{"id":59659,"date":"2020-03-12T14:57:00","date_gmt":"2020-03-12T13:57:00","guid":{"rendered":"https:\/\/easyscreen.tv\/uncategorized-mx\/desinformatie-bestrijden\/"},"modified":"2024-03-26T13:12:19","modified_gmt":"2024-03-26T12:12:19","slug":"combatir-desinformacion","status":"publish","type":"post","link":"https:\/\/easyscreen.tv\/mx\/blog\/combatir-desinformacion\/","title":{"rendered":"3 maneras de combatir la desinformaci\u00f3n en tiempos de crisis"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"59659\" class=\"elementor elementor-59659 elementor-41500\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6ae7bcb7 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6ae7bcb7\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-393ca17e\" data-id=\"393ca17e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-79314338 elementor-widget elementor-widget-heading\" data-id=\"79314338\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3 maneras de combatir la desinformaci\u00f3n en tiempos de crisis\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-48c61231 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"48c61231\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-329255bd\" data-id=\"329255bd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fabd00a elementor-widget elementor-widget-text-editor\" data-id=\"fabd00a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ante los \u00faltimos sucesos mundiales, todos hemos escuchado informaci\u00f3n de distintas fuentes, tanto confiables como de dudosa procedencia. Y seguro que todos nos hemos preguntado, \u00bfqu\u00e9 puedo hacer para combatir la desinformaci\u00f3n y darle a la gente de mi negocio (oficina, consultorio, hotel, centro deportivo, sal\u00f3n de belleza, etc.) los datos m\u00e1s actualizados? \u00bfC\u00f3mo captar su atenci\u00f3n?<\/p><h2>1. Combate la desinformaci\u00f3n con informaci\u00f3n<\/h2><p>La mejor manera de combatir la desinformaci\u00f3n, es mantener a la gente actualizada. Es decir, proporci\u00f3nale a tu publico las noticias m\u00e1s actuales y relevantes.<\/p><p>\u00bfC\u00f3mo hacerlo? Si cuentas con pantallas en tus locales, podr\u00e1s llegar a grandes cantidades de gente en m\u00faltiples locaciones.<\/p><p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-19425 size-full\" src=\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2020\/03\/pantalla-coronavirus.jpg\" sizes=\"(max-width: 1920px) 100vw, 1920px\" srcset=\"https:\/\/staging.easyscreen.tv\/wp-content\/uploads\/2020\/03\/pantalla-coronavirus.jpg 1920w, https:\/\/staging.easyscreen.tv\/wp-content\/uploads\/2020\/03\/pantalla-coronavirus-768x279.jpg 768w\" alt=\"carteler\u00eda digital para la desinformacion\" width=\"1920\" height=\"697\" \/><\/p><p>Asimismo, utilizando el Digital Signage te asegurar\u00e1s de que el contenido que compartas sea lo mas \u201cen vivo\u201d posible, pues estos programas tienen conexi\u00f3n directa con fuentes de noticias que se actualizan al instante mediante Feeds RSS. Por lo que, por ejemplo, puedes programar tus pantallas para mostrar la portada de un peri\u00f3dico, con la seguridad de que esa noticia se actualizar\u00e1 en tu pantalla de manera autom\u00e1tica cuando la misma cambie en el sitio web del peri\u00f3dico.<\/p><h2>2. Atrapa su atenci\u00f3n con contenido audiovisual<\/h2><p>Es verdad eso de que una imagen vale m\u00e1s que mil palabras. Capta la atenci\u00f3n de tu p\u00fablico con v\u00eddeos, animaciones e infograf\u00edas.<\/p><p>Usa tus pantallas de Digital Signage para mostrar v\u00eddeos informativos con consejos \u00fatiles en espacios p\u00fablicos con alto tr\u00e1fico dentro de tu local. Por ejemplo, en la sala de descanso de tu oficina o en la recepci\u00f3n de tu hotel.<\/p><p><img decoding=\"async\" class=\"aligncenter wp-image-19428 size-full\" src=\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2020\/03\/ezgif.com-video-to-gif.gif\" alt=\"coronavirus prevencion\" width=\"600\" height=\"337\" \/><\/p><p>En Internet podr\u00e1s encontrar recursos con los que crear contenido propio, como este\u00a0<a href=\"https:\/\/www.iconfinder.com\/p\/coronavirus-awareness-icons\">set de iconos<\/a>\u00a0que puedes emplear para informar sobre la ultima crisis de salud mundial. Tambi\u00e9n, puedes aprovechar las plantillas dentro de tu software de Digital Signage para crear v\u00eddeos atractivos que seguro llamar\u00e1n la atenci\u00f3n de qui\u00e9n los vea y lograr\u00e1n que se informen de manera correcta.<\/p><h2>3. Utiliza informaci\u00f3n de fuentes leg\u00edtimas<\/h2><p>Desde Easyscreen, te animamos a buscar y compartir informaci\u00f3n de fuentes confiables, sobretodo en momentos de crisis. Sitios como el de la\u00a0<a href=\"https:\/\/www.who.int\/es\">Organizaci\u00f3n Mundial de la Salud<\/a>\u00a0o p\u00e1ginas oficiales del gobierno. Aseg\u00farate de que tu mensaje sea real y no contribuyas a esparcir noticias falsas. Combatir la desinformaci\u00f3n es tarea de todos.<\/p><p><img decoding=\"async\" class=\"alignnone wp-image-12321 size-full\" src=\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2019\/04\/doctor-with-cms.jpg\" sizes=\"(max-width: 1000px) 100vw, 1000px\" srcset=\"https:\/\/staging.easyscreen.tv\/wp-content\/uploads\/2019\/04\/doctor-with-cms.jpg 1000w, https:\/\/staging.easyscreen.tv\/wp-content\/uploads\/2019\/04\/doctor-with-cms-768x432.jpg 768w\" alt=\"combate la desinformacion\" width=\"1000\" height=\"562\" \/><\/p><p>En conclusi\u00f3n, el Digital Signage es una gran herramienta para poder llegar a grandes grupos de personas, con mensajes relevantes, informativos y actualizados, adaptados a cada industria y situaci\u00f3n.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>3 maneras de combatir la desinformaci\u00f3n en tiempos de crisis Ante los \u00faltimos sucesos mundiales, todos hemos escuchado informaci\u00f3n de distintas fuentes, tanto confiables como de dudosa procedencia. Y seguro que todos nos hemos preguntado, \u00bfqu\u00e9 puedo hacer para combatir la desinformaci\u00f3n y darle a la gente de mi negocio (oficina, consultorio, hotel, centro deportivo, [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":50812,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1080],"tags":[],"class_list":["post-59659","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfDesinformaci\u00f3n en tu negocio? 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