Having to queue at the pharmacy is the rule rather than the exception. To create a pleasant environment and to give the waiting customer an enjoyable experience, Alphega Pharmacies have opted to use Easyscreen digital signage. The majority Of their 70 locations utilize an integrated serial number system that is displayed on the digital signage screen. “Customers keep an eye on things while waiting for their turn and therefore look constantly at the screen. During the wait, they are informed attractively about current news reports, fun actions, and health tips. The perceived waiting time decreases and the duration is experienced as more pleasant. In addition, digital signage also enhances privacy for the customer who is already on the turn.’