{"id":41141,"date":"2022-04-26T11:03:00","date_gmt":"2022-04-26T10:03:00","guid":{"rendered":"https:\/\/easyscreen.tv\/non-categorizzato\/infokanaal\/"},"modified":"2026-02-06T16:08:16","modified_gmt":"2026-02-06T15:08:16","slug":"infokanaal","status":"publish","type":"post","link":"https:\/\/easyscreen.tv\/it\/blog\/infokanaal\/","title":{"rendered":"Infokanaal: wat is het en wat kan je ermee?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"41141\" class=\"elementor elementor-41141 elementor-41014\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e2f8153 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e2f8153\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8a1ec21\" data-id=\"8a1ec21\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b73a85d elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b73a85d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Infokanaal: wat is het en wat kan je ermee?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ada72ef elementor-widget elementor-widget-post-info\" data-id=\"ada72ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-5f2d35c elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/easyscreen.tv\/it\/author\/hau\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-user-circle\" viewBox=\"0 0 496 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M248 104c-53 0-96 43-96 96s43 96 96 96 96-43 96-96-43-96-96-96zm0 144c-26.5 0-48-21.5-48-48s21.5-48 48-48 48 21.5 48 48-21.5 48-48 48zm0-240C111 8 0 119 0 256s111 248 248 248 248-111 248-248S385 8 248 8zm0 448c-49.7 0-95.1-18.3-130.1-48.4 14.9-23 40.4-38.6 69.6-39.5 20.8 6.4 40.6 9.6 60.5 9.6s39.7-3.1 60.5-9.6c29.2 1 54.7 16.5 69.6 39.5-35 30.1-80.4 48.4-130.1 48.4zm162.7-84.1c-24.4-31.4-62.1-51.9-105.1-51.9-10.2 0-26 9.6-57.6 9.6-31.5 0-47.4-9.6-57.6-9.6-42.9 0-80.6 20.5-105.1 51.9C61.9 339.2 48 299.2 48 256c0-110.3 89.7-200 200-200s200 89.7 200 200c0 43.2-13.9 83.2-37.3 115.9z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tHau Nguyen\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-35709f6 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/easyscreen.tv\/it\/2022\/04\/26\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M12 192h424c6.6 0 12 5.4 12 12v260c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V204c0-6.6 5.4-12 12-12zm436-44v-36c0-26.5-21.5-48-48-48h-48V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H160V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H48C21.5 64 0 85.5 0 112v36c0 6.6 5.4 12 12 12h424c6.6 0 12-5.4 12-12z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>Aprile 26, 2022<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-b52e51b elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-clock\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm0 448c-110.5 0-200-89.5-200-200S145.5 56 256 56s200 89.5 200 200-89.5 200-200 200zm61.8-104.4l-84.9-61.7c-3.1-2.3-4.9-5.9-4.9-9.7V116c0-6.6 5.4-12 12-12h32c6.6 0 12 5.4 12 12v141.7l66.8 48.6c5.4 3.9 6.5 11.4 2.6 16.8L334.6 349c-3.9 5.3-11.4 6.5-16.8 2.6z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-time\">\n\t\t\t\t\t\t\t\t\t\t<time>11:03 am<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-003600c elementor-widget elementor-widget-text-editor\" data-id=\"003600c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Stel je is voor, je hebt een bedrijf met actuele nieuws, informatie wat je graag wilt overbrengen naar je klant, werknemers en consumenten. Maar dan vraag je jezelf af hoe kan ik het goed overbrengen? Een effici\u00ebnte communicatiemethode wat meeste mensen gebruiken is infokanaal. Maar wat houdt infokanaal eigenlijk in? Hoe werkt het? En wat zijn de voordelen? Alles wat je wilt weten over infokanaal kan je hierin vinden.<\/strong><\/p><h2><span id=\"Wat_is_infokanaal\" class=\"ez-toc-section\"><\/span><strong>Wat is infokanaal?<\/strong><\/h2><p>Net als\u00a0<a href=\"https:\/\/easyscreen.tv\/wat-is-narrowcasting\/\">narrowcasting<\/a>\u00a0en digital signage is infokanaal een beeldscherm communicatiemiddel. Via infokanaal verspreid je snel, effici\u00ebnt en effectief actuele content naar jouw klanten, werknemers en\/of voorbijgangers. Dit doe je via digitale schermen. Het is simpel, gemakkelijk en geeft een WOW effect. Je kan zelf bepalen wat je wilt tonen, wanneer en hoe.\u00a0<\/p><h2><span id=\"Hoe_werkt_het\" class=\"ez-toc-section\"><\/span><strong>Hoe werkt het?<\/strong><\/h2><p>Met een externe mediaplayer of een ingebouwde systeem wordt jouw beeldscherm(en) gekoppeld met een\u00a0<a href=\"https:\/\/easyscreen.tv\/software\/\">narrowcasting software<\/a>. Het mediaplayer zorgt ervoor dat jouw aangegeven content wordt geprojecteerd op jouw scherm. In de CMS kan je zelf bepalen wat je allemaal wilt tonen op een beeldscherm. Je kan je eigen tv-kanaal maken, belangrijke informatie en zelfs actuele nieuws, verkeersinformatie en NS-reistijden tonen.<\/p><h2>\u00a0<\/h2><h2><span id=\"Voordelen_van_Infokanaal\" class=\"ez-toc-section\"><\/span><strong>Voordelen van Infokanaal<\/strong><\/h2><p>Infokanaal is een flexibele tool dat je kan gebruiken voor verschillende doeleinde. Daarom levert het veel voordelen op. Met infokanaal kan je zelf bepalen welke doelgroep je wilt bereiken want jij bepaalt wat voor relevante content wordt getoond. Een shopper heeft bijvoorbeeld een andere informatiebehoefte dan een medewerker. Toch kan je beide doelgroepen moeiteloos aanpakken, door het voorzien van de juiste informatie. Daarnaast, kan je de content met makkelijk aanpassen. Zo blijft je content altijd relevante en up-to-date. Met de juiste software kan je zelfs content schema\u2019s, kalenders maken wat je dagelijks kan laten zien aan je klanten.\u00a0<\/p><h2><span id=\"Hoe_pas_je_infokanaal_toe_in_jouw_sector\" class=\"ez-toc-section\"><\/span><strong>Hoe pas je infokanaal toe in jouw sector?<\/strong><\/h2><p>Infokanaal wordt al in verschillende sectoren ingezet om hun doelgroepen te bereiken. Natuurlijk is de manier van aanpak anders per sector. Na jaren ervaring zien we wat past bij welke sector. En hoe bedrijven het inzet in hun communicatiestrategie.\u00a0<\/p><h2><span id=\"_Interne_communicatie\" class=\"ez-toc-section\"><\/span><strong>Interne communicatie<\/strong><\/h2><p>Communicatie binnen het bedrijf is essentieel om jouw werknemers op de hoogte te houden van belangrijke nieuws en\u00a0informatie. We zien vaker dat narrowcasting ingezet wordt in logistiek. In logistiek wordt het voornamelijk gebruikt om actuele\u00a0informatie te sturen naar de juiste afdeling. Werknemers zijn dan gelijk op de hoogte van nieuwe ladingen. Daarnaast is het ook handig om up-to-date informatie te tonen van de voorraad.\u00a0<\/p><p>Ook op kantoor wordt het vaak gebruikt. Het is natuurlijk essentieel dat jouw werknemers thuis voelen op werk. Met infokanaal kan je leuke feitjes tonen op beeldschermen over jouw collega\u2019s. Je kan ook verjaardagen, jubileums en zelfs actuele nieuws laten tonen.\u00a0<\/p><h2>\u00a0<\/h2><h2><span id=\"Infokanaal_in_het_Onderwijs\" class=\"ez-toc-section\"><\/span><strong>Infokanaal in het Onderwijs<\/strong><\/h2><p>In het onderwijs wordt infokanaal voornamelijk gebruikt om zowel studenten als leerkrachten informeren in verband met speciale mededelingen, roosterwijzigingen en voor andere activiteiten. Het is een effici\u00ebnte manier om leerlingen op de hoogte te houden met up-to-date roosters. Daarnaast verspil je minder papier wat beter is voor het milieu.\u00a0<\/p><h2>\u00a0<\/h2><h2><span id=\"Infokanaal_in_de_Zorg\" class=\"ez-toc-section\"><\/span><strong>Infokanaal in de Zorg<\/strong><\/h2><p><a href=\"https:\/\/easyscreen.tv\/zorg-en-welzijn\/\"><img decoding=\"async\" class=\"alignright wp-image-9510\" title=\"Gebruik narrowcasting binnen zorg en welzijn\" src=\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2019\/04\/hospital-2.jpg\" sizes=\"(max-width: 190px) 100vw, 190px\" srcset=\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2019\/04\/hospital-2.jpg 1024w, https:\/\/easyscreen.tv\/wp-content\/uploads\/2019\/04\/hospital-2-768x768.jpg 768w, https:\/\/easyscreen.tv\/wp-content\/uploads\/2019\/04\/hospital-2-60x60.jpg 60w\" alt=\"narrowcasting in de zorg\" width=\"190\" height=\"190\" \/><\/a><\/p><p>In de zorg wordt infokanaal voor verschillende doelen gebruikt. Een apotheek gebruikt het op een hele andere manier dan bijvoorbeeld een ziekenhuis. Wat wij merken is dat huisartsen, zorgpraktijken en apotheken gebruikmaken van\u00a0<a href=\"https:\/\/easyscreen.tv\/zorg-en-welzijn\/\">narrowcasting in de wachtruimtes<\/a>\u00a0om de wachttijden te verzachten. Content zoals actuele nieuws, relevante informatie over jouw praktijk, entertainment en volgnummersysteem worden meestal getoond om de wachttijd te verzachten.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cd2ee35 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cd2ee35\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e1d2851\" data-id=\"e1d2851\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0fe183f elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"0fe183f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Klinkt dit iets voor jou? Neem contact op met onze specialisten en ontdek wat er mogelijk is!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4885e3 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"f4885e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/easyscreen.tv\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Neem Contact Op<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Stel je is voor, je hebt een bedrijf met actuele nieuws, informatie wat je graag wilt overbrengen naar je klant, werknemers en consumenten. Maar dan vraag je jezelf af hoe kan ik het goed overbrengen? Een effici\u00ebnte communicatiemethode wat meeste mensen gebruiken is infokanaal. Maar wat houdt infokanaal eigenlijk in? Hoe werkt het? En wat [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":50908,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1079],"tags":[],"class_list":["post-41141","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Infokanaal | De Effectieve Communicatie Toepassing - Easyscreen.tv<\/title>\n<meta name=\"description\" content=\"wat houdt infokanaal eigenlijk in? Hoe werkt het? En wat zijn de voordelen? Alles wat je wilt weten over infokanaal kan je hierin vinden.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/easyscreen.tv\/it\/blog\/infokanaal\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Infokanaal | De Effectieve Communicatie Toepassing - Easyscreen.tv\" \/>\n<meta property=\"og:description\" content=\"wat houdt infokanaal eigenlijk in? Hoe werkt het? En wat zijn de voordelen? 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