{"id":41106,"date":"2022-06-15T10:25:00","date_gmt":"2022-06-15T09:25:00","guid":{"rendered":"https:\/\/easyscreen.tv\/non-categorizzato\/retail-marketing-om-onvergetelijke-ervaringen-te-creeren\/"},"modified":"2026-02-06T15:31:05","modified_gmt":"2026-02-06T14:31:05","slug":"retail-marketing-om-onvergetelijke-ervaringen-te-creeren","status":"publish","type":"post","link":"https:\/\/easyscreen.tv\/it\/blog\/retail-marketing-om-onvergetelijke-ervaringen-te-creeren\/","title":{"rendered":"Retail Marketing om onvergetelijke ervaringen te cre\u00ebren"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"41106\" class=\"elementor elementor-41106 elementor-40960\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0304b0a elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0304b0a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8b45bdd\" data-id=\"8b45bdd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a7738ad elementor-widget elementor-widget-heading\" data-id=\"a7738ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Retail Marketing om onvergetelijke ervaringen te cre\u00ebren\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-149ac66 elementor-widget elementor-widget-post-info\" data-id=\"149ac66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-5f2d35c elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/easyscreen.tv\/it\/author\/hau\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-user-circle\" viewBox=\"0 0 496 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M248 104c-53 0-96 43-96 96s43 96 96 96 96-43 96-96-43-96-96-96zm0 144c-26.5 0-48-21.5-48-48s21.5-48 48-48 48 21.5 48 48-21.5 48-48 48zm0-240C111 8 0 119 0 256s111 248 248 248 248-111 248-248S385 8 248 8zm0 448c-49.7 0-95.1-18.3-130.1-48.4 14.9-23 40.4-38.6 69.6-39.5 20.8 6.4 40.6 9.6 60.5 9.6s39.7-3.1 60.5-9.6c29.2 1 54.7 16.5 69.6 39.5-35 30.1-80.4 48.4-130.1 48.4zm162.7-84.1c-24.4-31.4-62.1-51.9-105.1-51.9-10.2 0-26 9.6-57.6 9.6-31.5 0-47.4-9.6-57.6-9.6-42.9 0-80.6 20.5-105.1 51.9C61.9 339.2 48 299.2 48 256c0-110.3 89.7-200 200-200s200 89.7 200 200c0 43.2-13.9 83.2-37.3 115.9z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tHau Nguyen\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-35709f6 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/easyscreen.tv\/it\/2022\/06\/15\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M12 192h424c6.6 0 12 5.4 12 12v260c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V204c0-6.6 5.4-12 12-12zm436-44v-36c0-26.5-21.5-48-48-48h-48V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H160V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H48C21.5 64 0 85.5 0 112v36c0 6.6 5.4 12 12 12h424c6.6 0 12-5.4 12-12z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>Giugno 15, 2022<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-b52e51b elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-clock\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm0 448c-110.5 0-200-89.5-200-200S145.5 56 256 56s200 89.5 200 200-89.5 200-200 200zm61.8-104.4l-84.9-61.7c-3.1-2.3-4.9-5.9-4.9-9.7V116c0-6.6 5.4-12 12-12h32c6.6 0 12 5.4 12 12v141.7l66.8 48.6c5.4 3.9 6.5 11.4 2.6 16.8L334.6 349c-3.9 5.3-11.4 6.5-16.8 2.6z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-time\">\n\t\t\t\t\t\t\t\t\t\t<time>10:25 am<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-894461f elementor-widget elementor-widget-text-editor\" data-id=\"894461f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-37222 size-full\" src=\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2022\/06\/ES-clothingstore-IMG-4-scaled.jpeg\" sizes=\"(max-width: 2560px) 100vw, 2560px\" srcset=\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2022\/06\/ES-clothingstore-IMG-4-scaled.jpeg 2560w, https:\/\/easyscreen.tv\/wp-content\/uploads\/2022\/06\/ES-clothingstore-IMG-4-768x576.jpeg 768w, https:\/\/easyscreen.tv\/wp-content\/uploads\/2022\/06\/ES-clothingstore-IMG-4-1536x1153.jpeg 1536w, https:\/\/easyscreen.tv\/wp-content\/uploads\/2022\/06\/ES-clothingstore-IMG-4-2048x1537.jpeg 2048w\" alt=\"Digital signage in kleding winkel\" width=\"2560\" height=\"1922\" \/><\/p><p>Heb je je ooit afgevraagd waarom klanten niet meer naar jouw kledingwinkel komen ondanks dat je prachtige producten in de aanbieding hebt? Bewust of onbewust, potenti\u00eble klanten besluiten van tevoren om naar jouw of een andere winkel in te gaan. Daarom wint\u00a0<strong>retail marketing<\/strong>\u00a0aan relevantie om klanten aan zich te binden.\u00a0<\/p><p>Als je een winkel bezit, laat jouw klanten dan niet afzien van hun bezoek aan jouw winkel omdat ze zich er niet op hun gemak voelen. Cre\u00eber een onvergetelijke winkelervaringen door <a href=\"https:\/\/easyscreen.tv\/wat-is-narrowcasting\/\">narrowcasting<\/a>.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a332839 elementor-widget elementor-widget-text-editor\" data-id=\"a332839\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Wat is retail marketing?<\/h2><p>Het is een geheel van marketingstrategie\u00ebn die worden ontwikkeld op het verkooppunt, in de winkel waar een product of dienst aan de eindconsumenten worden verkocht. Het doel ervan is de winkelervaring van de consument te verbeteren zodat hij zich niet alleen op zijn gemak voelt op een comfortabele plaats, maar ook de behoefte voelt om er terug te keren wanneer hij dat nodig heeft of wil (loyaliteit).<\/p><p>\u00a0<\/p><p>Binnen retail marketing zijn er tal van technieken die je zullen helpen jouw doel te bereiken. Narrowcasting is een van de technieken die de aandacht van de klanten het best weet te trekken.<\/p><p>\u00a0<\/p><p>Een van de strategie\u00ebn is rechtstreeks gericht op de consument in de detailhandel, het is visuele marketing die een boodschap overbrengt aan de klanten in jouw winkel.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a9edaf elementor-widget elementor-widget-text-editor\" data-id=\"8a9edaf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Waarom zou ik retail marketing gebruiken in mijn winkel?<\/h2><p>Laten we eerlijk zijn, waardoor worden we overtuigt om iets te kopen? Is het gewoon om in een behoefte te voorzien? Of door het prachtige ontwerp van kleren? Als het gaat om kopen zijn wij zijn niet altijd zo rationeel. Ook al is de consument altijd op zoek naar kwaliteit, toch is er altijd een emotionele component die gepaard gaat met het koopproces.\u00a0<\/p><p>\u00a0<\/p><p>De belangrijkste missie van retail marketing is de zintuigen van de klant te prikkelen, hem een aangenaam gevoel te geven voor de duur van de aankoop en hem een aangename ervaring te bieden die voor altijd in zijn geheugen gegrift zal blijven.<\/p><p><a href=\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2020\/05\/Narrowcasting-In-Winkel3.jpg\"><img decoding=\"async\" class=\"alignnone wp-image-20301 size-full\" src=\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2020\/05\/Narrowcasting-In-Winkel3.jpg\" sizes=\"(max-width: 1024px) 100vw, 1024px\" srcset=\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2020\/05\/Narrowcasting-In-Winkel3.jpg 1024w, https:\/\/easyscreen.tv\/wp-content\/uploads\/2020\/05\/Narrowcasting-In-Winkel3-768x339.jpg 768w\" alt=\"Etalage schermen in kledingwinkel\" width=\"1024\" height=\"452\" \/><\/a><\/p><h3>\u00a0<\/h3><h3><span id=\"Wat_zijn_de_voordelen_van_digital_signage_in_retail_marketing\" class=\"ez-toc-section\"><\/span>Wat zijn de voordelen van narrowcasting in retail?<\/h3><ul><li aria-level=\"1\">Het trekt de aandacht van klanten buiten jouw winkel door middel van content op beeld.\u00a0<\/li><li aria-level=\"1\">Via digitale schermen wordt dynamische content getoond die het verhaal van het merk vertelt en de voordelen van jouw product. De klant krijgt waardevolle informatie wat hem aanleiding om jouw product te kopen. En dit alles op het verkooppunt.<\/li><li aria-level=\"1\">Het is flexibel marketing communicatiemethode wat meerdere aanbiedingen en informatie kan tonen binnen jouw verkoopgebied.<\/li><li aria-level=\"1\">Het biedt een modern en actueel beeld van jouw bedrijf of merk.<\/li><li aria-level=\"1\">Het bijwerken van relevante informatie, zoals prijzen en openingstijden, kan gemakkelijk en snel gebeuren.<\/li><li aria-level=\"1\">Het is gemakkelijker om het effect van reclamecampagnes te meten.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51d26ee elementor-widget elementor-widget-text-editor\" data-id=\"51d26ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Inhoud die de grootste impact heeft op de consument<\/h2><ul><li aria-level=\"1\">Sociale netwerken. <a href=\"https:\/\/easyscreen.tv\/hardware\/\">Narrowcasting\u00a0schermen<\/a>\u00a0kunnen inhoud weergeven van de sociale mediakanalen van een merk of detailhandelaar. Berichten kunnen worden uitgezonden via live camera\u2019s, waardoor andere consumenten worden aangemoedigd te reageren.<\/li><li aria-level=\"1\">Promoties. Naast openingstijden en nieuws uit de branche kunnen klanten ook zien welke promoties er lopen op het moment dat zij de winkel bezoeken.<\/li><li aria-level=\"1\">Met demonstratievideo\u2019s die naast het product worden geplaatst, krijgt de klant veel relevante informatie over het product.\u00a0<\/li><li aria-level=\"1\">Inhoud voor kinderen die het koopproces voor hun volwassenen vergemakkelijkt. Met Kids TV zullen de kleintjes vermaakt worden en zal de ervaring verbeteren voor zowel de kinderen als voor hun ouders of familieleden in jouw winkel.<\/li><li aria-level=\"1\">Met\u00a0<a href=\"https:\/\/easyscreen.tv\/toepassingen\/wayfinding-tv\/\">digitale bewegwijzering<\/a>\u00a0inhoud op digital signage schermen stuur je jouw klanten naar de juiste richting. Daarnaast kun je informatie tonen over hoe ze er moeten komen en wat ze er kunnen vinden.<\/li><\/ul><p>Voorbeeld van digital signage in kleding winkels<\/p><p>Na meer dan 10 jaar ervaring in <span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;narrowcasting&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:513,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0}\">narrowcasting<\/span> zien we dat kledingwinkels steeds vaker <span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;narrowcasting&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:513,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0}\">narrowcasting<\/span> inzetten om klanten aan te trekken. Sommige kledingzaken gebruiken het als etalage schermen voor buiten de winkel. Nieuwe aanbiedingen, trends en aantrekkelijke reclameboodschappen worden dan getoond om klanten van buitenaf aan te trekken naar hun winkel. Andere winkeleigenaren gebruiken kleine displays langs de schappen om informatie te tonen over het product. Hiermee wordt jouw klanten meer betrokken met het product.\u00a0<\/p><p>\u00a0<\/p><p>Bij\u00a0<a href=\"https:\/\/easyscreen.tv\/\">Easyscreen<\/a> weten we dat <span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;narrowcasting&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:513,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0}\">narrowcasting<\/span> een geweldige manier is om shoppers te inspireren. Als je meer wilt weten over de oplossingen die wij voor je hebben.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-73a94ed elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"73a94ed\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-85201c3\" data-id=\"85201c3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a7fd14a elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"a7fd14a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Klinkt dit iets voor jou? Neem contact op met onze specialisten en ontdek wat er mogelijk is!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e580d17 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"e580d17\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/easyscreen.tv\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Neem Contact Op<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Retail Marketing om onvergetelijke ervaringen te cre\u00ebren Heb je je ooit afgevraagd waarom klanten niet meer naar jouw kledingwinkel komen ondanks dat je prachtige producten in de aanbieding hebt? Bewust of onbewust, potenti\u00eble klanten besluiten van tevoren om naar jouw of een andere winkel in te gaan. Daarom wint\u00a0retail marketing\u00a0aan relevantie om klanten aan zich [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":37224,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1079],"tags":[],"class_list":["post-41106","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - 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