{"id":41356,"date":"2020-08-26T10:27:00","date_gmt":"2020-08-26T09:27:00","guid":{"rendered":"https:\/\/easyscreen.tv\/non-categorizzato\/digitaal-adverteren\/"},"modified":"2024-05-03T10:04:46","modified_gmt":"2024-05-03T09:04:46","slug":"digitaal-adverteren","status":"publish","type":"post","link":"https:\/\/easyscreen.tv\/it\/blog\/digitaal-adverteren\/","title":{"rendered":"Adverteren met digitale schermen bij jouw bedrijf"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"41356\" class=\"elementor elementor-41356 elementor-41339\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3db837c4 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3db837c4\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7f132ed3\" data-id=\"7f132ed3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3da7c527 elementor-widget elementor-widget-heading\" data-id=\"3da7c527\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Adverteren met digitale schermen bij jouw bedrijf\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5c5cdb30 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5c5cdb30\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1584808b\" data-id=\"1584808b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-673cee3b elementor-widget elementor-widget-text-editor\" data-id=\"673cee3b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Volgens verschillende studies wordt een persoon per dag ongeveer aan 3.000\u00a0<strong>reclame-uitingen\u00a0<\/strong>blootgesteld. Dat betekent dat een bedrijf veel concurrentie heeft en daarom niet anders kan dan de\u00a0<b>beste strategie\u00ebn\u00a0<\/b>moet gebruiken om zijn potenti\u00eble klanten te be\u00efnvloeden. In dit bericht tonen wij je alles wat je moet weten over\u00a0<strong>adverteren op digitale schermen\u00a0<\/strong>en het gebruik van<strong> <span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;narrowcasting&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:513,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0}\">narrowcasting<\/span><\/strong>\u00a0techniek.<\/p><p><a href=\"https:\/\/easyscreen.tv\/\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-21705 size-full\" src=\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2020\/08\/narrowcasting1-colash.jpg\" sizes=\"(max-width: 1024px) 100vw, 1024px\" srcset=\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2020\/08\/narrowcasting1-colash.jpg 1024w, https:\/\/easyscreen.tv\/wp-content\/uploads\/2020\/08\/narrowcasting1-colash-768x609.jpg 768w\" alt=\"adverteren op digitale schermen\" width=\"1024\" height=\"812\" \/><\/a><\/p><h2><span id=\"Redenen_om_te_adverteren_via_digitale_schermen\" class=\"ez-toc-section\"><\/span>Redenen om te adverteren via digitale schermen<\/h2><p>Hier zijn enkele\u00a0<b>redenen waarom<\/b><strong>\u00a0adverteren op digitale schermen\u00a0<\/strong>een goede optie is:<\/p><ul><li><b>Zichtbaarheid<\/b>: beweging trekt de aandacht; daarom is het beter bewegende audiovisuele middelen te gebruiken in plaats van stilstaande beelden.<\/li><li><b>Nabijheid tot de eindgebruiker: reclame op schermen helpt bij het nemen van de uiteindelijke beslissing om een bepaald product of een bepaalde dienst aan te schaffen.<\/b><\/li><li><strong>Innovatief systeem<\/strong>: de nieuwste technologie maakt het verschil en geeft de gebruiker het idee dat jouw bedrijf voortdurend up-to-date is.<\/li><li><strong>Grote impact<\/strong>: een beeld wordt vaak na korte tijd vergeten; een verhaal daarentegen wordt gemakkelijker onthouden.<\/li><li><strong>Gevarieerde promoties<\/strong>: verschillende producten of merken kunnen in hetzelfde medium worden gepromoot; op die manier worden de kosten rendabel gemaakt.<\/li><li><b><\/b><strong>Lage kosten<\/strong>: adverteren op digitale schermen geeft jou de mogelijkheid om een grotere impact te hebben tegen een lagere prijs. Hoewel de initi\u00eble investering hoger is, is het op lange termijn veel winstgevender dan traditionele reclame.<\/li><li><strong>Meer data:<\/strong>\u00a0dynamisch adverteren zorgt voor een betere leesbaarheid en bereik dan het traditionele billboard.<\/li><li><strong>Maakt interactie mogelijk<\/strong>: touch screens bieden de klant de mogelijkheid tot interactie met het merk, wat zorgt voor een betere ervaring en een betere stempel in het geheugen van mensen.<\/li><li><strong>Mogelijkheid speciale acties<\/strong>: reclame op schermen kan worden gebruikt als aanvulling op andere acties die in het verkooppunt worden ontwikkeld.<\/li><\/ul><h2><span id=\"Veelgemaakte_fouten\" class=\"ez-toc-section\"><\/span>Veelgemaakte fouten<\/h2><p>Investeren in reclame op\u00a0narrowcasting schermen\u00a0brengt meestal een\u00a0<strong>grote investering<\/strong>\u00a0met zich mee. Het is waar dat de voordelen indrukwekkend zijn en dat deze investering snel zal worden terugverdiend \u2013 zodra je het in de\u00a0winkeldisplays\u00a0installeert, begint het winstgevend te worden \u2013 maar toch zijn er enkele\u00a0<strong>veelgemaakte fouten<\/strong>\u00a0die moeten worden vermeden.<\/p><ul><li><strong>Verspilling van technologie<\/strong>: gebrek aan creativiteit, bereidheid of tijd zorgt ervoor dat bedrijven die digitale schermen hebben, hun volledige potentieel missen en statische beelden gebruiken in plaats van flitsende video\u2019s of audiovisuele middelen die de juiste kenmerken aan dit medium geven.<\/li><li><strong>Ontoereikende reclame<\/strong>: je moet rekening houden met de afmetingen van jouw audiovisuele inhoud (die aangepast zijn aan de grootte van het scherm), het font (die groot genoeg moet zijn en in verhouding moet staan tot de afmetingen en de plaats van het scherm) en de kwaliteit (een slordige productie kan de slechtst mogelijke reclame zijn).<\/li><li><strong>Duratief content<\/strong>: als je gaat adverteren in gebieden met veel verkeer, bijvoorbeeld als je schermen plaatst in de\u00a0etalages van jouw winkel,\u00a0is het het beste dat deze advertenties niet langer zijn dan 10 seconden, zodat ze kunnen worden gelezen terwijl je bij een stoplicht staat of voorbij loopt. Daarom moeten ze direct zijn en is het raadzaam dat ze animaties bevatten, omdat het zo een meer dynamische boodschap wordt.<\/li><li><strong>Niet profiteren van diversiteit<\/strong>: overmatig gebruik van hetzelfde audiovisuele materiaal zal klanten doen denken dat jouw bedrijf weinig moeite doet om reclame te maken. Dit kan contraproductief zijn, omdat het getuigt van desinteresse en een slordig imago van jouw merk. Diversiteit van reclameboodschappen is een van de beste manieren om een grotere impact op het publiek te bereiken en de positieve perceptie van jouw merk te verhogen.<\/li><\/ul><p>Kortom, inzetten van\u00a0<strong>reclame op digitale schermen<\/strong>\u00a0is een van de beste opties om de\u00a0<b>zichtbaarheid van jouw bedrijf te vergroten<\/b>; je moet echter wel inzetten op een dynamische, opvallende en innovatieve boodschap. Bovendien moet je rekening houden met de afmetingen van het scherm en de timing van de boodschap, zodat deze al jouw klanten op de meest effectieve manier bereikt.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-51c4df3e elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"51c4df3e\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-671484da\" data-id=\"671484da\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f427fd4 elementor-widget elementor-widget-heading\" data-id=\"1f427fd4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Easyscreen: One-stop-shop Narrowcasting Software\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-774cba23 elementor-widget elementor-widget-text-editor\" data-id=\"774cba23\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><img decoding=\"async\" src=\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2018\/06\/easyscreen-3.0.jpg\" alt=\"easyscreen digital signage software\" \/>Easyscreen is een one-stop-shop, dus we kunnen je bij elke stap helpen. Wij installeren narrowcasting schermen en mediaspelers, maar ook veel meer. Wij leveren je content creatie en beheersoftware van ons platform en zorgen vervolgens voor service, onderhoud en updates.\u00a0<\/p><p>Wil je meer weten over narrowcasting? Lees onze\u00a0<a href=\"https:\/\/easyscreen.tv\/narrowcasting-systeem\/\">volledige handleiding over narrowcasting<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2e76d0b elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2e76d0b\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-489de1c4\" data-id=\"489de1c4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1710bd3a elementor-widget elementor-widget-heading\" data-id=\"1710bd3a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Gratis Narrowcasting Software Demo<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1e8392 elementor-widget elementor-widget-text-editor\" data-id=\"f1e8392\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We zijn ervan overtuigd dat jouw bedrijf de voordelen van narrowcasting zal ervaren, net zoals onze andere klanten in vele branches dat al doen<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ec23847 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"4ec23847\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/easyscreen.tv\/demo-formulier\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">PROBEER NU ONZE DEMO GRATIS!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Adverteren met digitale schermen bij jouw bedrijf Volgens verschillende studies wordt een persoon per dag ongeveer aan 3.000\u00a0reclame-uitingen\u00a0blootgesteld. Dat betekent dat een bedrijf veel concurrentie heeft en daarom niet anders kan dan de\u00a0beste strategie\u00ebn\u00a0moet gebruiken om zijn potenti\u00eble klanten te be\u00efnvloeden. In dit bericht tonen wij je alles wat je moet weten over\u00a0adverteren op digitale [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":50853,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1079],"tags":[],"class_list":["post-41356","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Adverteren op digitale schermen bij jouw bedrijf | Easyscreen<\/title>\n<meta name=\"description\" content=\"Leer meer over de voordelen van adverteren op digitale schermen en probeer het gratis uit \u2705 Neem vandaag nog contact op !\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/easyscreen.tv\/it\/blog\/digitaal-adverteren\/\" \/>\n<meta property=\"og:locale\" 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