How does it work?
You want to make money with your own digital signage channel by offering others airtime, but how does that work exactly? Below we provide a number of possibilities. If you'd like to talk to us about it, please contact us!Contact us for more information
Your existing and new suppliers and partners
Your digital signage channel can be interesting for advertisers. Maybe now you show a number of logos at your entrance or the names of suppliers appear on communication messages such as flyers or posters, but with digital signage you give advertisers the opportunity to put together a unique programme focused on their brand. There's a great potential that new advertisers will find this attractive.
Reach and environment
How many people will ultimately see the ad? This is the question advertisers ask. Where you hang your digital signage screen is crucial to achieving the widest possible reach. Time duration also plays an important role. How long is your audience present in the vicinity of the screen, is it like the hairdresser or in a waiting room, or is the contact more volatile as in a shopping street?
In the best places you have more reach so you can ask for more income for an advertisement. To measure the range, we use a calculation you can see in the yellow banner.
If you have a small reach: make smart deals
The number of 1000 people or viewers is not always realistic. It may be you have a beautiful environment that does not attract many visitors. Then it is important not to choose a rate based on the number of visitors, but for example to work with the quality of your surroundings or the intensity of the visit. We also advise that:
Barter with the advertiser to agree to advertise on each other's screens. I advertise with you, you advertise with me.
If a situation arises, in which the advertiser has no screen, the 'I advertise with you, you advertise with me' principle doesn't apply. In such a situation you can can propose to promote each other in alternative ways such as in the form of flyers.
Agree a symbolic amount with the advertiser (such as €25 per week). The frequency with which the advertisement is displayed depends on the length of stay of the customer.
Once you have calculated the reach of an ad, you can determine what an ad should deliver. This is often calculated on the basis of cost per mille or cost per thousand impressions. Once the price is established an advertiser then pays a fixed amount per 1000 people who have seen the advertisement. On average, for an advertisement you can ask between €8 and €17 per 1000 people reached. Obviously, the more people view the ad, the higher the price you can ask for the advertisement.