‘We use Easyscreen at 116 dealers and 20 service points at Toyota Netherlands. After-Sales Program is played at the service counter at all sales and service points. Dealers with showrooms also show Toyota TV, developed by Easyscreen, in their coffee corners. Both programs are designed with the look & feel of Toyota Netherlands.’

Toyota TV is tailor-made for customers who are waiting or browsing. The program makes waiting more enjoyable, brings an additional atmosphere to the showroom, and strengthens the brand experience. The ever-changing content consists of a balanced mix of brand experience, entertainment, information, and actions. There is an automatic link to the Toyota Netherlands blog and available used cars. The local dealers have partial control in their own hands with Easyscreen. The head office remotely places national activities and brand-related content within the programming.