{"id":59784,"date":"2022-06-15T10:31:00","date_gmt":"2022-06-15T09:31:00","guid":{"rendered":"https:\/\/easyscreen.tv\/uncategorized-mx\/openlucht-tv\/"},"modified":"2024-03-26T15:54:02","modified_gmt":"2024-03-26T14:54:02","slug":"television-para-exterior-2","status":"publish","type":"post","link":"https:\/\/easyscreen.tv\/mx\/blog\/television-para-exterior-2\/","title":{"rendered":"El uso de la televisi\u00f3n para exterior como herramienta de marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"59784\" class=\"elementor elementor-59784 elementor-40971\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-65d8abce elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"65d8abce\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4077add\" data-id=\"4077add\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1a035e71 elementor-widget elementor-widget-heading\" data-id=\"1a035e71\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">El uso de la televisi\u00f3n para exterior como herramienta de marketing\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-778a9bc elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"778a9bc\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5598b9c8\" data-id=\"5598b9c8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-20d3b58f elementor-widget elementor-widget-text-editor\" data-id=\"20d3b58f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-28094 size-full\" src=\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2021\/03\/pexels-jose-francisco-fernandez-saura-802024-scaled.jpg\" sizes=\"(max-width: 2560px) 100vw, 2560px\" srcset=\"https:\/\/staging.easyscreen.tv\/wp-content\/uploads\/2021\/03\/pexels-jose-francisco-fernandez-saura-802024-scaled.jpg 2560w, https:\/\/staging.easyscreen.tv\/wp-content\/uploads\/2021\/03\/pexels-jose-francisco-fernandez-saura-802024-768x510.jpg 768w, https:\/\/staging.easyscreen.tv\/wp-content\/uploads\/2021\/03\/pexels-jose-francisco-fernandez-saura-802024-1536x1020.jpg 1536w, https:\/\/staging.easyscreen.tv\/wp-content\/uploads\/2021\/03\/pexels-jose-francisco-fernandez-saura-802024-2048x1360.jpg 2048w\" alt=\"televisi\u00f3n para exterior\" width=\"2560\" height=\"1700\" \/>\n\nAntes de instalar una\u00a0<strong>televisi\u00f3n para exterior<\/strong>\u00a0y de conocer los detalles de la\u00a0<a href=\"https:\/\/staging.easyscreen.tv\/mx\/software-senalizacion-digital-2\/\" target=\"_blank\" rel=\"noopener noreferrer\">carteler\u00eda digital<\/a> exterior o los beneficios de situar\u00a0pantallas led exteriores\u00a0en espacios p\u00fablicos, contesta a una pregunta.\n\n\u00bfDe los cientos de\u00a0<strong>impactos publicitarios<\/strong>\u00a0que recibes al d\u00eda (algunos autores hablan hasta de 5.000) cu\u00e1ntos han llamado realmente tu atenci\u00f3n? Lo m\u00e1s probable es que no m\u00e1s de 2 o 3 permanezcan en tu memoria al finalizar la jornada.\n\u00bfAnte esta situaci\u00f3n, qu\u00e9 puede hacer una marca para\u00a0<strong>destacar en este inmenso oc\u00e9ano creativo de la publicidad<\/strong>\u00a0?\n\nLas pantallas led de exterior para publicidad digital sacar\u00e1n a tu marca de la penumbra.\nCapta la atenci\u00f3n de tu p\u00fablico con im\u00e1genes en movimiento, mensajes claros y directos transmitidos a trav\u00e9s de monitores situados en lugares estrat\u00e9gicos de la calle. Las marquesinas, las fachadas de los grandes edificios o los escaparates recibir\u00e1n la mirada de los viandantes atra\u00eddos por la llamada luminosa de tus anuncios.\n\n\n<h2>\u00bfQu\u00e9 pueden hacer las pantallas led o televisiones para exteriores por tu marca?<\/h2>\nEl 2020 ha sido un a\u00f1o muy complicado para todos los sectores, incluido el publicitario. Las restricciones de movilidad vaciaron las calles pero el ir y el venir de los transe\u00fantes ya se est\u00e1 recuperando. Despu\u00e9s de meses encerrados en nuestras casas, tenemos hambre de nuevas experiencias, de interactuar con todo aquello que nos ofrece el mundo exterior.\nEs el momento de recuperar con fuerza la publicidad digital a trav\u00e9s de\u00a0<strong>pantallas de televisi\u00f3n para exterior.<\/strong>\n\n\u00bfDe qu\u00e9 manera? Con\u00a0<strong>pantallas led<\/strong>\u00a0ubicadas en espacios p\u00fablicos con mucho tr\u00e1nsito.\n\n<img decoding=\"async\" class=\"alignnone wp-image-21822 size-full\" src=\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2020\/09\/Barca-colage.png\" sizes=\"(max-width: 1520px) 100vw, 1520px\" srcset=\"https:\/\/staging.easyscreen.tv\/wp-content\/uploads\/2020\/09\/Barca-colage.png 1520w, https:\/\/staging.easyscreen.tv\/wp-content\/uploads\/2020\/09\/Barca-colage-768x432.png 768w\" alt=\"Televisi\u00f3n para exterior e interior\" width=\"1520\" height=\"855\" \/>\n<h2><\/h2>\n<h2>\u00bfCu\u00e1les son las ventajas de la publicidad digital a trav\u00e9s de la televisi\u00f3n para exterior?<\/h2>\n<ul>\n \t<li>El impacto del mensaje publicitario es mayor ya que se lanza en lugares con gran afluencia de personas.<\/li>\n \t<li>La publicidad es muy directa. Si el contenido est\u00e1 bien construido, los viandantes recibir\u00e1n con agrado el mensaje sobre tu producto o servicio.<\/li>\n \t<li>Cuando se\u00a0<strong>ubique en el edificio de la empresa<\/strong>\u00a0, el p\u00fablico acaba por identificar ese lugar con la marca.<\/li>\n \t<li>Es una buena forma de se\u00f1alizar tu negocio.<\/li>\n \t<li>Es muy vers\u00e1til. El mensaje se puede adaptar a cualquier espacio o estructura.<\/li>\n \t<li>La interacci\u00f3n. Las pantallas led para exteriores permiten establecer un di\u00e1logo entre la marca y su cliente. Por ejemplo, conectando los perfiles de tus redes sociales para que el p\u00fablico pueda ver tanto tus publicaciones en la nube como lo que dice de ti tu audiencia. Adem\u00e1s, permite que las personas se unan a la conversaci\u00f3n a trav\u00e9s de un hashtag \u00fanico.<\/li>\n \t<li>Siempre est\u00e1 disponible. Los viandantes pueden verla en cualquier momento, aunque la empresa permanezca cerrada.<\/li>\n<\/ul>\n\n<h2>\u00bfQu\u00e9 televisi\u00f3n para exterior me conviene m\u00e1s para mi campa\u00f1a de marketing digital?<\/h2>\nLas pantallas y\u00a0<strong>televisiones que se usan para la publicidad exterior<\/strong>\u00a0tienen un ciclo de vida mucho mayor que el de los televisores convencionales. Existen muchos modelos pero en\u00a0<strong>Easyscreen siempre recomendamos pantallas led<\/strong>\u00a0, tanto por su calidad como por su precio.\nA la hora de elegir entre un monitor u otro deber\u00e1s tener en cuenta:\n<ul>\n \t<li>El contenido que vas a mostrar: solo im\u00e1genes, texto acompa\u00f1ado de im\u00e1genes \u2026<\/li>\n \t<li>En qu\u00e9 espacio p\u00fablico se va a situar: una fachada, una marquesina, en el lugar de celebraci\u00f3n de un evento \u2026<\/li>\n \t<li>Si se ubicar\u00e1 en el lugar donde la gente estar\u00e1 sentada o en una zona de mucho tr\u00e1nsito.<\/li>\n \t<li>Si la luz del sol impactar\u00e1 directamente sobre el monitor. Si es as\u00ed deber\u00e1s elegir pantallas led m\u00e1s brillantes que se vean bien en una circunstancia as\u00ed.<\/li>\n<\/ul>\n<h3>\u00a0\u00bfCu\u00e1les son sus ventajas respecto a otro tipo de dispositivos?<\/h3>\n<ul>\n \t<li>Pueden funcionar durante el d\u00eda y la noche.<\/li>\n \t<li>Los anuncios se pueden dirigir por control remoto.<\/li>\n \t<li>Se pueden adaptar a cualquier tama\u00f1o y superficie.<\/li>\n \t<li>Tienen un ciclo de vida mayor que el de otro tipo de monitores por lo que a la larga suponen un ahorro importante de dinero.<\/li>\n \t<li>Son resistentes a la climatolog\u00eda. El calor, la lluvia, la nieve o el polvo no son problema. Gracias a su tecnolog\u00eda, puedes usar 24\/7 en temperaturas que var\u00edan entre -30 \u00b0 y 50\u00ba.<\/li>\n \t<li>Muestran im\u00e1genes de alta calidad en todo tipo de condiciones clim\u00e1ticas.<\/li>\n<\/ul>\nEn easyscreen.tv te ofrecemos un\u00a0<a href=\"https:\/\/easyscreen.tv\/mx\/demo-formulario\/\" target=\"_blank\" rel=\"noopener noreferrer\">software para publicidad digital que puedes probar gratis\u00a0<\/a>\u00a0f\u00e1cil de usar con el que podr\u00e1s administrar todos estos contenidos en m\u00faltiples ubicaciones y programar las actualizaciones autom\u00e1ticas.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>El uso de la televisi\u00f3n para exterior como herramienta de marketing Antes de instalar una\u00a0televisi\u00f3n para exterior\u00a0y de conocer los detalles de la\u00a0carteler\u00eda digital exterior o los beneficios de situar\u00a0pantallas led exteriores\u00a0en espacios p\u00fablicos, contesta a una pregunta. \u00bfDe los cientos de\u00a0impactos publicitarios\u00a0que recibes al d\u00eda (algunos autores hablan hasta de 5.000) cu\u00e1ntos han llamado [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":59785,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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