{"id":41574,"date":"2019-12-10T12:58:00","date_gmt":"2019-12-10T11:58:00","guid":{"rendered":"https:\/\/easyscreen.tv\/non-categorizzato\/narrowcasting-als-omnichannel-strategie\/"},"modified":"2026-02-06T16:02:59","modified_gmt":"2026-02-06T15:02:59","slug":"narrowcasting-als-omnichannel-strategie","status":"publish","type":"post","link":"https:\/\/easyscreen.tv\/it\/blog\/narrowcasting-als-omnichannel-strategie\/","title":{"rendered":"Succesverhalen digitale reclame: Media Markt"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"41574\" class=\"elementor elementor-41574 elementor-41567\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7c0ef47 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7c0ef47\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3872ba2\" data-id=\"3872ba2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c067b21 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"c067b21\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Succesverhalen digitale reclame: Media Markt<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-149185e elementor-widget elementor-widget-post-info\" data-id=\"149185e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-5f2d35c elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/easyscreen.tv\/it\/author\/hau\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-user-circle\" viewBox=\"0 0 496 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M248 104c-53 0-96 43-96 96s43 96 96 96 96-43 96-96-43-96-96-96zm0 144c-26.5 0-48-21.5-48-48s21.5-48 48-48 48 21.5 48 48-21.5 48-48 48zm0-240C111 8 0 119 0 256s111 248 248 248 248-111 248-248S385 8 248 8zm0 448c-49.7 0-95.1-18.3-130.1-48.4 14.9-23 40.4-38.6 69.6-39.5 20.8 6.4 40.6 9.6 60.5 9.6s39.7-3.1 60.5-9.6c29.2 1 54.7 16.5 69.6 39.5-35 30.1-80.4 48.4-130.1 48.4zm162.7-84.1c-24.4-31.4-62.1-51.9-105.1-51.9-10.2 0-26 9.6-57.6 9.6-31.5 0-47.4-9.6-57.6-9.6-42.9 0-80.6 20.5-105.1 51.9C61.9 339.2 48 299.2 48 256c0-110.3 89.7-200 200-200s200 89.7 200 200c0 43.2-13.9 83.2-37.3 115.9z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tHau Nguyen\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-35709f6 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/easyscreen.tv\/it\/2019\/12\/10\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M12 192h424c6.6 0 12 5.4 12 12v260c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V204c0-6.6 5.4-12 12-12zm436-44v-36c0-26.5-21.5-48-48-48h-48V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H160V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H48C21.5 64 0 85.5 0 112v36c0 6.6 5.4 12 12 12h424c6.6 0 12-5.4 12-12z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>Dicembre 10, 2019<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-b52e51b elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-clock\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm0 448c-110.5 0-200-89.5-200-200S145.5 56 256 56s200 89.5 200 200-89.5 200-200 200zm61.8-104.4l-84.9-61.7c-3.1-2.3-4.9-5.9-4.9-9.7V116c0-6.6 5.4-12 12-12h32c6.6 0 12 5.4 12 12v141.7l66.8 48.6c5.4 3.9 6.5 11.4 2.6 16.8L334.6 349c-3.9 5.3-11.4 6.5-16.8 2.6z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-time\">\n\t\t\t\t\t\t\t\t\t\t<time>12:58 pm<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ac4c57 elementor-widget elementor-widget-text-editor\" data-id=\"7ac4c57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 class=\"h1\"><strong>Het succes van Media Markt dankzij narrowcasting<\/strong><\/h2><p>Vandaag behandelen we\u00a0<strong>succesverhalen met narrowcasting<\/strong>. In een interview verklaarde\u00a0<strong>Media Markt<\/strong>\u00a0dat \u201c<em>we omni-channel inzetten als sterkste middel, omdat we willen dat onze klanten het gevoel hebben dat ze elk product of elke dienst binnen handbereik hebben, hetzij via fysieke winkels of via de online winkel, in de kortst mogelijke tijd en met het grootste gemak<\/em><i>\u201d.<\/i><\/p><p>Er zijn verschillende\u00a0<strong>strategie\u00ebn om jouw bedrijf te doen slagen<\/strong>, en dit is een van de belangrijkste. Daarom is Media Markt een relevante case om toe te lichten.<\/p><h2><span id=\"Wat_is_omni-channel\" class=\"ez-toc-section\"><\/span>Wat is omni-channel?<\/h2><p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-18690\" src=\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2019\/12\/omnichannel.jpg\" sizes=\"(max-width: 764px) 100vw, 764px\" srcset=\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2019\/12\/omnichannel.jpg 1920w, https:\/\/easyscreen.tv\/wp-content\/uploads\/2019\/12\/omnichannel-768x384.jpg 768w\" alt=\"Omni-channel via narrowcasting\" width=\"764\" height=\"382\" \/><\/p><p><strong>Omni-channel<\/strong><strong>\u00a0is een strategie<\/strong>\u00a0dat zich volledig aanpast aan de behoeften en gewoonten van de klant. Dit type strategie maakt gebruik van\u00a0<strong>alle communicatiekanalen<\/strong>\u00a0om de aandacht van de consument te trekken. Het voordeel van deze strategie is dat zij altijd via elk communicatiekanaal kan worden uitgevoerd, zonder dat men zich hoeft te beperken tot de keuze van \u00e9\u00e9n kanaal.\u00a0<\/p><p>Dankzij de omni-channelaanpak kan de klant<strong>\u00a0het informatiekanaal kiezen dat hem het best past.<\/strong>\u00a0Wat is het voordeel? Dat de consument kan kiezen welk medium te gebruiken om een betere winkelervaring te krijgen.\u00a0<\/p><h2><span id=\"Hoe_heeft_narrowcasting_bijgedragen_aan_het_succes_van_Media_Markt\" class=\"ez-toc-section\"><\/span><b>Hoe heeft\u00a0narrowcasting\u00a0bijgedragen aan het succes van Media Markt?\u00a0<\/b><\/h2><p>Deze\u00a0<strong>digitale technologie<\/strong>\u00a0is een communicatiemiddel dat bestaat uit het uitzenden van multimedia-inhoud via op verschillende plaatsen ge\u00efnstalleerde schermen, waarbij zowel binnen-als\u00a0 buitencampagnes worden gevoerd.\u00a0<\/p><p>Het wordt in verschillende bedrijfstakken gebruikt om gepersonaliseerde inhoud met betrekking tot een merk uit te zenden. Meestal gebeurt het beheer van deze inhoud via een CMS-software waarmee je op afstand video\u2019s kunt maken en plannen en deze in real time naar de schermen kunt sturen.<\/p><h2><span id=\"Hoe_wordt_narrowcasting_gebruikt_voor_omni-channel\" class=\"ez-toc-section\"><\/span><b>Hoe wordt narrowcasting gebruikt voor omni-channel?<\/b><\/h2><p><strong>Media Markt<\/strong>\u00a0heeft\u00a0<strong>meerdere reclameschermen<\/strong>\u00a0op de locaties; zowel indoor LED schermen als outdoor LED schermen. Op deze schermen wordt de marketingstrategie getoond in de vorm van\u00a0digitale content creatie,\u00a0volgens de interesses van hun consumenten. Wanneer de klant de inhoud ziet die op de LED-schermen wordt getoond, neemt hij of zij de beslissing om meer informatie te verkrijgen via een ander kanaal (altijd via het kanaal waaraan hij of zij de voorkeur geeft). Wanneer deze persoon bijvoorbeeld thuiskomt, besluit hij de Media Markt website te bezoeken en online een aankoop te doen van het product dat hij op het scherm heeft gezien.<\/p><p><strong>Media Markt zet in op narrowcasting<\/strong>\u00a0omdat het een van de communicatiekanalen is die de consument het meest aanzet tot de aankoop. Vergeet niet dat al jouw kanalen met elkaar verbonden moeten zijn om deze strategie te laten werken. Anders zul je jouw kwantitatieve of kwalitatieve doelstellingen niet bereiken.<\/p><h2><span id=\"In_welke_sectoren_kun_je_omni-channel_implementeren\" class=\"ez-toc-section\"><\/span><b>In welke sectoren kun je omni-channel implementeren?<\/b><\/h2><p>Omni-channel kan in alle sectoren voorkomen: gezondheidszorg, kantoren, detailhandel, sportcentra, vrije tijd, restaurants en onderwijs. Het is vermeldingswaardig dat de detailhandel momenteel het meest van deze strategie gebruikmaakt.\u00a0<\/p><p>Omni-channel vindt niet alleen plaats in de relatie tussen bedrijf en klant, maar gaat verder. In de detailhandel bijvoorbeeld hebben de meeste bedrijven zowel een fysieke als een online winkel. Het is belangrijk dat, wil dit type strategie werken, de voorraad van producten wordt gecontroleerd zodat de klant het product kan bestellen.\u00a0<\/p><p><img decoding=\"async\" class=\"alignnone wp-image-18696\" src=\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2019\/12\/Widgets-grid-ENG.jpg\" sizes=\"(max-width: 763px) 100vw, 763px\" srcset=\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2019\/12\/Widgets-grid-ENG.jpg 1392w, https:\/\/easyscreen.tv\/wp-content\/uploads\/2019\/12\/Widgets-grid-ENG-768x461.jpg 768w\" alt=\"Omni-channel\" width=\"763\" height=\"458\" \/><\/p><h2><span id=\"Voordelen_van_omni-channel\" class=\"ez-toc-section\"><\/span><b>Voordelen van omni-channel<\/b><\/h2><p>Zoals we al eerder hebben gezegd, maakt omni-channel het mogelijk een relatie tussen het bedrijf en de klant tot stand te brengen, omdat de klant kan kiezen via welk kanaal hij\/zij ge\u00efnformeerd wil worden.\u00a0<\/p><p>De implementatie van een omni-channelstrategie biedt twee voordelen:<\/p><ul><li><p><span id=\"Het_versterkt_het_merkimago\" class=\"ez-toc-section\"><\/span><b>Het versterkt het merkimago<\/b><\/p><\/li><\/ul><p>Je hebt genoeg tools tot je beschikking om een van de volgende\u00a0<strong>narrowcasting succesverhalen<\/strong>\u00a0te worden. Het feit dat er een directe relatie is tussen bedrijf en klant betekent dat er een effectieve communicatie is, waardoor omni-channel de klantervaring vergemakkelijkt en verbetert, wat leidt tot een aankoop. Zodra de klant het gevoel heeft dat zijn winkelervaring positief was, zal hij terugkomen en zo de naam van het bedrijf kracht bijzetten.\u00a0<\/p><ul><li><p><span id=\"Prestaties_opvoeren\" class=\"ez-toc-section\"><\/span><b>Prestaties opvoeren<\/b><\/p><\/li><\/ul><p>Hoewel het misschien wel zo lijkt, is omni-channel niet bepaald eenvoudig. Echter, op het moment dat het correct wordt uitgevoerd, zul je geweldige resultaten gaan zien. Deze strategie zal jou productiever maken omdat je zo de controle krijgt over absoluut elke actie die je wilt ondernemen.<\/p><p>Controle hebben betekent geen fouten maken in het bijzijn van jouw klanten of potenti\u00eble klanten. Zo moet het interne beheer correct worden uitgevoerd zodat dit het koopproces van de consument niet verstoort.<\/p><h2><span id=\"Een_tevreden_klant\" class=\"ez-toc-section\"><\/span><b>Een tevreden klant<\/b><\/h2><p>Media Markt vroeg Easyscreen om hardware en software te installeren voor twee verschillende LED-walls in hun Nederlandse kantoren. De bestaande LED-wanden waren zo verschillend dat de configuratie ter plaatse werd aangepast. Alle installaties werden binnen 5 weken met succes voltooid.<\/p><p>Aangezien de inhoud van de videoprogramma\u2019s afkomstig was van 4 verschillende informatiebronnen, hebben wij de nodige koppelingen gecre\u00eberd. Hierdoor kon het reclamebureau van Media Markt beschikken over volledig content management voor al hun vestigingen in Nederland. Zij zijn tevreden over het professionele beheer en het gebruiksgemak van het narrowcasting systeem van Easyscreen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-87af2c5 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"87af2c5\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c76fabd\" data-id=\"c76fabd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ff63717 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"ff63717\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Klinkt dit iets voor jou? Neem contact op met onze specialisten en ontdek wat er mogelijk is!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e043a3 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"1e043a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/easyscreen.tv\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Neem Contact Op<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Het succes van Media Markt dankzij narrowcasting Vandaag behandelen we\u00a0succesverhalen met narrowcasting. In een interview verklaarde\u00a0Media Markt\u00a0dat \u201cwe omni-channel inzetten als sterkste middel, omdat we willen dat onze klanten het gevoel hebben dat ze elk product of elke dienst binnen handbereik hebben, hetzij via fysieke winkels of via de online winkel, in de kortst mogelijke [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":35934,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1079],"tags":[],"class_list":["post-41574","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Klantcase digitaal adverteren met succes | Easyscreen<\/title>\n<meta name=\"description\" content=\"Kiezen voor narrowcasting als een omni-channel strategie is de sleutel tot het verhogen van jouw verkoop. Zo doet Media Markt dat \u2705\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/easyscreen.tv\/it\/blog\/narrowcasting-als-omnichannel-strategie\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Klantcase digitaal adverteren met succes | Easyscreen\" \/>\n<meta property=\"og:description\" content=\"Kiezen voor narrowcasting als een omni-channel strategie is de sleutel tot het verhogen van jouw verkoop. Zo doet Media Markt dat \u2705\" \/>\n<meta property=\"og:url\" content=\"https:\/\/easyscreen.tv\/it\/blog\/narrowcasting-als-omnichannel-strategie\/\" \/>\n<meta property=\"og:site_name\" content=\"Easyscreen.tv\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/nl-nl.facebook.com\/easyscreentv\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-12-10T11:58:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-06T15:02:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2019\/12\/narrowcasting-of-posters.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Hau Nguyen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@easyscreen_tv\" \/>\n<meta name=\"twitter:site\" content=\"@easyscreen_tv\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hau Nguyen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/easyscreen.tv\/it\/blog\/narrowcasting-als-omnichannel-strategie\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/easyscreen.tv\/it\/blog\/narrowcasting-als-omnichannel-strategie\/\"},\"author\":{\"name\":\"Hau Nguyen\",\"@id\":\"https:\/\/easyscreen.tv\/#\/schema\/person\/f55b4792fd4f96416bc9283d353b7335\"},\"headline\":\"Succesverhalen digitale reclame: Media Markt\",\"datePublished\":\"2019-12-10T11:58:00+00:00\",\"dateModified\":\"2026-02-06T15:02:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/easyscreen.tv\/it\/blog\/narrowcasting-als-omnichannel-strategie\/\"},\"wordCount\":839,\"publisher\":{\"@id\":\"https:\/\/easyscreen.tv\/#organization\"},\"image\":{\"@id\":\"https:\/\/easyscreen.tv\/it\/blog\/narrowcasting-als-omnichannel-strategie\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2019\/12\/narrowcasting-of-posters.jpg\",\"articleSection\":[\"blog\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/easyscreen.tv\/it\/blog\/narrowcasting-als-omnichannel-strategie\/\",\"url\":\"https:\/\/easyscreen.tv\/it\/blog\/narrowcasting-als-omnichannel-strategie\/\",\"name\":\"Klantcase digitaal adverteren met succes | Easyscreen\",\"isPartOf\":{\"@id\":\"https:\/\/easyscreen.tv\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/easyscreen.tv\/it\/blog\/narrowcasting-als-omnichannel-strategie\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/easyscreen.tv\/it\/blog\/narrowcasting-als-omnichannel-strategie\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2019\/12\/narrowcasting-of-posters.jpg\",\"datePublished\":\"2019-12-10T11:58:00+00:00\",\"dateModified\":\"2026-02-06T15:02:59+00:00\",\"description\":\"Kiezen voor narrowcasting als een omni-channel strategie is de sleutel tot het verhogen van jouw verkoop. Zo doet Media Markt dat \u2705\",\"breadcrumb\":{\"@id\":\"https:\/\/easyscreen.tv\/it\/blog\/narrowcasting-als-omnichannel-strategie\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/easyscreen.tv\/it\/blog\/narrowcasting-als-omnichannel-strategie\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/easyscreen.tv\/it\/blog\/narrowcasting-als-omnichannel-strategie\/#primaryimage\",\"url\":\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2019\/12\/narrowcasting-of-posters.jpg\",\"contentUrl\":\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2019\/12\/narrowcasting-of-posters.jpg\",\"width\":1920,\"height\":630,\"caption\":\"Succesverhalen digitale reclame: Media Markt\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/easyscreen.tv\/it\/blog\/narrowcasting-als-omnichannel-strategie\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/easyscreen.tv\/it\/homepage\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Succesverhalen digitale reclame: Media Markt\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/easyscreen.tv\/#website\",\"url\":\"https:\/\/easyscreen.tv\/\",\"name\":\"Easyscreen.tv\",\"description\":\"Narrowcasting &amp; Digital Signage\",\"publisher\":{\"@id\":\"https:\/\/easyscreen.tv\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/easyscreen.tv\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/easyscreen.tv\/#organization\",\"name\":\"Easyscreen\",\"url\":\"https:\/\/easyscreen.tv\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/easyscreen.tv\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2019\/08\/Logo-Easyscreen.png\",\"contentUrl\":\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2019\/08\/Logo-Easyscreen.png\",\"width\":192,\"height\":43,\"caption\":\"Easyscreen\"},\"image\":{\"@id\":\"https:\/\/easyscreen.tv\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/nl-nl.facebook.com\/easyscreentv\/\",\"https:\/\/x.com\/easyscreen_tv\",\"https:\/\/www.instagram.com\/easyscreen_narrowcasting\/\",\"https:\/\/www.linkedin.com\/company\/easyscreentv\/\",\"https:\/\/nl.pinterest.com\/easyscreentv\/\",\"https:\/\/www.youtube.com\/channel\/UC6tdp4wsQyyKsqqP1_WtVUw\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/easyscreen.tv\/#\/schema\/person\/f55b4792fd4f96416bc9283d353b7335\",\"name\":\"Hau Nguyen\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/easyscreen.tv\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c698564e3327a4e9b0c3457e09205071ce29078d7fd14ffb132523600c29d5d7?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c698564e3327a4e9b0c3457e09205071ce29078d7fd14ffb132523600c29d5d7?s=96&d=mm&r=g\",\"caption\":\"Hau Nguyen\"},\"url\":\"https:\/\/easyscreen.tv\/it\/author\/hau\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Klantcase digitaal adverteren met succes | Easyscreen","description":"Kiezen voor narrowcasting als een omni-channel strategie is de sleutel tot het verhogen van jouw verkoop. Zo doet Media Markt dat \u2705","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/easyscreen.tv\/it\/blog\/narrowcasting-als-omnichannel-strategie\/","og_locale":"it_IT","og_type":"article","og_title":"Klantcase digitaal adverteren met succes | Easyscreen","og_description":"Kiezen voor narrowcasting als een omni-channel strategie is de sleutel tot het verhogen van jouw verkoop. Zo doet Media Markt dat \u2705","og_url":"https:\/\/easyscreen.tv\/it\/blog\/narrowcasting-als-omnichannel-strategie\/","og_site_name":"Easyscreen.tv","article_publisher":"https:\/\/nl-nl.facebook.com\/easyscreentv\/","article_published_time":"2019-12-10T11:58:00+00:00","article_modified_time":"2026-02-06T15:02:59+00:00","og_image":[{"width":1920,"height":630,"url":"https:\/\/easyscreen.tv\/wp-content\/uploads\/2019\/12\/narrowcasting-of-posters.jpg","type":"image\/jpeg"}],"author":"Hau Nguyen","twitter_card":"summary_large_image","twitter_creator":"@easyscreen_tv","twitter_site":"@easyscreen_tv","twitter_misc":{"Scritto da":"Hau Nguyen","Tempo di lettura stimato":"4 minuti"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/easyscreen.tv\/it\/blog\/narrowcasting-als-omnichannel-strategie\/#article","isPartOf":{"@id":"https:\/\/easyscreen.tv\/it\/blog\/narrowcasting-als-omnichannel-strategie\/"},"author":{"name":"Hau Nguyen","@id":"https:\/\/easyscreen.tv\/#\/schema\/person\/f55b4792fd4f96416bc9283d353b7335"},"headline":"Succesverhalen digitale reclame: Media Markt","datePublished":"2019-12-10T11:58:00+00:00","dateModified":"2026-02-06T15:02:59+00:00","mainEntityOfPage":{"@id":"https:\/\/easyscreen.tv\/it\/blog\/narrowcasting-als-omnichannel-strategie\/"},"wordCount":839,"publisher":{"@id":"https:\/\/easyscreen.tv\/#organization"},"image":{"@id":"https:\/\/easyscreen.tv\/it\/blog\/narrowcasting-als-omnichannel-strategie\/#primaryimage"},"thumbnailUrl":"https:\/\/easyscreen.tv\/wp-content\/uploads\/2019\/12\/narrowcasting-of-posters.jpg","articleSection":["blog"],"inLanguage":"it-IT"},{"@type":"WebPage","@id":"https:\/\/easyscreen.tv\/it\/blog\/narrowcasting-als-omnichannel-strategie\/","url":"https:\/\/easyscreen.tv\/it\/blog\/narrowcasting-als-omnichannel-strategie\/","name":"Klantcase digitaal adverteren met succes | Easyscreen","isPartOf":{"@id":"https:\/\/easyscreen.tv\/#website"},"primaryImageOfPage":{"@id":"https:\/\/easyscreen.tv\/it\/blog\/narrowcasting-als-omnichannel-strategie\/#primaryimage"},"image":{"@id":"https:\/\/easyscreen.tv\/it\/blog\/narrowcasting-als-omnichannel-strategie\/#primaryimage"},"thumbnailUrl":"https:\/\/easyscreen.tv\/wp-content\/uploads\/2019\/12\/narrowcasting-of-posters.jpg","datePublished":"2019-12-10T11:58:00+00:00","dateModified":"2026-02-06T15:02:59+00:00","description":"Kiezen voor narrowcasting als een omni-channel strategie is de sleutel tot het verhogen van jouw verkoop. Zo doet Media Markt dat \u2705","breadcrumb":{"@id":"https:\/\/easyscreen.tv\/it\/blog\/narrowcasting-als-omnichannel-strategie\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/easyscreen.tv\/it\/blog\/narrowcasting-als-omnichannel-strategie\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/easyscreen.tv\/it\/blog\/narrowcasting-als-omnichannel-strategie\/#primaryimage","url":"https:\/\/easyscreen.tv\/wp-content\/uploads\/2019\/12\/narrowcasting-of-posters.jpg","contentUrl":"https:\/\/easyscreen.tv\/wp-content\/uploads\/2019\/12\/narrowcasting-of-posters.jpg","width":1920,"height":630,"caption":"Succesverhalen digitale reclame: Media Markt"},{"@type":"BreadcrumbList","@id":"https:\/\/easyscreen.tv\/it\/blog\/narrowcasting-als-omnichannel-strategie\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/easyscreen.tv\/it\/homepage\/"},{"@type":"ListItem","position":2,"name":"Succesverhalen digitale reclame: Media Markt"}]},{"@type":"WebSite","@id":"https:\/\/easyscreen.tv\/#website","url":"https:\/\/easyscreen.tv\/","name":"Easyscreen.tv","description":"Narrowcasting &amp; Digital Signage","publisher":{"@id":"https:\/\/easyscreen.tv\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/easyscreen.tv\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/easyscreen.tv\/#organization","name":"Easyscreen","url":"https:\/\/easyscreen.tv\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/easyscreen.tv\/#\/schema\/logo\/image\/","url":"https:\/\/easyscreen.tv\/wp-content\/uploads\/2019\/08\/Logo-Easyscreen.png","contentUrl":"https:\/\/easyscreen.tv\/wp-content\/uploads\/2019\/08\/Logo-Easyscreen.png","width":192,"height":43,"caption":"Easyscreen"},"image":{"@id":"https:\/\/easyscreen.tv\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/nl-nl.facebook.com\/easyscreentv\/","https:\/\/x.com\/easyscreen_tv","https:\/\/www.instagram.com\/easyscreen_narrowcasting\/","https:\/\/www.linkedin.com\/company\/easyscreentv\/","https:\/\/nl.pinterest.com\/easyscreentv\/","https:\/\/www.youtube.com\/channel\/UC6tdp4wsQyyKsqqP1_WtVUw"]},{"@type":"Person","@id":"https:\/\/easyscreen.tv\/#\/schema\/person\/f55b4792fd4f96416bc9283d353b7335","name":"Hau Nguyen","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/easyscreen.tv\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/c698564e3327a4e9b0c3457e09205071ce29078d7fd14ffb132523600c29d5d7?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c698564e3327a4e9b0c3457e09205071ce29078d7fd14ffb132523600c29d5d7?s=96&d=mm&r=g","caption":"Hau Nguyen"},"url":"https:\/\/easyscreen.tv\/it\/author\/hau\/"}]}},"_links":{"self":[{"href":"https:\/\/easyscreen.tv\/it\/wp-json\/wp\/v2\/posts\/41574","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/easyscreen.tv\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/easyscreen.tv\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/easyscreen.tv\/it\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/easyscreen.tv\/it\/wp-json\/wp\/v2\/comments?post=41574"}],"version-history":[{"count":12,"href":"https:\/\/easyscreen.tv\/it\/wp-json\/wp\/v2\/posts\/41574\/revisions"}],"predecessor-version":[{"id":88454,"href":"https:\/\/easyscreen.tv\/it\/wp-json\/wp\/v2\/posts\/41574\/revisions\/88454"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/easyscreen.tv\/it\/wp-json\/wp\/v2\/media\/35934"}],"wp:attachment":[{"href":"https:\/\/easyscreen.tv\/it\/wp-json\/wp\/v2\/media?parent=41574"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/easyscreen.tv\/it\/wp-json\/wp\/v2\/categories?post=41574"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/easyscreen.tv\/it\/wp-json\/wp\/v2\/tags?post=41574"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}