Digital Signage Displays: The whole story
No matter whether you’re a university, office, shop, or hospital, you need digital signage. These days it is the best way to inform, entertain and engage target groups with your brand, service, product, or organization. But first, let’s take a step back to the hardware. What about the displays? Below we talk about their placement, type, and size.
Where do you put a digital signage display?
Digital signage works. And it works better the more often the displays are seen. Therefore you’ll need to keep the following tips in mind.
First of all, the screens should be visible to the public without any barricades blocking the sights. Make sure you place plants and furniture in such a way that they do not get in the way. In addition, it is smart to place the screens at painting height. This way your digital signage stands out naturally. Customers and visitors literally cannot ignore your content, which means that they immediately experience the benefits.
Finally: pay attention to sunlight. The sun should not shine directly on your screens. Is this inevitable? Then you need outdoor displays with brighter screens.
What type of digital signage display do you need?
It is highly recommended that you do not use a regular television. They are not clear enough and cannot survive if used 24/7 or even 16 hours a day. Image and color quality would deteriorate very quickly. The latest generation of commercial LED displays are designed for that task and have a life expectancy of more than 50,000 hours. They are often equipped with additional fans and other cooling measures because fire is of course the last thing you want and is a real danger with normal TVs. Commercial displays are superior in value, ruggedness, and responsiveness. They also come with a three-year on-site warranty.
How big do you need your displays to be?
There is an absolute answer to how a display should be. A 55-inch screen in your living room is rather dominant, but in a store or a company, it can seem a bit too small. There are all kinds of rules to determine the correct size of a display and the correct viewing distance. You then have exceptions to those rules. This is probably an issue that is best discussed with an expert on location, who will want to know the following:
- Are you going to mainly show text or video?
- Are you going to show the content on the whole screen or in segments?
- How small is the smallest part of the content?
- Is the audience going to be sitting, standing or walking?
- Is the display going to be inside or outside?
- Is the objective to entertain, promote or inform?
- How many screens do you want and how does that number compare to your budget?
Do you want to talk to us about screens?
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Or you can read our ultimate guide to digital signage displays.
Easyscreen: One-stop-shop Narrowcasting Software
Here at Easyscreen, we are a one-stop-shop. So we can help you every step of the way. We can provide you with your digital signage displays and media players, but also much more. We supply you with our platform’s content creation and management software and then take care of installation and maintenance. Want to know more about digital signage? Read our full guide to digital signage
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We are confident that your company will experience the benefits of digital signage with our software and help, just like our other customers across many industries already do. That’s why we offer a free trial.