{"id":59777,"date":"2022-06-15T10:25:00","date_gmt":"2022-06-15T09:25:00","guid":{"rendered":"https:\/\/easyscreen.tv\/uncategorized-mx\/retail-marketing-om-onvergetelijke-ervaringen-te-creeren\/"},"modified":"2024-03-26T15:52:29","modified_gmt":"2024-03-26T14:52:29","slug":"retail-marketing","status":"publish","type":"post","link":"https:\/\/easyscreen.tv\/mx\/blog\/retail-marketing\/","title":{"rendered":"Retail Marketing para crear experiencias inolvidables"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"59777\" class=\"elementor elementor-59777 elementor-40960\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e17777 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e17777\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5164cc21\" data-id=\"5164cc21\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4cc126ca elementor-widget elementor-widget-heading\" data-id=\"4cc126ca\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Retail Marketing para crear experiencias inolvidables\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-564d3ea elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"564d3ea\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-325cca44\" data-id=\"325cca44\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e99c5ff elementor-widget elementor-widget-text-editor\" data-id=\"4e99c5ff\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-28556\" src=\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2021\/03\/pexels-pavlo-luchkovski-338027-scaled.jpg\" sizes=\"(max-width: 2560px) 100vw, 2560px\" srcset=\"https:\/\/staging.easyscreen.tv\/wp-content\/uploads\/2021\/03\/pexels-pavlo-luchkovski-338027-scaled.jpg 2560w, https:\/\/staging.easyscreen.tv\/wp-content\/uploads\/2021\/03\/pexels-pavlo-luchkovski-338027-768x576.jpg 768w, https:\/\/staging.easyscreen.tv\/wp-content\/uploads\/2021\/03\/pexels-pavlo-luchkovski-338027-1536x1153.jpg 1536w, https:\/\/staging.easyscreen.tv\/wp-content\/uploads\/2021\/03\/pexels-pavlo-luchkovski-338027-2048x1537.jpg 2048w\" alt=\"retail marketing\" width=\"2560\" height=\"1922\" \/>\n\n\u00bfAlguna vez te has preguntado por qu\u00e9 has dejado de acudir a esa tienda de ropa con prendas que tanto te gustan? Tu experiencia en ella no ha sido buena y, de forma consciente o no, has decidido que tu prioridad es la comodidad y no la satisfacci\u00f3n de lucir una bonita camisa. Es por eso que el\u00a0<strong>retail marketing<\/strong>\u00a0gana relevancia para fidelizar a los clientes.\n\nSi eres propietario de un\u00a0<strong>establecimiento del sector retail<\/strong>, o comercio minorista, no dejes que tus clientes abandonen las visitas a tu tienda por no sentirse a gusto en ella.\u00a0Crea experiencias de compra inolvidables a trav\u00e9s del retail marketing.\u00a0<strong>Las ventas aumentar\u00e1n<\/strong> y conseguir\u00e1s promover la fidelizaci\u00f3n de tus compradores.\n\n<h2>\u00bfEn qu\u00e9 consiste el retail marketing?<\/h2>\nSe trata de un\u00a0<strong>conjunto de estrategias de marketing<\/strong>\u00a0que se desarrollan en el\u00a0<strong>punto de venta<\/strong>, es decir, en la tienda donde se vende al consumidor final un producto o servicio. Su fin es mejorar la experiencia de compra de este de forma que, adem\u00e1s de sentirse a gusto en un lugar confortable, sienta la necesidad de volver a \u00e9l cuando lo necesite o lo desee (fidelizaci\u00f3n).\n\nDentro del retail marketing existen numerosas t\u00e9cnicas que te ayudar\u00e1n a conseguir tu objetivo.\u00a0La\u00a0<a href=\"https:\/\/easyscreen.tv\/mx\/software-senalizacion-digital-2\/\" target=\"_blank\" rel=\"noopener noreferrer\">carteler\u00eda digital<\/a>\u00a0o digital signage es una de las que mejor captan la atenci\u00f3n de los clientes.\n\nUna de sus estrategias est\u00e1 directamente orientada a los consumidores minoristas, es el\u00a0marketing visual que \u201cpueden recibir informaci\u00f3n sobre una marca y los beneficios de sus productos y servicios, relacionarse con los beneficios emocionales de elegir la marca y recibir mensajes persuasivos y llamadas a la acci\u00f3n para crear ventas y conversiones\u201d.\n\n<h2>Beneficios del retail marketing. \u00bfPor qu\u00e9 debo aplicarlo en mi tienda?<\/h2>\nSiendo sinceros. \u00bfQu\u00e9 nos gu\u00eda a la hora de hacer una compra? \u00bfSimplemente cubrir una necesidad? No siempre somos tan racionales a la hora de optar por un producto u otro. Aunque el consumidor siempre vaya detr\u00e1s de la calidad, siempre hay un componente emocional que va unido al proceso de compra.\n\nLa\u00a0<strong>misi\u00f3n principal del retail marketing<\/strong>\u00a0es estimular los sentidos del cliente, hacer que se sienta c\u00f3modo durante el tiempo que dura la compra y ofrecerle una\u00a0<strong>agradable experiencia<\/strong>\u00a0que permanezca en su memoria para siempre.\n\n<img decoding=\"async\" class=\"alignnone size-full wp-image-20301\" src=\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2020\/05\/Narrowcasting-In-Winkel3.jpg\" sizes=\"(max-width: 1024px) 100vw, 1024px\" srcset=\"https:\/\/staging.easyscreen.tv\/wp-content\/uploads\/2020\/05\/Narrowcasting-In-Winkel3.jpg 1024w, https:\/\/staging.easyscreen.tv\/wp-content\/uploads\/2020\/05\/Narrowcasting-In-Winkel3-768x339.jpg 768w\" alt=\"\" width=\"1024\" height=\"452\" \/>\n<h3><\/h3>\n<h3>\u00bfQu\u00e9 beneficios tienen para el sector el uso del digital signage en el retail marketing?<\/h3>\n<ul>\n \t<li aria-level=\"1\">Crear sensaci\u00f3n de bienestar en el consumidor y generar un\u00a0<strong>impacto emocional<\/strong>\u00a0muy positivo. Se consigue haciendo que el cliente tenga la sensaci\u00f3n de ser relevante para el negocio. Debe percibir que sus necesidades son atendidas y satisfechas con el mejor trato.<\/li>\n \t<li aria-level=\"1\">A trav\u00e9s de\u00a0<a href=\"https:\/\/easyscreen.tv\/mx\/pantallas-senalizacion-digital\/\" target=\"_blank\" rel=\"noopener noreferrer\">pantallas digitales<\/a>\u00a0se ofrecen contenidos din\u00e1micos que cuentan la historia de la marca, las ventajas de un producto\u2026 El cliente recibe informaci\u00f3n valiosa que le ayuda a tomar una decisi\u00f3n sobre lo que le conviene comprar. Y todo ello en el mismo punto de venta.<\/li>\n \t<li aria-level=\"1\">Permite recopilar informaci\u00f3n sobre el comportamiento del consumidor y adaptar el contenido de las futuras campa\u00f1as de marketing a este.<\/li>\n \t<li aria-level=\"1\">Ofrece una imagen moderna y actualizada de tu negocio o marca.<\/li>\n \t<li aria-level=\"1\">La actualizaci\u00f3n de informaci\u00f3n relevante como precios y horarios se puede hacer de forma sencilla y r\u00e1pida.<\/li>\n \t<li aria-level=\"1\">La tarea de medir el\u00a0<strong>impacto de las campa\u00f1as publicitarias<\/strong>\u00a0es m\u00e1s f\u00e1cil.<\/li>\n<\/ul>\n\n<h2>Contenidos que m\u00e1s impacto generan en el consumidor<\/h2>\n<ul>\n \t<li aria-level=\"1\">Redes sociales. Las pantallas de se\u00f1alizaci\u00f3n digital permiten mostrar el contenido de las redes sociales de la marca o del comercio. Los mensajes se pueden retransmitir a trav\u00e9s de c\u00e1maras en vivo alentando as\u00ed a otros consumidores a responder.<\/li>\n \t<li aria-level=\"1\">Promociones. Los clientes, adem\u00e1s de poder conocer los horarios de apertura o las noticias m\u00e1s destacadas sobre el sector, pueden saber qu\u00e9 promociones est\u00e1n activas en el mismo momento que visitan el establecimiento.<\/li>\n \t<li aria-level=\"1\">Con los v\u00eddeos de demostraci\u00f3n situados al lado del producto, el cliente recibir\u00e1 mucha informaci\u00f3n relevante sobre este, de tal forma, que llegue a influir en su decisi\u00f3n de compra.<\/li>\n \t<li aria-level=\"1\">Contenidos para ni\u00f1os que faciliten el proceso de compra a sus mayores. Con Kids TV los peque\u00f1os estar\u00e1n entretenidos y la experiencia ser\u00e1 altamente satisfactoria tanto para ellos como para sus padres o familiares que han acudido a tu tienda.<\/li>\n \t<li aria-level=\"1\">Pantallas con informaci\u00f3n sobre d\u00f3nde se encuentran las diferentes secciones de tu establecimiento como con los monitores instalados en el punto de venta, c\u00f3mo llegar y qu\u00e9 se pueden encontrar en ellas.\n<h2><\/h2>\n<\/li>\n<\/ul>\n<h2>Ejemplo de digital signage en tu negocio<\/h2>\nImag\u00ednese su negocio en el cual cada uno de sus productos se encuentra en sus determinados estantes mientras que los clientes recorren el lugar y observan cada uno de ellos. Mediante la implementaci\u00f3n de una pantalla digital, usted podr\u00eda no solo promocionar todos sus productos, sino que podr\u00eda mostrar como estos mismos se utilizar\u00edan en la vida cotidiana. A continuaci\u00f3n dejamos como ejemplo el caso de una tienda de ropa que promociona gafas de sol y c\u00f3mo estas eran presentadas en determinadas pasarelas y desfiles de moda.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Retail Marketing para crear experiencias inolvidables \u00bfAlguna vez te has preguntado por qu\u00e9 has dejado de acudir a esa tienda de ropa con prendas que tanto te gustan? Tu experiencia en ella no ha sido buena y, de forma consciente o no, has decidido que tu prioridad es la comodidad y no la satisfacci\u00f3n de [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":59778,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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