{"id":41372,"date":"2020-10-18T10:51:00","date_gmt":"2020-10-18T09:51:00","guid":{"rendered":"https:\/\/easyscreen.tv\/non-categorizzato\/outdoor-reclame-oplossing\/"},"modified":"2026-02-06T15:37:45","modified_gmt":"2026-02-06T14:37:45","slug":"outdoor-reclame-oplossing","status":"publish","type":"post","link":"https:\/\/easyscreen.tv\/it\/blog\/outdoor-reclame-oplossing\/","title":{"rendered":"Hoe kies je de beste outdoor oplossing?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"41372\" class=\"elementor elementor-41372 elementor-41362\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a5933c4 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a5933c4\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7ab3471\" data-id=\"7ab3471\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a4c134 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"2a4c134\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Hoe kies je de beste outdoor oplossing?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a382c5 elementor-widget elementor-widget-post-info\" data-id=\"1a382c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-5f2d35c elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/easyscreen.tv\/it\/author\/hau\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-user-circle\" viewBox=\"0 0 496 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M248 104c-53 0-96 43-96 96s43 96 96 96 96-43 96-96-43-96-96-96zm0 144c-26.5 0-48-21.5-48-48s21.5-48 48-48 48 21.5 48 48-21.5 48-48 48zm0-240C111 8 0 119 0 256s111 248 248 248 248-111 248-248S385 8 248 8zm0 448c-49.7 0-95.1-18.3-130.1-48.4 14.9-23 40.4-38.6 69.6-39.5 20.8 6.4 40.6 9.6 60.5 9.6s39.7-3.1 60.5-9.6c29.2 1 54.7 16.5 69.6 39.5-35 30.1-80.4 48.4-130.1 48.4zm162.7-84.1c-24.4-31.4-62.1-51.9-105.1-51.9-10.2 0-26 9.6-57.6 9.6-31.5 0-47.4-9.6-57.6-9.6-42.9 0-80.6 20.5-105.1 51.9C61.9 339.2 48 299.2 48 256c0-110.3 89.7-200 200-200s200 89.7 200 200c0 43.2-13.9 83.2-37.3 115.9z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tHau Nguyen\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-35709f6 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/easyscreen.tv\/it\/2020\/10\/18\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M12 192h424c6.6 0 12 5.4 12 12v260c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V204c0-6.6 5.4-12 12-12zm436-44v-36c0-26.5-21.5-48-48-48h-48V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H160V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H48C21.5 64 0 85.5 0 112v36c0 6.6 5.4 12 12 12h424c6.6 0 12-5.4 12-12z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>Ottobre 18, 2020<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-b52e51b elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-clock\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm0 448c-110.5 0-200-89.5-200-200S145.5 56 256 56s200 89.5 200 200-89.5 200-200 200zm61.8-104.4l-84.9-61.7c-3.1-2.3-4.9-5.9-4.9-9.7V116c0-6.6 5.4-12 12-12h32c6.6 0 12 5.4 12 12v141.7l66.8 48.6c5.4 3.9 6.5 11.4 2.6 16.8L334.6 349c-3.9 5.3-11.4 6.5-16.8 2.6z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-time\">\n\t\t\t\t\t\t\t\t\t\t<time>10:51 am<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e85afe4 elementor-widget elementor-widget-text-editor\" data-id=\"e85afe4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Buitenreclame<\/strong>\u00a0omvat alle vormen van communicatie van nieuws en reclame met het doel nieuwe klanten aan te trekken tijdens hun dagelijkse buitenactiviteiten, zoals wandelen of sporten. In dit bericht laten we je zien hoe je de<strong>\u00a0beste\u00a0<a href=\"https:\/\/easyscreen.tv\/blog\/outdoor-reclame\/\" target=\"_blank\" rel=\"noopener noreferrer\">buitenreclame media\u00a0<\/a><\/strong>voor jouw marketingstrategie kunt kiezen.<\/p><h2>\u00a0<\/h2><h2><span id=\"Wat_zijn_de_beste_buitenreclame_media\" class=\"ez-toc-section\"><\/span>Wat zijn de beste buitenreclame media?<\/h2><p>Wil je inzetten op buitenreclame om meer resultaat te boeken? Het eerste wat je moet doen is het medium analyseren dat je het\u00a0<strong>meest interesseert<\/strong>, afhankelijk van zijn kenmerken en locatie.<\/p><p>\u00a0Hieronder tonen wij je welke buitenreclame media de\u00a0<strong>beste resultaten opleveren:<\/strong><\/p><ul><li><strong>Monopolen<\/strong>: ze worden sterk aanbevolen omdat ze dankzij hun grote afmetingen de aandacht van de gebruikers weten te trekken. Bovendien zijn ze ideaal om voorbijgangers je merk te laten onthouden. Ze worden meestal langs autosnelwegen en autowegen geplaatst. Tegenwoordig zijn LED schermen voor buitengebruik de beste optie, omdat ze de boodschap in hoge kwaliteit weergeven, ongeacht de weersomstandigheden.<\/li><li><strong>Aanplakborden<\/strong>: ook deze staan meestal op drukbezochte plaatsen en zijn ideaal om specifieke aanbiedingen te tonen. De plaats en ori\u00ebntatie zijn hierbij van essentieel belang, zodat de gebruikers zich jouw merk herinneren en niet onopgemerkt blijven.<\/li><li><strong>Mupi\u2019s en luifels<\/strong>: zij bevinden zich normaliter op straatniveau, bij haltes van het openbaar vervoer of in winkelcentra. Het formaat maakt een krachtigere boodschap mogelijk, gezien er gewoonlijk geen concurrentie in de buurt is. Het is een ideaal reclamemedium voor grote en kleine bedrijven; bovendien kun je het door de opkomst van\u00a0narrowcasting, desgewenst de content van overal vandaan aanpassen, waardoor de kosten veel lager zijn.<\/li><li><strong>Canvas<\/strong>: de afmetingen ervan zijn meestal zeer groot en worden vaak geplaatst op de grote gevels van gebouwen in de drukste gebieden van de stad. Het probleem is dat de locatie en plaatsing meestal duurder zijn dan de vorige. Bovendien moet voor elke verandering het canvas volledig worden veranderd; dit wordt meestal gebruikt door KMO\u2019s en grote bedrijven.<\/li><li><strong>Openbaar vervoer<\/strong>: zeer gebruikelijk voor specifieke promotiecampagnes, omdat het een indrukwekkend effect heeft. De content wordt meestal aangevuld met mupi\u2019s, waardoor het spectaculairder wordt en het effect op de gebruikers verdubbelt. In ieder geval moet je rekening houden met de route van het openbaar vervoer, om te zien of het aansluit bij jouw doelgroep; deze ondersteuning van buitenreclame is heel gebruikelijk voor de premi\u00e8re van films of producten van grote bedrijven.<\/li><li>LED-schermen voor etalages: Ze kunnen zowel in de etalage zelf als in de gevel van de zaak worden geplaatst.<\/li><\/ul><h2>\u00a0<\/h2><h2><span id=\"Waar_moet_de_buitenreclame_media_worden_geplaatst\" class=\"ez-toc-section\"><\/span>Waar moet de buitenreclame media worden geplaatst?<\/h2><p>Nu dat je weet wat de<strong>\u00a0verschillende buitenreclame media<\/strong>\u00a0zijn waar je uit kunt kiezen, is het essentieel dat je rekening houdt met de volgende\u00a0<strong>factoren om de beste plaats<\/strong>\u00a0te kiezen voor het plaatsen van de reclame-uitingen:<\/p><p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-21773 size-full\" src=\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2020\/09\/pantalla-escaparate.jpg\" sizes=\"(max-width: 1200px) 100vw, 1200px\" srcset=\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2020\/09\/pantalla-escaparate.jpg 1200w, https:\/\/easyscreen.tv\/wp-content\/uploads\/2020\/09\/pantalla-escaparate-768x512.jpg 768w\" alt=\"Optimaal gebruik maken van buitenreclame in jouw winkel\" width=\"1200\" height=\"800\" \/><\/p><ul><li><strong>Ruimte met een groot publiek:<\/strong>\u00a0je moet proberen ervoor te zorgen dat jouw reclamecampagne door zoveel mogelijk mensen wordt gezien, dus is het belangrijk dat je een drukke ruimte zoekt of een ruimte die gebruikers dwingt om een bepaalde tijd stil te staan. Ruimten naast verkeerslichten, waar automobilisten en voetgangers gedwongen worden te stoppen, zijn een goed voorbeeld.<\/li><li><strong>Locatie zonder te veel afleidingen<\/strong>: het ontwerp van jouw marketingcampagne moet aantrekkelijk zijn, maar het outdoor medium mag niet te veel afleidingen hebben.<\/li><li><strong>Locatie dicht bij het verkooppunt<\/strong>: als je een product of dienst wilt verkopen, plaats je jouw outdoor medium het best dicht bij jouw verkooppunt. Op die manier kan jouw doelgroep er snel geraakt worden en de aankoopactie uitvoeren; als je de routebeschrijving op het reclamebord plaatst, zal het ook veel gemakkelijker en doeltreffender zijn.<\/li><\/ul><h2>\u00a0<\/h2><h2><span id=\"Hoe_zet_je_een_doeltreffende_outdoor_reclame_op\" class=\"ez-toc-section\"><\/span>Hoe zet je een doeltreffende outdoor reclame op?<\/h2><p>Zo zorg je dat jouw outdoor reclamecampagne een succes wordt:<\/p><ul><li><strong>Digitale content\u00a0of drukwerk<\/strong>: het eerste wat je duidelijk moet krijgen is of je wilt dat jouw outdoor campagne digitaal of gedrukt wordt. Je kunt het beste kiezen voor\u00a0outdoor LED schermen\u00a0met\u00a0digitale informatieschermen, omdat ze bewegende beelden mogelijk maken, waardoor ze de aandacht van de gebruikers beter weten te trekken.<\/li><li><strong>Product en actie<\/strong>: je moet bepalen welk doel je wilt bereiken en de verschillende media analyseren waarin je jouw boodschap kunt weergeven, om het medium te kiezen dat het beste bij jouw wensen past.<\/li><li><strong>Ondersteuning<\/strong>: zodra je doelstelling van je marketingcampagne duidelijkheid voor ogen hebt, is de volgende stap het bepalen van de ondersteuning die je gaat gebruiken om het uit te voeren.<\/li><li><strong>Doelgroep<\/strong>: je moet jouw klantenbestand en hun koopgewoonten analyseren om de doelgroep te kiezen die je wilt bereiken.<\/li><li><strong>Geografisch gebied<\/strong>: afhankelijk van de doelgroep en het medium moet je het juiste gebied kiezen om jouw reclame-elementen te plaatsen.<\/li><li><strong>Ontwerp<\/strong>: tenslotte moet je jouw nieuwe reclamecampagne ontwerpen; het is van essentieel belang dat jouw boodschap creatief, vernieuwend, eenvoudig, direct en duidelijk is. Met andere woorden, zij moet begrijpelijk en aantrekkelijk zijn voor een zo groot mogelijk aantal gebruikers.<\/li><\/ul><p>Kortom, nu dat je weet hoe je de\u00a0<strong>beste buitenreclame media te kiezen<\/strong>, waar wacht je nog op om jouw outdoor reclamecampagne op te zetten?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c177b6e elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c177b6e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d850286\" data-id=\"d850286\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-93a1a5a elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"93a1a5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Klinkt dit iets voor jou? Neem contact op met onze specialisten en ontdek wat er mogelijk is!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53d3ead elementor-align-center elementor-widget elementor-widget-button\" data-id=\"53d3ead\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/easyscreen.tv\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Neem Contact Op<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Buitenreclame\u00a0omvat alle vormen van communicatie van nieuws en reclame met het doel nieuwe klanten aan te trekken tijdens hun dagelijkse buitenactiviteiten, zoals wandelen of sporten. In dit bericht laten we je zien hoe je de\u00a0beste\u00a0buitenreclame media\u00a0voor jouw marketingstrategie kunt kiezen. \u00a0 Wat zijn de beste buitenreclame media? Wil je inzetten op buitenreclame om meer resultaat [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":37070,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1079],"tags":[],"class_list":["post-41372","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hoe kies je de beste outdoor oplossing? | Easyscreen<\/title>\n<meta name=\"description\" content=\"Buitenreclame, je hebt er ongetwijfeld als eens over nagedacht. Wat, waar en hoe werkt het? Ontdek hoe je de beste buitenreclame in kan zetten met narrowcasting.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/easyscreen.tv\/it\/blog\/outdoor-reclame-oplossing\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hoe kies je de beste outdoor oplossing? | Easyscreen\" \/>\n<meta property=\"og:description\" content=\"Buitenreclame, je hebt er ongetwijfeld als eens over nagedacht. Wat, waar en hoe werkt het? 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