{"id":41591,"date":"2019-12-03T13:02:00","date_gmt":"2019-12-03T12:02:00","guid":{"rendered":"https:\/\/easyscreen.tv\/non-categorizzato\/multimedia-content\/"},"modified":"2026-02-06T16:04:27","modified_gmt":"2026-02-06T15:04:27","slug":"multimedia-content","status":"publish","type":"post","link":"https:\/\/easyscreen.tv\/it\/blog\/multimedia-content\/","title":{"rendered":"Hoe je de verkoop met 40% kunt verhogen dankzij multimedia content"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"41591\" class=\"elementor elementor-41591 elementor-41578\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5fb2ab5 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5fb2ab5\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-68935e8\" data-id=\"68935e8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ea8e799 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"ea8e799\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Hoe je de verkoop met 40% kunt verhogen dankzij multimedia content<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-afebf93 elementor-widget elementor-widget-post-info\" data-id=\"afebf93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-5f2d35c elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/easyscreen.tv\/it\/author\/hau\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-user-circle\" viewBox=\"0 0 496 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M248 104c-53 0-96 43-96 96s43 96 96 96 96-43 96-96-43-96-96-96zm0 144c-26.5 0-48-21.5-48-48s21.5-48 48-48 48 21.5 48 48-21.5 48-48 48zm0-240C111 8 0 119 0 256s111 248 248 248 248-111 248-248S385 8 248 8zm0 448c-49.7 0-95.1-18.3-130.1-48.4 14.9-23 40.4-38.6 69.6-39.5 20.8 6.4 40.6 9.6 60.5 9.6s39.7-3.1 60.5-9.6c29.2 1 54.7 16.5 69.6 39.5-35 30.1-80.4 48.4-130.1 48.4zm162.7-84.1c-24.4-31.4-62.1-51.9-105.1-51.9-10.2 0-26 9.6-57.6 9.6-31.5 0-47.4-9.6-57.6-9.6-42.9 0-80.6 20.5-105.1 51.9C61.9 339.2 48 299.2 48 256c0-110.3 89.7-200 200-200s200 89.7 200 200c0 43.2-13.9 83.2-37.3 115.9z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tHau Nguyen\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-35709f6 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/easyscreen.tv\/it\/2019\/12\/03\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M12 192h424c6.6 0 12 5.4 12 12v260c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V204c0-6.6 5.4-12 12-12zm436-44v-36c0-26.5-21.5-48-48-48h-48V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H160V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H48C21.5 64 0 85.5 0 112v36c0 6.6 5.4 12 12 12h424c6.6 0 12-5.4 12-12z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>Dicembre 3, 2019<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-b52e51b elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-clock\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm0 448c-110.5 0-200-89.5-200-200S145.5 56 256 56s200 89.5 200 200-89.5 200-200 200zm61.8-104.4l-84.9-61.7c-3.1-2.3-4.9-5.9-4.9-9.7V116c0-6.6 5.4-12 12-12h32c6.6 0 12 5.4 12 12v141.7l66.8 48.6c5.4 3.9 6.5 11.4 2.6 16.8L334.6 349c-3.9 5.3-11.4 6.5-16.8 2.6z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-time\">\n\t\t\t\t\t\t\t\t\t\t<time>1:02 pm<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f99f1b elementor-widget elementor-widget-text-editor\" data-id=\"7f99f1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-18248\" src=\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2019\/11\/software-3.jpg\" sizes=\"(max-width: 757px) 100vw, 757px\" srcset=\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2019\/11\/software-3.jpg 1920w, https:\/\/easyscreen.tv\/wp-content\/uploads\/2019\/11\/software-3-768x287.jpg 768w\" alt=\"narrowcasting templates\" width=\"757\" height=\"283\" \/><\/p><p>De digitale bewegwijzering of narrowcasting speelt een fundamentele rol in het verhogen van de winst van jouw bedrijf. Om een beetje beter te begrijpen wat\u00a0narrowcasting\u00a0inhoudt, moet je eerst begrijpen wat multimedia-content is.\u00a0<\/p><p>Multimedia content wordt ook wel\u00a0<a href=\"https:\/\/easyscreen.tv\/wat-is-narrowcasting-content\/\">contentmarketing<\/a>\u00a0genoemd. Het is de weergave van statische of bewegende beelden op de reclameschermen, eventueel ondersteund door tekst. Multimedia content is het perfecte middel om jouw interne en externe communicatie effici\u00ebnt te laten verlopen. Deze vorm van visuele communicatie is wat jouw bedrijf nodig heeft om onmiddellijk contact te maken met je klanten. Waarom? Nou\u2026 als de technologie vooruit gaat, gaan mensen ook vooruit. De grote hoeveelheid tekst behoort tot het verleden. Vandaag de dag zijn mensen ge\u00efnteresseerd in dynamische en interactieve content.<\/p><p>Visuele marketing motiveert ook en verhoogt de prestaties van de werknemers. Jouw werknemers op de hoogte houden is essentieel voor het functioneren van je organisatie. Zonder tevreden personeel is interne communicatie totaal niet waardevol.<\/p><p><img decoding=\"async\" class=\"alignnone wp-image-18477\" src=\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2019\/12\/screenS-background-colours.jpg\" sizes=\"(max-width: 775px) 100vw, 775px\" srcset=\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2019\/12\/screenS-background-colours.jpg 1920w, https:\/\/easyscreen.tv\/wp-content\/uploads\/2019\/12\/screenS-background-colours-768x166.jpg 768w\" alt=\"multimedia content\" width=\"775\" height=\"167\" \/><\/p><h2><span id=\"Soorten_multimedia_content_die_je_verkoop_zal_doen_stijgen\" class=\"ez-toc-section\"><\/span><b>Soorten multimedia content die je verkoop zal doen stijgen<\/b><\/h2><p>Er zijn tal van verschillende soorten multimedia content die je op jouw reclameschermen kunt weergeven:<\/p><ul><li><strong>Reacties van klanten<\/strong>: kies de positieve feedback van jouw klanten over jouw merk en toon ze op jouw sociale netwerken, zodat andere mensen kunnen zien hoe blij ze zijn met jouw bedrijf.<\/li><li><strong>Campagne verbintenissen<\/strong>: als je narrowcasting gebruikt voor interne communicatie, kun je jouw medewerkers de missie, visie en waarden van de organisatie laten zien, zodat ze die altijd zullen onthouden. Aan de andere kant, als je het gebruikt voor een externe communicatie, kun je een hashtag gebruiken die is afgestemd op jouw campagne om een corporate visuele communicatie te cre\u00ebren.<\/li><li><strong>Motiveer werknemers<\/strong>: toon resultaten, doelstellingen, doelen, verkoop en vooruitgang van KPI\u2019s om de nieuwsgierigheid en interesse van jouw werknemers te wekken. Geef hen het gevoel deel uit te maken van de organisatie en laat hen streven naar geweldige resultaten door grafieken, tabellen, enz. te tonen.<\/li><li><strong>Promoties en aanbiedingen<\/strong>: als je een marketingstrategie gaat uitvoeren, kun je op jouw digitale informatieschermen de kenmerken van jouw product, prijzen, productie, voorraadniveaus, online beschikbaarheid, enz. laten zien.\u00a0<\/li><li><strong>Menuborden<\/strong>: maak je deel uit van de horecasector? Dan is het ideaal om jouw menu op je reclameschermen weer te geven. Update de content vanaf je PC en benadruk die speciale aanbiedingen van dat moment.<\/li><li><strong>Kant-en-klare templates<\/strong>: bij\u00a0<a href=\"https:\/\/easyscreen.tv\/\">Easyscreen<\/a>\u00a0bieden we je een uitgebreide bibliotheek met video templates en widgets waarmee je een gevarieerd, compleet en functioneel kanaal kunt maken. Je kunt de content aanpassen aan jouw huisstijl.<\/li><li><strong>Eigen inhoud:<\/strong>\u00a0voeg je eigen bestanden toe; of het nu video\u2019s, PDF-bestanden, PowerPoint presentaties of YouTube video\u2019s zijn. Zodra je de template hebt gemaakt, kun je de bestanden rechtstreeks invoegen om ze te uploaden.<\/li><li><strong>Entertainment<\/strong>: Heb je een priv\u00e9-kliniek? Vervelen jouw cli\u00ebnten zich in de wachtkamer? Er is altijd de mogelijkheid tot vermaak door het uitzenden van onder andere de nu.nl, kranten als De Volkskrant, medisch nieuws en zelfs tekenfilmkanalen voor de kleintjes.<\/li><li><strong>Winkel- en kantoor plattegronden<\/strong>: help jouw klanten naar hun bestemming te leiden. Als je een kantoor met veel verdiepingen hebt, kun je laten zien op welke verdieping de faciliteiten van jouw bedrijf zich bevinden. Toon hen een kaart om hun zoektocht te vergemakkelijken.<\/li><li><strong>Dienstregeling van het vervoer<\/strong>: voor onder andere scholen, universiteiten, musea is het relevant om bezoekers te informeren over de dienstregeling van het openbaar vervoer. Ook kun je dit bij belangrijke evenementen laten zien waar scholen en universiteiten aan deelnemen.<\/li><li><strong>Live camera<\/strong>: je kunt zien wat er binnen of buiten jouw faciliteiten gebeurt.<\/li><li><strong>Live TV<\/strong>: Zend verschillende TV-kanalen uit zoals National Geographic om jouw klanten te vermaken en hun wachttijd aangenamer te maken.\u00a0<\/li><\/ul><p>Vergeet niet dat aan elk van deze soorten multimedia content aantrekkelijke, creatieve en in het oog springende afbeeldingen of video\u2019s kunnen worden toegevoegd om de aandacht van mensen te trekken. Deze visuele marketing content heeft het voordeel dat er een hogere en effici\u00ebntere interactie tussen bedrijf en klant of werknemers ontstaat, met een betere omzet tot gevolg.<\/p><p><img decoding=\"async\" class=\"alignnone wp-image-18480\" src=\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2019\/12\/software-3-0.jpg\" sizes=\"(max-width: 772px) 100vw, 772px\" srcset=\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2019\/12\/software-3-0.jpg 1920w, https:\/\/easyscreen.tv\/wp-content\/uploads\/2019\/12\/software-3-0-768x404.jpg 768w\" alt=\"narrowcasting software\" width=\"772\" height=\"406\" \/><\/p><h2><span id=\"Software_voor_het_tonen_van_advertenties\" class=\"ez-toc-section\"><\/span><b>Software voor het tonen van advertenties<\/b><\/h2><p>Om de multimedia content die we hierboven hebben vermeld op jouw reclameschermen te kunnen plaatsen en beheren, heb je een\u00a0<a href=\"https:\/\/easyscreen.tv\/narrowcasting-cms-software\/\">cms software<\/a>\u00a0nodig. Easyscreen bied je een content management systeem dat tot in detail is ontworpen voor narrowcasting en voldoet in ieders behoefte. Het is een eenvoudig en snel te gebruiken platform waarmee je tijd kunt besparen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-81b9c64 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"81b9c64\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ce7303e\" data-id=\"ce7303e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-769fae6 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"769fae6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Klinkt dit iets voor jou? Neem contact op met onze specialisten en ontdek wat er mogelijk is!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f3915c elementor-align-center elementor-widget elementor-widget-button\" data-id=\"8f3915c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/easyscreen.tv\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Neem Contact Op<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>De digitale bewegwijzering of narrowcasting speelt een fundamentele rol in het verhogen van de winst van jouw bedrijf. Om een beetje beter te begrijpen wat\u00a0narrowcasting\u00a0inhoudt, moet je eerst begrijpen wat multimedia-content is.\u00a0 Multimedia content wordt ook wel\u00a0contentmarketing\u00a0genoemd. Het is de weergave van statische of bewegende beelden op de reclameschermen, eventueel ondersteund door tekst. Multimedia content [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":50779,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1079],"tags":[],"class_list":["post-41591","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Verkoop 40% meer met multimedia content - Easyscreen<\/title>\n<meta name=\"description\" content=\"Verhoog jouw omzet met multimedia content voor narrowcasting. Gebruik de verschillende soorten content om jouw doelstellingen te behalen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/easyscreen.tv\/it\/blog\/multimedia-content\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Verkoop 40% meer met multimedia content - Easyscreen\" \/>\n<meta property=\"og:description\" content=\"Verhoog jouw omzet met multimedia content voor narrowcasting. 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