{"id":41927,"date":"2018-12-13T14:48:00","date_gmt":"2018-12-13T13:48:00","guid":{"rendered":"https:\/\/easyscreen.tv\/non-categorizzato\/narrowcasting-in-retail\/"},"modified":"2026-02-06T15:47:00","modified_gmt":"2026-02-06T14:47:00","slug":"narrowcasting-in-retail","status":"publish","type":"post","link":"https:\/\/easyscreen.tv\/it\/blog\/narrowcasting-in-retail\/","title":{"rendered":"Narrowcasting in retail? Zo haal je meer (veel meer) uit de informatieschermen in je winkel."},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"41927\" class=\"elementor elementor-41927 elementor-41917\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ff0deab elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ff0deab\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-65e8a25\" data-id=\"65e8a25\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e0e636 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"1e0e636\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Narrowcasting in retail? Zo haal je meer (veel meer) uit de informatieschermen in je winkel.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72453a8 elementor-widget elementor-widget-post-info\" data-id=\"72453a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-5f2d35c elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/easyscreen.tv\/it\/author\/hau\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-user-circle\" viewBox=\"0 0 496 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M248 104c-53 0-96 43-96 96s43 96 96 96 96-43 96-96-43-96-96-96zm0 144c-26.5 0-48-21.5-48-48s21.5-48 48-48 48 21.5 48 48-21.5 48-48 48zm0-240C111 8 0 119 0 256s111 248 248 248 248-111 248-248S385 8 248 8zm0 448c-49.7 0-95.1-18.3-130.1-48.4 14.9-23 40.4-38.6 69.6-39.5 20.8 6.4 40.6 9.6 60.5 9.6s39.7-3.1 60.5-9.6c29.2 1 54.7 16.5 69.6 39.5-35 30.1-80.4 48.4-130.1 48.4zm162.7-84.1c-24.4-31.4-62.1-51.9-105.1-51.9-10.2 0-26 9.6-57.6 9.6-31.5 0-47.4-9.6-57.6-9.6-42.9 0-80.6 20.5-105.1 51.9C61.9 339.2 48 299.2 48 256c0-110.3 89.7-200 200-200s200 89.7 200 200c0 43.2-13.9 83.2-37.3 115.9z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tHau Nguyen\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-35709f6 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/easyscreen.tv\/it\/2018\/12\/13\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M12 192h424c6.6 0 12 5.4 12 12v260c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V204c0-6.6 5.4-12 12-12zm436-44v-36c0-26.5-21.5-48-48-48h-48V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H160V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H48C21.5 64 0 85.5 0 112v36c0 6.6 5.4 12 12 12h424c6.6 0 12-5.4 12-12z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>Dicembre 13, 2018<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-b52e51b elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-clock\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm0 448c-110.5 0-200-89.5-200-200S145.5 56 256 56s200 89.5 200 200-89.5 200-200 200zm61.8-104.4l-84.9-61.7c-3.1-2.3-4.9-5.9-4.9-9.7V116c0-6.6 5.4-12 12-12h32c6.6 0 12 5.4 12 12v141.7l66.8 48.6c5.4 3.9 6.5 11.4 2.6 16.8L334.6 349c-3.9 5.3-11.4 6.5-16.8 2.6z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-time\">\n\t\t\t\t\t\t\t\t\t\t<time>2:48 pm<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c591a41 elementor-widget elementor-widget-text-editor\" data-id=\"c591a41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-7205 size-full\" src=\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2018\/12\/Narrowcasting-In-Winkel3.jpg\" sizes=\"(max-width: 1024px) 100vw, 1024px\" srcset=\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2018\/12\/Narrowcasting-In-Winkel3.jpg 1024w, https:\/\/easyscreen.tv\/wp-content\/uploads\/2018\/12\/Narrowcasting-In-Winkel3-768x339.jpg 768w\" alt=\"Instore narrowcasting scherm\" width=\"1024\" height=\"452\" \/><\/p><p>Een informatiescherm in je winkel is leuk, maar hoe zorg je er nou voor dat je extra verkoopkansen genereert en je alle klanten op een prettige manier informeert? Een informatiescherm boven de balie, in je etalage of je showroom moet iets toevoegen.<br \/>En \u2013 belangrijker nog \u2013 iets opleveren. In dit artikel vertellen we je precies hoe je met narrowcasting maximaal rendement haalt uit de informatieschermen op de zaak.<\/p><h2><span id=\"Loop_binnen_met_narrowcasting\" class=\"ez-toc-section\"><\/span>Loop binnen met narrowcasting.<\/h2><p><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2019\/04\/bakery-with-screen.jpg\" alt=\"narrowcasting in retail - etalage scherm\" width=\"1024\" height=\"1024\" \/><\/p><p>Met een informatiescherm tover je de etalage eenvoudig om tot een aandachtstrekker van jewelste. Met een narrowcasting-systeem en de juiste info geef je de mensen die je winkel normaliter links laten liggen de perfecte reden om even naar binnen te lopen. Hoe? Verras ze met relevante aanbiedingen, kom met productinformatie of maak een krachtig mededeling met inspirerende video\u2019s over je dienst of product. Met narrowcasting geef je ze dat extra duwtje in de rug.<\/p><h2>\u00a0<\/h2><h2><span id=\"Een_perfecte_shopper_experience_Narrowcasting_zorgt_dat_het_klopt\" class=\"ez-toc-section\"><\/span>Een perfecte shopper experience? Narrowcasting zorgt dat het klopt.<\/h2><p>Als je mensen wilt inspireren moet alles kloppen. Retail is detail, dus zorg ervoor dat de content op je informatieschermen er fantastisch uitziet. Met de juiste narrowcasting software is dit een fluitje van een cent. Stel van tevoren wel even vast wat je precies gaat vertellen.<\/p><p>Wat moet\u00a0<a href=\"https:\/\/easyscreen.tv\/wat-is-narrowcasting\/\">narrowcasting<\/a>\u00a0voor je gaan doen? De omzet verhogen? Zorgen voor een betere band met je publiek? Traffic genereren? Informeren over je productaanbod? Jij mag het zeggen. Met een goed content plan en de juiste software lever je een pakkend verhaal.<\/p><h2>\u00a0<\/h2><h2><span id=\"Point_of_sale_en_narrowcasting_een_gouden_combinatie\" class=\"ez-toc-section\"><\/span>Point of sale en narrowcasting een gouden combinatie.<\/h2><p><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2018\/06\/pos-tv.png\" alt=\"narrowcasting effectiviteit in retail - Point of sale\" width=\"552\" height=\"323\" \/><\/p><p>Op het gebied van point of sale hoeven wij jou natuurlijk niets te vertellen. Maar wist je dat je met kleine schermen in je schappen de verkoop een extra boost kunt geven? Ga maar na: er draait video naast je product. Met een narrowcasting oplossing zoals POS TV ben je dus daar waar de koopkriebels heersen: in het schap, recht tussen de ogen van je klant.<\/p><h2>\u00a0<\/h2><h2><span id=\"Kinderen_in_de_winkel_Geef_ze_afleiding\" class=\"ez-toc-section\"><\/span>Kinderen in de winkel? Geef ze afleiding!<\/h2><p>Wie een optimale shopping experience wil bieden in retail moet op de kleintjes letten. Want kinderen zijn leuk, maar kunnen ook een enorme stoorzender zijn. Het gejengel van kids is niet bepaald bevorderend voor de verkoop. Met Kids TV los je het op. Want je zorgt voor afleiding. Lees: rust. Via een informatiescherm op een rustige plek trakteer je de kids op een bruisende combinatie van tv-programma\u2019s, spelletjes, cartoons en muziek. Kinderen blij, ouders blij, kassa bij.<\/p><h2>\u00a0<\/h2><h2><span id=\"Doe_meer_met_je_socials\" class=\"ez-toc-section\"><\/span>Doe meer met je socials!<\/h2><p>Koppel je social account aan narrowcasting en laat je klanten real time meegenieten van je likes, shares en duimpjes omhoog in je retail winkel. Met Social Media TV integreer je al je social media kanalen zoals YouTube, Facebook, Pinterest en Instagram eenvoudig in je narrowcasting content. Door middel van een automatische koppeling toon je altijd je nieuwste posts op het scherm. Inspireer je klanten. Laat ze een foto plaatsen met jouw specifieke hashtag en toon hun post op jouw scherm.<\/p><h2>\u00a0<\/h2><h2><span id=\"Maak_van_je_route_een_rode_loper\" class=\"ez-toc-section\"><\/span>Maak van je route een rode loper.<\/h2><p>De klant is koning, onthaal hem daarom als een vorst. Narrowcasting doet het voor je. Want met narrowcasting vertel je waar je klanten precies moeten zijn. Kleine informatieschermen zorgen bijvoorbeeld voor een heldere bewegwijzering, grote informatieschermen op centrale plekken geven een overzicht van de afdelingen.<\/p><h2>\u00a0<\/h2><h2><span id=\"Narrowcasting_versterkt_je_storytelling\" class=\"ez-toc-section\"><\/span>Narrowcasting versterkt je storytelling<\/h2><p>Narrowcasting is perfect geschikt voor jouw verhaal en krachtige branding. Geef bezoekers iets te zien of iets te lezen op de route door je retail gebouw. Verras ze tijdens het wachten met leuke weetjes of geef ze argumenten waarom ze juist bij jou moeten kopen. Wij weten uit ervaring dat mensen het op prijs stellen.<\/p><h2>\u00a0<\/h2><h2><span id=\"Nooit_meer_out_of_stock\" class=\"ez-toc-section\"><\/span>Nooit meer out of stock!<\/h2><p>Loop geen verkoop meer mis en koppel je online shop aan je fysieke winkel en laat je online-assortiment gewoon zien op touchscreens. Is een product in je winkel niet voorradig? Bied klanten de mogelijkheid om het ter plekke online te bestellen. Vanaf nu loop je geen verkoopkans meer mis.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c3fc752 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c3fc752\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3cdd4eb\" data-id=\"3cdd4eb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7b8cb20 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"7b8cb20\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Klinkt dit iets voor jou? Neem contact op met onze specialisten en ontdek wat er mogelijk is!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7674bd8 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"7674bd8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/easyscreen.tv\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Neem Contact Op<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Een informatiescherm in je winkel is leuk, maar hoe zorg je er nou voor dat je extra verkoopkansen genereert en je alle klanten op een prettige manier informeert? Een informatiescherm boven de balie, in je etalage of je showroom moet iets toevoegen.En \u2013 belangrijker nog \u2013 iets opleveren. In dit artikel vertellen we je precies [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":23755,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1079],"tags":[],"class_list":["post-41927","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Narrowcasting in retail? 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