{"id":42189,"date":"2018-04-24T15:41:00","date_gmt":"2018-04-24T14:41:00","guid":{"rendered":"https:\/\/easyscreen.tv\/non-categorizzato\/vijf-narrowcasting-fouten\/"},"modified":"2026-02-06T15:34:42","modified_gmt":"2026-02-06T14:34:42","slug":"vijf-narrowcasting-fouten","status":"publish","type":"post","link":"https:\/\/easyscreen.tv\/it\/blog\/vijf-narrowcasting-fouten\/","title":{"rendered":"Vijf narrowcasting fouten (die jij nooit gaat maken)"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"42189\" class=\"elementor elementor-42189 elementor-42155\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c29a155 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c29a155\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3a141f5\" data-id=\"3a141f5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c787ff elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"7c787ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Vijf narrowcasting fouten (die jij nooit gaat maken)<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a9c968 elementor-widget elementor-widget-post-info\" data-id=\"0a9c968\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-5f2d35c elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/easyscreen.tv\/it\/author\/hau\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-user-circle\" viewBox=\"0 0 496 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M248 104c-53 0-96 43-96 96s43 96 96 96 96-43 96-96-43-96-96-96zm0 144c-26.5 0-48-21.5-48-48s21.5-48 48-48 48 21.5 48 48-21.5 48-48 48zm0-240C111 8 0 119 0 256s111 248 248 248 248-111 248-248S385 8 248 8zm0 448c-49.7 0-95.1-18.3-130.1-48.4 14.9-23 40.4-38.6 69.6-39.5 20.8 6.4 40.6 9.6 60.5 9.6s39.7-3.1 60.5-9.6c29.2 1 54.7 16.5 69.6 39.5-35 30.1-80.4 48.4-130.1 48.4zm162.7-84.1c-24.4-31.4-62.1-51.9-105.1-51.9-10.2 0-26 9.6-57.6 9.6-31.5 0-47.4-9.6-57.6-9.6-42.9 0-80.6 20.5-105.1 51.9C61.9 339.2 48 299.2 48 256c0-110.3 89.7-200 200-200s200 89.7 200 200c0 43.2-13.9 83.2-37.3 115.9z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tHau Nguyen\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-35709f6 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/easyscreen.tv\/it\/2018\/04\/24\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M12 192h424c6.6 0 12 5.4 12 12v260c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V204c0-6.6 5.4-12 12-12zm436-44v-36c0-26.5-21.5-48-48-48h-48V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H160V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H48C21.5 64 0 85.5 0 112v36c0 6.6 5.4 12 12 12h424c6.6 0 12-5.4 12-12z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>Aprile 24, 2018<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-b52e51b elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-clock\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm0 448c-110.5 0-200-89.5-200-200S145.5 56 256 56s200 89.5 200 200-89.5 200-200 200zm61.8-104.4l-84.9-61.7c-3.1-2.3-4.9-5.9-4.9-9.7V116c0-6.6 5.4-12 12-12h32c6.6 0 12 5.4 12 12v141.7l66.8 48.6c5.4 3.9 6.5 11.4 2.6 16.8L334.6 349c-3.9 5.3-11.4 6.5-16.8 2.6z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-time\">\n\t\t\t\t\t\t\t\t\t\t<time>3:41 pm<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89143ae elementor-widget elementor-widget-text-editor\" data-id=\"89143ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Narrowcasting plannen? Maak kennis met de pijnlijke narrowcasting fouten die in het verleden zijn gemaakt. Lach, huiver en maak ze zelf nooit. Wij willen namelijk dat jij \u2013 net als onze andere klanten- succesvol begint met\u00a0narrowcasting. Ontdek de meest voorkomende narrowcasting fouten in onze artikel\u00a0zodat het niet bij jou overkomt. Hier komen de zes fouten die jij natuurlijk nooit zal maken.<\/p><p>\u00a0<\/p><h2><span id=\"Narrowcasting_fout_1\" class=\"ez-toc-section\"><\/span>Narrowcasting fout 1<\/h2><p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2019\/03\/show-window-tv.jpg\" alt=\"etalage narrowcasting | Easyscreen\" width=\"550\" height=\"315\" \/><\/p><p>\u00a0<\/p><p><strong>Vette kinderhandjes en de verkeerde plek.<\/strong><br \/>Een klassieke fout: je geeft een fortuin uit aan hardware, om er vervolgens achter te komen dat jouw scherm smelt omdat het niet bestand is tegen de hitte in jouw winkelpand. Of dat jouw\u00a0<a href=\"https:\/\/easyscreen.tv\/hardware\/\">narrowcasting mediaspeler<\/a>\u00a0langzaam kreunend ten onder gaat aan de liters vocht en venijnig stof in jouw meterkast. Ook kinderhanden kunnen je installatie dodelijk bedreigen, dus wees hier extra alert op.<\/p><p>\u00a0<\/p><p>Kortom, zorg ervoor dat jouw meterkast droog blijft, houd hem uit de buurt van nieuwsgierige kinderen, en kies hardware die bij jouw omgeving past zodat je in de toekomst geen problemen krijgt.<\/p><p>\u00a0<\/p><h2><span id=\"Narrowcasting_fout_2\" class=\"ez-toc-section\"><\/span>Narrowcasting fout 2<\/h2><p><strong>Oog in oog op kruishoogte.<\/strong><br \/>Narrowcasting is zien en gezien worden. Behandel je schermen daarom als de\u00a0<a href=\"https:\/\/nl.wikipedia.org\/wiki\/Mona_Lisa\">Mona Lisa<\/a>: hang ze op schilderij hoogte. Kies een centrale plek waar iedereen het kan bewonderen. Klinkt eenvoudig, maar je zal ze de kost geven die een scherm op kruishoogte achter een stapel oude kisten neerzetten. Wanneer je je schermen zorgvuldig ophangt zorg je bovendien voor maximaal bereik. Wil je narrowcasting op een drukke plek? Ga niet rommelen met schermen, maar kies voor een\u00a0<a href=\"https:\/\/easyscreen.tv\/videowalls\/\">video wall<\/a>. Door de grootte en helderheid trek je eenvoudig de aandacht. Het genereert impact en impact betekent stopkracht. Kortom, denk na voordat je een scherm ergens plaatst.<\/p><p>\u00a0<\/p><h2><span id=\"Narrowcasting_fout_3\" class=\"ez-toc-section\"><\/span>Narrowcasting fout 3<\/h2><p><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2018\/06\/pos-tv.png\" alt=\"POS tv | Narrowcasting in kledingwinkels\" width=\"552\" height=\"323\" \/><\/p><p><strong>Content waarop niemand zit te wachten.<\/strong><br \/>Deze is killing: verkeerde content, verkeerde plek, verkeerde moment. Wil je weten hoe dat voelt? Rij dan even naar de plaatselijke manege en vertel ze een smakelijk verhaal over de fabricage van paardenworst. Tien tegen \u00e9\u00e9n dat je binnen twee seconden buiten staat. Zo werkt het ook met narrowcasting: als je verhaal niet relevant is voor je publiek dan gebeurt er niets. En dat is eeuwig zonde. Content is vertellen wat mensen interessant vinden. Met narrowcasting laat je dat letterlijk zien. Maak een plan en zorg ervoor dat je inspeelt op de behoefte van je publiek.<\/p><h2>\u00a0<\/h2><h2><span id=\"Narrowcasting_fout_4\" class=\"ez-toc-section\"><\/span>Narrowcasting fout 4<\/h2><p><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2018\/06\/linkedin-background3-2.jpg\" alt=\"narrowcasting schermen\" width=\"1584\" height=\"396\" \/><\/p><p><strong>Een programma dat niet loopt<\/strong><\/p><p>Met narrowcasting heb je een krachtig medium in handen. Met de juiste software zet je in no-time een goed programma in elkaar. Kan niet misgaan zou je denken. Toch zien we maar al te vaak playlists voorbij komen die niet kunnen. En dat is eeuwig zonde. En totaal onnodig als je op de volgende punten let als je een programma samenstelt:<\/p><ul><li><strong>Less is more.<\/strong><br \/>Hou het kort. Zorg voor duidelijkheid. Prop je programma niet vol met informatie.<\/li><li><strong>Keep it simple<\/strong><br \/>Zorg voor een logische verhouding tussen informatie en entertainment.<\/li><li><strong>Hou het relevant<\/strong><br \/>Widgets zijn superhandig. Denk wel goed na waarvoor je ze wilt gebruiken. Nieuws over oorlogen en rampen zijn bijvoorbeeld niet bevorderlijk voor de sfeer.<\/li><li><strong>Maak het logisch<\/strong><br \/>De volgorde van je afspeellijst is ook belangrijk. Ga na of het fragment logischerwijs volgen.<\/li><li><strong>Denk aan je publiek<\/strong><br \/>Verplaats je in je publiek. Vertel hoe jouw product of service hun problemen kan oplossen.<\/li><li><strong>Denk om de tijd<\/strong><br \/>Maak je programma niet langer dan de gemiddelde tijd dat je publiek in de ruimte aanwezig is.<\/li><\/ul><h2><span id=\"Narrowcasting_fout_5\" class=\"ez-toc-section\"><\/span>Narrowcasting fout 5<\/h2><p><strong>Je imago te grabbel gooien: zo doe je dat.<\/strong><br \/>De schermen zijn gevuld. Maar je imago loopt langzaam leeg\u2026 Zonder huisstijl in narrowcasting gooi je geld weg. Het is namelijk dodelijk voor je zorgvuldig opgebouwde imago. Totaal onnodig. Zeker wanneer je dit lijstje hanteert:<\/p><ul><li>Hanteer \u00e9\u00e9n vaste stijl en uitstraling voor al je communicatie-uitingen, inclusief je narrowcasting content. Werk met templates. Als je content bij je huisstijl past, maak je een goede indruk bij je publiek.<\/li><li>Je narrowcasting leverancier kan ervoor zorgen dat je narrowcasting content volledig in je eigen huisstijl wordt getoond. Met een template in eigen huisstijl hoef je alleen de juiste tekst en eventuele foto\u2019s toe te voegen.<\/li><\/ul><p><strong>Voorkom fouten, investeer in goede spullen.<\/strong><\/p><p>Tot zover de fouten. Maar, moet je dan continu met je neus bovenop je narrowcasting zitten? Nee. Aandacht is alles, maar je kunt ook overdrijven. Kies de juiste\u00a0<a href=\"https:\/\/easyscreen.tv\/software\/\">narrowcasting software<\/a>\u00a0en pak je kans want er zijn widgets en koppelingen die je helpen. Ze zorgen ervoor dat jouw content up-to-date blijft. Natuurlijk moet je regelmatig checken en waar nodig bijwerken, maar het scheelt een hoop werk. En je kunt ook vooruit programmeren. Zo kun je je gehele promotie of event kalender van tevoren aanmaken en programmeren. Tip: maak binnen je bedrijf iemand verantwoordelijk voor het\u00a0<a href=\"https:\/\/easyscreen.tv\/narrowcasting-systeem\/\">narrowcasting systeem<\/a>.<\/p><p>\u00a0<\/p><p><strong>Een vliegende start met tien goede tips!<\/strong><br \/>Wil je meer weten over hoe je goed kunt starten of je huidige narrowcasting nog beter maakt? In onze blog vertellen wij jouw de\u00a0<a href=\"https:\/\/easyscreen.tv\/blog\/10-tips-voor-effectieve-narrowcasting\/\">10 tips voor effectieve narrowcasting<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cef517a elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cef517a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a7393c3\" data-id=\"a7393c3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b441e1a elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"b441e1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Klinkt dit iets voor jou? Neem contact op met onze specialisten en ontdek wat er mogelijk is!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0df87be elementor-align-center elementor-widget elementor-widget-button\" data-id=\"0df87be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/easyscreen.tv\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Neem Contact Op<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Narrowcasting plannen? Maak kennis met de pijnlijke narrowcasting fouten die in het verleden zijn gemaakt. Lach, huiver en maak ze zelf nooit. Wij willen namelijk dat jij \u2013 net als onze andere klanten- succesvol begint met\u00a0narrowcasting. Ontdek de meest voorkomende narrowcasting fouten in onze artikel\u00a0zodat het niet bij jou overkomt. Hier komen de zes fouten [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":23847,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1079],"tags":[],"class_list":["post-42189","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vijf narrowcasting fouten (die jij nooit gaat maken) - Easyscreen.tv<\/title>\n<meta name=\"description\" content=\"Narrowcasting plannen? 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