{"id":59631,"date":"2019-12-10T12:58:00","date_gmt":"2019-12-10T11:58:00","guid":{"rendered":"https:\/\/easyscreen.tv\/uncategorized-mx\/narrowcasting-als-omnichannel-strategie\/"},"modified":"2024-03-26T12:43:59","modified_gmt":"2024-03-26T11:43:59","slug":"casos-de-exito","status":"publish","type":"post","link":"https:\/\/easyscreen.tv\/mx\/blog\/casos-de-exito\/","title":{"rendered":"Casos de \u00e9xito publicidad digital: Media Mark"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"59631\" class=\"elementor elementor-59631 elementor-41567\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-73d588f0 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"73d588f0\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6ba1175d\" data-id=\"6ba1175d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3baaca20 elementor-widget elementor-widget-heading\" data-id=\"3baaca20\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Casos de \u00e9xito publicidad digital: Media Mark\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7c302042 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7c302042\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7da6d8a0\" data-id=\"7da6d8a0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-37dfee9a elementor-widget elementor-widget-text-editor\" data-id=\"37dfee9a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Hoya hablamos de\u00a0<strong>Casos de \u00e9xito publicidad digital<\/strong>. En una entrevista para\u00a0Alimarket.es, la empresa\u00a0<strong>MediaMarkt<\/strong>\u00a0declar\u00f3 que \u201c<i>hemos hecho de la\u00a0<strong>omnicanalidad<\/strong>\u00a0nuestra oferta m\u00e1s fuerte, queremos que nuestros clientes sientan que tienen a su alcance cualquier producto o servicio, bien sea a trav\u00e9s de las tiendas f\u00edsicas o a trav\u00e9s de su tienda online, en el menor tiempo posible y con las m\u00e1ximas facilidades\u201d.<\/i><\/p><p>Existen varias\u00a0<strong>estrategias para que tu negocio alcance el \u00e9xito<\/strong>, pero \u00e9sta es de las m\u00e1s importantes. Por eso, consideramos que es relevante que conozcas el caso de MediaMarkt.<\/p><h3><b>\u00bfQu\u00e9 es\u00a0 la omnicanalidad?<\/b><\/h3><p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-18689 size-full\" src=\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2019\/12\/omnichannel.jpg\" sizes=\"(max-width: 1920px) 100vw, 1920px\" srcset=\"https:\/\/staging.easyscreen.tv\/wp-content\/uploads\/2019\/12\/omnichannel.jpg 1920w, https:\/\/staging.easyscreen.tv\/wp-content\/uploads\/2019\/12\/omnichannel-768x384.jpg 768w\" alt=\"Carteler\u00eda digital\" width=\"1920\" height=\"960\" \/><\/p><p>La\u00a0<strong>omnicanalidad es un tipo de estrategia<\/strong>\u00a0que se adapta por completo a las necesidades y h\u00e1bitos del cliente. Este tipo de estrategia utiliza\u00a0<strong>todos los canales de comunicaci\u00f3n<\/strong>\u00a0para captar la atenci\u00f3n del consumidor. La ventaja de esta estrategia es que siempre se podr\u00e1 llevar a cabo en cualquier canal de comunicaci\u00f3n, sin tener que limitarse a escoger uno.\u00a0<\/p><p>La omnicanalidad permite al cliente<strong>\u00a0escoger el canal informativo que m\u00e1s le convenga.<\/strong>\u00a0\u00bfCu\u00e1l es la ventaja? Que el consumidor puede elegir qu\u00e9 medio utilizar para obtener una mejor experiencia de compra.\u00a0<\/p><h3><b>\u00bfC\u00f3mo ayud\u00f3 la carteler\u00eda digital al \u00e9xito de Media Mark?\u00a0<\/b><\/h3><p>Esta\u00a0<strong>tecnolog\u00eda digital<\/strong>\u00a0es un medio de comunicaci\u00f3n que consiste en la emisi\u00f3n de contenidos multimedia a trav\u00e9s de pantallas colocadas en distintas localizaciones, realizaron campa\u00f1as tanto de\u00a0<a href=\"https:\/\/www.easyscreen.tv\/mx\/blog\/publicidad-exterior\/\" target=\"_blank\" rel=\"noopener noreferrer\">publicidad exterior<\/a>\u00a0como interior.\u00a0<\/p><p>Se utiliza en diferentes industrias para emitir contenido personalizado, relacionado a una marca. Usualmente la gesti\u00f3n de estos contenidos se realiza mediante un software CMS que permite crear y programar videos remotamente y enviarlos a las pantallas en tiempo real.<\/p><h3><b>\u00bfC\u00f3mo se utiliza la carteler\u00eda digital para la omnicanalidad?<\/b><\/h3><p><strong>Mediamarkt<\/strong>\u00a0dispone de\u00a0<strong>m\u00faltiples pantallas de publicidad<\/strong>\u00a0en sus instalaciones ya sean en el\u00a0<a href=\"https:\/\/www.easyscreen.tv\/mx\/blog\/pantallas-led-interior\/\" target=\"_blank\" rel=\"noopener noreferrer\">pantallas led para interior<\/a>\u00a0o\u00a0<a href=\"https:\/\/www.easyscreen.tv\/mx\/blog\/television-para-exterior-2\/\" target=\"_blank\" rel=\"noopener noreferrer\">pantallas led para exterior.<\/a>\u00a0En estas pantallas para publicidad muestran un marketing para la creaci\u00f3n de contenidos digitales de acuerdo con los intereses de sus consumidores. Cuando el cliente ve el contenido mostrado en las pantallas led toma la decisi\u00f3n de seguir obteniendo m\u00e1s informaci\u00f3n por otro canal (siempre por el canal que \u00e9ste prefiera). Por ejemplo, cuando el individuo llega a su casa decide entrar en la p\u00e1gina web de Mediamarkt y hacer una compra online sobre el producto que ha visto en la pantalla.<\/p><p><strong>Mediamarkt apuesta por la se\u00f1alizaci\u00f3n digital<\/strong>\u00a0porque es uno de los canales de comunicaci\u00f3n que m\u00e1s dirige a los consumidores a realizar la acci\u00f3n de compra. Recuerda que\u00a0para que esta estrategia funcione todos tus canales deben estar conectados entre s\u00ed. Por el contrario, no alcanzar\u00e1s tus objetivos cuantitativos o cualitativos.<\/p><h3><b>\u00bfEn qu\u00e9 sectores puedes llevar a cabo la omnicanalidad?<\/b><\/h3><p>La omnicanalidad puede darse en todos los sectores: asistencia sanitaria, oficinas, minoristas, centros deportivos, ocio, restauraci\u00f3n y educaci\u00f3n. Cabe destacar que actualmente, el sector retail es el que m\u00e1s est\u00e1 utilizando esta estrategia.\u00a0<\/p><p>La omnicanalidad no solo se da en la relaci\u00f3n entre empresa y cliente sino que va m\u00e1s all\u00e1. Por ejemplo, en el sector retail la mayor\u00eda de empresas tienen su tienda f\u00edsica y online. Es importante que para que funcione este tipo de estrategia se tenga el stock controlado de los productos para que el cliente pueda adjudicar el producto.\u00a0<\/p><p><img decoding=\"async\" class=\"alignnone wp-image-18695 size-full\" src=\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2019\/12\/Widgets-grid-ENG.jpg\" sizes=\"(max-width: 1392px) 100vw, 1392px\" srcset=\"https:\/\/staging.easyscreen.tv\/wp-content\/uploads\/2019\/12\/Widgets-grid-ENG.jpg 1392w, https:\/\/staging.easyscreen.tv\/wp-content\/uploads\/2019\/12\/Widgets-grid-ENG-768x461.jpg 768w\" alt=\"Carteler\u00eda digital\" width=\"1392\" height=\"835\" \/><\/p><h3><b>Beneficios de la omnicanalidad para casos de \u00e9xito publicidad digital<\/b><\/h3><p>Como bien hemos mencionado con anterioridad, la omnicanalidad permite entablar una relaci\u00f3n entre empresa y cliente porque permite al cliente escoger el canal que desea para ser informado.\u00a0<\/p><p>Implementar una estrategia omnicanal supone obtener\u00a0dos beneficios:<\/p><h3><b>Realza la imagen de la marca<\/b><\/h3><p>Para conseguir ser uno de los siguientes\u00a0<strong>Casos de \u00e9xito publicidad digital<\/strong>\u00a0tienes en tu mano muchas herramientas. El hecho de que se produzca una relaci\u00f3n directa entre empresa y cliente quiere decir que existe una comunicaci\u00f3n eficaz, por lo tanto, la omnicanalidad facilita y mejora la experiencia del cliente, dando lugar a una compra. En el momento que el cliente siente que su experiencia de compra ha sido positiva \u00e9ste volver\u00e1, por lo que realzar\u00e1 el nombre de la firma.\u00a0<\/p><h3><b>Aumenta el rendimiento<\/b><\/h3><p>Aunque no lo parezca, la omnicanalidad no es precisamente sencilla, pero en el momento que se lleva a cabo correctamente, empezar\u00e1s a apreciar grandes resultados. Esta estrategia har\u00e1 que seas m\u00e1s productivo porque te permitir\u00e1 obtener el control de absolutamente todas las acciones que quieras llevar a cabo.\u00a0<\/p><p>Tener el control implica no cometer errores de cara a tus clientes o consumidores potenciales. Por ejemplo, la gesti\u00f3n interna debe hacerse correctamente para que no interfiera en el proceso de compra de los consumidores.<\/p><h3><b>Un cliente satisfecho<\/b><\/h3><p>Media Market le pidi\u00f3 a Easyscreen que instalara hardware y software para dos paredes LED distintas en sus oficinas holandesas. Las paredes LED existentes eran tan diferentes que la configuraci\u00f3n se ajust\u00f3 en el sitio. Todas las instalaciones se completaron con \u00e9xito en 5 semanas.<\/p><p>Como el contenido de los programas de v\u00eddeo provino de 4 fuentes diferentes de informaci\u00f3n, creamos los enlaces necesarios. Esto ha permitido a la agencia de publicidad de Media Markt tener una gesti\u00f3n completa del contenido para todas sus sucursales en los Holanda. Est\u00e1n satisfechos con la gesti\u00f3n profesional y la facilidad de uso del sistema de se\u00f1alizaci\u00f3n digital de Easyscreen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Casos de \u00e9xito publicidad digital: Media Mark Hoya hablamos de\u00a0Casos de \u00e9xito publicidad digital. En una entrevista para\u00a0Alimarket.es, la empresa\u00a0MediaMarkt\u00a0declar\u00f3 que \u201chemos hecho de la\u00a0omnicanalidad\u00a0nuestra oferta m\u00e1s fuerte, queremos que nuestros clientes sientan que tienen a su alcance cualquier producto o servicio, bien sea a trav\u00e9s de las tiendas f\u00edsicas o a trav\u00e9s de su [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":59632,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1080],"tags":[],"class_list":["post-59631","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Caso de cliente para publicidad digital con \u00e9xito | Pantalla f\u00e1cil<\/title>\n<meta name=\"description\" content=\"Elegir la difusi\u00f3n restringida como estrategia omnicanal es la clave para aumentar tus ventas. As\u00ed lo hace Media Markt \u2705\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/easyscreen.tv\/mx\/blog\/casos-de-exito\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Caso de cliente para publicidad digital con \u00e9xito | Pantalla f\u00e1cil\" \/>\n<meta property=\"og:description\" content=\"Elegir la difusi\u00f3n restringida como estrategia omnicanal es la clave para aumentar tus ventas. As\u00ed lo hace Media Markt \u2705\" \/>\n<meta property=\"og:url\" content=\"https:\/\/easyscreen.tv\/mx\/blog\/casos-de-exito\/\" \/>\n<meta property=\"og:site_name\" content=\"Easyscreen.tv\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/nl-nl.facebook.com\/easyscreentv\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-12-10T11:58:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-26T11:43:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2019\/12\/narrowcasting-of-posters.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Hau Nguyen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@easyscreen_tv\" \/>\n<meta name=\"twitter:site\" content=\"@easyscreen_tv\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hau Nguyen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/easyscreen.tv\/mx\/blog\/casos-de-exito\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/easyscreen.tv\/mx\/blog\/casos-de-exito\/\"},\"author\":{\"name\":\"Hau Nguyen\",\"@id\":\"https:\/\/easyscreen.tv\/#\/schema\/person\/92ec88b057ccfa2f9180b6fa043bfdce\"},\"headline\":\"Casos de \u00e9xito publicidad digital: Media Mark\",\"datePublished\":\"2019-12-10T11:58:00+00:00\",\"dateModified\":\"2024-03-26T11:43:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/easyscreen.tv\/mx\/blog\/casos-de-exito\/\"},\"wordCount\":936,\"publisher\":{\"@id\":\"https:\/\/easyscreen.tv\/#organization\"},\"image\":{\"@id\":\"https:\/\/easyscreen.tv\/mx\/blog\/casos-de-exito\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2019\/12\/narrowcasting-of-posters.jpg\",\"articleSection\":[\"blog\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/easyscreen.tv\/mx\/blog\/casos-de-exito\/\",\"url\":\"https:\/\/easyscreen.tv\/mx\/blog\/casos-de-exito\/\",\"name\":\"Caso de cliente para publicidad digital con \u00e9xito | Pantalla f\u00e1cil\",\"isPartOf\":{\"@id\":\"https:\/\/easyscreen.tv\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/easyscreen.tv\/mx\/blog\/casos-de-exito\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/easyscreen.tv\/mx\/blog\/casos-de-exito\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2019\/12\/narrowcasting-of-posters.jpg\",\"datePublished\":\"2019-12-10T11:58:00+00:00\",\"dateModified\":\"2024-03-26T11:43:59+00:00\",\"description\":\"Elegir la difusi\u00f3n restringida como estrategia omnicanal es la clave para aumentar tus ventas. 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