{"id":41144,"date":"2020-08-09T11:12:00","date_gmt":"2020-08-09T10:12:00","guid":{"rendered":"https:\/\/easyscreen.tv\/non-categorizzato\/adverteren-winkelcentra\/"},"modified":"2026-02-06T16:35:13","modified_gmt":"2026-02-06T15:35:13","slug":"adverteren-winkelcentra","status":"publish","type":"post","link":"https:\/\/easyscreen.tv\/it\/blog\/adverteren-winkelcentra\/","title":{"rendered":"Hoe te adverteren in winkelcentra"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"41144\" class=\"elementor elementor-41144 elementor-41020\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bbd82d6 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bbd82d6\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-12445e2\" data-id=\"12445e2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ad5c681 elementor-widget elementor-widget-heading\" data-id=\"ad5c681\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Hoe te adverteren in winkelcentra\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0956353 elementor-widget elementor-widget-post-info\" data-id=\"0956353\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-5f2d35c elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/easyscreen.tv\/it\/author\/hau\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-user-circle\" viewBox=\"0 0 496 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M248 104c-53 0-96 43-96 96s43 96 96 96 96-43 96-96-43-96-96-96zm0 144c-26.5 0-48-21.5-48-48s21.5-48 48-48 48 21.5 48 48-21.5 48-48 48zm0-240C111 8 0 119 0 256s111 248 248 248 248-111 248-248S385 8 248 8zm0 448c-49.7 0-95.1-18.3-130.1-48.4 14.9-23 40.4-38.6 69.6-39.5 20.8 6.4 40.6 9.6 60.5 9.6s39.7-3.1 60.5-9.6c29.2 1 54.7 16.5 69.6 39.5-35 30.1-80.4 48.4-130.1 48.4zm162.7-84.1c-24.4-31.4-62.1-51.9-105.1-51.9-10.2 0-26 9.6-57.6 9.6-31.5 0-47.4-9.6-57.6-9.6-42.9 0-80.6 20.5-105.1 51.9C61.9 339.2 48 299.2 48 256c0-110.3 89.7-200 200-200s200 89.7 200 200c0 43.2-13.9 83.2-37.3 115.9z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tHau Nguyen\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-35709f6 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/easyscreen.tv\/it\/2020\/08\/09\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M12 192h424c6.6 0 12 5.4 12 12v260c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V204c0-6.6 5.4-12 12-12zm436-44v-36c0-26.5-21.5-48-48-48h-48V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H160V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H48C21.5 64 0 85.5 0 112v36c0 6.6 5.4 12 12 12h424c6.6 0 12-5.4 12-12z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>Agosto 9, 2020<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-b52e51b elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-clock\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm0 448c-110.5 0-200-89.5-200-200S145.5 56 256 56s200 89.5 200 200-89.5 200-200 200zm61.8-104.4l-84.9-61.7c-3.1-2.3-4.9-5.9-4.9-9.7V116c0-6.6 5.4-12 12-12h32c6.6 0 12 5.4 12 12v141.7l66.8 48.6c5.4 3.9 6.5 11.4 2.6 16.8L334.6 349c-3.9 5.3-11.4 6.5-16.8 2.6z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-time\">\n\t\t\t\t\t\t\t\t\t\t<time>11:12 am<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38aa867 elementor-widget elementor-widget-text-editor\" data-id=\"38aa867\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Een winkelcentrum is een ruimte waar dag na dag veel mensen komen om bepaalde producten en diensten te kopen; het maken van een goede promotiestrategie is essentieel om meer en beter jouw producten of diensten te verkopen. Daarom gaan wij jou in dit bericht vertellen hoe je kunt adverteren in winkelcentra en hoe je kunt profiteren van\u00a0<a href=\"https:\/\/easyscreen.tv\/wat-is-narrowcasting\/\" target=\"_blank\" rel=\"noopener noreferrer\">narrowcasting.<\/a><\/p><p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-21625\" src=\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2020\/08\/digital-signage-retail.jpg\" sizes=\"(max-width: 753px) 100vw, 753px\" srcset=\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2020\/08\/digital-signage-retail.jpg 1080w, https:\/\/easyscreen.tv\/wp-content\/uploads\/2020\/08\/digital-signage-retail-768x768.jpg 768w, https:\/\/easyscreen.tv\/wp-content\/uploads\/2020\/08\/digital-signage-retail-60x60.jpg 60w\" alt=\"adverteren met etalageschermen in winkelcentra\" width=\"753\" height=\"753\" \/><\/p><h2><span id=\"De_sleutel_tot_adverteren_in_winkelcentra\" class=\"ez-toc-section\"><\/span>De sleutel tot adverteren in winkelcentra<\/h2><p>Hierbij de\u00a0<strong>kernpunten<\/strong>\u00a0voor het succesvol adverteren in winkelcentra:\u00a0<\/p><ul><li><b>Omgeving<\/b>: het is meestal een vermenselijkte en multichannel ruimte, met een klant die onmiddellijk informatie wil.<\/li><li><strong>Niet alleen het merk wordt gewaardeerd<\/strong>: ook het milieu, het respect voor het milieu en het sociale bewustzijn wordt waarde aan gehecht. Om die reden worden bedrijven die maatschappelijk verantwoord ondernemen (MVO) ondernemen, beter gewaardeerd.<\/li><li><strong>Klant<\/strong>: is een persoon, dus je moet een dialoog met hem aangaan. Op die manier kun je jouw boodschap beter overbrengen en zal de gebruiker een positieve perceptie van je bedrijf hebben. Bovendien is het belangrijk dat je een winkelervaring biedt die verschilt van die van de concurrentie en de online handel.<\/li><li><strong>Krachtige narrowcasting<\/strong>: dit is het meest aanbevolen visuele communicatiemedium met de meeste kracht om informatie over te dragen. De functie ervan is zich te richten tot een specifiek publiek, met gepersonaliseerde informatie en entertainment, afhankelijk van plaats en tijd.\u00a0<\/li><li><strong>Herkenbare boodschap<\/strong>: kwaliteit gaat boven kwantiteit; je moet een boodschap cre\u00ebren die je onderscheidt van jouw concurrentie en die jouw potenti\u00eble klanten zich altijd zullen herinneren.<\/li><li><strong>Acties om massaal gegevens te verzamelen<\/strong>: Je kunt alle communicatie- en marketingstrategie\u00ebn van jouw bedrijf optimaliseren; je kunt ook onmiddellijk het gedrag van jouw klanten analyseren.<\/li><li><strong>Het familiepubliek is elementair<\/strong>: loyalty clubs voor kinderen zijn een geweldige strategie om een band met de kleintjes te scheppen, zodat ze graag bij jouw zaak terugkomen.<\/li><li><strong>Boeiende promotionele acties<\/strong>: ontworpen om taltijd de aandacht te trekken van de doelgroep die jouw interesseert.<\/li><\/ul><h2><span id=\"Hoe_breng_je_reclame_over\" class=\"ez-toc-section\"><\/span>Hoe breng je reclame over?<\/h2><p>Het eerste wat je moet analyseren voordat je in winkelcentra adverteert, is wat jouw\u00a0<strong>specifieke doelgroep is<\/strong>; met andere woorden, de gebruikers die je wilt benaderen en wie jouw belangrijkste klanten zijn.<\/p><p>Zodra je die hebt, moet je een gedetailleerde studie maken over het<strong>\u00a0type consument<\/strong>\u00a0dat naar elk winkelcentrum gaat, op welk tijdstip elk profiel dat doet, in welke periodes zij gewoonlijk meer gaan of waarom zij dat doen.<\/p><p>Wanneer je al deze informatie hebt verzameld, kun je het\u00a0<strong>medium kiezen waarin je jouw bedrijf wil promoten<\/strong>\u00a0en een boodschap ontwikkelen; deze moet direct, opvallend en duidelijk zijn.<\/p><p>Volgens een studie van de Duitse Academie voor Cultuur, Markt en Media worden reclameschermen in winkelcentra door de gebruikers als\u00a0<strong>aantrekkelijker en inspiratievoller<\/strong>\u00a0beschouwd, d.w.z. dat zij ideaal zijn voor merkopbouw, productpromotie en klantenwerving.<\/p><p>Bovendien staan klanten meer\u00a0<strong>open voor reclame in winkelcentra<\/strong>\u00a0en beschouwen zij deze ruimten als ideale plaatsen voor het gebruik van banneradvertenties.<\/p><p>Dan moet je rekenen op de hulp van de\u00a0<strong>beste professionals<\/strong>, zodat zij jouw boodschap kunnen uitwerken en jou de beste resultaten kunnen bieden; of het nu gaat om een flyer of een plasmascherm, zij zullen in staat zijn jouw informatie op de best mogelijke manier over te brengen.<\/p><p>Tenslotte moet je ervoor zorgen dat je alle kennis hebt van je doelgroep en de plek waar je adverteert, zodat je de potenti\u00eble klanten op de juiste manier en op het juiste moment benaderd.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-73cdc2f elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"73cdc2f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cf90b68\" data-id=\"cf90b68\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7b1fda3 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"7b1fda3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Klinkt dit iets voor jou? Neem contact op met onze specialisten en ontdek wat er mogelijk is!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ac27a3 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"8ac27a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/easyscreen.tv\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Neem Contact Op<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Hoe te adverteren in winkelcentra Een winkelcentrum is een ruimte waar dag na dag veel mensen komen om bepaalde producten en diensten te kopen; het maken van een goede promotiestrategie is essentieel om meer en beter jouw producten of diensten te verkopen. Daarom gaan wij jou in dit bericht vertellen hoe je kunt adverteren in [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":28894,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1079],"tags":[],"class_list":["post-41144","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Adverteren in winkelcentra gaat ideaal met Easyscreen<\/title>\n<meta name=\"description\" content=\"Ontdek hoe Easyscreen&#039;s narrowcasting platform helpt om te adverteren in winkelcentra met groot succes. 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