{"id":41559,"date":"2019-12-23T15:08:00","date_gmt":"2019-12-23T14:08:00","guid":{"rendered":"https:\/\/easyscreen.tv\/bez-kategorii\/drukwerk-of-narrowcasting\/"},"modified":"2024-05-03T10:09:19","modified_gmt":"2024-05-03T09:09:19","slug":"drukwerk-of-narrowcasting","status":"publish","type":"post","link":"https:\/\/easyscreen.tv\/pl\/blog\/drukwerk-of-narrowcasting\/","title":{"rendered":"Gedrukte posters of narrowcasting, wat is beter?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"41559\" class=\"elementor elementor-41559 elementor-41544\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-38929d6b elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"38929d6b\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-de96d66\" data-id=\"de96d66\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-60b4994f elementor-widget elementor-widget-heading\" data-id=\"60b4994f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Gedrukte posters of narrowcasting, wat is beter?\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-65fd638 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"65fd638\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-55bd9202\" data-id=\"55bd9202\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5a3247b4 elementor-widget elementor-widget-text-editor\" data-id=\"5a3247b4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Je hebt vast wel eens nagedacht over het gebruik van gedrukte posters om jouw producten of diensten beter te promoten en misschien bent je daarom wel bij dit artikel terechtgekomen. Maar heb je er ooit aan gedacht\u00a0narrowcasting\u00a0te gebruiken?<\/p><p>\u00a0<\/p><p>Als je meer wilt weten over deze reclame-methode die geen drukkosten met zich meebrengt, onmiddellijk kan worden bijgewerkt en je in staat stelt om echt boeiende inhoud voor jouw publiek te cre\u00ebren\u2026 Lees dan verder!<\/p><p>\u00a0<\/p><h2><span id=\"Wat_is_narrowcasting\" class=\"ez-toc-section\"><\/span>Wat is narrowcasting?<\/h2><p>Digital Signage\u00a0ofwel\u00a0narrowcasting\u00a0is d\u00e9 manier van promoten in deze tijd. Het is een groeiend visueel communicatiemedium dat wordt gebruikt om informatie over te brengen via digitale LED-schermen die worden gecontroleerd en verbonden zijn met een eigen televisiekanaal.<\/p><p>\u00a0<\/p><p>In tegenstelling tot traditionele reclameborden wordt narrowcasting gebruikt om specifieke groepen mensen op specifieke locaties en tijdstippen effectief te bereiken met gepersonaliseerde informatie en\u00a0entertainment.<\/p><p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-18794\" src=\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2019\/12\/imagenes-post-3-0-meeting-room.jpg\" sizes=\"(max-width: 764px) 100vw, 764px\" srcset=\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2019\/12\/imagenes-post-3-0-meeting-room.jpg 1500w, https:\/\/easyscreen.tv\/wp-content\/uploads\/2019\/12\/imagenes-post-3-0-meeting-room-768x252.jpg 768w\" alt=\"Narrowcasting in vergaderruimte\" width=\"764\" height=\"251\" \/><\/p><h2><span id=\"Hoe_gebruik_je_narrowcasting\" class=\"ez-toc-section\"><\/span>Hoe gebruik je narrowcasting?<\/h2><p>Je kunt narrowcasting in jouw bedrijf gebruiken voor de contentmarketing, d.w.z. om je klanten aan te trekken en te vermaken, nieuws of aanbiedingen te communiceren, hun wachten aangenamer te maken en nog veel meer!<\/p><p>\u00a0<\/p><p>Tegenwoordig zijn er bedrijven die gespecialiseerde software aanbieden waarmee je op afstand en op een gebruiksvriendelijke manier inhoud kunt cre\u00ebren, beheren en delen op schermen, op meerdere locaties. Deze software maakt verbinding met jouw schermen.<\/p><p>\u00a0<\/p><p>Met onze Easyscreen software kun je bijvoorbeeld vooraf ontworpen sjablonen en speciale widgets gebruiken om in een paar eenvoudige stappen content te cre\u00ebren en deze vervolgens binnen enkele momenten in al jouw winkels te delen.<\/p><p>Gerelateerde artikelen:<\/p><ul><li><a href=\"https:\/\/easyscreen.tv\/zorg-en-welzijn\/\">Narrowcasting in de healthcare sector<\/a><\/li><li><a href=\"https:\/\/easyscreen.tv\/vrije-tijd-en-horeca\/\">Narrowcasting in de horeca<\/a><\/li><\/ul><p><img decoding=\"async\" class=\"alignnone wp-image-18791\" src=\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2019\/12\/imagenes-post-30.jpg\" sizes=\"(max-width: 770px) 100vw, 770px\" srcset=\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2019\/12\/imagenes-post-30.jpg 1920w, https:\/\/easyscreen.tv\/wp-content\/uploads\/2019\/12\/imagenes-post-30-768x252.jpg 768w\" alt=\"narrowcasting software\" width=\"770\" height=\"253\" \/><\/p><h2><span id=\"Hoe_verhoudt_narrowcasting_zich_tot_traditioneel_drukwerk\" class=\"ez-toc-section\"><\/span>Hoe verhoudt narrowcasting zich tot traditioneel drukwerk?<\/h2><p>Beide methoden hebben hun voordelen, maar we kunnen duidelijk zien dat de voordelen van narrowcasting groter zijn dan die van drukwerk. In de onderstaande grafiek zie je een vergelijking.<\/p><table><tbody><tr><td><h4><b>Details<\/b><\/h4><\/td><td><h4><b>Narrowcasting<\/b><\/h4><\/td><td><h4><b>Drukwerk<\/b><\/h4><\/td><\/tr><tr><td>Locatie<\/td><td>Meerdere locaties<\/td><td>Meerdere locaties<\/td><\/tr><tr><td>Inhoud updaten<\/td><td>Online, altijd en overal<\/td><td>Aanpassingen moeten via een nieuwe druk worden gedaan en opnieuw worden verspreid<\/td><\/tr><tr><td>Programmering van inhoud<\/td><td>Ja<\/td><td>Nee<\/td><\/tr><tr><td>Inhoud aanpassen op publiek<\/td><td>Ja, zelfs met aanpassing aan tijd en locatie<\/td><td>Je kunt maar \u00e9\u00e9n publiek kiezen<\/td><\/tr><tr><td>Live video<\/td><td>Ja<\/td><td>Nee<\/td><\/tr><tr><td>Flexibele tekst<\/td><td>Ja<\/td><td>Nee<\/td><\/tr><tr><td>Frequentie van updaten inhoud<\/td><td>Direct en op elk moment mogelijk<\/td><td>Kost dagen<\/td><\/tr><tr><td>Kosten<\/td><td>Bij aanvang zijn de kosten hoger (als je nog geen schermen hebt), maar op lange termijn is het voordeliger, omdat het een eenmalige aanschaf is<\/td><td>Kosten komen steeds terug als je de inhoud verandert<\/td><\/tr><\/tbody><\/table><h2>\u00a0<\/h2><h2><span id=\"Dat_lijkt_me_duidelijk_Weg_met_gedrukte_borden\" class=\"ez-toc-section\"><\/span>Dat lijkt me duidelijk! Weg met gedrukte borden.<\/h2><p>Als het dan tijd is om te kiezen, beschik je al over alle gegevens om de beste keuze te maken die past bij de behoeften van jouw bedrijf.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d86a8ce elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d86a8ce\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-62b3ae7\" data-id=\"62b3ae7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2250bce9 elementor-widget elementor-widget-heading\" data-id=\"2250bce9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Easyscreen: One-stop-shop Narrowcasting Software\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-342c348c elementor-widget elementor-widget-text-editor\" data-id=\"342c348c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><img decoding=\"async\" src=\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2018\/06\/easyscreen-3.0.jpg\" alt=\"easyscreen digital signage software\" \/>Easyscreen is een one-stop-shop, dus we kunnen je bij elke stap helpen. Wij installeren narrowcasting schermen en mediaspelers, maar ook veel meer. Wij leveren je content creatie en beheersoftware van ons platform en zorgen vervolgens voor service, onderhoud en updates.\u00a0<\/p><p>Wil je meer weten over narrowcasting? Lees onze\u00a0<a href=\"https:\/\/easyscreen.tv\/narrowcasting-systeem\/\">volledige handleiding over narrowcasting<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6325f4d5 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6325f4d5\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-13a51fc9\" data-id=\"13a51fc9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-32ea85e elementor-widget elementor-widget-heading\" data-id=\"32ea85e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Gratis Narrowcasting Software Demo<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-426c8564 elementor-widget elementor-widget-text-editor\" data-id=\"426c8564\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We zijn ervan overtuigd dat jouw bedrijf de voordelen van narrowcasting zal ervaren, net zoals onze andere klanten in vele branches dat al doen<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50dc58b1 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"50dc58b1\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/easyscreen.tv\/demo-formulier\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">PROBEER NU ONZE DEMO GRATIS!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Gedrukte posters of narrowcasting, wat is beter? Je hebt vast wel eens nagedacht over het gebruik van gedrukte posters om jouw producten of diensten beter te promoten en misschien bent je daarom wel bij dit artikel terechtgekomen. Maar heb je er ooit aan gedacht\u00a0narrowcasting\u00a0te gebruiken? \u00a0 Als je meer wilt weten over deze reclame-methode die [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":50797,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1081],"tags":[],"class_list":["post-41559","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Gedrukte posters of narrowcasting, wat is beter? - Easyscreen.tv<\/title>\n<meta name=\"description\" content=\"Als je overweegt om drukwerk voor jouw bedrijf te gebruiken, komt dat omdat je nog niet bekend bent met narrowcasting.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/easyscreen.tv\/pl\/blog\/drukwerk-of-narrowcasting\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gedrukte posters of narrowcasting, wat is beter? - Easyscreen.tv\" \/>\n<meta property=\"og:description\" content=\"Als je overweegt om drukwerk voor jouw bedrijf te gebruiken, komt dat omdat je nog niet bekend bent met narrowcasting.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/easyscreen.tv\/pl\/blog\/drukwerk-of-narrowcasting\/\" \/>\n<meta property=\"og:site_name\" content=\"Easyscreen.tv\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/nl-nl.facebook.com\/easyscreentv\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-12-23T14:08:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-03T09:09:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2019\/01\/real-state-screens.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"504\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Hau Nguyen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@easyscreen_tv\" \/>\n<meta name=\"twitter:site\" content=\"@easyscreen_tv\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hau Nguyen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/easyscreen.tv\/pl\/blog\/drukwerk-of-narrowcasting\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/easyscreen.tv\/pl\/blog\/drukwerk-of-narrowcasting\/\"},\"author\":{\"name\":\"Hau Nguyen\",\"@id\":\"https:\/\/easyscreen.tv\/#\/schema\/person\/f55b4792fd4f96416bc9283d353b7335\"},\"headline\":\"Gedrukte posters of narrowcasting, wat is beter?\",\"datePublished\":\"2019-12-23T14:08:00+00:00\",\"dateModified\":\"2024-05-03T09:09:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/easyscreen.tv\/pl\/blog\/drukwerk-of-narrowcasting\/\"},\"wordCount\":545,\"publisher\":{\"@id\":\"https:\/\/easyscreen.tv\/#organization\"},\"image\":{\"@id\":\"https:\/\/easyscreen.tv\/pl\/blog\/drukwerk-of-narrowcasting\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/easyscreen.tv\/wp-content\/uploads\/2019\/01\/real-state-screens.jpg\",\"articleSection\":[\"blog\"],\"inLanguage\":\"pl-PL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/easyscreen.tv\/pl\/blog\/drukwerk-of-narrowcasting\/\",\"url\":\"https:\/\/easyscreen.tv\/pl\/blog\/drukwerk-of-narrowcasting\/\",\"name\":\"Gedrukte posters of narrowcasting, wat is beter? 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Dat is ouderwets! En het kost ook nog veel tijd. Dat kan beter en makkelijker. 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