{"id":41557,"date":"2019-12-23T15:08:00","date_gmt":"2019-12-23T14:08:00","guid":{"rendered":"https:\/\/easyscreen.tv\/non-categorizzato\/drukwerk-of-narrowcasting\/"},"modified":"2026-02-06T16:23:34","modified_gmt":"2026-02-06T15:23:34","slug":"drukwerk-of-narrowcasting","status":"publish","type":"post","link":"https:\/\/easyscreen.tv\/it\/blog\/drukwerk-of-narrowcasting\/","title":{"rendered":"Gedrukte posters of narrowcasting, wat is beter?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"41557\" class=\"elementor elementor-41557 elementor-41544\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4c88f5b elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4c88f5b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6e3c6c7\" data-id=\"6e3c6c7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9e9e7c8 elementor-widget elementor-widget-heading\" data-id=\"9e9e7c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Gedrukte posters of narrowcasting, wat is beter?\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71c2cf8 elementor-widget elementor-widget-post-info\" data-id=\"71c2cf8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-5f2d35c elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/easyscreen.tv\/it\/author\/hau\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-user-circle\" viewBox=\"0 0 496 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M248 104c-53 0-96 43-96 96s43 96 96 96 96-43 96-96-43-96-96-96zm0 144c-26.5 0-48-21.5-48-48s21.5-48 48-48 48 21.5 48 48-21.5 48-48 48zm0-240C111 8 0 119 0 256s111 248 248 248 248-111 248-248S385 8 248 8zm0 448c-49.7 0-95.1-18.3-130.1-48.4 14.9-23 40.4-38.6 69.6-39.5 20.8 6.4 40.6 9.6 60.5 9.6s39.7-3.1 60.5-9.6c29.2 1 54.7 16.5 69.6 39.5-35 30.1-80.4 48.4-130.1 48.4zm162.7-84.1c-24.4-31.4-62.1-51.9-105.1-51.9-10.2 0-26 9.6-57.6 9.6-31.5 0-47.4-9.6-57.6-9.6-42.9 0-80.6 20.5-105.1 51.9C61.9 339.2 48 299.2 48 256c0-110.3 89.7-200 200-200s200 89.7 200 200c0 43.2-13.9 83.2-37.3 115.9z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tHau Nguyen\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-35709f6 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/easyscreen.tv\/it\/2019\/12\/23\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M12 192h424c6.6 0 12 5.4 12 12v260c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V204c0-6.6 5.4-12 12-12zm436-44v-36c0-26.5-21.5-48-48-48h-48V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H160V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H48C21.5 64 0 85.5 0 112v36c0 6.6 5.4 12 12 12h424c6.6 0 12-5.4 12-12z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>Dicembre 23, 2019<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-b52e51b elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-clock\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm0 448c-110.5 0-200-89.5-200-200S145.5 56 256 56s200 89.5 200 200-89.5 200-200 200zm61.8-104.4l-84.9-61.7c-3.1-2.3-4.9-5.9-4.9-9.7V116c0-6.6 5.4-12 12-12h32c6.6 0 12 5.4 12 12v141.7l66.8 48.6c5.4 3.9 6.5 11.4 2.6 16.8L334.6 349c-3.9 5.3-11.4 6.5-16.8 2.6z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-time\">\n\t\t\t\t\t\t\t\t\t\t<time>3:08 pm<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a05043 elementor-widget elementor-widget-text-editor\" data-id=\"4a05043\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Je hebt vast wel eens nagedacht over het gebruik van gedrukte posters om jouw producten of diensten beter te promoten en misschien bent je daarom wel bij dit artikel terechtgekomen. Maar heb je er ooit aan gedacht\u00a0narrowcasting\u00a0te gebruiken?<\/p><p>Als je meer wilt weten over deze reclame-methode die geen drukkosten met zich meebrengt, onmiddellijk kan worden bijgewerkt en je in staat stelt om echt boeiende inhoud voor jouw publiek te cre\u00ebren\u2026 Lees dan verder!<\/p><h2><span id=\"Wat_is_narrowcasting\" class=\"ez-toc-section\"><\/span>Wat is narrowcasting?<\/h2><p>Digital Signage\u00a0ofwel\u00a0narrowcasting\u00a0is d\u00e9 manier van promoten in deze tijd. Het is een groeiend visueel communicatiemedium dat wordt gebruikt om informatie over te brengen via digitale LED-schermen die worden gecontroleerd en verbonden zijn met een eigen televisiekanaal.<\/p><p>In tegenstelling tot traditionele reclameborden wordt narrowcasting gebruikt om specifieke groepen mensen op specifieke locaties en tijdstippen effectief te bereiken met gepersonaliseerde informatie en\u00a0entertainment.<\/p><p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-18794\" src=\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2019\/12\/imagenes-post-3-0-meeting-room.jpg\" sizes=\"(max-width: 764px) 100vw, 764px\" srcset=\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2019\/12\/imagenes-post-3-0-meeting-room.jpg 1500w, https:\/\/easyscreen.tv\/wp-content\/uploads\/2019\/12\/imagenes-post-3-0-meeting-room-768x252.jpg 768w\" alt=\"Narrowcasting in vergaderruimte\" width=\"764\" height=\"251\" \/><\/p><h2><span id=\"Hoe_gebruik_je_narrowcasting\" class=\"ez-toc-section\"><\/span>Hoe gebruik je narrowcasting?<\/h2><p>Je kunt narrowcasting in jouw bedrijf gebruiken voor de contentmarketing, d.w.z. om je klanten aan te trekken en te vermaken, nieuws of aanbiedingen te communiceren, hun wachten aangenamer te maken en nog veel meer!<\/p><p>Tegenwoordig zijn er bedrijven die gespecialiseerde software aanbieden waarmee je op afstand en op een gebruiksvriendelijke manier inhoud kunt cre\u00ebren, beheren en delen op schermen, op meerdere locaties. Deze software maakt verbinding met jouw schermen.<\/p><p>Met onze Easyscreen software kun je bijvoorbeeld vooraf ontworpen sjablonen en speciale widgets gebruiken om in een paar eenvoudige stappen content te cre\u00ebren en deze vervolgens binnen enkele momenten in al jouw winkels te delen.<\/p><p>Gerelateerde artikelen:<\/p><ul><li><a href=\"https:\/\/easyscreen.tv\/zorg-en-welzijn\/\">Narrowcasting in de healthcare sector<\/a><\/li><li><a href=\"https:\/\/easyscreen.tv\/vrije-tijd-en-horeca\/\">Narrowcasting in de horeca<\/a><\/li><\/ul><p><img decoding=\"async\" class=\"alignnone wp-image-18791\" src=\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2019\/12\/imagenes-post-30.jpg\" sizes=\"(max-width: 770px) 100vw, 770px\" srcset=\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2019\/12\/imagenes-post-30.jpg 1920w, https:\/\/easyscreen.tv\/wp-content\/uploads\/2019\/12\/imagenes-post-30-768x252.jpg 768w\" alt=\"narrowcasting software\" width=\"770\" height=\"253\" \/><\/p><h2><span id=\"Hoe_verhoudt_narrowcasting_zich_tot_traditioneel_drukwerk\" class=\"ez-toc-section\"><\/span>Hoe verhoudt narrowcasting zich tot traditioneel drukwerk?<\/h2><p>Beide methoden hebben hun voordelen, maar we kunnen duidelijk zien dat de voordelen van narrowcasting groter zijn dan die van drukwerk. In de onderstaande grafiek zie je een vergelijking.<\/p><table><tbody><tr><td><h4><b>Details<\/b><\/h4><\/td><td><h4><b>Narrowcasting<\/b><\/h4><\/td><td><h4><b>Drukwerk<\/b><\/h4><\/td><\/tr><tr><td>Locatie<\/td><td>Meerdere locaties<\/td><td>Meerdere locaties<\/td><\/tr><tr><td>Inhoud updaten<\/td><td>Online, altijd en overal<\/td><td>Aanpassingen moeten via een nieuwe druk worden gedaan en opnieuw worden verspreid<\/td><\/tr><tr><td>Programmering van inhoud<\/td><td>Ja<\/td><td>Nee<\/td><\/tr><tr><td>Inhoud aanpassen op publiek<\/td><td>Ja, zelfs met aanpassing aan tijd en locatie<\/td><td>Je kunt maar \u00e9\u00e9n publiek kiezen<\/td><\/tr><tr><td>Live video<\/td><td>Ja<\/td><td>Nee<\/td><\/tr><tr><td>Flexibele tekst<\/td><td>Ja<\/td><td>Nee<\/td><\/tr><tr><td>Frequentie van updaten inhoud<\/td><td>Direct en op elk moment mogelijk<\/td><td>Kost dagen<\/td><\/tr><tr><td>Kosten<\/td><td>Bij aanvang zijn de kosten hoger (als je nog geen schermen hebt), maar op lange termijn is het voordeliger, omdat het een eenmalige aanschaf is<\/td><td>Kosten komen steeds terug als je de inhoud verandert<\/td><\/tr><\/tbody><\/table><h2>\u00a0<\/h2><h2><span id=\"Dat_lijkt_me_duidelijk_Weg_met_gedrukte_borden\" class=\"ez-toc-section\"><\/span>Dat lijkt me duidelijk! Weg met gedrukte borden.<\/h2><p>Als het dan tijd is om te kiezen, beschik je al over alle gegevens om de beste keuze te maken die past bij de behoeften van jouw bedrijf.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d8b5eb4 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d8b5eb4\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-17705f9\" data-id=\"17705f9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d253bb1 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"d253bb1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Klinkt dit iets voor jou? Neem contact op met onze specialisten en ontdek wat er mogelijk is!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-563ec53 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"563ec53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/easyscreen.tv\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Neem Contact Op<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Gedrukte posters of narrowcasting, wat is beter? Je hebt vast wel eens nagedacht over het gebruik van gedrukte posters om jouw producten of diensten beter te promoten en misschien bent je daarom wel bij dit artikel terechtgekomen. Maar heb je er ooit aan gedacht\u00a0narrowcasting\u00a0te gebruiken? Als je meer wilt weten over deze reclame-methode die geen [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":50795,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1079],"tags":[],"class_list":["post-41557","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gedrukte posters of narrowcasting, wat is beter? 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