{"id":41080,"date":"2022-06-15T14:54:00","date_gmt":"2022-06-15T13:54:00","guid":{"rendered":"https:\/\/easyscreen.tv\/non-categorizzato\/digitale-signage-in-de-opticien\/"},"modified":"2026-02-06T14:30:24","modified_gmt":"2026-02-06T13:30:24","slug":"digitale-signage-in-de-opticien","status":"publish","type":"post","link":"https:\/\/easyscreen.tv\/it\/blog\/digitale-signage-in-de-opticien\/","title":{"rendered":"Digitale marketing voor opticiens: trek klanten aan met digital signage"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"41080\" class=\"elementor elementor-41080 elementor-40947\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-20e065e elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"20e065e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6f07691\" data-id=\"6f07691\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-165dac0 elementor-widget elementor-widget-heading\" data-id=\"165dac0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Digitale marketing voor opticiens: trek klanten aan met digital signage\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e666792 elementor-widget elementor-widget-post-info\" data-id=\"e666792\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-5f2d35c elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/easyscreen.tv\/it\/author\/hau\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-user-circle\" viewBox=\"0 0 496 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M248 104c-53 0-96 43-96 96s43 96 96 96 96-43 96-96-43-96-96-96zm0 144c-26.5 0-48-21.5-48-48s21.5-48 48-48 48 21.5 48 48-21.5 48-48 48zm0-240C111 8 0 119 0 256s111 248 248 248 248-111 248-248S385 8 248 8zm0 448c-49.7 0-95.1-18.3-130.1-48.4 14.9-23 40.4-38.6 69.6-39.5 20.8 6.4 40.6 9.6 60.5 9.6s39.7-3.1 60.5-9.6c29.2 1 54.7 16.5 69.6 39.5-35 30.1-80.4 48.4-130.1 48.4zm162.7-84.1c-24.4-31.4-62.1-51.9-105.1-51.9-10.2 0-26 9.6-57.6 9.6-31.5 0-47.4-9.6-57.6-9.6-42.9 0-80.6 20.5-105.1 51.9C61.9 339.2 48 299.2 48 256c0-110.3 89.7-200 200-200s200 89.7 200 200c0 43.2-13.9 83.2-37.3 115.9z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tHau Nguyen\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-35709f6 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/easyscreen.tv\/it\/2022\/06\/15\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M12 192h424c6.6 0 12 5.4 12 12v260c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V204c0-6.6 5.4-12 12-12zm436-44v-36c0-26.5-21.5-48-48-48h-48V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H160V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H48C21.5 64 0 85.5 0 112v36c0 6.6 5.4 12 12 12h424c6.6 0 12-5.4 12-12z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>Giugno 15, 2022<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-b52e51b elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-clock\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm0 448c-110.5 0-200-89.5-200-200S145.5 56 256 56s200 89.5 200 200-89.5 200-200 200zm61.8-104.4l-84.9-61.7c-3.1-2.3-4.9-5.9-4.9-9.7V116c0-6.6 5.4-12 12-12h32c6.6 0 12 5.4 12 12v141.7l66.8 48.6c5.4 3.9 6.5 11.4 2.6 16.8L334.6 349c-3.9 5.3-11.4 6.5-16.8 2.6z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-time\">\n\t\t\t\t\t\t\t\t\t\t<time>2:54 pm<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11215c8 elementor-widget elementor-widget-text-editor\" data-id=\"11215c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><img decoding=\"async\" src=\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2021\/02\/marketing-opticas.jpg\" alt=\"Narrowcasting in opticien\" \/><\/p><p>Digital signage is een zeer effectief communicatiemiddel voor opticiens die de winkelervaring voor hun klanten willen verbeteren. Door middel van dit artikel zul je een beter inzicht krijgen in hoe je digital signage kunt toepassen om meer klanten naar jouw optiekzaak te trekken.<\/p><p>Heb je ooit afgevraagd wat de perceptie van jouw klant was na de aankoop van een van jouw producten?<br \/>Voelden zij zich op hun gemak bij de service die zij ontvingen?<br \/>Zullen zij nog twijfels hebben over de oplossing die de professionals van jouw team bieden? <br \/>Al deze vragen hebben maar \u00e9\u00e9n doel: de beste winkelervaring voor de klant en ervoor zorgen dat hij de beste ambassadeur van jouw merk wordt.<\/p><p>Als je wilt dat het proces van zien, vergelijken en kopen een unieke en plezierige herinnering achterlaat in het geheugen van de consument, bied hem dan een unieke reis vanaf het moment dat hij jouw merk in het vizier krijgt. Er zijn veel manieren om dit te doen, maar met digital signage wordt de reis korter en aangenamer.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc32e14 elementor-widget elementor-widget-text-editor\" data-id=\"fc32e14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><b>LED-displays voor etalages van opticiens\u00a0<\/b><\/h2><p>Ze staan ook bekend als digitale etalages en zijn het perfecte middel om de aandacht te trekken van voorbijgangers die voor jouw winkel langslopen. Via deze schermen kunt je jouw producten laten zien aan de wereld.<\/p><p>Met de juiste tekst en afbeeldingen kunt je de nieuwsgierigheid van jouw potenti\u00eble klanten wekken en de weg vrijmaken voor een onvergetelijke winkelervaring. Verstrekt relevante informatie zoals seizoensgebonden promoties, gratis beoordelingen, openingsuren, enz.<\/p><h2><span id=\"De_voordelen_van_etalageschermen\" class=\"ez-toc-section\"><\/span><b>De voordelen van etalageschermen:<\/b><\/h2><ul><li aria-level=\"1\">Het publiek aantrekken buiten jouw optiekzaak met interessante deals en reclames<\/li><li aria-level=\"1\">Je kan makkelijk nieuwe trends en informatie over brillen tonen aan jouw publiek<\/li><li aria-level=\"1\">Je vertelt met gemak de voorbijgangers over jouw bedrijf, jouw product en diensten. Door middel van aantrekkelijke content op scherm<\/li><\/ul><h2><span id=\"Opticiens_punt_van_verkoop_monitors\" class=\"ez-toc-section\"><\/span><b>Opticiens punt van verkoop monitors<\/b><\/h2><p>Met POS TV of point-of-sale monitors kunt je een zeer specifieke boodschap brengen over de voordelen van jouw product. De informatie wordt weergegeven op een klein scherm naast het product. De klant kan communiceren via een aanraakscherm of een beweging geactiveerde monitor.<\/p><p>Het is compatibel met HTML5 en SMIL, waardoor de creatie van digitale inhoud veel flexibeler wordt. Bovendien kan het worden aangesloten op databanken of systemen voor inventarisbeheer.<\/p><p><a href=\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2021\/02\/takeshi-morisato-yk2yfYwTiE-unsplash.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-27720 size-full\" src=\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2021\/02\/takeshi-morisato-yk2yfYwTiE-unsplash.jpg\" alt=\"Opticien\" width=\"2560\" height=\"1707\" \/><\/a><\/p><h2><span id=\"Hoe_is_het_mogelijk_om_dit_allemaal_te_doen\" class=\"ez-toc-section\"><\/span><b>Hoe is het mogelijk om dit allemaal te doen?<\/b><\/h2><p>Vergeet niet dat inhoud gepersonaliseerd kan en moet zijn, exclusief voor jouw optiekzaak en jouw merkimago dragend. Jouw optiekzaak is anders en jouw doelgroep heeft het recht dat te weten. Er zijn 3 methodes om jouw visuele content te laten tonen in jouw winkel;<\/p><ul><li aria-level=\"1\">Je kan zelf de content designen zoals jij het wilt. Je kent jouw publiek en weet wat jouw merk te bieden heeft.<\/li><li aria-level=\"1\">Huur een freelancer of marketing bureau in om je te helpen visueel aantrekkelijke inhoud te cre\u00ebren.<\/li><li aria-level=\"1\">Doe een beroep op een bedrijf dat gespecialiseerd is in digitale signage zoals EasyScreen. Het voordeel van deze optie is dat je over een complete oplossing beschikt voor jouw marketing- en promotie behoeften.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0a7efe3 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0a7efe3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-569e25a\" data-id=\"569e25a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a83aa3 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"2a83aa3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Klinkt dit iets voor jou? Neem contact op met onze specialisten en ontdek wat er mogelijk is!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-766c654 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"766c654\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/easyscreen.tv\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Neem Contact Op<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Digitale marketing voor opticiens: trek klanten aan met digital signage Digital signage is een zeer effectief communicatiemiddel voor opticiens die de winkelervaring voor hun klanten willen verbeteren. Door middel van dit artikel zul je een beter inzicht krijgen in hoe je digital signage kunt toepassen om meer klanten naar jouw optiekzaak te trekken. Heb je [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":27717,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1079],"tags":[],"class_list":["post-41080","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digitale marketing voor opticiens: trek klanten aan met digital signage<\/title>\n<meta name=\"description\" content=\"Lees meer over hoe je digital signage kunt toepassen om meer klanten naar jouw optiekzaak te trekken in dit artikel.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/easyscreen.tv\/it\/blog\/digitale-signage-in-de-opticien\/\" \/>\n<meta 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