{"id":41524,"date":"2020-12-25T15:00:00","date_gmt":"2020-12-25T14:00:00","guid":{"rendered":"https:\/\/easyscreen.tv\/non-categorizzato\/innovatie-narrowcasting\/"},"modified":"2026-02-06T16:07:22","modified_gmt":"2026-02-06T15:07:22","slug":"innovatie-narrowcasting","status":"publish","type":"post","link":"https:\/\/easyscreen.tv\/it\/blog\/innovatie-narrowcasting\/","title":{"rendered":"Innovatie met narrowcasting in jouw bedrijf"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"41524\" class=\"elementor elementor-41524 elementor-41512\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c4b6760 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c4b6760\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fee03f1\" data-id=\"fee03f1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c16222e elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"c16222e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Innovatie met narrowcasting in jouw bedrijf<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffa5d27 elementor-widget elementor-widget-post-info\" data-id=\"ffa5d27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-5f2d35c elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/easyscreen.tv\/it\/author\/hau\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-user-circle\" viewBox=\"0 0 496 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M248 104c-53 0-96 43-96 96s43 96 96 96 96-43 96-96-43-96-96-96zm0 144c-26.5 0-48-21.5-48-48s21.5-48 48-48 48 21.5 48 48-21.5 48-48 48zm0-240C111 8 0 119 0 256s111 248 248 248 248-111 248-248S385 8 248 8zm0 448c-49.7 0-95.1-18.3-130.1-48.4 14.9-23 40.4-38.6 69.6-39.5 20.8 6.4 40.6 9.6 60.5 9.6s39.7-3.1 60.5-9.6c29.2 1 54.7 16.5 69.6 39.5-35 30.1-80.4 48.4-130.1 48.4zm162.7-84.1c-24.4-31.4-62.1-51.9-105.1-51.9-10.2 0-26 9.6-57.6 9.6-31.5 0-47.4-9.6-57.6-9.6-42.9 0-80.6 20.5-105.1 51.9C61.9 339.2 48 299.2 48 256c0-110.3 89.7-200 200-200s200 89.7 200 200c0 43.2-13.9 83.2-37.3 115.9z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tHau Nguyen\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-35709f6 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/easyscreen.tv\/it\/2020\/12\/25\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M12 192h424c6.6 0 12 5.4 12 12v260c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V204c0-6.6 5.4-12 12-12zm436-44v-36c0-26.5-21.5-48-48-48h-48V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H160V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H48C21.5 64 0 85.5 0 112v36c0 6.6 5.4 12 12 12h424c6.6 0 12-5.4 12-12z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>Dicembre 25, 2020<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-b52e51b elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-clock\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm0 448c-110.5 0-200-89.5-200-200S145.5 56 256 56s200 89.5 200 200-89.5 200-200 200zm61.8-104.4l-84.9-61.7c-3.1-2.3-4.9-5.9-4.9-9.7V116c0-6.6 5.4-12 12-12h32c6.6 0 12 5.4 12 12v141.7l66.8 48.6c5.4 3.9 6.5 11.4 2.6 16.8L334.6 349c-3.9 5.3-11.4 6.5-16.8 2.6z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-time\">\n\t\t\t\t\t\t\t\t\t\t<time>3:00 pm<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b57b97e elementor-widget elementor-widget-text-editor\" data-id=\"b57b97e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In een markt waar de concurrentie overvloedig is, is het moeilijk om op te vallen en iemands aandacht lang genoeg vast te houden. De oplossing is echter eenvoudig: innovatie met\u00a0<a href=\"https:\/\/easyscreen.tv\/wat-is-narrowcasting\/\">Narrowcasting<\/a>, een universum dat nog nauwelijks door bedrijven is verkend, waar de enige grenzen jouw verbeelding zijn. Het is een kans om jouw bedrijf op de markt te laten opvallen, in het middelpunt van de belangstelling van jouw doelgroep te staan en de hele wereld te verrassen.<\/p><p>Als het jouw doel is de aandacht van je klanten te trekken, indruk op hen te maken en een krachtig merkimago in de gedachten van het publiek te versterken, lees dan verder om de antwoorden te vinden.<\/p><h2>\u00a0<\/h2><h2>Innovatie, een essenti\u00eble factor voor succes<\/h2><p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-11647\" title=\"Ejemplos de innovaci\u00f3n en Carteler\u00eda Digital en pantallas \" src=\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2019\/05\/linkedin-background-header.jpg\" sizes=\"(max-width: 766px) 100vw, 766px\" srcset=\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2019\/05\/linkedin-background-header.jpg 1584w, https:\/\/easyscreen.tv\/wp-content\/uploads\/2019\/05\/linkedin-background-header-768x192.jpg 768w\" alt=\"Innovatie met narrowcasting\" width=\"766\" height=\"192\" \/><\/p><p>We dromen er allemaal van om dat merk te bezitten waar iedereen het over heeft, het merk dat op ieders lippen ligt. Maar hoe bereik je dat?<\/p><p><strong>Innovatie<\/strong>\u00a0is een factor die altijd de aandacht trekt, hoewel het niet de enige is. De formule voor succes ligt in de som van verschillende factoren. Een van deze componenten is de<strong>\u00a0narrowcasting\u00a0<\/strong>oftewel<strong>\u00a0Digital Signage<\/strong>, een kanaal waarmee je de boodschap kunt aanpassen afhankelijk van het tijdstip of de plaats, voor verschillende doelgroepen van uw bedrijf. Afhankelijk van de behoeften van het bedrijf of het publiek, kan de boodschap dus op een of andere manier worden aangepast.<\/p><p>Dit betekent dat de impact op het doelpubliek ook telkens anders kan zijn wanneer zij met het merk in aanraking komen. Het kan leiden tot meer bekendheid, en daardoor, een meer opvallende herinnering in hun gedachten. Met Easyscreen hebben we verschillende cases die de creativiteit laten zien die achter dit soort technologie schuilgaat.<\/p><p>Daarom is innovatie op het gebied van\u00a0narrowcasting\u00a0een doeltreffende communicatieve actie, omdat zij een reactie uitlokt bij de persoon die haar ontvangt. Bovendien kan zo de juiste boodschap op het juiste moment worden getoond en kan het publiek precies dat antwoord krijgen dat het op dat moment nodig heeft. Op die manier wordt een positieve perceptie van het merk gevormd.<\/p><p>Door een eerste ontmoeting tussen gebruiker en merk wordt een merkpositie bereikt in de gedachten van het publiek. Wanneer zij dus met een probleem of behoefte worden geconfronteerd, zullen hun hersenen hen automatisch aan dat moment, en dus aan dat merk, doen denken.<\/p><h2>Een maatschappij verzadigd van informatie en inhoud<\/h2><p>In een tijd waarin de technologie elke dag meer en meer schittert, konden we de\u00a0nieuwigheden in de wereld van de reclame\u00a0niet missen. Online advertenties zijn op de wereld gekomen om televisiespots te vervangen, en de typische papieren posters verdorren voor de opkomst van digitale bewegwijzering.<\/p><p>Ook zijn de mensen veeleisender geworden door de oververzadiging van informatie die zij dag na dag ontvangen. Er moet rekening worden gehouden met de vrijheid van keuze van de inhoud, er moet worden gestreden om hun belangstelling te wekken, want zij kiezen waaraan zij hun tijd besteden.<\/p><p>Het doel is op natuurlijke manier klanten aan te trekken. Zij zijn degenen die beslissen om dat merk te vertrouwen. De reden? Omdat er iets is dat hun aandacht trekt.<\/p><p>Tot slot: verlies de belangen die onderweg ontstaan niet uit het oog, ook al is het uiteindelijke doel een groter aantal verkopen te realiseren. Deze zullen bijdragen tot het behalen van een winstgevender resultaat. Daarom zal een verbintenis tot innovatie met\u00a0narrowcasting\u00a0de verwezenlijking van deze doelstellingen versterken.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d90e8f2 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d90e8f2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-534cb0a\" data-id=\"534cb0a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-542025c elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"542025c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Klinkt dit iets voor jou? Neem contact op met onze specialisten en ontdek wat er mogelijk is!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92cc161 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"92cc161\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/easyscreen.tv\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Neem Contact Op<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In een markt waar de concurrentie overvloedig is, is het moeilijk om op te vallen en iemands aandacht lang genoeg vast te houden. De oplossing is echter eenvoudig: innovatie met\u00a0Narrowcasting, een universum dat nog nauwelijks door bedrijven is verkend, waar de enige grenzen jouw verbeelding zijn. Het is een kans om jouw bedrijf op de [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":36060,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1079],"tags":[],"class_list":["post-41524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Innovatie met narrowcasting in jouw bedrijf - Easyscreen.tv<\/title>\n<meta name=\"description\" content=\"In een markt met veel concurrentie, is het moeilijk om op te vallen. 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