{"id":41120,"date":"2022-06-15T10:41:00","date_gmt":"2022-06-15T09:41:00","guid":{"rendered":"https:\/\/easyscreen.tv\/non-categorizzato\/out-of-home-reclame\/"},"modified":"2026-02-06T14:58:40","modified_gmt":"2026-02-06T13:58:40","slug":"out-of-home-reclame","status":"publish","type":"post","link":"https:\/\/easyscreen.tv\/it\/blog\/out-of-home-reclame\/","title":{"rendered":"OHH. Trek de aandacht door Out of home reclame."},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"41120\" class=\"elementor elementor-41120\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ecc115d elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ecc115d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0f4fd55\" data-id=\"0f4fd55\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4fb87b7 elementor-widget elementor-widget-heading\" data-id=\"4fb87b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">OHH. Trek de aandacht door Out of home reclame.\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a61339 elementor-widget elementor-widget-post-info\" data-id=\"3a61339\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-5f2d35c elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/easyscreen.tv\/it\/author\/hau\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-user-circle\" viewBox=\"0 0 496 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M248 104c-53 0-96 43-96 96s43 96 96 96 96-43 96-96-43-96-96-96zm0 144c-26.5 0-48-21.5-48-48s21.5-48 48-48 48 21.5 48 48-21.5 48-48 48zm0-240C111 8 0 119 0 256s111 248 248 248 248-111 248-248S385 8 248 8zm0 448c-49.7 0-95.1-18.3-130.1-48.4 14.9-23 40.4-38.6 69.6-39.5 20.8 6.4 40.6 9.6 60.5 9.6s39.7-3.1 60.5-9.6c29.2 1 54.7 16.5 69.6 39.5-35 30.1-80.4 48.4-130.1 48.4zm162.7-84.1c-24.4-31.4-62.1-51.9-105.1-51.9-10.2 0-26 9.6-57.6 9.6-31.5 0-47.4-9.6-57.6-9.6-42.9 0-80.6 20.5-105.1 51.9C61.9 339.2 48 299.2 48 256c0-110.3 89.7-200 200-200s200 89.7 200 200c0 43.2-13.9 83.2-37.3 115.9z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tHau Nguyen\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-35709f6 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/easyscreen.tv\/it\/2022\/06\/15\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M12 192h424c6.6 0 12 5.4 12 12v260c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V204c0-6.6 5.4-12 12-12zm436-44v-36c0-26.5-21.5-48-48-48h-48V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H160V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H48C21.5 64 0 85.5 0 112v36c0 6.6 5.4 12 12 12h424c6.6 0 12-5.4 12-12z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>Giugno 15, 2022<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-b52e51b elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-clock\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm0 448c-110.5 0-200-89.5-200-200S145.5 56 256 56s200 89.5 200 200-89.5 200-200 200zm61.8-104.4l-84.9-61.7c-3.1-2.3-4.9-5.9-4.9-9.7V116c0-6.6 5.4-12 12-12h32c6.6 0 12 5.4 12 12v141.7l66.8 48.6c5.4 3.9 6.5 11.4 2.6 16.8L334.6 349c-3.9 5.3-11.4 6.5-16.8 2.6z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-time\">\n\t\t\t\t\t\t\t\t\t\t<time>10:41 am<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6e41e0 elementor-widget elementor-widget-text-editor\" data-id=\"d6e41e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Naast televisie of sociale netwerken is er nog een andere vorm van reclame, die bestemd is om op straat te worden gezien en genoten. Het stedelijk landschap wordt getransformeerd door merk- en product reclame op digitale reclameschermen,\u00a0<a href=\"https:\/\/easyscreen.tv\/videowalls\/\">videowall<\/a>, billboards, bushokjes, uithangborden of elk ander meubelstuk dat kan dienen als drager van een commerci\u00eble claim. We hebben het over out of home advertising (OOH), een vorm van communicatie die als hoofddoel heeft, de aandacht van het publiek buiten zijn woonplaats te trekken.<\/p><p>Als u wilt dat uw merk aanwezig is op straat en de aandacht trekt van een groot aantal potenti\u00eble consumenten, ontwerp dan een OOH-campagne of DOOH, de grote zus ervan, gekleed in multimedia-inhoud.<\/p><h2><span id=\"Wat_is_OOH_reclame\" class=\"ez-toc-section\"><\/span>Wat is\u00a0OOH reclame?<\/h2><p>OOH is de afkorting van out-of-home. Alle soorten reclame-uitingen wat consument buitenshuis kan tegenkomen valt onder het kapje OOH. Het doel is om allerlei soorten mensen te bereiken met krachtige boodschappen die zich blijvend in hun geheugen weten te nestelen.<\/p><h4 class=\"vjs-1523884673165-3\">\u00a0<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0845c95 elementor-widget elementor-widget-text-editor\" data-id=\"0845c95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Wat zijn de voordelen?<\/h3><ul><li aria-level=\"1\">Met out-of-home reclamecampagnes bereik je een grotere publiek. De reden hiervoor is de plaats van de advertenties. Zij worden gewoonlijk geplaatst op strategische plaatsen die goed zichtbaar zijn voor voorbijgangers.<\/li><li aria-level=\"1\">De boodschap bereikt het publiek onmiddellijk en rechtstreeks.<\/li><li aria-level=\"1\">Het is niet zo indringend als reclame die wordt uitgezonden op televisie of sociale media.<\/li><li aria-level=\"1\">Als de boodschap dicht bij de toonbank wordt geplaatst, bijvoorbeeld met monitoren in de verkooppunten, zal zij veel doeltreffender zijn omdat zij het verlangen van het publiek om te consumeren wekt.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b12f110 elementor-widget elementor-widget-text-editor\" data-id=\"b12f110\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Waar vind je OOH Reclame<\/h2><p><a href=\"https:\/\/static.mercadonegro.pe\/wp-content\/uploads\/2018\/12\/22200053\/Movistar-y-Clear-Channel-Firma-FPF.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/static.mercadonegro.pe\/wp-content\/uploads\/2018\/12\/22200053\/Movistar-y-Clear-Channel-Firma-FPF.png\" alt=\"Digital out of home billboard\" width=\"558\" height=\"293\" \/><\/a><\/p><p>Out-of-home reclame is te vinden in bijna elke stedelijke ruimte, maar de meest ideale plek voor OOH-reclame is op een drukke locatie. Banken of bushaltes, reclameborden, gevels of het openbaar vervoer zijn enkele van de gebruikelijke plaatsen voor dit soort reclame.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2f195c elementor-widget elementor-widget-text-editor\" data-id=\"d2f195c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>OOH reclame voorbeelden<\/h2><p>Hier zijn enkele voorbeelden om u te inspireren:<\/p><ul><li aria-level=\"1\">De grote monopoles die we op snelwegen en autowegen zien.<\/li><li aria-level=\"1\">Op de trappen van het station Gamarra van de metro in Lima werd de premi\u00e8re van de film Jumanji aangekondigd.<\/li><li aria-level=\"1\">Kolommen zijn een perfecte ruimte voor de presentatie van producten of reclamecampagnes, zoals de fotocampagne waarin de Duitsers worden aangespoord niet meer te roken.<\/li><li aria-level=\"1\">Digitale reclameschermen in winkelcentra en luchthavens.<\/li><\/ul><p><a href=\"https:\/\/blucactus.es\/wp-content\/uploads\/2020\/06\/Blucactus-Qu%C2%AE-es-OOH.png\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/blucactus.es\/wp-content\/uploads\/2020\/06\/Blucactus-Qu%C2%AE-es-OOH.png\" alt=\"Indoor Digital signage\" width=\"400\" height=\"400\" \/><\/a><\/p><h2>\u00a0<\/h2><h2><span id=\"_Digital_out_of_home\" class=\"ez-toc-section\"><\/span>Digital out of home<\/h2><p>Narrowcasting valt deels onder het kapje OOH. Met narrowcasting kan je jouw advertenties zowel buiten als binnenshuis inzetten. Het verschil tussen de twee is vooral dat de inhoud dynamisch is. <a href=\"https:\/\/easyscreen.tv\/wat-is-narrowcasting\/\">Klik hier om meer te weten over narrowcasting<\/a><\/p><p>\u00a0<\/p><p>De voordelen zijn vergelijkbaar, want naast het bereiken van een breder publiek, is het een vorm van reclame die een grote impact heeft.<\/p><p>\u00a0<\/p><p>Het wordt in dezelfde ruimten geplaatst als OOH-reclame:<\/p><ul><li aria-level=\"1\">Stations voor openbaar vervoer.<\/li><li aria-level=\"1\">Grote gevels.<\/li><li aria-level=\"1\">Aanplakborden en lichtreclames.<\/li><li aria-level=\"1\">Stopplaatsen voor bussen en treinen.<\/li><li aria-level=\"1\">Evenementen en festivals<\/li><\/ul><p>Een andere belangrijke eigenschap is dat het mogelijk is de boodschappen te personaliseren. Je kan op de dag zelfs de tijd en content bepalen. Bovendien maakt het ook interactie met de consument in real time mogelijk.<\/p><p>\u00a0<\/p><p>Bij Easyscreen adviseren wij u over de voordelen van dit type reclamecampagne voor uw merk.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5c39221 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5c39221\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c66ebaf\" data-id=\"c66ebaf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e2c78d1 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"e2c78d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Klinkt dit iets voor jou? Neem contact op met onze specialisten en ontdek wat er mogelijk is!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f48c71 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"8f48c71\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/easyscreen.tv\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Neem Contact Op<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>OHH. Trek de aandacht door Out of home reclame. Naast televisie of sociale netwerken is er nog een andere vorm van reclame, die bestemd is om op straat te worden gezien en genoten. Het stedelijk landschap wordt getransformeerd door merk- en product reclame op digitale reclameschermen,\u00a0videowall, billboards, bushokjes, uithangborden of elk ander meubelstuk dat kan [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":28735,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1079],"tags":[],"class_list":["post-41120","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>OHH. 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