{"id":41131,"date":"2022-06-14T10:51:00","date_gmt":"2022-06-14T09:51:00","guid":{"rendered":"https:\/\/easyscreen.tv\/non-categorizzato\/36-statistische-resultaten-over-digital-signage\/"},"modified":"2026-02-06T16:52:07","modified_gmt":"2026-02-06T15:52:07","slug":"36-statistische-resultaten-over-digital-signage","status":"publish","type":"post","link":"https:\/\/easyscreen.tv\/it\/blog\/36-statistische-resultaten-over-digital-signage\/","title":{"rendered":"36 Statistische resultaten over digital signage"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"41131\" class=\"elementor elementor-41131 elementor-41002\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d4951fa elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d4951fa\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b71ac3d\" data-id=\"b71ac3d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f82c81a elementor-widget elementor-widget-heading\" data-id=\"f82c81a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">36 Statistische resultaten over digital signage\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c351a45 elementor-widget elementor-widget-post-info\" data-id=\"c351a45\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-5f2d35c elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/easyscreen.tv\/it\/author\/hau\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-user-circle\" viewBox=\"0 0 496 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M248 104c-53 0-96 43-96 96s43 96 96 96 96-43 96-96-43-96-96-96zm0 144c-26.5 0-48-21.5-48-48s21.5-48 48-48 48 21.5 48 48-21.5 48-48 48zm0-240C111 8 0 119 0 256s111 248 248 248 248-111 248-248S385 8 248 8zm0 448c-49.7 0-95.1-18.3-130.1-48.4 14.9-23 40.4-38.6 69.6-39.5 20.8 6.4 40.6 9.6 60.5 9.6s39.7-3.1 60.5-9.6c29.2 1 54.7 16.5 69.6 39.5-35 30.1-80.4 48.4-130.1 48.4zm162.7-84.1c-24.4-31.4-62.1-51.9-105.1-51.9-10.2 0-26 9.6-57.6 9.6-31.5 0-47.4-9.6-57.6-9.6-42.9 0-80.6 20.5-105.1 51.9C61.9 339.2 48 299.2 48 256c0-110.3 89.7-200 200-200s200 89.7 200 200c0 43.2-13.9 83.2-37.3 115.9z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tHau Nguyen\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-35709f6 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/easyscreen.tv\/it\/2022\/06\/14\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M12 192h424c6.6 0 12 5.4 12 12v260c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V204c0-6.6 5.4-12 12-12zm436-44v-36c0-26.5-21.5-48-48-48h-48V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H160V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H48C21.5 64 0 85.5 0 112v36c0 6.6 5.4 12 12 12h424c6.6 0 12-5.4 12-12z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>Giugno 14, 2022<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-b52e51b elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-clock\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm0 448c-110.5 0-200-89.5-200-200S145.5 56 256 56s200 89.5 200 200-89.5 200-200 200zm61.8-104.4l-84.9-61.7c-3.1-2.3-4.9-5.9-4.9-9.7V116c0-6.6 5.4-12 12-12h32c6.6 0 12 5.4 12 12v141.7l66.8 48.6c5.4 3.9 6.5 11.4 2.6 16.8L334.6 349c-3.9 5.3-11.4 6.5-16.8 2.6z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-time\">\n\t\t\t\t\t\t\t\t\t\t<time>10:51 am<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d76bd8 elementor-widget elementor-widget-text-editor\" data-id=\"4d76bd8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>De narrowcasting business blijft exponentieel groeien en dat is een goed teken want dat betekent dat narrowcasting effectief is. De wereldwijde narrowcasting markt werd in 2021 geschat op 23,12 miljard dollar en zal van 2022 tot 2030 naar verwachting met 7,7% groeien. Er zijn al veel bedrijven en organisaties die zich op dit medium toeleggen, en binnenkort zullen er nog veel meer volgen.\u00a0Na het analyseren van een aantal studies hebben wij de 36 belangrijkste resultaten op een rijtje gezet.<\/p><p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-36464 size-full\" src=\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2022\/06\/Statistics.png\" sizes=\"(max-width: 1200px) 100vw, 1200px\" srcset=\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2022\/06\/Statistics.png 1200w, https:\/\/easyscreen.tv\/wp-content\/uploads\/2022\/06\/Statistics-768x969.png 768w\" alt=\"statistische digital signage resultaten\" width=\"1200\" height=\"1514\" \/><\/p><h2><span id=\"Digital_signage_is_een_medium_dat_een_grotere_impact_heeft_op_het_geheugen_dan_andere_media\" class=\"ez-toc-section\"><\/span>Het is een medium dat een grotere impact heeft op het geheugen dan andere media.<\/h2><ul><li>Digital signage bereikt 70% van de Amerikanen, wat aanzienlijk meer is dan internet (43%) of Facebook (41%).<\/li><li>52% van de mensen hebben in de afgelopen week een narrowcasting scherm gezien.<\/li><li>47% van de mensen onthoud het boodschap door narrowcasting.<\/li><li>Voor buitenreclameborden stijgt het herinneringspercentage tot 55%.<\/li><li>80 procent van de klanten kiest ervoor om winkels binnen te gaan na het zien van narrowcasting.<\/li><\/ul><h2><span id=\"Digital_signage_is_een_visueel_medium_met_een_groot_bereik\" class=\"ez-toc-section\"><\/span>Narrowcasting is een visueel medium met een groot bereik<\/h2><ul><li>90% van de kopers vindt digital signage nuttig bij hun aankoopbeslissing<\/li><li>30% van de cortex van de hersenen wordt gebruikt om alle visuele informatie te verwerken.<\/li><li>Visueel gestuurde inhoud wordt 94% meer bekeken dan tekst..<\/li><li>De mens verwerken beelden 60.000 keer sneller dan geschreven tekst.<\/li><li>Kijkers onthouden een visuele boodschap met 90%.<\/li><li>Na 3 dagen kunnen kijkers tot 65% van de informatie die ze visueel hebben opgevangen, vasthouden.<\/li><li>Na 3 dagen onthouden mensen slechts 10% tot 20% van geschreven of gesproken informatie.<\/li><\/ul><h2><span id=\"Digital_signage_is_zeer_overtuigend\" class=\"ez-toc-section\"><\/span>Narrowcasting is zeer overtuigend<\/h2><ul><li>Presentaties via visuele hulpmiddelen zijn 43% overtuigender.<\/li><li>Narrowcasting biedt een merkherinnering effectiviteit van 47,7%.<\/li><\/ul><h2><span id=\"Digital_signage_is_een_alomtegenwoordig_medium_aan_het_worden\" class=\"ez-toc-section\"><\/span>Narrowcasting is een alomtegenwoordig medium aan het worden.<\/h2><ul><li>Meer dan 25% van de bedrijven geeft een hoge prioriteit aan narrowcasting campagnes.<\/li><li>50% van de communicatieprofessionals gebruiken narrowcasting als communicatiekanaal voor hun bedrijf.<\/li><li>De wereldwijde markt voor narrowcasting zal tegen 2023 meer dan 23 miljard dollar bedragen.<\/li><\/ul><h2><span id=\"Digitale_signalisatie_verhoogt_verkoopcijfers\" class=\"ez-toc-section\"><\/span>Narrowcasting verhoogt verkoopcijfers<\/h2><ul><li>19% van de mensen die betrokken waren bij narrowcasting deed een ongeplande aankoop van iets waarvoor op de schermen reclame werd gemaakt.<\/li><li>In de gastronomie is het aantal ongeplande aankopen tot 80% gestegen.<\/li><li>4 van de 5 bedrijven zagen hun verkoop tot 33% stijgen.<\/li><li>Een narrowcasting scherm in de vestiging zorgt voor een gemiddelde stijging van de jaarlijkse inkomsten van de onderneming met 4,75%.<\/li><\/ul><h2><span id=\"Digital_signage_bevordert_betrokkenheid_binnen_bedrijven\" class=\"ez-toc-section\"><\/span>Digital signage bevordert betrokkenheid binnen bedrijven<\/h2><ul><li>De werknemersbetrokkenheid binnen een bedrijf wordt met 400% verhoogt door middel van narrowcasting.<\/li><li>Narrowcasting helpt bij de erkenning van werknemers. Medewerkers die zich gewaardeerd voelen zijn 60% meer ge\u00efnspireerd om harder te werken.<\/li><li>56% van de interne communicatieteams overweegt namelijk narrowcasting te gebruiken binnen hun organisatie.<\/li><\/ul><h2><span id=\"Een_grotere_betrokkenheid_op_de_werkplek_kan_leiden_tot\" class=\"ez-toc-section\"><\/span>Een grotere betrokkenheid op de werkplek kan leiden tot:<\/h2><ul><li>Tot 37% minder afwezigen.<\/li><li>Tot 41% minder veiligheidsgerelateerde incidenten op het werk.<\/li><li>41% minder defecten met betrekking tot de kwaliteit van de dienst of het product.<\/li><li>Tot 28% minder interne diefstallen binnen het bedrijf.<\/li><li>Tot 21% hogere productiviteit op de werkplek.<\/li><li>Een stijging tot 26% van de jaarlijkse inkomsten van de onderneming.<\/li><li>Een exponenti\u00eble toename van de klantentrouw tot 233%.<\/li><\/ul><h2><span id=\"Digitale_signalisatie_werkt_in_de_zorgsector\" class=\"ez-toc-section\"><\/span>Narrowcasting\u00a0in de zorgsector<\/h2><ul><li>52 procent van de pati\u00ebnten krijgt gezondheidsinformatie via narrowcasting.<\/li><li>75% van de zorgverleners en pati\u00ebnten die ziekenhuisberichten op narrowcasting schermen bekijken, zeggen dat narrowcasting hun ervaring verbetert en nuttige gezondheidsinformatie aanbiedt.<\/li><li>83% van de ondervraagde pati\u00ebnten meldt dat ze een aanzienlijke hoeveelheid tijd besteden aan interactie met de digitale schermen van het ziekenhuis.<\/li><li>Ziekenhuizen verspillen 12 miljard dollar per jaar door ineffici\u00ebnte communicatie.<\/li><li>Gezondheid en communicatie via digitale kanalen hebben geleid tot 20% minder ziekten en verwondingen<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a602c19 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a602c19\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-251cdc7\" data-id=\"251cdc7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-efa109e elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"efa109e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Klinkt dit iets voor jou? 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De wereldwijde narrowcasting markt werd in 2021 geschat op 23,12 miljard dollar en zal van 2022 tot 2030 naar verwachting met 7,7% groeien. Er zijn al veel bedrijven en organisaties [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":50908,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1079],"tags":[],"class_list":["post-41131","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>36 Statistische resultaten over digital signage - Easyscreen.tv<\/title>\n<meta name=\"description\" content=\"Uit onderzoek is gebleken dat digital signage werkt. In deze blog lees je meer over de 36 statistieken resultaten over digital signage\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/easyscreen.tv\/it\/blog\/36-statistische-resultaten-over-digital-signage\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"36 Statistische resultaten over digital signage - Easyscreen.tv\" \/>\n<meta property=\"og:description\" content=\"Uit onderzoek is gebleken dat digital signage werkt. 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