{"id":41062,"date":"2022-06-16T09:09:00","date_gmt":"2022-06-16T08:09:00","guid":{"rendered":"https:\/\/easyscreen.tv\/non-categorizzato\/de-basisprincipes-van-inbound-marketing-en-digitale-bewegwijzering\/"},"modified":"2026-02-06T14:28:29","modified_gmt":"2026-02-06T13:28:29","slug":"de-basisprincipes-van-inbound-marketing-en-digitale-bewegwijzering","status":"publish","type":"post","link":"https:\/\/easyscreen.tv\/it\/blog\/de-basisprincipes-van-inbound-marketing-en-digitale-bewegwijzering\/","title":{"rendered":"De basisprincipes van inbound marketing en digitale bewegwijzering"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"41062\" class=\"elementor elementor-41062 elementor-40934\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-90fdda4 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"90fdda4\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2902e4b\" data-id=\"2902e4b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-49f8ec1 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"49f8ec1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">De basisprincipes van inbound marketing en digitale bewegwijzering<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7aed447 elementor-widget elementor-widget-post-info\" data-id=\"7aed447\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-5f2d35c elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/easyscreen.tv\/it\/author\/hau\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-user-circle\" viewBox=\"0 0 496 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M248 104c-53 0-96 43-96 96s43 96 96 96 96-43 96-96-43-96-96-96zm0 144c-26.5 0-48-21.5-48-48s21.5-48 48-48 48 21.5 48 48-21.5 48-48 48zm0-240C111 8 0 119 0 256s111 248 248 248 248-111 248-248S385 8 248 8zm0 448c-49.7 0-95.1-18.3-130.1-48.4 14.9-23 40.4-38.6 69.6-39.5 20.8 6.4 40.6 9.6 60.5 9.6s39.7-3.1 60.5-9.6c29.2 1 54.7 16.5 69.6 39.5-35 30.1-80.4 48.4-130.1 48.4zm162.7-84.1c-24.4-31.4-62.1-51.9-105.1-51.9-10.2 0-26 9.6-57.6 9.6-31.5 0-47.4-9.6-57.6-9.6-42.9 0-80.6 20.5-105.1 51.9C61.9 339.2 48 299.2 48 256c0-110.3 89.7-200 200-200s200 89.7 200 200c0 43.2-13.9 83.2-37.3 115.9z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tHau Nguyen\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-35709f6 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/easyscreen.tv\/it\/2022\/06\/16\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M12 192h424c6.6 0 12 5.4 12 12v260c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V204c0-6.6 5.4-12 12-12zm436-44v-36c0-26.5-21.5-48-48-48h-48V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H160V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H48C21.5 64 0 85.5 0 112v36c0 6.6 5.4 12 12 12h424c6.6 0 12-5.4 12-12z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>Giugno 16, 2022<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-b52e51b elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-clock\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm0 448c-110.5 0-200-89.5-200-200S145.5 56 256 56s200 89.5 200 200-89.5 200-200 200zm61.8-104.4l-84.9-61.7c-3.1-2.3-4.9-5.9-4.9-9.7V116c0-6.6 5.4-12 12-12h32c6.6 0 12 5.4 12 12v141.7l66.8 48.6c5.4 3.9 6.5 11.4 2.6 16.8L334.6 349c-3.9 5.3-11.4 6.5-16.8 2.6z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-time\">\n\t\t\t\t\t\t\t\t\t\t<time>9:09 am<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aae338e elementor-widget elementor-widget-text-editor\" data-id=\"aae338e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Inbound marketing is een bedrijfs is een marketing methode waarbij je klanten aantrekt door hen actief vooruit te helpen tijdens het gehele koopproces. Het bieden van waarde staat bij inbound marketing centraal.<\/p><p>Outbound marketing (traditionele media) onderbreekt uw publiek met berichten waar ze niet altijd op zitten te wachten. Inbound marketing daarentegen legt verbinding met klanten en probeert eventuele problemen op te lossen, vragen te beantwoorden of behoefte te cre\u00ebren.<\/p><p>Narrowcasting maakt deel uit van deze strategie en wij zullen uitleggen waarom en hoe het jouw bedrijf kan helpen.<\/p><p>Volgens HubSpot genereert 92% van de bedrijven die inbound marketing gebruiken een toename in verkeer naar de website en leads. De belangrijkste focus ligt op het aantrekken van bezoekers naar jouw site en het omzetten van een groot deel van hen in leads.<\/p><p>Inbound marketing helpt bedrijven tijd te besparen dankzij de mogelijkheden om workflows te automatiseren.<\/p><p>Voor het bereiken van dergelijke resultaten geven wij hieronder een aantal tips met essenti\u00eble elementen van inbound marketingstrategie.<\/p><h2>\u00a0<\/h2><h2>Hoe goed ken jij jouw doelgroep en weet je hoe je hen moet aantrekken?<\/h2><p><span style=\"text-decoration: underline;\"><em>Wie is jouw doelgroep?<\/em><\/span><br \/>Voordat je aan een Inbound-strategie begint, is het essentieel te weten wie je wilt benaderen en via welke kanalen.<\/p><p>Gebruik jouw deskundigheid als uithangbord. Deel jouw kennis in zekere mate door het aanbieden van brochures, referenties, whitepapers, webinars, infographic of podcasts. Dit kan een bezoeker op jouw site gratis raadplegen in ruil voor een email adres.<\/p><h2>\u00a0<\/h2><h2>Beslissingsproces van de koper<\/h2><p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2021\/05\/Customer-journey.png\" alt=\"Aankoopbeslissingsproces\" \/><\/p><h2>Conversie instrumenten<\/h2><p>Aantrekken is goed, maar conversies is beter. Er zijn verschillende conversieprogramma\u2019s voor dit doel.<\/p><p><span style=\"text-decoration: underline;\"><em>CTA (Call To Action)<\/em><\/span><br \/>Dit is een manier om jouw bezoeker toegang te geven tot jouw documentatie met inhoudelijke expertise. Je kan dit toepassen in bijvoorbeeld blogberichten of e-mails. Deze buttons moeten aantrekkelijk zijn voor het oog, relevant voor het onderwerp van uw inhoud en aanklikbaar.<\/p><p>Het is mogelijk afbeeldingen te gebruiken om de knop aantrekkelijker te maken voor uw lezer.<\/p><p>Het doel is hen mee te nemen door jouw uitgebreide bronnen. Ze komen overeen met het stadium van overweging in het proces \/ de reis van de koper.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea35dd7 elementor-widget elementor-widget-text-editor\" data-id=\"ea35dd7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"text-decoration: underline;\"><em>Landingspagina<\/em><\/span><br \/>Deze pagina\u2019s zijn essentieel bij een inbound strategie. De functie is om de bezoeker verder te overtuigen in het beslissingsproces.Op deze pagina\u2019s kun je verschillende soorten inhoud aanbieden. Je geeft hier iets weg, bijvoorbeeld een whitepaper, een brochure of een inschrijving voor een webinar.<\/p><p>Om iets weg te geven, mag je hier ook iets voor terug vragen. Bijvoorbeeld contactgegevens met een emailadrse en\/of telefoonnummer. Dit wordt via een online formulier ingevuld. Deze pagina moet een formulier bevatten.<\/p><p>Je kunt de CTA (Call To Action) zien als ondersteuning, de landingspagina als een mogelijkheid om te bookmarken, en het formulier met doel als vergaren van gegevens.<\/p><p>\u00a0<\/p><h2>Lead nurturing<\/h2><p>Het begrip lead nurturing bestaat al zolang verkoop bestaat en het betekent kortgezegd dat je potenti\u00eble klanten voedt met informatie zodat zij uiteindelijk klant worden.Lead nurturing is nodig om een band op te bouwen met jouw potenti\u00eble klant.<\/p><p>\u00a0<\/p><p>Dankzij de informatie die je van hun profielen hebt verzameld, kun je de juiste inhoud op het juiste moment selecteren:<\/p><p><img decoding=\"async\" src=\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2021\/05\/inbound-lead.png\" alt=\"Lead nurturing proces\" \/><\/p><p>In de eerste fase van het proces is jouw potenti\u00eble klant nog niet klaar om de aankoop te doen. De klant zit nog in de bewustwordingsfase. De fase waarin ze bepalen of dit product of dienst echt nodig is. Voor de volgende stap helpt het dan om bijvoorbeeld een gratis proefperiode aan te bieden of een (online) advies gesprek.<\/p><h2>\u00a0<\/h2><h2>Bepalen van kanalen<\/h2><p>Via welke kanalen wil je jouw kennis delen? Natuurlijk heb je jouw website om het op te publiceren, maar tenzij je een goede reputatie hebt, zal dat niet genoeg zijn.<\/p><p>\u00a0<\/p><p>Als jouw website bekend wilt maken, moet je daar zijn waar uw doelgroep is: op sociale media. media. Daarnaast is het zo belangrijk om met goede teksten en betreffende keywords een hogere ranking te realiseren op Google.<\/p><p>\u00a0<\/p><p>Een andere goede manier om in aanraking te komen met jouw doelgroep is via narrowcasting. Het is een unieke manier om direct met klanten te communiceren. Vooral voor de (semi) outdoor toepassing door middel van etalageschermen kun je voorbijgangers aantrekken met impactvolle content. Bewegend beeld trekt de aandacht en zal de voorbijganger verleiden om jouw zaak binnen te lopen.<\/p><p>\u00a0<\/p><p>Narrowcasting biedt vele mogelijkheden voor uw bedrijf. Je kunt dit inzetten voor verkoopdoeleinden (promotiecampagnes) als voor het laden van je merk (branding), of wellicht is het doel informeren of inspireren.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-37f6d5c elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"37f6d5c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-415f89e\" data-id=\"415f89e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ef1ebdc elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"ef1ebdc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Klinkt dit iets voor jou? Neem contact op met onze specialisten en ontdek wat er mogelijk is!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16d780e elementor-align-center elementor-widget elementor-widget-button\" data-id=\"16d780e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/easyscreen.tv\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Neem Contact Op<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Inbound marketing is een bedrijfs is een marketing methode waarbij je klanten aantrekt door hen actief vooruit te helpen tijdens het gehele koopproces. Het bieden van waarde staat bij inbound marketing centraal. Outbound marketing (traditionele media) onderbreekt uw publiek met berichten waar ze niet altijd op zitten te wachten. Inbound marketing daarentegen legt verbinding met [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":37217,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1079],"tags":[],"class_list":["post-41062","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>De basisprincipes van inbound marketing en digitale bewegwijzering<\/title>\n<meta name=\"description\" content=\"Inbound marketing; 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