n y utilidad hace que los programas de video sean m\u00e1s efectivos.<br \/>\u00b7 Experiencia de marca, mayores ventas y mejor satisfacci\u00f3n del cliente.<\/p><p>\u00bfC\u00f3mo podemos seguir sorprendiendo y cautivando a una audiencia que es cada vez m\u00e1s cr\u00edtica y tiene altas expectativas? Toyota llev\u00f3 este desaf\u00edo a Easyscreen; esta publicaci\u00f3n describe c\u00f3mo lo hicimos.<\/p><h3>Comentarios locales mezclados con contenido nacional<\/h3><p>Imagina que vas a tu concesionario de autom\u00f3viles Toyota local para obtener el \u00faltimo servicio de tu autom\u00f3vil. Est\u00e1s esperando un momento y de pronto&#8230; tu atenci\u00f3n es captada por una noticia en una bonita pantalla HD. La pantalla entonces te da algunos consejos sobre ruedas de invierno y muestra otro gran art\u00edculo &#8230; \u00a1La loter\u00eda Badge! Luego, entre este contenido, un acuerdo que solo se muestra por este distribuidor. Es una oferta que lo cautiva y lo hace caminar hasta la mesa de servicio para obtener m\u00e1s informaci\u00f3n.<\/p><p>Cada concesionario puede mostrar f\u00e1cilmente tus propias entradas en tus pantallas de medios en la tienda. \u00c9sto es gracias a la caracter\u00edstica que Easyscreen ha desarrollado para Toyota:\u00a0 operar la conexi\u00f3n de la bases de datos con la plataforma de carteler\u00eda. En cada concesionario Toyota, hay dos pantallas. En la sala de exposici\u00f3n, un programa de video diferente se ejecuta en la pantalla en el mostrador de postventa. Y el contenido es una mezcla de acciones rurales y comerciales como por ejemplo, los autom\u00f3viles usados locales.<\/p><h3>\u00a0<\/h3><h3>\u00abLas personas est\u00e1n entrando en el coraz\u00f3n de nuestra marca. Esa debe ser una experiencia rica\u00bb.<\/h3><p>Adem\u00e1s de la tecnolog\u00eda y el dise\u00f1o de vanguardia, la calidad y la variaci\u00f3n del contenido del video son de gran importancia. La combinaci\u00f3n de utilidad y diversi\u00f3n es un gran factor de \u00e9xito para cualquier concesionario de autom\u00f3viles. Se agradece algo de entretenimiento, especialmente cuando est\u00e1s esperando. Entonces te sientes a gusto como cliente. Y estar\u00e1s involucrado en la experiencia de marca de una manera agradable. Esto es bueno para vincularse con la marca y para las ventas, tambi\u00e9n.<\/p><h3>\u00bfQu\u00e9 necesita tu audiencia para m\u00e1s participaci\u00f3n?<\/h3><p>\u00bfC\u00f3mo podemos hacer que tu compromiso con los medios de comunicaci\u00f3n en interiores sea exitoso? Nos complace poner todas nuestras habilidades en tu marca, responder por ti y mejorar tu comunicaci\u00f3n en la tienda. Tenemos conocimiento y experiencia en el campo de la tecnolog\u00eda, el contenido y el dise\u00f1o. Todo es f\u00e1cil de entender y es divertido trabajar con \u00e9l.<\/p><p>\u00a1Siempre apostamos por el efecto WOW!<\/p><h2 style=\"text-align: center;\"><strong>Lexus: Animaciones de ventas<\/strong><\/h2><h3><iframe src=\"\/\/www.youtube.com\/embed\/W2Cb_nugDEE\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/h3><h3>CONCEPTO DE DISE\u00d1O, CREACI\u00d3N Y ANIMACI\u00d3N.<\/h3><p>Nos encantan los clientes como Lexus que conf\u00edan en nuestra creatividad y nos permiten crear una animaci\u00f3n de video. Desde el dise\u00f1o de conceptos y las secuencias de comandos hasta la animaci\u00f3n y la voz en off, nos encargamos de todo para este fabricante l\u00edder en la industria del autom\u00f3vil.<\/p><p>Lexus pens\u00f3 que el resultado fue incre\u00edble. Exactamente la reacci\u00f3n que siempre buscamos y logramos. Cu\u00e9ntanos tu historia y traduciremos tu mensaje en una animaci\u00f3n que cautive a tu p\u00fablico objetivo, solo cont\u00e1ctanos. Tambi\u00e9n, puedes tener animaciones como esta en tus pantallas de carteler\u00eda digital.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Carteler\u00eda digital en concesionarios de autom\u00f3viles: Toyota y Lexus La utilizaci\u00f3n de la carteler\u00eda digital en concesionarios es una pr\u00e1ctica com\u00fan. Cada vez m\u00e1s son los concesionarios que se suman a este tipo de comunicaci\u00f3n. A continuaci\u00f3n, podr\u00e1s ver como dos de nuestros grandes clientes deciden y utilizan la carteler\u00eda digital en sus instalaciones. \u00bfC\u00f3mo [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":12280,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1082],"tags":[],"class_list":["post-41848","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - 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